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This is a headshot of Sanj Rajput.

Two people looking at KPIs and data analytics. "Measuring Digital Success, KPIs and Analytics for Business Growth." REM Web Solutions


Digital marketing moves fast. Campaigns launch, data rolls in, and before you know it, the whole process starts over.  


But in today's data-driven business landscape, it pays dividends to pause and adequately evaluate your digital marketing efforts. After all, how will you know what's working if you don't accurately measure performance? 


By regularly tracking key metrics and analytics for your website, social platforms, and beyond, you tap into an invaluable resource: actionable insights. These nuggets of digital gold can inform strategy changes that catapult your brand to the next level. 


Read on to discover why measurement matters, which digital marketing KPIs you should track, which tools to use, and how converting data into growth strategies sustains success. 


At REM Web Solutions Inc., we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape!    



Defining Digital Marketing Success 


Let's start with the basics.  


Key performance indicators (KPIs) are specific quantifiable measures used to gauge performance. For digital marketing, vanity metrics like clicks and views don't cut it. The impact on leads and revenue generation is what actually matters. 


Dozens of potential KPIs exist across channels. Savvy marketers focus on trends for metrics that signal marketing success is leading to sales and revenue.


Common examples include: 


  • Website conversion rate 

  • Cost per lead 

  • Customer lifetime value 


In other words, dial down the microscope on metrics that ladder up to impact and scalability. 



The Benefits of Tracking KPIs 

Monitoring critical digital marketing metrics over time unlocks game-changing benefits: 



Identify Optimization Opportunities 

Accurately tracking website visitors, engagement rates, conversion funnel drop-off points, and more allows you to spot areas for improvement. If your bounce rate spikes, you can pinpoint confusing pages to update. Or, if conversion rates dip on a particular campaign, you can tweak your targeting. 


Measurement enables the refinement of both strategy and execution. With a constant pulse on performance, you can nip issues in the bud before they become catastrophic. Optimization is a continuous process - and proper measurement makes it possible. 



Benchmark Against Competitors or Past Performance 

You can evaluate campaign or asset performance against previous results or competitor activity with historical data and industry benchmarking. Are you gaining or losing ground? Getting a 20% increase in traffic is great unless your competitor just increased by 40%. 


Context is everything. Look at key metrics like market share, page views, lead generation, and sales numbers. If competition advances faster, it signals urgency to analyze why and rectify the situation. 



Inform Budget and Resource Allocation Decisions 

By quantifying marketing ROI across channels, you can double down on what delivers, cut what doesn't, and optimize spending. Measurement guides strategy ‒ let the numbers lead budget decisions rather than guesswork. 


Have a campaign with a steadily declining conversion rate? Shift some of its budget to better-performing initiatives. Which content pieces or campaigns drove the most qualified leads this month? Invest more in those. 


Proper analytics-based decision-making enables optimal efficiency. 



Keep the Entire Organization Accountable 

Accurately tracking KPIs clarifies what matters, focusing teams and aligning people to objectives. Results make performance transparent ‒ both good and bad. This accountability fuels improvement. 


What's measured is what gets done. If leadership emphasizes monthly recurring revenue growth, then teams organize around driving subscriptions. Public goals paired with regular performance updates ensure alignment. 



Be Ready for Potential Investors 

Investors want proof of demand for your product and a path to profitability. Solid growth metrics make you investor-ready. Let's say you are showing consistent 10% month-over-month increases in sales. That proves remarkable scaling potential. Data demonstrating market traction makes fundraising easier. 



Key Performance Indicators to Track 

Many universal digital marketing metrics spanning engagement, sales, and ROI warrant tracking. It's also wise to customize metrics related to overarching business objectives. 


Here are some recommended highlights: 


Quantitative Engagement Metrics 

Raw traffic and interaction metrics quantify initial brand exposure and content resonance. While vanity metrics like social media followers should not drive strategy alone, strong engagement signals marketplace interest. 


These metrics measure how site visitors and social followers interact with brand touchpoints: 


  • Site visitors 

  • Pages per visit 

  • Average time on page 

  • Bounce rates 

  • Email open rates 

  • Social followers 

  • Content shares/reactions 


Monitoring engagement shows whether you're capturing interest. Changes prompt deeper investigation ‒ are poor content or user experience turning them off? Falling engagement indicates fading interest from your audience. 



Lead & Sales Conversion Rates 

Beyond generalized attention, conversion rate KPIs reveal tangible marketing ROI. The most insightful metrics track users moving from consideration to purchase.


Monitor conversion rates at each funnel stage:


  • Email list sign-ups 

  • Free trial sign-ups 

  • Contact or demo requests 

  • Online checkout conversion rate 

  • Sales won from leads 


Tracking conversion funnel fallout highlights areas to improve. Getting more sign-ups means little if you don't convert them down the line. 


Optimizing the conversion rate at each funnel stage is crucial. More prospects entering the top doesn't help much if most drop out due to friction. The solution is to fix leaks in the pipeline. 



Return on Investment Tracking 

Marketing spending should be directly tied to tangible business results by channel.


Typical ROI evaluations include: 


  • Cost per lead 

  • Cost per customer acquired 

  • Marketing expense vs. sales revenue 

  • Customer lifetime value (LTV) 


High ROI programs should get more budget. Low performers should get cut or fixed. Marketing ROI metrics verify your growth drivers. Revenue attribution clarifies precisely how many sales each channel or campaign contributes. Customer LTV shows true profitability over time. 



Utilizing Analytic Platforms 

So, with that in mind, how can you actually track and monitor these metrics? The answer lies in utilizing analytic platforms. These programs allow for the collection, analysis, and reporting of data from various sources such as social media, websites, and email campaigns. 


The following tools provide the robust analytics needed to monitor essential digital marketing KPIs: 


Google Analytics 

Google Analytics offers deep intelligence into the customer journey. See where visitors come from, how they navigate your site, conversion rates page-by-page, and more. These behavior flow insights unlock refinement. 


It is the gold standard for understanding website traffic and behavior flow via: 


  • Traffic source analysis 

  • Location demographics 

  • Page optimization ratings 

  • Conversion tracking 



Social Media Insights 

All major platforms have built-in analytics on social media advertising and organic post performance.


You can view: 


  • Impressions and reach 

  • Engagements and clicks 

  • Follower growth 

  • Traffic referral data 


See what content resonates to guide your strategy. Test different creative approaches, analyze performance data, and double down on what pulls best. Social media analytics is vital for maximizing reach and engagement. 



Email Marketing Metrics 

Leading email service providers track opens, click-throughs, subscriber engagement levels, and more to inform messaging and list management decisions. 


See how subject lines impact open rates, which types of content get the most clicks, and how subscribers flow from one segment to another. Use this info to craft better campaigns. 



The Role of Surveys and Polls 

Also, consider quick feedback options like embedded polls or post-purchase surveys to ask customer opinion questions like "How easy was the checkout experience?" 


These form-based tools provide valuable information to help improve customer satisfaction and loyalty. The Net Promoter Score, for instance, shows the percentage of customers likely to promote your brand to friends. It can be seen as a KPI for customer experience. 


Pro tip: Limit surveys to 1-3 quick questions and offer an incentive for participation.



Converting Data into Growth Strategies 

Armed with accurate analytics, it is now time to develop strategies to move the needle. Measurement without action is pointless.


To use these valuable insights to drive growth, you must: 


Set SMART Goals 

First, set Specific, Measurable, Achievable, Relevant, Time-Bound (SMART) key performance indicator (KPI) targets for the next quarter.


For example: 


  • Increase website conversion rate by 2% before next quarter 

  • Boost social media engagement by 15% after an influencer campaign 

  • Generate 300 new email list sign-ups with a yearly lead magnet 


Quantifiable objectives set the direction you need to take and motivate the team to achieve big things. 



Identify Top Performing Assets 

Analyze historical data to reveal your best-performing marketing assets across channels. Identify campaigns, ad sets, and content pieces with the highest returns.


Then, shift the budget to amplify and build upon these winners. More funding should follow what already works. 



Phase Out Poor Performers 

Conversely, cut ineffective initiatives, dragging down performance. Eliminate paid campaigns or content series with low ROI. Repurpose those marketing dollars into proven success areas. 


Ruthless efficiency maximizes results. 



Forecast Realistically 

Model next-period projections based on historical trends and seasonality. Set specific forecasts for lead volume increases, revenue growth, email list expansion, and more. For example, let's say your website typically receives a spike in traffic during the holiday season. Use this data to project an increase in conversions and revenue during this time. 


Basing forecasts on data provides credible targets to rally the team around. 



Prioritize Optimization Opportunities 

Address identified weak points impacting KPIs, like leakage within the conversion funnel. Improve on-page elements hurting engagement. Refine targeting and messaging per insights. 


Fix what's broken to lift performance. 



Develop Campaigns Matching Revealed Interests 

Next, analyze consumption patterns and engagement data to build future initiatives addressing explicitly demonstrated customer needs and interests. Serving messaging and offers that match your target audience's demand and preferences can boost campaign success rates. 



Continuously Analyze and Adapt Strategy 

Measurement and refinement is an ongoing process. Continually analyze the latest period KPI reporting, compare to goals, adapt strategy based on new learnings, and set the next period's targets. 


Rinse and repeat to drive perpetual improvement. 


The numbers will speak. Will you listen? Analytics paint the path forward. They show what's working and reveal hidden flaws to address. But you need to take action on those insights. 



Final Thoughts 

Implementing a clear digital marketing measurement strategy paves the path for data-driven decisions, impactful optimization, and, ultimately, business growth. Vanity metrics must take a backseat to KPIs correlated to revenue and profit generation - it's the only way to understand actual effectiveness. 


While it takes some effort to track, digital analytics tools have made gathering actionable performance data more accessible than ever. You have the power to identify what works and what doesn't. 


Wield these insights wisely, and your digital marketing will reach the next level. Here's to leveraging analytics for explosive growth! 


At REM Web Solutions Inc., we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape!    




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This is a headshot of Rob Matlow.


We are excited to share that we’ve been nominated for the Business of the Year Award by the Greater KW Chamber of Commerce! This recognition means a lot to us, and we thank everyone who has been part of our journey. To all the incredible candidates, we wish you the best of luck!


Learn more about the 2024 Business Excellence Awards.




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Amanda's profile photo


We are delighted and very happy to welcome Amanda Turner as REM’s latest member in the role of Senior Copywriter & Digital Marketing Specialist! Get to know more about her in the staff bio below.



At Work


Role at REM: Copywriter, blog writer, and do-er of many miscellaneous tasks that make every day different.


Education: I studied English and Legal Studies at the University of Waterloo, then completed the graduate Paralegal program at Conestoga College.


Something That Makes Me Smile at Work: Learning fun facts about all kinds of topics and industries I never would have known if I hadn’t encountered our clients.





Web site: YouTube. My favourite channels include Rob Has a Podcast, Caitlin Doughty, Red Letter Media, LGR, ​münecat, BobbyBroccoli, Matt Orchard, MISTER MANTICORE, and Rebecca Watson.


Movie: I don’t watch a ton of movies, but I am a sucker for time travel stories, especially where characters run through the same timeframe repeatedly for different outcomes. So, I love Back to the Future.


Food: Chocolate. 


TV Show: Survivor, and the golden age seasons of The Simpsons.


Musical Artists: Primarily metal-adjacent stuff. Protest the Hero, Alexisonfire, Opeth, Animals as Leaders, Periphery.


Time of Day: 4 AM, when the streets are empty and wild animals like deer and foxes come out.


Season: Fall. Although I have been out of school for almost a decade, I still love that back-to-school feeling.


Places in the World: Algonquin Park.


Recreational Activities/Hobbies: Video gaming, freshwater aquaria, camping and hiking with my dog, making crafts, and watching documentaries and podcasts about reality TV, culture, politics, and popular science.


Sport: Skiing in the winter and bicycling spring to fall.


App: I’m really into Pokemon Sleep right now. It combines two of my favourite things.



Least Favourite


Food: Anything served on a wooden stick.

Activity: Trying to walk two dogs at once.


Time of Day: 2 PM. Lunch is long forgotten, yet dinner is still so far away…

Season: Late winter to early spring. 

Place: The Infinite Toilet Dimension (Google it).



More Info


Best Thing Someone Said to You: You can always come home.


Life Motto: Be kind to individuals and ruthless to institutions.


My Hero: My family.


One of the Things I Find Fascinating: Electoral politics. As Shep Smith said, “Politics is weird and creepy, and lacks even the loosest attachment to anything like reality.”


Most People Don’t Know This About Me: In addition to being a marketing nerd, I am also a licensed paralegal.


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This is a headshot of Sanj Rajput.

Web designer surrounded by website elements.


Have you ever walked into a place and instantly felt like you belonged? That's the magic we're aiming for in web design.  


But it's easier said than done. How do you create a digital space that not only attracts visitors, but makes them feel right at home?  


This goes beyond the nuts and bolts of building a website and into the world user-centered Design (UCD) – a philosophy that puts real people at the heart of every pixel and line of code. 


Today, we’re taking a look at the importance of user-centered Design, including a couple of real-world examples that shed light on the power (and pitfalls) of this process, from Reddit's balancing act between tradition and innovation to Ravelry's eye-opening redesign journey. 


At REM Web Solutions Inc., we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape!    



What's User-Centered Design All About? 

At its heart, User-Centered Design is all about making a website that really works for the people using it. It's about asking, "What do they need? What makes things easier for them?" and then following through on that through thoughtful web design. 


Some of the key principles of user-centered web design include: 


  • Accessibility: We're talking about a website everyone can use, including those with disabilities. Here in Ontario, this includes complying with the Accessibility for Ontarians with Disabilities Act or AODA. Learn more about AODA-compliant web design

  • Ease of Use: Your site should be easy to use and navigate, with a layout that makes sense. Learn more about usability best practices

  • User Feedback: When users speak, we listen. Their feedback is gold when it comes to fine-tuning designs to meet their needs. It’s important to consider user feedback during the design process and have a means of collecting feedback post-launch. 

  • Practicality: A site needs to be more than just pretty! It has to be practical too. It’s a balancing act between cool looks and being user-friendly. 

  • Speed: Nobody likes waiting. Fast load times and smooth performance are must-haves. 

  • Responsive Design: Whether they’re on a phone, tablet, or desktop, your site should look great and work well. Learn more about responsive web design

  • Security and Privacy: Keeping user data safe and private is non-negotiable. 



The Business Case for User-Centered Design 

Your business’s website is often the first and most lasting impression you make. A user-friendly website is like a friendly, helpful salesperson – it makes a great impression.  


When your site is easy to navigate and accessible to all, it says a lot about your brand. It shows you care, and that builds trust and credibility in the market. 


No one likes to be frustrated or confused online. If your website is engaging and useful, visitors are less likely to hit the back button.  


Plus, they're more likely to convert, whether it's buying something, signing up for a newsletter, or just sticking around to learn more. A user-centered design can turn casual browsers into buyers. 


Think of user-centered design as a smart investment. Getting it right from the start means you spend less time and money fixing problems later. Plus, a great user experience is something people talk about. Happy users become your brand ambassadors, spreading the word for free. 


So, in a nutshell, user-centered website design isn’t just about a good-looking site. It's about creating an experience that resonates with your users, strengthening your brand, and ultimately contributing to your business’s success.  


It's an approach that pays off in customer satisfaction, loyalty, and yes, even in the numbers. 



The Power of Listening to Users (and the Pitfalls of Ignoring Them) 

To bring these principles to light, let’s look at the process and outcome of two major website redesigns – one that painstakingly followed user feeback, and one that flopped for failing to do the same. 



Reddit's 2018 Redesign - Balancing Tradition and Innovation 

Reddit, known for its distinct (if not dated) look, faced a real dilemma in 2018. It was at the time a platform beloved for its simplicity and "retro" charm, teeming with users who were loyal to its familiar, early-internet vibe. This was a community deeply attached to the Reddit they knew – a cascade of blue links and Verdana font, a real throwback to Web 2.0.  


Reddit’s redesign journey was not about throwing out the retro look entirely, but improving usability with a mind towards business growth while respecting its unique (and more than a tad contrarian) culture. Here’s how the principles of user-centered Design played a part: 


  • Listening to the Audience: When whispers of change stirred unease, Reddit took note. The initial resistance was a clear message: "Don't fix what isn't broken." This wasn’t just about a look, but also about identity and functionality. 

  • Testing and Feedback: Enter the alpha version, tested by a small group in early 2018. The subreddit r/redesign became a hub for this exchange, highlighting the UCD principle of incorporating user feedback. 

  • Options Over Overhauls: Recognizing the diverse preferences of its 330 million monthly users, Reddit offered not one but three design options. This is UCD at its best – accommodating different user needs without alienating any group. 

    • Card View: A modern, image-centric layout for those craving a visual experience. 

    • Classic View: A nod to the traditional Reddit, updated but familiar, respecting the nostalgia of long-time users. 

    • Compact View: For the power users and moderators, functionality took precedence over aesthetics, allowing rapid content navigation. 


The Outcome 

Surprisingly, the revamp did not trigger a user exodus or a massive outcry. Why? Because Reddit’s approach exemplified key UCD principles: 


  • Respect for User Preferences: By offering multiple viewing options, Reddit acknowledged and respected the diverse preferences of its user base. 

  • Balancing Form and Function: The redesign was not just a cosmetic upgrade but a thoughtful enhancement of user experience. 

  • Inclusive and Adaptive Design: Each view catered to different user needs, from casual browsers to hardcore moderators, ensuring no one felt left out. 


Reddit's redesign journey teaches us that change, even for a very picky user base, can be successful when it's user-centered. It's about evolving while keeping the essence intact, listening to users, and providing options that cater to a broad spectrum of preferences.  



Ravelry's 2020 Redesign - A Lesson in User Experience 

Ravelry, a cozy corner of the internet for fiber arts enthusiasts, suddenly changed its look on June 16, 2020. Users essentially woke up to a brand-new interface unannounced.  


What followed was a storm of reactions ‒ some loved it, but others... not so much. 


Soon after the redesign, a troubling trend emerged. More than a handful of users started reporting serious issues: eyestrain, migraines, even seizures. The community’s response was overwhelming, filling threads with thousands of comments ranging from praise to distress. 


The situation even caught the eye of experts. A medical sociologist suggested that the issue might be a case of mass suggestion. Digital accessibility specialist David Gibson didn't find Ravelry's site unusually bad in terms of accessibility. Yet, the Epilepsy Foundation of America highlighted that certain visual patterns can indeed trigger seizures, mentioning Ravelry as a potential risk. 


In response to the uproar, Ravelry eventually made a decision to reintroduce the old design while they went back to the drawing board. This move, while met with gratitude by many, also unearthed new bugs. And many users felt that the change had come too late, after days of having their concerns ignored or minimized. 


Silvia Maggi, a designer specializing in accessibility, wrote an excellent piece documenting the Ravelry situation that goes into greater depth than we do here. There, she highlights a critical oversight in the redesign process: the lack of early user testing and feedback, particularly from those with visual or migraine sensitivities. Her article is well worth reading if you are interested in learning more. 


The Outcome 

Ravelry's redesign journey offers key insights: 


  • Importance of Early User Involvement: Engaging users from the start can identify potential issues before they escalate. 

  • Inclusivity in Design: A design that doesn't account for all users, especially in a community known for its inclusivity, can lead to significant backlash. 

  • Flexibility and Responsiveness: Being able to adapt and respond to user feedback is crucial. Sometimes, stepping back is the best way to move forward. 

  • Understanding the Impact: A design isn't just about aesthetics, but more importantly about useability and accessibility. A great design can do both, but the latter must come first. 


user-centered design isn’t about creating something new and shiny ‒ it’s about ensuring a safe, comfortable, and enjoyable experience for all users. This case study underscores the need for comprehensive user testing and the importance of listening to and valuing community feedback. 



User-Centered Design: Creating Website People Love 

As we've journeyed through the principles of user-centered Design, the power of empathy, inclusivity, and responsiveness in web design shines through.  


Whether it's Reddit's respectful balance of tradition and innovation or Ravelry's lesson in user involvement, these stories highlight the importance of remembering the human behind every click and scroll. 


At REM Web Solutions Inc., we’re not just web designers ‒ we're storytellers, problem solvers, and your partners in this digital transformation. Our expertise lies in weaving your vision into a user-centered design that resonates with your audience, ensuring every interaction with your website is an experience to remember. 


So, if you're ready to take your online presence to a level where design meets purpose, and aesthetics blend with user comfort, let's talk. Reach out to us, and together, let's create a website that's not just seen but loved. 




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This is a headshot of Sanj Rajput.

Phone with a hand and airhorn coming out of the screen, social media icons surrounding.


Did you know there are now a whopping 4.5 billion social media users out there?


That's a lot of potential customers scrolling, liking, and sharing every day. And while organic or ‘free’ social media posting lays the groundwork for social media success, the key to rapid growth is social media advertising


Whether you're reaching out to other businesses (B2B) or looking to charm individual customers (B2C), smart and strategic social media advertising can be a game changer. It's not just about putting your name out there — it's about connecting with the right people and really getting the most out of your time and money by maximizing ROI


So, let's roll up our sleeves and dive into how we can use platforms like Facebook, Instagram, LinkedIn, and TikTok to create targeted campaigns that not only capture attention but also make a real difference in the bottom line. 



Why the Era of ‘Free’ Advertising on Social Media is Over 

Let's chat about something we've all noticed but maybe haven't wanted to admit: the good old days of just posting on social media and reaching a ton of people for free are slipping away. 


A decade ago, posts used to get seen by loads of people without spending a dime. Things have changed – a lot. For example, around 2017, Facebook Page engagements nosedived by 20%. And by early 2018, it was clear to most of us in the marketing world that organic reach was getting harder to come by.  


Now, the average organic reach for a Facebook Page post is just about 5.20%. And it's not just Facebook. We're seeing this trend on Instagram, X (RIP Twitter), and LinkedIn too. 


So why is this happening? Well, social media platforms are evolving. They're businesses, after all, and they're tweaking their algorithms to keep users happy and engaged. This means they're prioritizing posts from family and friends over our business content, unless we're paying for advertising.  


The bottom line is, the decline in organic reach is intentional, and it's probably not going to change. That's why paid social media advertising is becoming a must-do, not just a nice-to-do. These ads blend right into the platform, grabbing attention and promoting your website, products, or services without being a nuisance.  


Of course, like all advertising, social media ads do require smart planning and execution. But when they’re done right, social media advertising is an absolutely invaluable tool for connecting with your audience and getting real results. 



The Perks of Advertising on Social Media Platforms 

In 2022, more than a third of digital advertising spend went to social media ads, and this trend didn't slow down in 2023 — because social ads work. About 1.36% of people who see a social media ad actually click through to learn more. 


Let's dive into why social media advertising is a smart move. 


1. Hitting the Bullseye with Your Audience 

Unlike organic content, which often only reaches a small group, ads let us zero in on people based on what they like, what they do, and what they're into. This means more meaningful engagement and a bigger splash for your brand. 


2. Cost-Effective Marketing 

When it comes to getting the most bang for your buck, social media ads are the way to go. They're way cheaper than traditional marketing methods, and can reach way more people — and not just any people, but the ones who are likely to be interested in what you offer. 


3. Real-Time Feedback 

One of the standout advantages of social media advertising is the instant feedback. We can see how our ads are doing in real-time, check out how people are interacting with them, and learn valuable information on the fly. This means we can modify our strategies fast to make sure they're doing what we want them to do. 


4. Global Reach With Local Targeting 

Social media advertising lets you reach people all over the world or just focus on your own backyard. It's all about finding the right balance to connect with the right people in the right places. 


5. Enhanced Brand Visibility and Recognition 

Regular and strategic social media ads help you stay in front of your audience's eyes and at the top of their minds. This constant presence helps build a strong, recognizable brand. 



How Social Media Advertising Works (And How You Can Make It Work for You!) 

Social media advertising is not just a trend but a powerful way to achieve your digital marketing objectives. But to really make the most of it, we need to get savvy about how to reach our ideal customers on the big social media platforms for business: Facebook, Instagram, LinkedIn, and yes, even TikTok. 


At the heart of this strategy are social media algorithms. These are the clever (and sometimes mysterious) formulas that decide what content and ads pop up in our potential customers' social feeds. These algorithms pay close attention to how users interact with content – likes, shares, comments, you name it – to create a personalized experience for them. 


Getting a grip on this algorithmic language is critical to effective ad placement. The algorithm determines how ads are ranked and displayed, which is necessary for us to get our message in front of the right eyes.  


Each algorithm has its own rules that can change frequently, from minor adjustments to major changes. Keeping up with these changes is key to creating content and ads that hit the mark on each platform.  


It's all about understanding what makes each social media feed tick and shaping your ad strategy to match. 



Facebook boasts over 3 billion monthly active users globally, with millennials comprising nearly half its user base, along with a healthy mix of Gen Xers and baby boomers.  


To harness the power of Facebook ads, follow these tips: 


  • Know Your Audience: Understand who you’re talking to – their likes, dislikes, and daily habits. This insight helps you create ads that feel like a having friendly chat or sharing an interesting story rather than a sales pitch. 

  • Utilize Diverse Ad Formats: Facebook's like a buffet of ad formats - images, videos, carousels. Try different flavors to see what tantalizes your audience's taste buds. 

  • Tap Into Targeting Capabilities: Use demographics, interests, behaviors, and connections to target and reach your most relevant audience of potential customers. 

  • Set Clear Objectives: Establish clear objectives for each campaign — whether it's social media brand awareness, lead generation, or conversion. Facebook's ad options cater to different goals, so align your campaign with the right one. 

  • Monitor and Optimize: Use the social media platform's analytics tools to monitor your Facebook ads’ performance, tracking engagement, clicks, conversions, and other metrics. Use these insights to optimize your campaigns for better results. 



Instagram has over 1.2 billion monthly active users, with the largest user groups aged 18 to 34.  


To unlock the full potential of Instagram ads, consider the following insights and tips: 


  • Use Visual Storytelling: Instagram is all about the visuals. It’s your canvas to paint a picture of your brand. Use stunning images and videos to make people stop and stare. 

  • Explore Different Ad Formats: From classic photo ads to captivating stories, find your style that makes your audience say ‘wow’. 

  • Leverage Instagram's Shopping Features: If you're in the e-commerce space, take advantage of Instagram's shopping features. Tag products and make it easy for folks to shop right from your posts. 

  • Engage with Your Audience: Chat, reply, and engage with your followers to build a community around your brand. 



With 1 billion users globally from various industries, LinkedIn is where professionals mingle, whether they’re decision-makers, industry experts, or job seekers. 


To make the most of LinkedIn ads, consider the following strategies: 


  • Tailor Content for Professionals: LinkedIn users are seeking professional insights and opportunities. Craft content that resonates with a business-oriented audience. Share thought leadership articles, case studies, and industry-specific updates. 

  • Utilize Sponsored Content and InMail: Sponsored content allows you to promote posts directly in users' feeds, while InMail enables targeted messaging. Use these features to reach decision-makers and key professionals. 

  • Highlight Company Culture and Achievements: LinkedIn is not just about business; it's also about showcasing your company culture. Share updates about achievements, milestones, and employee stories to humanize your brand and attract talent. 

  • Optimize your Company Page: Ensure your company page is complete and optimized. Use a professional logo and cover image, provide a concise description, and include relevant keywords to enhance discoverability. 



With a user base of 1.7 billion globally, TikTok is a video-centric platform appealing to a younger demographic composed mainly of those under 30.


To tap into the power of TikTok ads, follow these tips: 


  • Understand the For You Page algorithm: The ‘For You’ page is where the magic happens. Tailor your content to align with what your audience loves to watch, and you might just go viral. 

  • Explore TikTok Shop: TikTok Shop is a feature that enables businesses to sell products directly on the platform. Showcase and sell directly on the platform – it’s like having a trendy pop-up shop. 

  • Participate in Challenges and Trends: From dance challenges and skits to viral sounds and subculture interests like #DogTok and #BookTok, TikTok is known for its unique trends. Participate in relevant trends or create one of your own, and add relevant hashtags to increase discoverability. 

  • Leverage Influencer Collaborations: Influencers are the local celebrities of TikTok. Partner with them to create content that feels genuine and reaches far. 



Maximizing ROI with Targeted Social Media Advertising Campaigns 

Social media advertising isn't just about broadcasting ads into the digital void. It's about smart adaptation and finding out what resonates on each platform. When you tailor your strategies and focus on creating high-quality content, achieving success in social media advertising becomes a very real and attainable goal. 


We know navigating the twists and turns of social media advertising can be a bit daunting. It's a complex world out there, with ever-changing algorithms and trends. That's why we're here to lend a hand. If you're feeling a bit overwhelmed or just want to make sure you're getting the most bang for your buck, don't hesitate to reach out. Our team of social media advertising experts is ready to help you maximize your return on investment and make your social campaigns shine.  


Let's chat about how we can take your social media game to the next level




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This is a headshot of Alina Litvinenko.

Alina's profile photo


We're thrilled and filled with joy to introduce Alina Litvinenko as the newest addition to the REM Team in the role of Web Developer! Learn more about her in the staff bio below.



At Work


Role at REM: Web Developer


Education: Master's Degree in Finance


Something That Makes Me Smile at Work: Fixing a bug. It's like finding the last piece of the puzzle - pure satisfaction.


....And jokes from my coworkers. They all have an excellent sense of humor.





Web site:  Easy! All the ones I've crafted.


Movie: I'm not a film lover. I'll watch a movie only if I know it's 100% good with an exciting plot and actions from the first minutes of watching.


Food:  Chocolate, cakes, cookies, candies and... meat. A day without sweets is a day wasted.


TV Show: Friends. I've watched it hundreads of times in three different languages.


Musical Artists: Ed Sheeran, Imagine Dragons, Taylor Swift.


Time of Day: 11pm, when kids finally fell asleep, and the house is quiet, and I can hear myself think.


Season: Summer without any doubts. I wish it would last forever in Canada.


Places in the World: Home sweet home.


Recreational Activities/Hobbies: Travelling no matter where, it can be just a small town near me or another continent. I dream of a journey around the world.


Sport: Unfortunately, I'm not sporty, but I'm the mom of a soccer player. So soccer is my favourite sport.


App: Instagram. I like watching funny reels that relate to my life and laughing at them.



Least Favourite


Food: Onion. I hate the aftertaste.


Activity: Cleaning, and shopping with kids. It's like debugging real-life chaos, and I'd rather deal with a thousand lines of code.


Time of Day: Early morning.


Season: Winter is the season I'd happily skip.


Place: Outside when it's cold and windy.



More Info


Best Thing Someone Said to You: I love you, mom!


Life Motto: I have two:

"It’s all for the best" "It's better to regret something you have done than to regret something you haven't"


My Hero: My dad and my husband.


One of the Things I Find Fascinating: Human brain and body.


Most People Don’t Know This About Me: I like heights and flying. I flew a hot air ballon at 6000 feet, I flew an aircraft, paraglided and had a flight in an air tube. Maybe in my previous life, I was a bird? My poor husband, he is afraid of heights but follows me everywhere. Now you understand why he is my hero….


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This is a headshot of Sanj Rajput.

Woman on tablet looking at ecommerce website.



Your e-commerce website is your digital storefront, billboard, and salesperson all rolled in one. How do you make sure it stands out in this ever-expanding online marketplace? 


Whether you're just starting your e-commerce website or looking to give your online shop a boost, we've got you covered.  


From crafting irresistible product descriptions to mastering the art of the landing page, we're diving into the nitty-gritty e-commerce essentials for building a successful online store: 


  1. Product Descriptions 

  2. Structured Data 

  3. Landing Pages 

  4. Reviews 

  5. Blog Posts 

  6. Calls to Action 

  7. Usability and Web Design 


At REM Web Solutions Inc., we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape!   



1. Irresistible Product Descriptions 

Your product might be the next big thing, but if it's hiding on page 10 of Google, who's going to know?  


Your product descriptions are like your frontline sales team.  


The better they are at explaining what you've got and why it's great, the more your customers will understand and appreciate your products. 


Here's how to give your products the spotlight they deserve: 


  • Know Your Audience: Dive deep into what your customers are looking for. What excites them about your products? What questions might they have? Your descriptions should talk directly to these points. 

  • More than Just Features: Sure, the features are important, but how do your products make life better? Spell out the benefits clearly and attractively. 

  • Speak Their Language: Use language that connects with your customers emotionally. Get them to imagine the experience of using your products. 

  • SEO Smart: Sprinkle relevant SEO keywords throughout, but keep it natural. Remember, you're writing for humans first, search engines second. 

  • Make it Snappy: Break down your descriptions into bite-sized, easy-to-digest pieces. Bullet points, subheadings, and the like are your friends. 


Learn more about the importance of product descriptions



2. Structured Data that Makes Your Site Stand Out 

Ever wondered how some websites get those fancy results on Google with star ratings, images, and all? That's structured data at work. 


Think of structured data, or Schema Markup, as a behind-the-scenes code added to your website that acts like a translator for search engines, helping them know exactly what your e-commerce website is selling. 


Relevant Schema Markup for e-commerce websites includes: 


  • Local Business Info: Let Google know the nitty-gritty about your business - where you are, when you’re open, and more. This can put you on the map, literally. 

  • Product Details: From the ink you sell to the equipment you recommend, tell Google everything - prices, names, descriptions, images, stock status, and more. This can make your products pop in search results. 

  • Reviews: Got great reviews? Schema markup helps Google understand and showcase these reviews right in the search results. 

  • Breadcrumb Trails: This is about helping Google understand your website’s structure. Better structure can mean better search visibility. 

  • Site Search & Videos: If you’ve got a search function or videos on your site, structured data helps Google show these in search results too. 


Learn more about how to optimize your website for search engines



3. Landing Pages that Turn Clicks into Customers 

So, you've got an ad that's catching eyes. Great! But where do you take these potential customers next? That's where a landing page comes in.  


A landing page is a standalone page designed specifically for your marketing campaign. Think of it as a focused conversation with your visitor about one thing and one thing only: your offer. 


Now, you might think, "I've got a beautiful home page, why not just send them there?" Your home page is about your business as a whole. It’s a mix of everything. But when it comes to specific offers, it's too easy for visitors to get lost or distracted. A landing page keeps them on track, steering them exactly where you want them to go: towards a conversion. 


Research shows that pages with a single call to action outperform those with multiple options. You want your visitors to do one thing, whether it's buying a product, signing up for a service, or grabbing a freebie. The clearer the path, the more likely they are to follow it. 


Plus, landing pages do more than just convert. They: 


  • Boost Your ROI: Every element on a landing page is geared towards your goal, making your ad spend more effective. 

  • Gather Insights: Learn about your prospects. What do they like? What makes them click? 

  • Easy Tracking: See how well your offers are doing. Tweak and improve based on real data. 

  • Lead Management: Generate leads that you can categorize, nurture, or hand over to your sales team. 



4. Reviews as Social Proof 

In a world where we shop with our screens, reviews are the closest thing we have to trying something out in person. Reviews build trust and credibility, letting customers know that your product or service is the real deal. 


This is about more than just feedback – it's about social proof. It's a psychological thing. We subconsciously look at what others do and think, "If it worked for them, it'll probably work for me." 


Just having reviews at all is good, but here’s what really makes a good testimonial/review to feature or highlight: 


  • Specifics are Key: Names, dates, numbers, real stories – these make a testimonial believable and relatable. 

  • Real Stories, Real Impact: Share genuine narratives with vivid details. Let your customers tell their stories about how your product or service made a difference. 

  • Document the Proof: If you can show real evidence or statistics, even better. 


By the way, don't sweat the occasional negative review. In fact, a mix of good and not-so-good reviews can actually be more trustworthy. A perfect score might make people wonder if the reviews are genuine.  


The occasional criticism adds authenticity, and how you respond to it can really show off your customer service skills. 



5. Blog Posts Spotlighting Your Product 

Think a blog is just for sharing your thoughts? Think again. For e-commerce, a blog can be a powerful salesperson: 


Most buying decisions start with an emotion and end with a justification. Your blog is the perfect place to provide that justification. Share how your products are used, tell customer stories, and offer detailed, informative content.  


Having a blog also means more opportunities to generate organic traffic: 


  • Ranking for the Unrankable: Ever had great content ideas that just don't fit on a product page? A blog lets you rank for those important keywords that are related to your brand and products, but not directly sellable. 

  • Grow Without Ads: Ads are great, but they cost. A blog, on the other hand, keeps pulling in visitors without ongoing ad spend. 

  • Link It Up: Use your blog posts to link to your products and categories. It's a smart SEO play that can boost your rankings. 


But don’t just dive into blogging without a plan! Start with keyword research. It helps you understand what your audience is searching for and ensures that every post you publish has the potential to attract organic traffic. 



6. Powerful Calls to Action 

Whether it's "Add to cart," "Learn more," or "Call now," your calls to action (CTAs) are there to guide users towards taking the action you want.  


But there's a science to making them work: 


  • Location, Location, Location: Where you place your CTA buttons is key. They should be easy to spot and reach. Think top of the page, left side, where eyes naturally go first. The goal is to grab attention effortlessly. 

  • The Psychology of Colour: Colours aren't just for looks; they're about feelings and actions. Red for urgency, green for go, blue for trust, orange for energy. Choose your CTA colors wisely to match the action you want users to take. 

  • Size and Shape Matter: Ever tried to tap a tiny button on your phone and missed? Frustrating, right? Your CTAs should be big enough to click easily, especially on mobile.  

  • Adapt and Respond: Your CTAs should look and work great on any device. Responsive design ensures your buttons are just as clickable on a smartphone as they are on a desktop. 


The right CTA can mean the difference between a tire-kick and a conversion. So, give your call-to-action buttons the attention they deserve! Make them clear, make them compelling, and watch them work their magic. 


Learn more about creating effective call-to-action buttons in web design



7. Brilliant e-Commerce Web Design 

When it comes to your e-commerce website, think of design and usability as the dynamic duo. A site that nails this balance is like a welcoming storefront – easy to enter and hard to pry your attention away from. 


Online shoppers are picky, and rightly so. They want a smooth, hassle-free experience. A clunky checkout? That's a surefire way to lose a sale. The goal is to keep your website’s functionality in sync with what customers expect and enjoy. 


Your usability checklist must include: 


  • Speed is Key: A slow site is a no-go. Optimize your page load times for a swift, seamless experience. 

  • Be Device-Friendly: From desktops to smartphones, your site should look great and work well on any screen. 

  • Optimize Everything: This means compressing images, minifying code, and using caching. The leaner your site, the faster it runs. 

  • Inclusivity Matters: Make your website accessible to everyone. Use alternative texts for images and clear headings. 

  • Simplified Navigation: Especially on mobile, make it easy to find what's needed with minimal taps and swipes. 

  • Efficient Forms: Nobody likes long forms. Keep them short, sweet, and with clear error messages. 

  • Clear and Concise: Get to the point. Use headings, subheadings, and bullet points for content that’s easy to scan. 

  • Think User-First: Always put your audience's needs at the forefront. A site designed around your user is a site that succeeds. 


Great web design is more than just a pretty face. It's a combination of aesthetic appeal and practical usability. By following these best practices, you create not just a website, but an that invites users in and makes them want to stay. 



Your Path to E-Commerce Success 

From crafting compelling product descriptions and leveraging the power of structured data to optimizing landing pages and harnessing the influence of social proof – we've covered a lot. Each element plays a vital role in creating an online store that's not just functional, but also engaging and successful. 


At REM Web Solutions Inc., we understand the intricacies of creating an online presence that stands out. As a Digital Transformation Company, our focus goes beyond mere web design  –  we're about transforming your digital footprint. Whether it’s through eye-catching, user-friendly website designs or strategic online marketing, our goal is to help your business thrive in the digital age. 


Ready to take your e-commerce store to the next level? Whether you're just starting out or looking to revamp your existing online store, our team at REM Web Solutions Inc. is here to guide you every step of the way. From seamless usability to cutting-edge design, we have the expertise to turn your digital dreams into reality. 




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This is a headshot of Tabitha Doyle.

Tabitha's profile photo


We are thrilled to announce the addition of Tabitha Doyle to the REM Team in the role of Marketing Specialist! Learn more about Tabitha in her staff bio below.



At Work


Role at REM: Marketing Specialist.


Education: Bachelor's Degree for Marketing Management at University of Guelph.


Something That Makes Me Smile at Work: Working creatively with my coworkers!





Web site: Youtube. I love watching vlogs and podcasts!


Movie: I love thriller/mystery movies! Inception and Shutter Island are two of my favourites. I also can't help but love the Fast and Furious movies.


Food: Chicken alfredo pasta.


TV Show: I love sitcoms like Seinfeld and dramas like Yellowstone and NCIS but I’ll watch anything if someone recommends it!


Musical Artists: I listen to almost any genre; my favourite is county but I’ll listen 2000’s pop music and 80’s rock any day!


Time of Day: Evenings.


Season: Summer without a doubt!


Places in the World: Cancun is beautiful and relaxing but Nashville was so exciting!


Recreational Activities/Hobbies: Reading, I love thriller/mystery! Spending time with friends and family!


Sport: Basketball (my height helps). To watch: Football (Go Bills!)


App: TikTok.



Least Favourite


Food: I’m not a picky eater but pork chops aren’t for me.


Activity: Doing laundry.


Time of Day: Sunday evening (Sunday scaries)


Season: Late Winter, it’s time for spring.


Place: Dentist.



More Info


Best Thing Someone Said to You: Just be yourself, that’ll be enough.


Life Motto: Everything happens for a reason.


My Hero: Definitely my mom. She’s the best!


One of the Things I Find Fascinating: The Ocean.


Most People Don’t Know This About Me: Growing up I was on a dance team and bowling team, you wouldn’t be able to tell now.


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This is a headshot of Sanj Rajput.

Employee and her mentor looking at iPad in small office setting.


We hear buzzwords like 'thought leadership' and 'synergy' quite a bit in the small business world, and it’s easy to dismiss ‘mentorship’ as another one of those.  


But here’s the thing: an incredible 70% of small businesses with mentors survive beyond five years, which is twice the rate of those who don’t.  


It’s almost like a cheat code in the game of small business. You can either learn things the hard way, or you can level up from the get-go, equipped with the insights and experiences of someone who's done it before. 


But what makes for good mentorship? What should a mentor know, and how does a business owner find the right one? In this blog post, we’ll offer grounded advice speaking directly to you, the small business owner, on the ins and outs of seeking mentorship and guidance for growth. 


At REM Web Solutions, we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape.   



How Mentorship Fuels Small Business Success 

Every small business has a unique story. Some people pivot away from their first career and jump into entrepreneurship for independence. Others are seasoned professionals who are tired of working for someone else and want to turn their expertise into profit. The latter is more common — one study shows that 84% of small business owners start a business in a field they already know well. They're not just pursuing dreams; they're building on their strengths. 


But running a business isn't only about being good at what you do. It's about handling customer service, understanding billing, managing staff, complying with laws, dealing with insurance, and more. And it can be tough to get straight, practical advice on those tedious ins and out.  


Bank managers and accountants might crunch numbers, but they won't teach business management. Friends and family, supportive as they are, often don't have the right expertise. And business coaches, although often well-intentioned and knowledgeable, have a product to sell. 


This is where mentorship comes in. A mentor brings to the table not only their success stories but also their failures, lessons learned, and insights gained from years of real-world experience. They offer an objective view, one that's detached from personal connections yet deeply invested in your success. 


Mentorship isn't one-size-fits-all. It's a flexible, evolving process, changing with your business's needs. From practical tips like tax registration to encouraging you to bill clients confidently, a mentor's advice is wide-ranging. 


Financial tips, business strategy, even life lessons are part of this. The mentor-mentee bond often grows over years, evolving as your business does, tackling challenges like strategic planning and expansion. 



Key Stages in Small Business Mentorship 

Mentorship for small businesses is more of a journey than a straight path. There are several key stages, each important in its own way. Understanding these stages helps set realistic expectations and make the most of the mentor-mentee relationship. Let's explore these stages, especially focusing on the Growth stage, often the longest and most transformative part. 


  1. Purpose: Here, the mentee realizes the need for a mentor and starts searching. This stage is driven by an eagerness to learn and absorb as much as possible. The search ends when a mentor who matches the mentee's goals, industry, and vision is found. 

  2. Engagement: This stage is about forming a strong relationship, building trust, and understanding each other's backgrounds and ambitions. Talks now focus on the mentee’s goals, challenges, and dreams. This sets the groundwork for more focused advice. 

  3. Growth: The Growth stage is usually the longest and most impactful. This is where the real progress is made and the benefits of the mentorship start to show. Here, the focus is on practical lessons, using the mentor’s experience to address the mentee's specific issues. From handling financial choices to solving operational hurdles, the mentor shares knowledge gained from real-life experiences. The mentor offers ongoing advice and feedback, adapting to the changing needs of the mentee and their business.  

  4. Completion/Goal: In this last stage, the initial goals of the mentorship are reached. The mentee is now confident and skilled to proceed on their own. Often, the relationship doesn’t just stop; it turns into a more equal partnership. The mentee is now ready to make smart decisions and potentially mentor others. 


Each stage of mentorship is a stepping stone towards the ultimate goal: a successful, sustainable business. The Growth stage is especially vital. It's where ideas turn into actionable skills, laying the groundwork for lasting success. 



What Makes a Good Mentor? 

Embarking on the small business mentorship journey is exciting, but the key to success lies in finding the right guide. So, what really makes a mentor stand out? 



1. Balancing Experience and Empathy 

At the heart of successful mentorship is the combination of a mentor's relevant experience and their empathy towards your business journey. Here's why this blend is so effective: 


  • Relevant Experience: It's not about matching experiences, but about finding a mentor whose background enriches your business. For example, a graphic designer might gain valuable insights from a mentor with a marketing or branding background, even if they haven't done design work themselves. 

  • Empathetic Understanding: A mentor's empathy lets them see your business through your eyes, appreciating your goals and challenges. This emotional intelligence makes their advice resonate more deeply, creating a stronger bond and more impactful guidance. 

  • Alignment with Your Business Culture and Values: A good mentor gets your business's culture and values. They offer advice that strengthens, not conflicts with, your core principles. Such mentors encourage your ideas and strategies, helping you grow while respecting your vision and values. 



2. Clear Perspective 

The ability to provide objective, unattached advice is a key aspect of effective mentorship. Here's why: 


Clear, Unbiased Advice: A mentor's detachment allows them to offer clear, impartial guidance. They see the broader context without personal or emotional biases. 

Focus on Your Success: Mentors care about your success, but they don't have a personal stake in your business decisions. This lets them guide you with your best interests in mind, focusing on the growth of your small business

Objective Yet Supportive: Even though they maintain an objective stance, great mentors are still supportive and understanding, balancing their external viewpoint with a genuine concern for your journey. 



3. Adaptable and Open-Minded 

Open-mindedness in a mentor is not just a virtue; it’s a necessity. This trait stands at the Open-mindedness is vital in a mentor, ensuring their advice stays relevant in today's ever-changing business landscape. 


  • Adapting to Industry Changes: Open-minded mentors recognize that change is constant. They stay up-to-date with industry trends, helping you stay ahead. They're flexible, understanding that yesterday's strategies might not work today. 

  • Commitment to Personal Growth: These mentors are lifelong learners, always acquiring new knowledge and skills to share with you. They encourage continuous learning, offering resources like books, courses, and networks. 

  • Appreciating Diverse Perspectives: An open-minded mentor values different viewpoints. They help you appreciate diversity in your team and customer base, advising on inclusive business practices. 



4. Mutual Respect 

A good mentorship relationship is less a teacher-student dynamic, and more a two-way street of shared insights and experiences. 


  • The Power of Dialogue: In this respectful setting, conversations flow two ways. Ideas are shared, not dictated. This means the mentor is more of a fellow traveler than a traditional teacher, valuing the mentee's fresh ideas as much as sharing their own wisdom. 

  • Building Confidence: When a mentor treats a mentee as an equal, it boosts the mentee’s confidence. They encourage decision-making and independence, focusing on equipping the mentee with the skills to be self-reliant. This approach fosters confidence and avoids dependency. 

  • Constructive Criticism: Feedback here is a tool for growth. A respectful mentor offers constructive criticism, and equally, values feedback from the mentee. This two-way openness enriches both parties, making the relationship truly reciprocal. 



5. Commitment and Availability 

A key ingredient of effective mentorship is the mentor's availability - being there when it counts. 


  • Consistent Engagement: Regular interactions, whether weekly meetings or frequent emails, keep the mentor engaged and informed. This consistency is crucial for timely and relevant guidance. 

  • Deep Understanding: A mentor's time commitment is just part of the equation. The other part is their effort to deeply understand your business and its unique challenges, providing resonant advice. 

  • Long-Term Relationship: Availability also reflects a commitment to a lasting mentor-mentee relationship. Long-term engagement allows the mentor to witness and influence your business's growth over time. 



6. Optimism 

A positive attitude in a mentor is invaluable, but it's not about blind optimism. It's about maintaining hope while being grounded in reality. 


  • Uplifting Spirit: A mentor's positive words can be a huge motivator, especially during tough times. Celebrating small wins together keeps the momentum going. 

  • Practical Optimism: True positivity faces challenges head-on, fostering solution-focused thinking. This balanced outlook helps in overcoming obstacles effectively. 

  • Shared Experiences: Mentors sharing their own stories of setbacks and successes provide both inspiration and a realistic perspective on the entrepreneurial journey. 



7. Candour 

Being direct and honest is crucial in a mentor-mentee relationship. 


  • Reality Check: A straightforward mentor offers clear, honest insights. This approach prevents misunderstandings and helps in making well-informed decisions. 

  • Two-Way Street: Openness fosters a space for honest discussions. This transparency leads to more productive conversations and deeper self-reflection. 

  • Building Resilience: A mentor's candid approach prepares you for the tough realities of business, pushing you out of your comfort zone and promoting growth and resilience. 


Mentorship in small business goes beyond just giving advice. It's about laying a strong foundation for long-term business success. 


At REM Web Solutions, we're excited to connect with local small business owners like you. We know the ups and downs of running a business firsthand. Our team doesn't just offer services; we provide partnership and support to help your business flourish. 


Looking for guidance in digital marketing or web design? We're here and ready to assist. Our expertise isn't limited to building eye-catching websites or developing effective marketing strategies — it includes getting to know and supporting your business's vision. Get in touch for a conversation about how we can collaborate to turn your business aspirations into reality. Let's work together to make your business journey a prosperous and unforgettable one. 




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This is a headshot of Rob Matlow.

"We're Hiring! REM is looking for a Junior Writer."


REM is Looking for a Junior Writer!


At REM Web Solutions Inc., we're on the cutting edge of digital marketing and web solutions. We're seeking a talented Junior Writer who's passionate about writing, excited to utilize AI for research, and ready to thrive in a collaborative yet independent work environment. Join our team and become part of a company that offers remote work options, a four-day workweek, and a strong commitment to maintaining a healthy work-life balance.



What We're Looking For

  • A degree in English, Journalism, Marketing, or a related field is preferred.

  • Showcase your strong writing skills, combining creativity with meticulous attention to detail.

  • Familiarity with AI research tools and the ability to harness their power effectively.

  • Prior writing experience, whether through internships, freelance work, or personal projects, is a significant advantage.

  • Proven ability to work both independently and collaboratively within a team.

  • Exceptional time management skills to consistently meet project deadlines.

  • A positive attitude, strong interpersonal skills, and a genuine eagerness to learn.




Utilize AI-driven tools for in-depth research, providing valuable insights for content creation

Craft engaging and informative blog posts, website content, and diverse marketing materials.

Occasionally create e-books, brochures, and other marketing collateral to drive business growth.

Collaborate closely with our marketing team to develop content strategies and innovative ideas.

Carefully edit and proofread content to ensure it meets our high-quality standards.

Thrive in a fast-paced environment by managing multiple projects and meeting deadlines with ease.



What You Bring to the Table

At REM Web Solutions Inc., we value excellence, collaboration, and a commitment to continuous improvement. As an ideal candidate for the Junior Writer position, here's what you'll bring to our dynamic team:



Exemplary Quality of Work

We seek a candidate who consistently delivers exceptional work marked by meticulous attention to detail, precision, and a mastery of job-specific skills. Striking the right balance between efficiency and quality, you ensure that your work consistently exceeds expectations.



Versatile Knowledge and Skills

Our ideal candidate possesses a strong love of writing and research. We will provide training to effectively leverage AI tools for research. Additionally, you can utilize various tools and technologies to enhance your work.



Effective Problem-Solving and Decision-Making

You excel in identifying, analyzing, and resolving work-related challenges, showcasing your competence in decision-making even under pressure. Your innovative and creative approach to complex tasks will be an asset to our team.



Dependable Work Ethic

Punctuality and accountability are at the core of your work ethic. Meeting deadlines and adhering to schedules are second nature to you. You take full ownership of your actions and responsibilities.



Strong Communication and Collaboration Skills

Your clear and effective verbal and written communication skills facilitate collaboration and understanding within the team. Active listening and providing constructive feedback are part of your collaborative spirit. You thrive in team environments, actively sharing information and ideas.



Innovation and Customer Focus

Your contributions to process improvements and your proactive approach to suggesting and implementing new ideas are highly valued. You stay current with industry trends and best practices. Your ability to meet or exceed customer expectations, both internal and external, underscores your commitment to customer satisfaction and service.



Ethical and Team-Oriented

Maintaining ethical behavior and adhering to company policies is fundamental to you. You embrace diversity and react to others with kindness. You enjoy being part of a team and you take pride in accomplishing tasks as team but can still work independently.


If you embody these qualities and are ready to make a significant contribution to REM Web Solutions Inc., we encourage you to apply for the Junior Writer position and be a part of our exciting journey. Your unique skills and talents will play a pivotal role in our continued growth and success.



Why Choose REM?


  • Enjoy the flexibility of remote work, with occasional in-person meetings at our Kitchener office.

  • Benefit from a four-day workweek with 32 hours per week, enhancing your work-life balance.

  • Be part of REM's rapid growth and tap into a world of potential career opportunities.

  • Join a company with over 100 five-star Google reviews from satisfied clients, boasting a stellar reputation in the industry and the local community.

  • Celebrate our nomination for Company of the Year at the Kitchener Chamber of Commerce, a testament to our commitment to excellence.



The 7 Guiding Principles of REM

The success of our customers is paramount, therefore deserving of two spots on this list.



1. Customer Success Comes First

A successful customer simultaneously demonstrates our worth in the market and our strength over our competitors.



2. Take Ownership

REM leaders own solutions.  We demonstrate our solutions by owning the problem first. 



3. Think More

There is always another option.  Always.  Find it.



4. Improve Everything

Good enough is only good enough for now.  We improve on everything we know and do every chance we can.



5. Congratulate the Victory

Amplify our momentum with positive recognition.



6. Persevere

In the face of debate, challenge and confusion, we push forward.  We make it through.



7. Customer Success Comes First

A successful customer simultaneously demonstrates our worth in the market and our strength over our competitors.



Compensation and Benefits


  • $40,000 - $42,000 - Pay dependant on experience, skill and accomplishments

  • Fridays Off - 4 Day work week (4 x 8 hour days).

  • Medical, Vision and Dental Benefits.

  • Long Term Disability and Life Insurance.

  • Multiple performance based awards such as paid trips to Las Vegas!





Our office is based in Kitchener, Ontario, and offers the flexibility of remote work, allowing you to balance your professional and personal life seamlessly.


To apply for the Junior Writer position, please send your resume, a cover letter highlighting your writing experience and AI research skills, and a few writing samples showcasing your abilities.


Apply for our Junior Writer position!


Start Date: February 2024




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