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This is a headshot of Shauna Ramsaroop.

Illustration of two people next to an NFT coin and digital items


Have you heard about the hype on NFT’s? Well to be honest, I surely missed the memo on this new form of blockchain-based trading. Did what I just say make any sense? Probably not. I’m still doing my best to figure this one out and it seems like I’m not the only one on the struggle bus. So let me try to decipher what I learned.


NFT stands for Non-Fungible Token.



Fungible vs. Non-Fungible

I think the first thing we should attempt to understand is the difference between something that is fungible and something that is not.



According to Investopedia, “Fungibility is the ability of a good or asset to be interchanged with other individual goods or assets of the same type. Fungible assets simplify the exchange and trade processes, as fungibility implies equal value between the assets.”


Examples of physical assets that are fungible would be the dollar, gold and casino chips. If you exchange any of these for something else, the value remains the same. If I have $500 in casino chips, I have $500 in cash. Instances of digital fungible assets would be Bitcoin and frequent flyer points.



A non-fungible asset is something that can’t be substituted and the value is not interchangeable. Examples of physical non-fungible assets are houses and paintings. Instances of non-fungible digital assets are video game skins and copyrights.



Now that we somewhat have a grasp on the difference between fungible and non-fungible, let us try to understand the concept of these “tokens.” A token is a digitalized certificate that is secured by a blockchain database. As defined on Investopedia, “…crypto tokens are cryptocurrency tokens. Cryptocurrencies or virtual currencies are denominated into these tokens, which reside on their own blockchains. Blockchains are special databases that store information in blocks that are then chained or linked together. This means that crypto tokens, which are also called crypto assets, represent a certain unit of value.”


Non-Fungible Token

I think I’m making some progress here, so let’s tackle the definition of a non-fungible token provided by Investopedia once again. “Non-fungible tokens or NFTs are cryptographic assets on blockchain with unique identification codes and metadata that distinguish them from each other. Unlike cryptocurrencies, they cannot be traded or exchanged at equivalency. This differs from fungible tokens like cryptocurrencies, which are identical to each other and, therefore, can be used as a medium for commercial transactions.”


That is a lot of words that now make some sort of sense to me, and I will do my best to give you an analogy that hopefully gives you a bit more clarity. When I read through this definition the first thing that comes to mind is sports cards, whether baseball, basketball, etc. Each card holds a specific value and that value is determined by the owner and purchaser. Majority of the time, there is not a dollar value attached when individuals are trading sports cards. This example would be considered a physical non-fungible token.


The Digital Hype

Now this is where I sometimes get lost, when discussing digital NFT’s—which can be pretty much anything, such as music, drawings, GIFs, etc.—I’m going to use digital art to illustrate such as a digital artist creates an image and sells it as an NFT; they are selling the original file. Yes, you can right click and download copied versions of it, BUT it is not the original. Think of it this way, Leonardo da Vinci’s Mona Lisa: you can go to the market this weekend a purchase a copy of it for $10, right? However, where is the original masterpiece and how much is it worth? Right now, this piece of art is hanging in the highly secured Louvre Museum and is apparently valued at somewhere around $700 million USD.


In 2021 the digital artist Beeple created and sold the most expensive NFT artwork. The name of the piece is “Everdays: the First 5000 Days.” It was auctioned at Christie’s starting at $100 and eventually sold for $69.3 million. This non-fungible digital token’s worth in 2021 is astonishing, however the trend is continuing and becoming a fantastic way for digital artists to make money.



If you’re anything like me, you’re probably still scratching your head in disbelief and you’re not quite sure how to make of this information. I believe as cryptocurrency evolves things will become clearer. I am currently in the process of purchasing my first NFT and will share my thoughts in a later post!


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This is a headshot of Shauna Ramsaroop.

Illustration of shaking hands with laptop and other things


I know it seems like our Marketing 101 series is never-ending, however that’s because building out your Marketing strategy and implementing it is a never-ending process. It requires constant updating and refreshing; however, if you have built a clear and concise plan, you need not worry because now all you need to do is continue to push what you’ve built and share it with the world!


Ah… and there she said it… SHARE IT WITH THE WORLD. That’s right, friends, we’re finally going to start talking about the best ways to deliver your brand via multiple advertising vehicles. When businesses implement an Integrated Marketing strategy, they are far more successful with capturing the attention of potential customers and creating a sustainable plan of action to increase returned business.


What is Integrated Marketing?

Integrated Market is the practice in which a business unifies all marketing communication through their advertising, social media and public relations. It is meant to align your brand’s messaging that is being shared with the world. The goal for creating an Integrated Marketing plan is to ensure that your customers receive the same message and feeling about your brand whenever they receive communiqué and interact with your business.


As the basketball season comes to an end, I figured the best way to describe the effectiveness of an Integrated Marketing campaign is to use the branding of our beloved Toronto Raptors. A few years back, The Toronto Raptors released an explosive marketing campaign and the words “We the North” has resonated globally. The Toronto Raptors are typically the first thing that comes to mind whenever we hear this catchphrase… and this, my friends, is a successful integrated marketing campaign.


Any brand messaging that is delivered from the Toronto Raptors is oozing with anything and everything that signifies “We the North.” Commercials, social media, advertising, merchandise and any sort of public relations efforts all convey that the Toronto Raptors is a collective beam of hope for representing the North in the National Basketball Association. Smart right?

Now that we have and understanding of what Integrated Marketing is, let’s review the basics on how to build an integrated marketing campaign.


What is the goal of your campaign?

Before you start any work on your integrated marketing campaign, you must establish the goal of the entire campaign. When crafting your objective, make sure you follow the SMART method, this will help you create a clear and well-defined plan and allow you to monitor your success.

What marketing channels do you intend on using?


Once you have a clear understanding of your marketing campaign’s targets, the next step is to decide which marketing channels you intend to use. When deciding on your marketing channels, it is important to use a variety to make sure your campaign is reaching a large spectrum of customers. Some of the most common channels are:

  1. Advertising

  2. Email marketing

  3. Direct marketing

  4. Public relations

  5. Sales promotions

  6. Personal selling

  7. Digital marketing

  8. Social media

  9. Packaging

  10. Events and sponsorships


Buyer Personas

Once you have decided which channels to use for your integrated marketing campaign, it is important that you define a buyer persona for each channel. It’s incredibly vital to construct your theme in way that is well received by each persona. This provides you with the ability to create a clear theme and attract the attention of the specific target audience. Once you have decided the buyer persona for each channel, it’s crucial to assign a manager for each one. This makes certain that the marketing campaign is being thoughtfully and carefully managed.


Content is King

Now that we’ve established Who, What, Where and When, we can get into the How. Creating content for your marketing campaign is the most exciting part. Keep in mind when constructing your content that you should be able to continuously use it across all platforms. Remember, the key is a clearly defined campaign, you want to deliver the same message across all channels to clearly share your brand with the world.



Once you have all your messaging, it’s time to launch your campaign! Once you have launched, remember this isn’t the end of the process. You want to make sure you are tracking your metrics and understanding how your marketing campaign is being received. Always remember that you can tailor your efforts and tweak them as your review your metrics, this does not mean that you want to change your theme, you may just want to adapt to what is working for your business needs based on what isn’t working.


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This is a headshot of Shauna Ramsaroop.

Illustration of a man juggling the letters S, M, A, R and T


At a very young age I was taught the benefits of creating goals for myself and didn’t really understand the importance until I was much older. I remember always thinking to myself, what do I want out of life? Where do I want to be in 20 years? What do I want to be when I grow up? Great questions to ask of course, however the real kicker came in when I started asking myself…


How do I get there?


As I got a bit older, I started to really think about my personal and professional ambitions and realized that achieving milestone objectives meant creating interim ones for myself; little did I know, I was practicing the basics of creating SMART goals for myself.  


What does SMART mean?

SMART is an acronym used across many organizations today that represent the characteristics of creating objectives that are inspirational, focused and clearly defined. This idea came from a paper written by George T. Doran in 1981 called “There’s a SMART Way to Write Management’s Goals and Objectives” and encourages people and organizations to create objectives that are


Specific, Measurable, Achievable, Realistic and Timely.




Being specific is extremely important when it comes to setting objectives. This is when you clearly define what it is that you want to accomplish. Some of the questions you should ask yourself here are:

  1. To accomplish your goal, who needs to be involved?

  2. What is the result that you’re seeking by creating them?

  3. How long are you giving yourself to achieve them?

  4. What are the potential barriers that exist that can prevent you from reaching them?



Apply some sort of metric that allows you to measure the progress of your objective. This will help you monitor your progress and provide you with the ability to conclude when the goal has been met. Some people use time as a metric to validate the progress of a target, some use a dollar value if there is monetary value associated to them. There are plenty of other ways to measure different types of targets; for example, if you are trying to solve a problem or create a solution, the likelihood of success can be used as a metric itself.



We all create goals in life, some of us have aspirations and dreams that we would like to accomplish in our lifetime. Not to burst anyone’s bubble, but it’s incredibly important that the objectives we set out for ourselves—whether personal or professional—are achievable. Once you know what you want to do, it’s important to make sure that you have the ability to carry out what needs to be done in order to achieve your ambitions. This is not meant to discourage you; however, many see this characteristic of objective creation to be motivational. For instance, perhaps you’re attempting to do something but don’t have the skills, can you acquire them by taking a course?



This in my opinion is the most important characteristic of setting a target that will increase your potential for success. Is what you are trying to accomplish relevant to you or your business? As an example, if you’re a business creating a product or providing a service and you’re faced with a decision on whether or not you should change your offering, it’s imperative to keep in mind whether or not the change is relevant to your business and customers.


Time Bound

It’s incredibly important to set your ambitions within an achievable timeline. Take the extra steps to ensure the end date you have chosen is a logical date. As you build out your plan and time line, be sure you have clearly stated the deliverables required to meet your ambition and establish a clearly defined time it will take to complete them, ensuring you add room for flex.


Now that you have the basics on what it means to create SMART goals, give it a try! Ask yourself any question that you can possibly think of, including the hard ones. Take the time to do your research, we all can achieve the objectives that we set out for ourselves, the biggest battle you’re going to face is being diligent and sticking to your plan. If you’ve evaluated each one of these characteristics and how they affect your target, you’ll be prepared for any obstacle you face.


Remember, this method is great for all types of goals whether they are personal or business related. It can be utilized in all departments at every level.


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SMWIA Local 562 website on a computer monitor



Here at Sheet Metal Workers International Association Local 562 (SMWIA 562) we are a group of members who do sheet metal work.  Primarily in the Industrial, Commercial and Institutional side of the construction industry; factories, schools, hospitals etc.  We have a group of signatory contractors that draw their workforce from our hall.  The contractors call the hall and draw from “available for hire” skilled workers.  We do regular training and upgrading for our members, welding, safety training etc.  Apprentices that we take in now and again come into the hall and take an aptitude test, 70% passing grade puts them on the “available to start an apprenticeship” list.  Before they can start their apprenticeship, they will come to the hall, fill put all necessary paperwork and receive a work permit.


SMWIA Local 562's Main Contact Person: Lawrence Coulis, Business Manager


Established: Local 562 was Chartered in 1956

Location: 100 Campbell Ave. Unit 3 in Kitchener


Visit SMWIA Local 562 website





Why did you choose REM?



Our website was in poor condition, both in usability and esthetics.  Drop down buttons not working and unable to make any updates ourselves.  Our selection to use REM was based on other companies that we had asked regarding service and ease of use.  REM was the answer to our website issues.



What was it like working with REM?



Christine started our website, putting together a very clean look.  After the draft was finalized, Shauna took over and worked with the developers at REM to get everything working smoothly.  Any issues that we had were addressed promptly and corrected to our satisfaction.  The last part of the design was getting the Members Only section set up.  The Office Administrator needed to put in a section that would allow her to upload CSV files.  The training that was provided by Shauna was very easy to follow, anything that came up she had corrected in a timely manor. Communication in dealing with the team was excellent.  The WebWizard Control Panel is very easy to use, if we have any questions the support team is there to assist.  Having control over our website makes it very easy to communicate with our members, and manage content.  All being said we are very happy with the results of our new website and would not hesitate to recommend REM Web Solutions to any company looking to create or update a website.  The price that we agreed to, was excellent for the amount of work the team did for us.



All being said we are very happy with the results of our new website and would not hesitate to recommend REM Web Solutions to any company looking to create or update a website.



Learn first-hand how we can help you with your website needs.
Contact us today!


Toll Free: 1.866.754.4111

Phone: 519.884.4111




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3D Illustration of a computer with office and website-related icons around it


It’s been over a year of some businesses struggling to stay alive as a result of the pandemic. This year has taught us how to restructure our teams, building work from home infrastructures, taking every precaution in the book for essential workers that are required to physically be around each other. This year has truly taken a toll on our businesses, unfortunately some were forced to close their doors, but many were able to adapt, and with the inevitable changes that we face moving forward we see new opportunities and new businesses rising from the ashes of COVID-19.


As we continue to soldier forward, now more than ever is the perfect time to re-evaluate your business’ online presence. Do you have one? Do you have social media accounts? If you do, are you easy to find? Are you attractive to your target audience? Are you reaching your target audience? These are a lot of questions I know, but having an online presence is the most important thing you can do for your business today and it’s extremely important to make sure you’re doing it right.



I know this sounds strange, since most companies do have websites, but it’s something that we need to bring up, having an updated website is incredibly important these days. Here are a few questions I suggest you ask yourself in regards to your website:

  1. When was the last time you did a redesign on your website?

  2. Is the information that you have on it accurate with the services and products that you have to offer?

  3. Is your site responsive – meaning does your site automatically change based on the device it’s being used on?

  4. Is your contact information up to date?

  5. Do you have links to your active social media accounts on your website?

  6. How are you ranking in terms of Search Engine Optimization?

  7. Is your website AODA compliant? Should it be?

  8. How are you informing your clients of changes on how you do business?

These are all very important questions that you need to be asking about your website, and if you don’t have a website yet, these are most definitely questions that you want to ask when designing your new website.


Search Engine Optimization

This is one of the most common questions that we are asked about from our clients and prospective clients: “How do I get my website to show up on Google’s first page?” Search engine ranking is one of the most sought-after results and there are things you can do on your website to help increase your ranking such as having a responsive website, blogging, redesigning your content to ensure you have proper heading structures in place, and optimizing images that you have on your website. If you’re looking to boost your ranking, give us a shout – we’re here to help!


Social Media Marketing

The concept of social media marketing for businesses has really taken off over the past year. Businesses have turned to social media applications such as Instagram and TikTok to attract potential clients and highlight their products and services. Are you making the most of these applications to help generate business?



In a previous blog we touched on some of the eCommerce tools that we have available to you, with the increase of curbside pickup methods, businesses are now required to offer their products available to purchase online and picked up at a specified date and time. We have built solutions to help businesses meet the needs of their customers – allowing them to browse online, request quotes, and make purchases. This functionality has almost become an absolute requirement for the survival of businesses.


In conclusion the reality of face-to-face interactions is dwindling and it’s incredibly important that the world can find you online, not only should they be able to find you, but they should be able to KNOW you based on your website, social media, SEO and eCommerce platforms. Having a well-rounded online presence will directly increase your sales and we’re here to help you make sure you’re well prepared to tackle the new normal of business. Aside from our tools, our team is here to support you throughout your journey, make educated recommendations, provide you with industry knowledge to help increase your profits and guide you through your marketing efforts.


If you’re an existing client and are looking for suggestions on ways that you can improve your online presence, or if you’re a new business looking for some guidance feel free to reach out to us at We want to help you be the best you can be!


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3D Illustration of a desktop computer with Instagram's logo on it


Social media marketing is one of the most important aspects of your business these days and Instagram has truly become one of the main vehicles for promoting your products and services. Having an online presence on Instagram is imperative these days, however if you don’t have a following you might as well stop right there.


Building up a following on Instagram can be a difficult thing, and sometimes it’s tempting to buy into the services that offer you followers. What does this mean? Well, you can find online companies that offer up followers on a monthly basis, but here’s the thing… when you buy followers, that’s all you are buying. How does this benefit you? Well, it really doesn’t. Sure, when someone visits your company’s Instagram account it will show how many followers you have but that’s it, and it doesn’t really help your marketing efforts.


Creating social media content is imperative and when used properly this marketing tactic can be extremely beneficial for your business. The goal of social media marketing is not to have a certain number of followers (albeit this used to be the case). These days, what you require is organic activity from your Instagram account. You want people (followers) to interact by liking and sharing your posts. The more activity your account has, the more it will show up in feeds. This is exactly what you don’t get when you purchase followers – mainly because the followers you’re purchasing are bots.


Now that you know my stance on buying followers, you’re probably wondering how to start building out a following and creating content for your Instagram account. Here are few tips:



Once you have created your business Instagram account, your best bet it to curate a set of posts that you’re going to use for a couple weeks or even a month. By planning ahead of time, you’ll be guaranteeing activity on your Instagram account – people want to see an activity, Instagram algorithms want to see activity. The more you post, the more you’ll show up in news feeds! While preparing your posts, keep in mind what you’re trying to convey, keep it simple, aesthetically pleasing, professional and fun. Don’t forget, you’re not just preparing graphics or photos – you’ll want to prepare your description for each photo and this includes #hashtags. Hashtags on your posts are incredibly important, here’s a great article on them:



Now that you’ve created a pool of posts plan how often you want to post them, I would suggest scheduling 2 posts per week based on the pool that you have. This gives you ample time in between to post fun things that you’re doing allowing you to build content that is more personable to your followers. If you’re in a shop, post about what you’re doing, if you’re in an office, snap a picture of something cool in the atmosphere, add a catchy description, load up your hashtags and have fun with it! Remember activity is key, and followers like relatable content.



Instagram Stories have really taken flight over the past couple years and they are great ways to share snippets of your company, whether they are actual videos, images of promotions, things that you’re excited for… posting Instagram Stories are key as real-time marketing tactics. If you’re having a sale or about to launch a special promotion, do it via a live story where you can very well reach your target audience in real-time and convince them to act.



As I mentioned earlier, building an organic following takes time, but it really does benefit you in the end. Share your account with your family and friends, and just like the good old days, word of mouth will help you boost your following. Encourage your followers to share your content and tag you in posts as well – I do this quite often myself, if I buy a product or get great service from a company and I have them on social media, I’ll be sure to share with my friends and family by tagging them in a post or a story!


Now that you have your plan in place make sure that you have your Instagram profile link on all other marketing material, let people know how to find you by sharing you Instagram name and handle on your website!


While we’re on the subject, feel free to follow REM Web Solutions on Instagram, we post often enough to keep you informed on what’s going on with our team, new blog posts and featured clients.


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Illustration depicting two characters with icons floating around them


As we move through our Marketing 101 series, one critical element that most businesses forget is the importance of internal marketing. In this blog we’ll discuss what internal marketing is, why it’s important and provide some tips and tricks to ensure you reap the benefits of having an internal marketing plan.


WHAT is Internal Marketing?

Internal Marketing refers to the process of promoting your company’s goals and vision to your team. Marketing efforts are not limited to advertisements, websites, social media marketing, etc. Marketing includes the whole customer experience, and it’s incredibly important that your employees embody and advocate for your brand at all levels of the organization in each department. This includes administrative, finance, operations, project management, etc.


Does this apply to every employee?

Yes! It is very important that each employee has a marketing component written into their job description. By clearly stating each employee’s marketing responsibilities, it will help them tailor their day-to-day activities, ensuring your marketing efforts are being embodied throughout your organization on a daily basis.


REM’s Internal Marketing Strategy

I have to give credit where credit is due, REM has built an internal marketing plan that is not only highly effective, but truly captures the essence of our company. At REM Web Solutions we take pride in customer success. Every tool that we build, every design we complete and every phone call/email that we take from our existing clients or prospect clients is geared towards ensuring our customers know that they are our priority.



The 7 Guiding Principles at REM


Customer Success Comes First

A successful customer simultaneously demonstrates our worth in the market and our strength over our competitors.


Take Ownership

REM leaders own solutions. We demonstrate our solutions by owning the problem first.


Think More

There is always another option. Always. Find it.


Improve Everything

Good enough is only good enough for now. We improve on everything we know and do every chance we get.


Congratulate the Victory

Amplify our momentum with positive recognition.



In the face of debate, challenge and confusion, we push forward. We make it through.


Customer Success Comes First

A successful customer simultaneously demonstrates our worth in the market and our strength over our competitors.



Our team at REM lives and breathes these guiding principles, if you’ve had the opportunity to come to our office, you’ll see them in large letters across our front wall. Every day that we go into the office we see them and it gives us a little pep in our step knowing that what we do is making a difference if we follow these principles.


Motivation is Key

It is a simple practice to market internally, however the most important part of internal marketing is having a plan to ensure that your marketing efforts are being heard and practiced. Yes, we have our guiding principles, but how do we ensure that they are continuously applied in our day-to-day activities? We motivate each other. Every quarter we nominate our peers when they embody the guiding principles. Based on the amount of nominations we get from our peers, we can “cash them out” for company perks such as extra time off, paid group lunches, etc.


Internal marketing is important, and we suggest that you implement tactics within your company to ensure your employees have a clear understanding of your mission and values. When your employees believe in your company, it will translate into their everyday dealings with your clients, and your clients will in turn see the benefits of working with your business.


Where to Start?

Now that you have a bit of knowledge on internal marketing, where do you start? Talk to your employees, whether it’s a meeting with your upper management for each department, or if you’re a smaller business with a close-knit team have a group meeting or one-on-one session and get their feedback. Ask them the questions… do they know what the company’s mission and values are? Do they feel like they embody your brand? Do they feel like they have the tools to ensure that your customers understand your mission? Once you have your feedback work on building out internal marketing practices!


Once you have built an internal marketing plan, share it with us! We would love to hear about how you went about creating yours, what worked and what didn’t work. If you’re looking for more ideas, feel free to reach out to us and maybe we can pass along some advice!


Remember, customer success comes first… we’ll do our best to help you where we can!


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Illustration depicting startup business woman using a laptop


When I originally started this blog, I wanted to discuss the qualities that make up a great entrepreneur or even a little how-to guide which led to me into a rabbit hole of TED Talk videos from entrepreneurs themselves. They all started out with pros and cons of being entrepreneurs, long hours are required but you can take vacations whenever you want. You don’t have to work for someone else… you’re your own boss! The passion you have for your product/service will outweigh how much money you make, because it’s all about you making a difference – and that is what Entrepreneurship is all about right? Well in my opinion, not really.


I feel like these days everyone is an entrepreneur from small businesses to social media influencers, however I beg to ask the question… what is the definition of an entrepreneur? Do we really know what it actually means to be an entrepreneur or has this “job title” become a buzzword for many people carrying out creative ways to make money? This led me to look up the definition of an entrepreneur and according to Merriam-Webster the definition is:


One who organizes, manages, and assumes the risks of a business or enterprise.


This changes the way we identify entrepreneurs, doesn’t it? I have been extremely lucky over the years to meet many individuals who are entrepreneurs, I also have been very humbled to meet individuals who identified themselves as entrepreneurs, however based on the above definition they would fall under the category of self-starters – in my opinion of course. I have had the opportunity to work with many start-ups during my career path and without a doubt the entrepreneurs I’ve watched grow over the years have held the title with reverence.


As I mentioned the perks of entrepreneurship earlier on, I found most articles I read on the subject did not outline the requirements of an individual involved with being an entrepreneur. Some of you reading may be thinking about starting your own business and some of you likely already have. So, let’s break down the most important requirements of being a successful entrepreneur.



Being an entrepreneur is no joke. The amount of work and responsibility that falls on business owners require you to always be on point. When starting out your business not only do you need a great idea, you also need to ensure that people are going to buy into your product – you need to make a profit to be sustainable. So yes, you will find happiness in your success, but you do also need to make money, and typically in the early stages of your business making money is not something you’re going to do. Some of the most successful entrepreneurs have the ability to maintain perspective on their business as whole and work extremely hard through the tough times, they understand the importance of the flexibility required to be a self-starter and continue to break through barriers against all odds.


Thinking Lean

A couple years ago I read a book called The Lean Startup by Eric Ries, and it really did change my outlook on entrepreneurship. Instead of me attempting to relay the movement in this blog I’m going to leave this video here for you to digest. I highly recommend the book and suggest you read it as well:




Once you’ve established yourself as an entrepreneur and your business model is now profitable, one of the most important things you can do for yourself is not spend all of your profits on your personal life. It’s tempting I know, but the best thing you can do for yourself is to continue to re-invest into your business. Look for areas to improve, whether it be product development, support materials, marketing efforts, etc. If you get into the habit of putting some of your profit back into your business, your return will be far greater in the long run.


Educating Yourself

Being an entrepreneur does not stop at “I know this thing and I’m just going to run with it forever.” It is crucial for businessmen/businesswomen to practice continuous learning. Whether it’s learning new management skills, industry trends in your field, attending workshops in areas that aren’t your strong points. To be a successful entrepreneur requires you to have overall knowledge, it requires you to always be informed, by improving your skill set you’ll accumulate better results for your business and prepare yourself to scale effectively and efficiently.


Taking Risks

This one is probably the most important of them all. It’s imperative that you take risks. Keep in mind that I’m referring to calculated risks. Make use of your network, have advisors and coaches in your pocket to help you evaluate risks before you jump into something – but at the end of the day, the greatest entrepreneurs take risks and come out smiling in the end!


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Contender Logistics website on a computer monitor



Contender Logistics is a 3PL company based out of KW. We’re a dedicated, customer driven group of individuals who have a passion for transport and customer service. We ensure that our clients shipments run smoothly from A to B, regardless of the size, or location of the shipment.


Contender Logistics' Main Contact Person: Alex Seegmiller


No. of Employees: 9 employees

Established: 2019

Location: Waterloo, ON


Visit Contender Logistics website





Why did you choose REM?



We chose REM because of their strong reviews and the previous jobs they had done.



What was it like working with REM?



Our experience working with REM was great, very professional the whole way and exceeded our expectations. Would definitely recommend them.



Our experience working with REM was great, very professional the whole way and exceeded our expectations. Would definitely recommend them.


-- Alex Seegmiller



Learn first-hand how we can help you with your website needs.
Contact us today!


Toll Free: 1.866.754.4111

Phone: 519.884.4111




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Infographic showing the brand triangle: price, quality and customer experience


As you continue to lay the foundation of your Unique Selling Proposition another thing to keep in mind is where you fall in the Brand Triangle. What is this unheard-of triangle you ask? Well, it’s what we use to start the conversation of how you define the most valuable selling point of your business, from there you’ll be able to clearly develop marketing tactics that accurately reach your target audience. 


When attempting to sell products and services most business owners make the following statements:

  1. We make the best product / created the best solution

  2. Not only is our product/service the best, it is also the best price on the market

  3. We provide the best customer service

This sounds familiar right? Majority of the time these three statements are made by business owners because they truly believe that they are the best at what they do or have. The main problem here is found in the term “majority”. If most people feel this way about what they are selling, this increases your competition in your go to market branding strategies. If everyone is saying the same thing how are we as consumers to decide?


This is where the brand triangle comes into play and works by helping you provide clarity to potential consumers as well as internal departments of your business. Up until this point you have likely positioned yourself in the middle of the triangle, in a sea of businesses that believe the exact same thing as you. The secret is to move yourself towards one of the three points of the triangle, which are:

  1. Price

  2. Quality

  3. Customer Experience

This practice can be quite daunting – deciding how you want your target audience to feel about your what you’re selling and understand your market position is a big step and shouldn’t be taken too lightly. Let’s dive into some examples of each position on the brand triangle, hopefully it will help you decide where your business should be!



A great example of how a business markets on price being their main selling point is Walmart. If you’re choosing to compete on price, you’re telling everyone that it’s the price of your product/service that makes you great and is why your potential customers to choose you. Walmart has done a fantastic job building out their branding strategy to solely focus on price. For example, if you open a flyer or view commercials, order online via their website, the main advertisements are “Always low prices”, “So. Many. Rollbacks” etc. When choosing to shop at Walmart one is not concerned about the quality of their purchase or the customer experience that they are receiving. People know what they are getting – products for low prices, anything beyond that is a bonus and is normally acceptable by consumers because that is what they are expecting based on the messaging they have received.



If you’re choosing to brand your product based on its quality, you’re offering up information to your target audience solely on how good your product or service is. For example, Apple: can you remember the last time you saw an Apple product go on sale? It’s a rare occasion and when it does happen, the sale is generally a minimal dollar amount off. Apple has positioned themselves as a brand that sells quality products and consumers are willing to pay a high dollar amount for it. Their focus on using the best technology and materials for all product lines and accessories inform their consumers that the quality of their product is the best on the market. You’ll also note that customer experience is not something they brand themselves as having the best of. How often do you walk by an apple store and it’s packed to the max inside with lines out the door? This is because their consumers are willing to give up the customer experience aspect of it, their willing to put aside the hoops they must jump through to get their product, and it works!


Customer Experience

The final position that you can take on brand representation is experience, and this means that you’re there for your consumers. Let’s take a look at a store such as Home Depot as an example. There is an array of products available to you that range from different prices and quality. However, the one thing that sets home depot aside is their customer experience. When you visit a home depot in each department there is at least one individual to assist you, you can ask them questions about what you’re trying to do and they’ll guide you through the process, make recommendations and help you stock up with what you need. They’ll load your cart for you, rent vehicles to make your job easier and much more. You’ll notice that Home Depot and their employees pride themselves on being there to help their customers.



Once you determine where you fall on the brand triangle, it will help you define your Unique Selling Proposition, and build out your marketing plan. Take the time to identify where on the triangle is best suited for your business, products/services and your customers and start building out messaging. Once this has been completed, please note it is imperative that you stick with this brand, go all in and don’t divert from how you market yourself!


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