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Continually Redesigning the Visual Aspects of Websites

 

Designing a website when a business is first started is always important, but the question deserves to be asked; when is the right time to update that website you created, and how often should you do it?

 

A few years ago, it may not have been such a big deal to update a website, or have a mobile version. In this day and age though, a mobile version, or even better, an application for a phone is a very important thing to have for any business. Websites should be updated weekly or monthly depending on the type of business.

 

Take a large church for example, with approximately one-thousand members. This particular website should be updated weekly because of the events and activities continually happening in and around the church. This specific church should have a mobile app, as well as a mobile compatible website, since it has such a large amount of members. Alas, their attendance for services and events suffered, because while on the go, members were unable to check the church schedule.

 

Take this same scenario and apply it to a much larger company. A company that most of America knows the name of maybe? How hard would it be for that company to stay in business if they did not continually follow mobile trends and update their website to be compatible with new and old computers as well as new and old browsers. Updates to this website would need to happen twice a week, if not more. Updates to the mobile application would need to be tracked and monitored daily and made as necessary, but no less than once a month. 

 

It is very important to not only keep websites and mobile applications up to date with current browsers and software on mobile devices, but also to keep those websites and applications appealing to the eyes. It would be more likely for a person to buy from a website that is visually pleasing even if they had to open their laptop to do so, instead of using a mobile application that was hard to work, and ultimately distasteful. 

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Is Your Website Tired?

 

A tired website is one that puts potential clients to sleep. Once those prospects lose interest, they go elsewhere for what they need. That's why revamping your site every now and again should be a mandatory practice. Here's how your website can become tired:

 

Visual Tastes Change

 

What might have been attractive yesterday may be dull tomorrow. Society's visual tastes change frequently, so you have to make sure that your site looks good and hits hard from the moment people land on it. You will lose potential clients if your web presence is not robust. A third-party observer can give you an unbiased opinion about the visual aspects of your website so that you can authorize further development and get it up to standard if it lacks flavor.

 

Content Evolves

 

Your content has to be gripping, evergreen, and innovative. It's not going to bring anything to your business if it's not up to date. You may need a second set of eyes to review your page and suggest some fresh material that has a higher draw potential than what you may have there.

 

Technology Advances

 

Technology gets better and more refined every day. New security programs develop. Applications blossom, and capabilities broaden. Today's sites have to be mobile friendly because of the large number of people who use their smartphones to browse the web and conduct various activities. If you don't have a mobile-friendly website, you run the risk of chopping your audience down considerably. An expert can create a fully functional and mobile-friendly website out of your existing site, or he can create an entirely new web environment for your potential clients.

 

We have the solutions that you need to keep your site magnetic and relevant. Contact us and speak to one of our agents about a website makeover and the frequency of future revamps. We can help you rebuild your destiny today.

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Updating Your Website in Terms of Content, Design and Mobile-Friendliness

 

Your website is your calling card in today's day and age, so it should reflect who you are as a company. It should also be up-to-date, as consumers have become pretty savvy nowadays. They've learned to distinguish between old-fashioned websites which looked a little more like magazine pages, with alternate arrangements of images and text and contemporary websites which play a little more with form, using eye-catching images and content that has been specifically written for a web-based audience.

 

Given that people are going to judge you based on how your website looks, it's a good idea to keep updating it regularly, in terms of content as well as design.

 

Updating Your Content

 

In terms of content, it's easy to see why a website would need to be updated. Things are constantly going on within your company, so your website and blog should reflect that. If you have new products, new colors, new features, new services, new people on your payroll etc., you should put that on your website by altering the content.

 

Updating Your Website Design

 

What about the design itself? In what circumstances should you alter the design of your website? As web design progresses, it becomes more and more visually appealing. So you need to look back at your website and think about how visually appealing it is. You can judge it based on the other websites that you're currently exposed to. Or you can compare it with the websites of your competitors. If you feel that it's not up to par, then it is time to redesign it.

 

Making it Mobile-Friendly

 

Another thing that you need to keep in mind is that your website needs to be mobile-friendly. Earlier websites weren't necessarily mobile-friendly but as time goes on, cell phones are becoming more and more technologically advanced and people are using them to look up all types of things on the go. So if your website isn't mobile-friendly, then it's definitely time for a redesign.

 

Contact us for more great tips on redesigning your website as and when necessary.

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Why a Good Website Should Always Be Your Starting Point in Digital Marketing

 

Many businesses don't recognize that a good website is absolutely essential for marketing purposes. Sometimes, you may feel like you would do better to have a Facebook or Instagram account. You may get more followers or "likes" on such accounts. And the more "likes" you get, the more you feel like your strategy is working.

 

However, this may not really be the case. Just because someone "likes" your product or service doesn't mean that they're going to run out and buy it. A lot of people randomly start following or liking others on social media.

 

This is not to say that you shouldn't have social media accounts. You most definitely should. Your online presence should not just be restricted to a website. But a website needs to be the starting point.

 

Greater Sense of Legitimacy

 

When people see that you have a website, it gives your business a greater sense of legitimacy. Customers have become pretty savvy now and they know that only fledgling companies make do with social media pages instead of having a website. So the fact that you have a website shows that you are established as a company.

 

Giving Customers Information and the Opportunity to Buy Products/Services

 

In addition, having a website enables you to give the customer all the information they're going to need in order to decide whether or not to buy the product/service. And if it's an ecommerce-enabled website, then it will enable them to buy the product right away.

Even if the viewer isn't immediately converted into a customer, they still go away with all the information they need. They might come back and even check your website a few more times to make sure they got the specs right. And then, they might make the purchase.

Most people are aware of the fact that purchasing things online is really easy. All it requires is for them to go to the website in question and click on the item they want. The fact that it's easy makes people a little more cautious, causing them to go back a few times before buying something.

 

So if all your viewers aren't turning into customers, it's ok. They're still getting a lot of information, which is the first step towards buying something.

 

Blogging to Improve Your Website's Reach

 

Additionally, you can also have a blog as a part of your website. This serves a very important purpose as well because it helps to bring more people to your website. The more you add to your blog, the more keywords your website is going to contain. And this means that you become visible in a variety of searches.

 

Your blogs may not necessarily go viral but you will end up increasing your visibility bit by bit. And this is the best way to build up your reputation until you become a thought leader in your field.

 

Contact us for more information about setting up a website and improving your online presence.

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Email Scammers are Getting Smarter

 

There was a time when almost all email scams were easy to spot. They were full of errors in spelling and grammar. They made absurd claims about wanting to hand you millions of dollars. Unfortunately, they're no longer so obvious. The ordinary ones aren't totally ridiculous, and some can fool experts.

 

This is an age when people voluntarily give the public vast amounts of information about themselves. Criminals only have to look on LinkedIn or Facebook to pick it up. In many cases, they can gather enough information to convincingly impersonate or target an individual. Instead of putting "Dear Friend" at the top of their email, they can put your name and the position you hold. They can pick up the name and title of a manager at your company and claim to be that person. Sometimes they'll set up a domain that looks almost exactly like your company's (e.g., Micr0soft instead of Microsoft) so they can put their own email addresses on it and get your reply.

 

The message can look very convincing. Maybe it will ask you to authorize a bank transfer. Maybe it will claim the sender has forgotten a password and needs it in a hurry. The people who concoct these messages are patient and hope for one big payoff. That's the opposite approach from the old-fashioned email scam, which hits thousands of people in the hope of fooling a few.

 

How not to be fooled

 

To avoid being taken in, be very cautious about every unusual request in your mail. If it seems out of character or asks for something that could have serious consequences, double-check it. Make a phone call or send a text message.

 

There are some things you should never send by email. If you're asked for a password, don't email it, even if you're sure the request is legitimate. Email isn't a secure medium, and it's best to get out of the habit of using it for confidential data.

 

Even the most skilled impersonators won't find it easy to match the style and tone of someone you know. If the message feels wrong, take an extra step to make sure it's what it claims to be. It takes only a little time and could save your company from serious trouble.

Making a good impression is always important. Talk to us about how you can have a website that will make the best possible impression on your audience.

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Why You Should Avoid Using a Design Template

 

Many services offer low-cost website templates. On the surface, it sounds like a great deal. But is a pre-made website template the best choice for your business? Often, the answer is no. A better solution is to hire a web designer to create a customized website that reflects your company and its vision. Here are several reasons why.  

 

One size does not fit all. First impressions matter. It's critical for your business's website to stand apart from the competition. Your website should reflect you and your brand. A template does just the opposite. Templates might be purchased by anyone, and used many times by many types of companies. When your website contains the same stock graphics and metadata as other sites, you aren't doing anything specific to attract visitors. You will have a difficult time increasing site traffic and SEO rankings. This drawback will ultimately hurt your business and your brand.

 

A web designer will create a website that is tailored specifically to your business and your demographic, converting more visitors into paying customers.

 

Responsive design is a must. More and more people are accessing the web on their mobile devices. Companies must consider this when designing their websites. 57% of users will not recommend a business whose mobile site is poorly designed. Many templates are not responsive, which frustrates users.

 

A template may be coded poorly. Many templates found in the online marketplace are not coded well. Coding errors can slow down site performance, driving visitors away. Badly-written code can also decrease your chances of being found on search engines. It can also create security problems. 

 

Templates are not the best choice to attract new customers and build your brand. REM Web Solutions can help you create the website that's best for your company. Our associates in Kitchener, Waterloo, Cambridge and Guelph can help. Contact us today to learn more.

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Opting For A Web Designer Or Designing Your Site; Which Is The Better Option?

 

After the introduction of DIY web-building sites, it is now easy to create your site with little experience on this task. The process is simple, and before long, you can go live on the website you create. The initial cost and fees are  also pocket-friendly. As good as this option sounds at first, it is not ideal for corporate entities and small businesses who wish to stand out in the market they operate in, so hiring a web developer becomes necessary.

 

These individuals have the expertise to set your business apart from the rest of the competition and here are some of the benefits you can achieve by engaging with them.

 

Higher Search Engine Ranking 

 

One of the best ways for customers to locate your business fast online is by ensuring that your website appears on the first page of search engine results. That implies that it is not enough to create a glamorous site if you want to achieve the most out of this tool. Engaging a website developer gives you the opportunity to use their experience in ensuring your site ranks high.

 

The higher the ranking, the more traffic you are like to enjoy on your site, which promotes sales. That is possible as a result of SEO customization, which is what free web-building sites deny you. As such, this is proof enough that investing in a web designer is a worthwhile investment.

 

Provision For Further Developments 

 

Every business environment experiences various changes at one time or another. Failure to respond to shifts in the industry means that your company will not be able to compete favorably in such settings. Redesigning your website is part of the approaches you can use to embrace these changes. The challenge is that if you opt for web-building sites, you can only use the templates available.

 

The implication, in this case, is that it becomes difficult to give your website a new look when the need arises. However, through the services of a website developer, you can rebrand your site conveniently whenever you wish.

 

Access To Web Analytics Information 

 

Once you create a site for your business, it will generate details on the actions of everyone who scans through the same. Accessing this data and ability to interpret it will give you insight on what you can do to target new users. Websites that help you build your own will not allow you access to this information.

 

Contrary to that, a web designer can retrieve this data and unpack it for you to understand what it means. Also, they can share some wisdom on how you can use these details to enhance your marketing efforts. If you need more information on the benefits of using a web designer, contact us today.

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Why Website Design Is So Important

 

Most business owners already know that they need to have a website. People are quick to look online for information and a website is a great way to be found.

 

Savvy business owners try to watch every penny that they spend and they try to design their own website. However, that is not always the best idea. The design is more important than you may think and here are some reasons why.

 

Good websites allow your customers to find what they are looking for quickly and easily.

 

Navigation and content strategy is a powerful tool when it comes to web design. If your customers have to go looking for the information or the products that they want, they will simply go elsewhere.

 

Organization is also important. Your pages  need to be organized in a natural flow so that your customers can easily find the information that they need. You also need to have the most important information readily available. If not, your customers will find a website that is easier to search.

 

A good website easily catches the attention of your customers.

 

Websites filled with images and videos are often more attractive to customers, though you can easily overdo it. By watching what you put on each page, you can truly design a beautiful website that brings customers and keeps them there!

 

A website will help you with your branding.

 

By keeping everything consistent and uniform throughout your online presence, your customers will begin to recognize your brand.

 

You should use matching and complementary colors, logos, and much more on your website and social media profiles so your customers will know that it is you.

 

Web design is more important than most small business owners realize. If you want to be successful, your website needs to be easy to navigate, colorful, and filled with images. It is just as important to match your social media profiles with your website.

 

Contact us to help you have the website that you have always wanted!

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Using a Professional Web Designer vs DIY Web Design

 

If you are the owner of a small business then you need your own website. After making this decision, the next thing you need to decide is if you will design this site yourself or hire a professional Web Designer to create this site for you.

 

While there may be some circumstances when you want to design your own website, you will typically want to obtain professional help. The only exception to this is if your business is a web design business and you work as a web designer and not just the CEO or another non-designer role.

 

Benefits of Professional Help

 

There are so many things to know and do in web design that it is ill-advised to attempt to create your company website yourself. This is best left to a professional since they have experience and practice in designing web pages and can do it much faster and more accurately than you would be able to manage.

 

There is far more to designing web pages than simply slapping a few informational pages on top of a template. Designers need to keep up with the latest web technologies in order to be able to implement them in their projects. Unlike what a casual designer might do, professional web designers can offer their expertise in building you a site that will have space for expansion, future content, future growth and so on.

 

On the other hand, attempting to do it yourself will likely lead to a site that is roughly slapped together and only loosely works in some cases. The problem with this is that these roughly put together websites only work some of the time and no advanced planning was done on them so, once you need almost anything new added to them, someone will need to go back into the code in order to alter the site to fit the new needs. Whereas, a design done by a professional is likely to be a good deal more flexible as it will have been designed to take into account future growth and needs.

 

If you own a business in the areas of Kitchener, Waterloo, Cambridge Guelph or other nearby locations and want to truly make a mark with your online presence, contact us to discuss your options.

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Featured Client - Five Nines IT

Featured Client
- Five Nines IT Solutions -

IT . JUST . WORKS

Five Nines IT Solutions

 

About

Five Nines IT Solutions is a leading edge Strategic Services Provider and IT Solutions firm operating and servicing our global client-base out of our Kitchener, Ontario HQ, and support centers throughout Canada.  Five Nines brings our extensive knowledge, experience and strong relationships with the technology industry to the table in every interaction with our clients and their businesses, ensuring "IT. Just. Works.", so clients can focus on their core business!  Let's Talk!

 

Five Nines Main Contact Person: Douglas Grosfield, President & CEO

Contact Douglas at:    dwgrosfield@fiveninesit.ca   or   1-519-893-3359 x300

 

No. of Employees: 140

Established: 2015

Location: Kitchener, ON

 

Visit Five Nines IT Solutions website

 

Q:

Why did you choose REM?

 

A:

We are in a highly technical business, and as such we do lots of research on the organizations we intend to partner with when bringing technology to bear in addressing the needs of our clients.  We see a lot of options for organizations to partner with, and have developed a keen eye for quality and capabilities. 

 

We employed that same degree of due diligence when we were looking for someone to help us develop our brand and the face of our company, from a web perspective.  Having known Rob Matlow for years, and having seen the results of REM’s work performed for other organizations, we knew what we were getting into with this project, and were comfortable that we would receive high value for our investment and faith.

 

Q:

What was it like working with REM?

 

A:

Like any project involving technical subject matter, combined with creative content creation, there is a fair bit of back and forth required to ensure alignment and adjustment as necessary.  REM does a great job of ‘herding cats’ when it comes to holding our feet to the fire to ensure we are not the barrier to progress throughout the project.  Overall, the experience was exactly what we were hoping for, and the results speak for themselves!  Check it out at www.fiveninesit.ca and “Let’s Talk!”

 

We knew what we were getting into with this project, and were comfortable that we would receive high value for our investment and faith.

 

- Douglas Grosfield, President & CEO

 


 

Learn first-hand how we can help you with your website needs.
Contact us today!

 

Toll Free: 1.866.754.4111

Phone: 519.884.4111

Sales:
sales@remwebsolutions.com

Support:
support@remwebsolutions.com

 

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