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We've written some insightful, entertaining articles that span topics from support to design to content management and beyond!




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Person using a laptop and computer devices with colour palettes around it

 

Colour is one of the most important visual elements to consider when designing your website. Each colour is associated with a different meaning and can elicit various feelings and memories depending on the person. However, most people make snap judgements about products based on colour alone, which is why so much consideration should be placed on the task of choosing the right palette.

 

Therefore, it’s necessary to seriously think about the colours you want to use when thinking about the look of your website, as they can have a direct influence on the people who engage with your business’ online presence.

 

REM’s in-house designers and our marketing team are available to help discuss different colour options for your business website. In the meantime, check out the tips below for the most effective ways to use colour on your website and understand colour symbolism and connotations before you speak with them.

 

1. Warm colours

Warm colours are yellow, orange, and red. These colours are associated with energy, passion, positivity, enthusiasm, pleasure, and interest, to name a few. Be mindful of how you use these colours, as they can appear harsh and over-stimulating if they’re used too extensively.

 

2. Cool colours

Cool colours are blue, green, and purple. These colours have a calming effect on viewers, which is why they’re so commonly chosen for websites. Be wary about overusing them, as they can appear cold and impersonal if incorporated incorrectly.

 

3. Neutrals

Neutrals include white, black, grey, and brown and are popular choices for design. If used correctly, neutrals balance out more overpowering colours and can be incredibly elegant and chic.

 

4. Include an accent colour

When planning out the basic colour layout of your website, apply the very effective 60-30-10 ratio. When broken down, this means the main hue is applied to 60% of the website, the secondary is applied to 30%, and the remaining 10% applies to an accent colour that heavily contrasts the other two colours. The accent colour should be utilized as emphasis for the most important site materials and content.

 

5. Don’t go overboard

One of the worst things you can do is go overboard with your colour choices. Don’t feel the need to clutter your website with an overabundance of different colours, hues and tones. Less is more in this instance, and you don’t want to visually overwhelm the users on your site with too many conflicting and overlapping colours being used at once.

 

6. Think about your target audience

Really delve into your primary target audience, as this can help you narrow down your top colour choices. If your market is mainly women, studies have shown that they prefer blue, green, and purple. Men prefer blue, black, and, green. Blue seems to be a universally liked colour, so when in doubt, try to lean towards using blue. Lighter shades are typically associated with health and wellness, relaxation, and travel.

 

7. Consider the contrast of the background and text colours

Think about the colour of the background and the colour of the font you’re using and whether they will work well together visually. Colour combinations with enough contrast so the content is clearly visible and distinguishable on the page are important to consider for website visitors with visual impairments.

 

8. When in doubt, use a colour chooser tool

Colour scheme generators can be incredibly useful tools that can help you create a palette that’s professional and unique to your website. Play around with different colour wheels and try out various combinations to see what works best.

 

Conclusion:

Deciding on just the right colour scheme is so important for the efficacy of your website. Make sure you’re considering the symbolism and connotations of different colours, and you play around with combinations that are best suited for your target audience.

 

When you’re ready to go forward with an amazing business website design, contact your REM sales rep to get the process started.

 

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REM website in a computer monitor in an office environment

 

Building an effective business website takes time and effort, and there are multiple factors to consider in the process. It’s an overwhelming and daunting ordeal to make a website when so much of the health of your business is tied to its success.

 

Read the tips below to find out how you can work with REM to build the best business website possible. Creating a great website will help establish your brand, cultivate conversations, and generate leads.

 

1. Customize your theme

You want your website to stand out and be a unique reflection of your brand, which is why customizing your website’s theme is key or else it will blend in with the countless other websites that all look the same. Personalize your site and look through customized designs that will be the best reflection of your business’ image and content.

 

All REM websites are custom designed by our talented web designers. We can guarantee that your site design isn’t just a template that is downloaded and then re-sold to hundreds of companies online. And because the design is custom, we can do almost anything you like for the look and feel of the site, including changing the layout.

 

2. Make your site mobile responsive

It’s critical that your website operates well on mobile devices, considering the average adult spends at least 5 hours per day on their phone and is how the majority conduct their online shopping. Mobile optimization for your website is important.

 

Offering a positive user experience for potential customers will encourage them to stay on your site. If text is difficult to read or the mobile site is hard to navigate, prepare for users to abandon your site altogether in favour of a competitor.

 

All REM sites come mobile-friendly with responsive designs that change so that they display in the best possible way on any device.

 

3. Prioritize readability

Users should have no difficulties reading the content on your site, which means you should be thinking about your website’s design and how easy it is to read.

 

Keep font sizes consistent, choose fonts that are known and prioritized for their overall readability, and always opt for contrasting colours. Background images should never drown out or overshadow your text. Readability should always be your number one priority.

 

Speak with our marketing team if you would like help with having your content written. We do the research on your target audience and write content that converts visitors into paying customers.

 

4. Make it easy to find and navigate

Your website should be simple to understand and easy to navigate. Don’t overwhelm users with unnecessary elements. Less is more. Stick to the basics in your navigation bar and keep your navigation standard.

 

5. Keep your pages tidy

Your site should not be cluttered with an overabundance of information and detail. Text and graphics should be tastefully balanced so that pages look clean and are simple to use. Don’t feel the need to add any “filler” info like a Twitter feed social widget, for example. Prioritize the data your audience will truly care about and cut out the rest.

 

6. Keep information accurate and accessible

No one likes to spend an unnecessary amount of time searching for information that they need. On top of that, they especially don’t like finding info that’s out of date or inaccurate.

 

As simple as it may seem, try to keep your most basic and important information (like contact details, store hours, etc.) readily visible and accessible to users on your website and make sure that it’s regularly updated.

 

7. Go easy on the pop-ups

One pop-up can serve as a helpful reminder about joining your company’s mailing list, following your social media accounts, signing up for an upcoming event or offering a discount. Multiple pop-ups can be jarring, disruptive, and turn someone off from staying on your website completely. Use pop-ups sparingly and save them for the most important information you want users to see when they go onto your website.

 

8. Ensure your website is responsive

The staggering majority of people will quickly leave a website if it is loading too slowly, and the loading time on a webpage directly affects the purchasing decisions of most people as well. It’s necessary to prioritize website responsiveness.

 

Test your website to make sure it runs smoothly, all software is up-to-date, and you’re using the proper website host for your needs and demands.

 

REM works very hard to make sure your servers are fast and secure. We also make sure your site design loads quickly and that important items on your site are loaded first. Speak with your REM sales rep to get the full details.

 

Conclusion:

The overall efficacy of your website can be the determining factor for a client when they’re deciding on whether they would like to learn more about your business or purchase your products. Prioritize your website’s design and ensure you’re looking for ways to make it faster and more reliable.

 

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Illustration of a digital shield and lock on a dark blue background

 

According to the Canadian Centre for Cyber Security, the Covid-19 pandemic presents an elevated level of risk for the cyber security of small businesses. Not only should you protect your website and email servers from attack, but you should also harden the security on your company devices.

 

Read the recommendations for the best cyber defense practices your business should be implementing below.

 

1. Enable security software

Your business should be protecting itself against malware–malicious software that is designed to infiltrate or damage computer systems. You should educate your staff about accessing non-work-related websites and content when on a company device, especially when they are working from home.

 

Your organization should enable secure anti-virus and anti-malware solutions and any software firewalls on all company devices that can access the Internet. These programs should also be configured to conduct automatic updates and regular scans and your IT admin should receive warnings if staff are disabling them.

 

2. Use strong multi-factor authentication (MFA)

Multi-factor authentication is a reliable and secure method of account or device login that requires more than just one verification that uses something you know (PIN or password) on something you have (a token), and something you are (a fingerprint). Whenever possible, multi-factor authentication should be used.

 

3. Improve your password use

More often than not, passwords are not strong enough to deter cyber threat actors. Organizations should be implementing cohesive guidelines around password creation and should instead opt for passphrases. A passphrase consists of a sequence of mixed words, numbers, and punctuation that contains at least 4 words and is a minimum of 15 characters in length.

 

4. Have an incident response plan

A cyber incident is defined as any unauthorized attempt, successful or otherwise, to gain access to, modify, delete, or destroy any computer network or system resource.

 

An incident response plan helps ensure that your business is properly prepared to detect, respond, and recover from a cyber-attack incident. An effective plan will limit any disruptions and reduce data loss. A written incident response plan should highlight an established set of guidelines that are in place so responders can be ready to carry out the tasks necessary to minimize damage and deal with the incident at hand.

 

The incident response plan should include contact information for every person involved in response activities, instructions for how to handle incidents, the roles and responsibilities of everyone involved, and the actions that are required for mandatory incident reporting.

 

5. Secure websites

Your company’s websites should be secured using the Application Security Verification Standard (ASVS). ASVS proposes a standard list of security requirements and controls to implement during each phase of website development.

 

REM clients have their websites stored on highly secured servers with back-ups and redundancies to minimize any downtime. Your webhost should also do regular backups of your site and store those backups for at least a couple of days just like REM does. In case of an attack, being able to roll back to a clean version of the site can save you thousands of dollars in downtime and lost sales.

 

Your business should be investing in the proper tools for security requirements on all websites that are developed. If you are worried about the security of your website, speak to an REM business website sales rep today.

 

6. Provide employee training

Making sure your employees are properly educated about cyber security threats can help protect your business and minimize any potential risks. Effective employee training includes the implementation of unique passphrases, safe use of the internet and social media in the workplace and identifying any malicious emails. Companies should be investing in security training and should consider creating a cyber security training policy if they don’t already have one in place.

 

7. Back up and encrypt data

All essential business information should be backed up regularly to a secure and external location. As well, back-ups should be encrypted and restricted to individuals who are responsible for testing and restoring functions.

 

8. Secure portable media

There are risks involved with portable media. If sensitive information is lost or misplaced, your organization’s data that is stored on these devices can be potentially gone forever. Information stored on portable media should be encrypted to prevent any unauthorized individuals from accessing sensitive data.

 

Conclusion:

All small businesses should be taking cyber security extremely seriously to be better prepared for any sort of attacks and to be able to spot, respond, and act as efficiently as possible in the face of any potential cyber threat.

 

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Rigarus Construction website on a computer monitor

 

About

Rigarus has been in business for a while now. 22 years to be exact. That’s right, they’ve been a Canadian company since 1999. Over the last 22 years they’ve installed and erected over 40000 feet of towers. To give you an idea, if you stacked all our towers on top of one another, the total would exceed the height of Mount Everest. During that time, they’ve established themselves as leaders in the industry and have built a reputation on being reliable.

 

Rigarus Main Contact: Ian Panagapka, Vice President of Business Development

 

No. of Employees: 40

Established: 1999

Location: Elmira, Ontario

 

Visit Rigarus Construction's website

 

 

 

Q:

Why did you choose REM?

 

A:

I had another staff member source some pricing. REM sounded like a good option. After meeting with Rob there seemed to be a clear path on how to get through the process which gave us confidence in selecting REM to move forward with the new site design.

 

 


Q:

What was it like working with REM?

 

A:

Overall, it went pretty well. We had a few different contacts to deal with along the way. We are satisfied with the end result.

 

 

 

Overall, it went pretty well. We had a few different contacts to deal with along the way. We are satisfied with the end result.

 

-- Ian Panagapka, Vice President of Business Development

 


 

Learn first-hand how we can help you with your website needs.
Contact us today!

 

Toll Free: 1.866.754.4111

Phone: 519.884.4111

Sales: [email protected]

Support: [email protected]

 

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3D illustration of devices, hearts and digital media elements

 

Quite often, people will interchangeably use the terms “digital marketing” and “social media marketing” as though they mean the same thing. It’s a common belief that simply using different social media platforms is a form of digital marketing, and that simply is not the case.

 


 

What is digital marketing?

Digital marketing is an umbrella term that can cover a variety of different aspects related to marketing, but it uses a combination of online and offline digital means to reach audiences.

 

A variety of digital channels are incorporated in order to target the goals and growth of a business.

 

The goals surrounding digital marketing are typically as follows:

  • Promoting your brand and creating brand awareness
  • Advertising your products or services
  • Creating customer trust
  • And much more!

Digital marketing does not have to encompass all of the elements that fall under its jurisdiction. Rather, marketing campaigns should be tailored to specifically fit the business in mind and address the audience its structured for in the most effective ways possible. Including all digital marketing channels at once is not likely to be an effect strategy, as different channels will work better for different companies based on their needs, goals, products and services, etc.

 

This is why digital marketing involves a lot of trial and error and measuring various outcomes to find out what campaigns are best suited to each business. There is no point in wasting the time and energy on strategies and channels that do not provide satisfactory growth or results.

 

What is social media marketing?

Unlike digital marketing, social media marketing focuses solely on strategies implemented across social media channels like Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, and more. Companies on these social channels use social media marketing campaigns to promote and advertise brands, products, etc., as well as engage with consumers and target audiences.

 

Social media marketing is an effective way to post creative content and to grab the attention of different audiences depending on the social platform that’s being used.

 

What kind of tools do digital marketers use?

 

The job of a digital marketer is an extensive one. Quite often, they are required to use a multitude of different tools and platforms at once, search for and analyze specific information and data, as well as continuously fine-tune marketing strategies to keep improving their campaigns. Some of the marketing tools that are often used include:

  • SEO tools
  • Website analytics
  • Email marketing
  • Customer service tools like chat bots
  • Content curation

 

Speak with your sales rep or contact our Marketing Director to book a free no-obligation conversation about digital marketing to see if we have a solution that can help your company.

 

Why is it important to incorporate social media marketing?

 

You should be including social media marketing in your digital marketing strategy. Our world has become increasingly tied to social media and it’s evolved into an essential aspect of our online-focused society.

 

Focusing on elevating your social media channels can not only expand your reach globally, but it can also create a more personal connection with your target audience. These social platforms also serve as an option for users to receive quicker response times.

 

It’s necessary to still include digital marketing in your campaign and not abandon it altogether. While social media marketing has a growing list of advantages and benefits, it should not be your only priority.

 

The success of your social media channels will rely heavily on your content strategy. It isn’t enough to just post – you need to be mindful of what you’re posting and when, the platform you’re sharing content on, and the audience you’re trying to reach.

 


 

Digital marketing and social media marketing: in summary

Social media marketing–while different from digital marketing–is a part of the same category. Both are important for ensuring the success of your marketing campaign and should be treated with complimentary attention for achieving the goals you desire.

 

REM offers a suite of Digital Marketing and Social Media Marketing services to help you get noticed online. Contact us to get started on improving your online presence today.
 

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3D illustration of a laptop and video editing elements

 

YouTube has rapidly grown to be one of the most influential social channels on the internet.

 

Filming and editing high-quality videos do not have to be expensive. There are countless tools on the internet that are available at little to no cost to video creators.

 

Here are some of the best free tools YouTubers can use to help make better videos and grow their channels.

 


 

1. TubeBuddy

TubeBuddy is a highly recommended and valuable tool that you add as a free browser extension. It isn’t software that needs to be downloaded and launched separately each time you need to use it, which is part of what makes it such a strong choice for YouTube content creators.

 

It integrates with YouTube and helps you effectively manage your channel, and will run tests to help you improve the overall performance of the videos you post. It also has great options for scheduling content, and allows you to update videos in bulk batches if you happen to have a lot of content you need to edit at once.

 

TubeBuddy is definitely one of the best options for a comprehensive YouTube support tool that will help you optimize your content strategy (it also helps you reach subscribers on other social media channels), and of course, it’s completely free to use!

 

2. vidIQ

If you want to track and monitor your YouTube channel’s audience analytics, then vidIQ is the right tool for you. VidIQ provides users with detailed reports that break down information about the people watching your videos, and it also offers SEO tools.

 

VidIQ is available as a free Google Chrome extension and can allow you to see the top keywords and tags used by other YouTube accounts.

 

Tracking engagement metrics is a very useful feature that can be used on both Youtube and Facebook through the use of vidIQ.

 

3. Lightworks

High-quality videos are often made through the editing process. You don’t need an expensive editing software to curate impressive videos for your YouTube channel. This is where Lightworks comes in.

 

Not only is it free to use, but it’s also available for Mac and Windows systems, which gives it an advantage over iMovie – which is limited solely to Apple devices. Lightworks is a video editing software that offers a variety of tools and is a non-linear platform that provides users with a long list of capabilities.

 

The one downside of Lightworks is that you can only download videos in 720p. If you’re looking for a reliable, free editing software though, Lightworks is a good place to start.

 

4. Canva

Canva is an excellent, web-based creative tool that provides content creators with endless options for free graphic designs that can used with any platform.

 

YouTube thumbnails are the first thing viewers will notice about your videos, so it’s necessary to make a strong first impression. Canva offers a wide range of potential thumbnail art that you can design yourself with the elements they provide, as well as YouTube channel banners, and designs to include at the end of your videos.

 

5. Tubular Insights

Tubular Insights is a great option for keeping up to date with current video marketing trends and providing users with helpful analysis and tips for video content creation.

 

The platform tracks video content from all over the world and breaks it down by trends, and marketing pros share their advice.

 

Utilizing this tool is an excellent way to gain insight into popular video trends and to see what works well for other YouTubers all over the world. For anyone looking to really break down what works well for a YouTube channel, Tubular Insights is the perfect choice.

 

6. YouTube Audio Library

YouTube Audio Library is an easy to use, free feature that allows content creators to find free music they can include in their videos. Make note of the attribution specifications on each track, as some will require you to link the artist in the description. There is also a variety of sound effects for YouTubers to choose from as well.

 


 

In Summary

Youtube is filled with so many possibilities for budding video creators who want to expand their social presence online, and these tools can help you produce the best content possible– while not breaking the bank in the process.

 

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3D illustration of clouds, bunny ears, an egg and flowers

 

We wish everyone a Happy Easter with their families and friends! Please note that REM will be closed on Friday, April 15th.

 

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3D illustration of a device with website statistics

 

Ranking higher in Google is a common marketing goal many businesses have, but in 2022 it can be more challenging to achieve than ever before.

 

That doesn’t mean you can’t succeed in gaining higher rankings, you just need to implement the right strategy to help you get there. Here are some tips and tricks to help increase your rankings.

 


 

1.  Move your focus to user experience

Hard-to-use websites that are inaccessible and difficult to navigate are a sure-fire way to frustrate users within seconds and lead them to visit other sites in order to address their needs. Error pages, confusing site structures, messy pages, and dead links are all aspects that can potentially drive audiences away from your website if you don’t look for these issues and address them head-on.

 

Comb through your site to find the problems and barriers that make it a challenge to navigate easily. Optimize your content for mobile, break up chunks of text into shorter paragraphs, and keep headings brief and easy to read. Fix any dead or hanging links and tidy up your sub-folders.

 

Improving these barriers can help improve your rankings and decrease your bounce rate. Contact REM to get a new custom business website design that converts visitors into sales.

 

2. Incorporate targeted keywords into your content

Keywords are arguably one of the most important aspects for you to focus on when learning about SEO. Keywords combine what people and Google are looking for by isolating the most common search terms. This is where you come in.

 

Incorporating keywords needs to be done with care and an understanding about where to include them without throwing them in as much as possible with no real strategy or goal in mind. Google Ads can help you discover your broad search intent, and including keywords in your copy should feel natural, not forced, so be strategic with how you implement them into your website to gain the most success.

 

Book a free no-obligation consultation with our Marketing Director to discuss how REM’s marketing team can help you with Keyword Research.

 

3. Generate backlinks

Generating backlinks is a crucial aspect of SEO performance. If you’re not familiar with the process of back-linking, it refers to other websites linking to yours in a post, article, etc. It is an effective way to help improve your website’s traffic, as people are more likely to visit if they click on an external link through another reliable domain.

 

Organic links can be obtained if you’re prioritizing high-quality content with a people-first mindset. This can help you gain the trust and respect of others, and lead to other industry members referencing your site. You can open up this process to include:

  • Testimonials
  • Guest blog posts
  • Implementing shareable content
  • Become listed in industry directories

 

4. Introduce routine site audits

Regular site audits can help you determine how your website is performing and if it’s as user-friendly as possible. Site auditing can also flag issues you may have missed or overlooked, like broken links and slower loading times.

 

REM can perform an Online Presence Audit which includes a website audit and site speed testing. Contact our Marketing Director or your sales rep to book an Online Presence Audit today.

 

5. Speed up your website

The functionality of your website will directly impact the consumer experience and can influence whether they stay on your site. You want your content to speak for itself but to do that your site needs to be accessible and quick when users access it. We live in an instant information society where people want answers and solutions right away, so it’s imperative that your website meets these standards.

 

Now is the time to declutter your site remove anything that might be slowing it down. Delete old plugins, compress images, and clean up your code.

 

6. Make your page title and meta description better

First impressions are important. Your page title and meta description will be the first things your audience ever sees and can influence whether they decide to click on your website. You should be able to easily edit these two aspects without too much hassle, but there’s some points to keep in mind:

  • Your page title should not run on too long – keep it between 30-60 characters
  • Similarly, your meta description should not exceed 160 characters
  • Incorporate a target keyword
  • Be unique and think outside of the box

 

7. Learn the importance of internal links

Internal links refer users back to other pages on your website. This is an excellent way to encourage users to stay on your site and engage with your past content. Linking related posts in an article, for example, can provide audiences with the information they’re researching for without leaving your website to search elsewhere for the information they need.

 

8. Write quality content and improve past posts

The content you write should be SEO-focused and created with the intention of effectively educating and communicating with your desired audiences. Since SEO is an ongoing process, it’s important to look for ways you can keep improving what you post.

 

This can mean going back and looking through old articles, blog posts, etc. and finding little ways you can make them better. Look for missed opportunities to implement keywords and internal links, and enhance readability, having an evolving content strategy that critically analyzes the performance of past posts can be hugely helpful in creating more successful SEO-driven work in the future.

 

REM can help with content writing services, editing and even just how to pick the right topic for your posts. With the correct, evergreen content, a blog post can be useful to visitors (and search engines) for years!

 

9. Use short, descriptive URLs

This is another way to easily improve your on-page SEO. Tweaking your URL structure can make a big difference in the appearance of user-friendliness on SERPs. Because it doesn’t take a lot of effort to do, just remember to keep URLs readable and concise, and use keywords when possible.

 

Note: If you do change the URLs on your site, remember to setup 301 redirects so that you don’t lose any Google rankings you’ve already earned.

 

10. Continue to learn about SEO

SEO is a constantly evolving discipline that requires a strong dedication and ongoing learning. It’s crucial to keep yourself in the loop and to stay ahead of trends.

 

There are countless resources available to help you continue your SEO education, so put all of those tools to good use and continue to implement the strategies you learn about in your SEO journey.

 

To give you an idea of how important this is, our Marketing Director reads 40-50 posts each week to stay up to date on the latest in SEO and Digital Marketing.

 


 

Secure your SEO success

This post is just the beginning with the endless ways you can work towards improving your SEO and securing success. Try implementing these tips into your SEO strategy, and you’ll see higher rankings in no time.

 

Remember that if you don’t have the time or internal resources to complete these tasks in-house, REM can provide digital marketing services that work within your budget to help you achieve your goals get noticed online.

 

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3D illustration of devices, megaphone and digital media elements

 

A new year gives businesses the opportunity to introduce and adopt different trends into their digital marketing strategies. There are a variety of ways you can freshen up your marketing plan and get ahead of the trends that will become popular.

 

It’s important to look ahead with the strategies you implement, but also remain practical and aware of what digital marketing trends can bring your business results now. Read the suggestions below to find out more about these trends.

 


 

1. Cryptocurrency and NFTs

2022 has seen a steady rise in popularity with online currencies like crypto and non-fungible tokens (NFTs). Although this may not sound like it would play a role in your marketing strategy on the surface, don’t discredit the possibility of it just yet. Cryptocurrencies haven’t seen a huge boom with mainstream groups just yet but it is something marketers should be paying attention to as a trend towards decentralized finance.

 

Cryptocurrency could help businesses attract an entirely new group of customers – if the demographic for the brand is the right fit. Jumping on the bandwagon for online currencies is a smart move, especially when social media platforms like Twitter and Facebook are introducing cryptocurrency payment options and NFT display tools.

 

Consider the ways you can sell your brand beyond the products and services your business offers in order to successfully integrate NFTs and cryptocurrencies.

 

2. Video marketing

Video production has gained a lot of traction over the past few years, especially with the booming popularity of TikTok. Video streaming has become easier than ever, which is why it’s important to prioritize this trend in your digital marketing plan.

 

Producing videos doesn’t have to be overly involved or complicated – simple but effective videos can be filmed and produced with nothing but your phone and some video production know-how. Especially with the “mobile-first” approach gathering speed, it’s necessary to adapt your marketing strategy in order to keep up with these trends.

 

3. Conversational marketing

Research indicates that modern consumers are expecting faster responses to their questions – so much so that many anticipate an immediate reply from businesses. Customers are no longer content with waiting days or even hours to hear back from a business, even if their question is being asked at an odd hour of the day. If they don’t receive an answer right away, they may look to take their business somewhere else.

 

Conversation marketing is an excellent tool to help customers right when they need it, remove any guesswork, and push forward a dialogue-focused style of communicating that encourages engagement. It can be used in a multitude of different channels, which can mean meeting the expectations of each client has become easier than ever before. This can include chatbots and virtual sales assistants and personalized email messaging.

 

4. Social media stories

Social media stories have been integrated into countless social platforms, and have been an increasingly favoured way for people share snippets of information since Snapchat first introduced the concept. They’re different from traditional social media posts, since they’re only available for users to witness and engage with for 24 hours before they disappear.

 

Stories are the perfect digital marketing trend to get on board with for 2022. They don’t clutter up people’s news feeds, and they can be an effective way to drive customer relationships.

Some ideas for social media stories include:

  • Collect consumer data using story polls
  • Include live video
  • Increase engagement with story Q&As
  • Share causal updates and connect with local consumers via geofilters and location tags

Stories are a great method to cultivate authentic connections with consumers, so make sure to join the many others who are including them in their marketing strategies.

 

5. Creator Collaborations

Forward-thinking young adults are now turning to creative outlets in order to make a living. This is where you come in – forging mutually beneficial relationships with local creators.

 

Independent creators also have experience making personal connections with consumers and likely have their own social media followings.

 

Partnering with these creators can introduce your business to an entirely new set of potential consumers, so investigate this growing trend while it’s still promising and continuing to evolve.

 

6. Voice search

Many of us have verbally asked Alexa or Siri to search for something instead of manually typing it in a search engine.

 

Voice-search optimization has become an incredibly popular way for users to not only seek out information, but specifically details about businesses and products. Virtual assistants will eventually begin sharing sponsored content alongside their specific answers, and voice activated ads aren’t too far off either.

 

With this specific kind of convenience in mind, consider looking into voice-search optimization for your marketing strategy, and get ahead of this fast-developing trend.

 

7. Interactive marketing

Connecting with your consumers on an intimate, personal level doesn’t have to be a daunting task. Interactive content has been taking over social media platforms, and is sure to continue dominating social feeds in 2022.

 

Stay ahead with immersive marketing techniques and connect with consumers through this fast-growing trend.

  • Polls, questionnaires, quizzes
  • Interactive calculators 
  • 360-degree virtual reality

 

8. Environmentally-conscious marketing

More and more consumers–specifically millennials–have indicated that they will pay more money for sustainably produced products. Sustainability has become a growing importance to modern consumers, which provides a unique opportunity for businesses looking to operate with current social trends in mind.

 

Integrating green initiatives into your marketing strategy can give your business a competitive advantage against similar businesses and help you win favour with younger customers.

Ways you can incorporate sustainability into your marketing strategy include:

  • Include environmental actions in your business practices and company culture
  • Show your company’s sustainability support through social media stories
  • Demonstrate your business’ commitment to environmental causes

 


 

Wrap-up

Successful digital marketing campaigns are best executed through planning. Speak with our Marketing Director to see how REM can help integrate these popular and up-and-coming trends for 2022 into your business strategy to help you achieve your goals this year.

 

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This is a headshot of Sanj Rajput.

Blue Canoe Consulting website on a computer monitor

 

About

Blue Canoe Consulting is an organizational strategy and leadership development firm. We partner with organizational leadership teams to clarify vision, develop strategy, and empower leaders to enable growth and success.

 

Our name, Blue Canoe Consulting, is a reminder that success in business, as in back country canoe tripping, is contingent on good planning, competent leadership, effective execution, and the ability to respond to unexpected challenges.

 

Murray Smith is the president and principal consultant. He has been helping businesses improve their conditions dramatically for more than a decade with vision, strategy, and leadership consulting services and training. 

 

Murray is an avid canoeist, with a blue canoe, of course…

 

Main Contact Person:

Murray Smith, President
[email protected]
(519) 572-5977

 

Established:

  • Murray has been self-employed in the consulting and training space since 2011
  • The Blue Canoe Consulting business name and brand was launched in August 2021

 

Location:

Located in Ayr ON. Serving Waterloo region and surrounding communities.

 

Visit Blue Canoe Consulting's website

 

 

Q:

Why did you choose REM?

 

A:

I needed a website. I knew REM from the Cambridge Chamber of Commerce and REM was recommended by a friend, so I reached out to REM.

 


Q:

What was it like working with REM?

 

A:

It was easy. REM’s step-by-step process helped me articulate my vision for the website and develop the content for them to construct the website. I am very pleased with what they delivered.

 

 

It was easy. REM’s step-by-step process helped me articulate my vision for the website and develop the content for them to construct the website. I am very pleased with what they delivered.

 

-- Murray Smith, President

 


 

Learn first-hand how we can help you with your website needs.
Contact us today!

 

Toll Free: 1.866.754.4111

Phone: 519.884.4111

Sales: [email protected]

Support: [email protected]

 

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