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A Quality Website is your Best Marketing Investment

A Quality Website is your Best Marketing Investment

 

 

A high-quality custom website can attract more customers and is a valuable strategy for marketing. When the web design of the site is exquisite, people will remember your products and services. With effective SEO techniques delivered by a site customized for your unique business needs, you will see more traffic and conversions. Your website can also give you valuable marketing information about your audience to help you determine future strategies.

 

Good web design

 

Good web design is an essential component of a high-quality website. A custom solution will tailor the design of your site to the target market of your business. Well-designed custom websites load fast and look good on mobile devices. Sites that look professional and provide excellent user experience will encourage visitors to stay on your site for longer periods of time. They will be more likely to learn more about your company and what it offers.

 

 

Centralized port of information

 

A content-rich website can act as a centralized port of information about your business. SEO built into a custom web design along with great content will keep potential customers returning to your site. Other marketing efforts will direct traffic to your website. For example, you can pay for advertisements on other sites that will link back to your site. A prominent, well-designed call-to-action on the site will lead to the acquiring of more clients.

 

Source of market research

 

Your website can do more than just attract potential clients. Through tools like Google Analytics, it can also help you identify patterns in usage to figure out how well your marketing strategy is working. By knowing who is using your site, you can tailor the content and design to better target your intended audience.

 

 

Summary

 

A custom, high-quality website with effective web design and content is an excellent marketing tool for your company. Taking the time to work with a specialized web development business such as us will ensure you have a website that best serves your marketing needs. Contact us today and let us help your business!

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Why High-Resolution Photos are the Best For Your Website

Why High-Resolution Photos are the Best For Your Website

 

 

Pictures are worth a thousand words, and if that picture is blurry, or doesn't look excellent on all screens that will reflect poorly on your brand. A gorgeous, high-resolution photo on the other hand, will capture your customers interest. Photographs are an important part of your web design, and here's why. 

 

Attention Grabbing

 

People are prone to skimming articles. This is an unfortunate truth when it comes to our fast-paced world today. Photos can help here by capturing your audience's attention, and having them linger on your website for a touch longer than they otherwise would have. 

 

 

Visually Appealing on all Devices

 

From a design perspective, high-resolution photos have the best chance of looking great on all devices. Research shows that people are viewing websites on their phones and tablets more than they are on their desktop.

 

As this trend continues to grow, using high-resolution photos is one way to ensure your website is fully optimized for mobile phones and tablets. You worked hard finding and taking photos to use for your website, so you want to make sure that they look great on all platforms. 

 

 

Build Trust 

 

When photos are high quality, this looks good on your website. When customers visit your website, that's often their first encounter with you as a company. If photos are low quality, blurry, or pixelated, this can reflect poorly on your brand. It can diminish trust among your target market, before they even encounter your product or service, or engage with your employees. 

 

REM Web Solutions is committed to helping you create a web design that is sleek and visually appealing. Please feel free to contact us at any time for more on creating a great website. We're happy to answer your questions and provide you with the support you need. 

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How to Maintain and Promote Your Facebook Page for Local Marketing

How to Maintain and Promote Your Facebook Page for Local Marketing

 

 

Different social media sites require different approaches. Just like your web design should hit different targets depending on if you are setting up a product page or if you are creating an "About Us" profile for your business, knowing how to effectively set up your social media presence on different platforms can bring in a solid following and generate more interest in your business from different groups of individuals. Unlike Twitter and Instagram which tend to apply to a wide geographical area, Facebook targets a local audience and will get your name out to individuals who are physically close to your business.

 

Should your business have a Facebook page?

 

As a general rule, reaching out across multiple different platforms increases your exposure, and developing a solid page is never a poor investment (in this case, an investment of time setting up and maintaining a social media page). Some sites will become more valuable to you than others, and Facebook is a good choice if you want to foster community. Whether your business is based locally in Ontario's Tri-Cities of Kitchener, Waterloo and Cambridge, or you're holding an event in one of the cities, Facebook pages pop up on the homepages of locals. Talking about a park in Cambridge or a niche service for manufacturing companies in Kitchener will reach a targeted audience better than Instagram or Twitter will, especially for a live event.

 

 

Reaching out to your audience and interacting is also a critical element of web design. Connecting your website to your Facebook page and meaningfully linking to new or relevant blog content to your page gives potential customers more ways to see you, as well as easier ways to communicate with you. With all of the competition you face online for customers' attention, anything you can do to facilitate simple and interesting interaction will strengthen your brand. If your business focuses on local markets and you have a physical store in Waterloo or Kitchener, showing up at local events and using that to fill your timeline will quickly build up the reputation you want, and allow you to further promote your online presence by letting people know to check out your Facebook page or website

 

If you have any questions on how best to use your Facebook page to connect with your customers, or utilize it for the purposes of SEO, let us know and we would be happy to help.

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Stay Ahead of Hackers - Why you Should Use an Up-To-Date Browser

Stay Ahead of Hackers - Why you Should Use an Up-To-Date Browser

 

 

Most organizations critically rely on their daily ability to use some form of technology, whether through applications, email or web browsing.  Those using technology have probably already noticed in recent years there are more and more hacking attacks that cause major disruptions to businesses.  There are a multitude of ways in which hackers can get access to a computer system and one of those ways is through a user's web browser.  If your employees are still using older browsers, then your organization is vulnerable for exploitation.  Listed below are some major browsers and how they stack up with regard to security.

 

Internet Explorer

 

With every passing month, Internet Explorer becomes more and more vulnerable for exploitation.  Although Microsoft does continue to update it with some security fixes, they have moved on to their Windows 10 OS and their newer Edge browser that takes greater advantage of some of the newer security techniques offered by machine learning and cloud-based intelligence.  

 

 

Microsoft Edge

 

Microsoft has recently announced some exciting new security features in their Fall Creators Update for Windows 10 enterprise users.  Within their Windows Defender Security Center is a new tool called "Application Guard".  This tool takes advantage of container sandboxing techniques that will prevent exploitation within their Edge browser.  By using virtual machine technology, the Edge browser cuts off rogue applications or web sites from going beyond the browser to hack into areas such as memory, local storage, other applications or even further into a corporate network.

 

 

Anyone who is using Internet Explorer and older versions of the Windows operating system, should give serious consideration to upgrading to Windows 10 and its default browser, Edge.

 

Google Chrome 

 

Chrome is a very popular browser, used by almost 2/3 of all internet users.  Considered the safest browser on the market, Google aims to keep that top position by providing the most frequent security updates of all the browsers.  Like Microsoft's Edge browser, Chrome uses virtualization techniques to create a quarantined space between a user's device and the internet.  One of the downsides to Google's Chrome browser is the lack of user privacy. Google essentially tracks, stores and analyzes every keystroke made through their Chrome browser.

 

 

Every organization needs to weigh the pros and cons of the various browsers, their need for privacy vs. security, and decide which browser is best for them.  Ideally, companies should never lag behind by using older versions of browsers, leaving their vital data open to hacking attempts. If you have questions about browser use or internet security, let us know and we will be happy to answer your questions.

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How To Increase Your Website Traffic Through SEO

How To Increase Your Website Traffic Through SEO

 

 

In the age of technology, knowing the best practices for optimizing your site for search engines is crucial. You should incorporate the following practices into all of your site's content to increase traffic to your website, and your ranking on search engines like Google. 

 

Use Keywords That Relate To Your Target Market

 

Keywords are the most important aspect of your search engine optimization efforts. You should try to use long-tail keywords instead of shorter ones as they will have less competition, making them easier to rank for. This way, more consumers from your target market will be able to view your content, increasing traffic to your site. Use products like Moz to view how much competition there is for a specific keyword. This will help you understand how much effort will be needed on your end to rank on search engines for a keyword.

 

Write your content the way that your customers search for information, and the type of questions they are likely to ask. When selecting a keyword, pick something that directly connects to their problems and what they are most likely to search.

 

Make sure that you repeat the keywords in various ways throughout your web design, website copy, and content to fully optimize your site for search engines. 

 

Get Product Reviews

 

Submit your product or service to be featured on well-known review websites in your industry. Associating with strong, well-known brands, will increase the number of people who are able to connect with your brand and website. This will lead to more organic searches of your brand, again allowing increased traffic to your site.

 

It's also important that you set up your company pages on Yelp, Google Reviews, and other online directories. This will increase the number of pages associated with your brand in search engines, and will invite consumers to connect with your brand in alternative ways.  

 

 

Republish Your Content To Relevant Websites

 

One important way of improving your search engine rankings is by partnering with websites that are relevant to your industry, like industry thought leaders. Best practices for republishing your content to other websites include picking a website that is well-known and relevant to your brand. It's also important to only republish the content that resonates the best with your audience, according to analytics and data.

 

Try waiting a few weeks before republishing, and remember to update your headline and include a call to action back to your website. This way, there will be multiple links back to your website. Furthermore on search engines, your content will appear multiple times with different attention grabbing headlines, allowing you a greater chance of ranking for a particular keyword.

 

If you are looking for help on how to optimize your site for SEO, let us know and we will help you with climbing the rankings!

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Have a Great Long Weekend!

Have a Great Long Weekend!

 

 

REM wishes everyone a happy long weekend, we hope you all get a chance to relax a bit and enjoy some time off!

 

We will be closed Monday, August 7th for the holiday and will reopen on Tuesday August 8th at regular hours. Please send any inquiries in the meantime to support@remwebsolutions.com and we will answer them in a timely manner upon our return!

 

Thank you and have a great weekend!

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A Quality Website is your Best Marketing Investment

A Quality Website is your Best Marketing Investment

 

good investment web design business strategy REM

 

A high-quality custom website can attract more customers and is a valuable strategy for marketing. When the web design of the site is exquisite, people will remember your products and services. With effective SEO techniques delivered by a site customized for your unique business needs, you will see more traffic and conversions. Your website can also give you valuable marketing information about your audience to help you determine future strategies.

 

Good web design

 

Good web design is an essential component of a high-quality website. A custom solution will tailor the design of your site to the target market of your business. Well-designed custom websites load fast and look good on mobile devices. Sites that look professional and provide an excellent user experience will encourage visitors to stay on your site for longer periods of time. They will be more likely to learn more about your company and what it offers. This is essentially the "foot-in-the-door" that you need to make new sales in a time when most people do their research online.

 

Centralized port of information

 

A content-rich website can act as a centralized port of information about your business. SEO built into a custom web design along with great content will keep potential customers returning to your site. Other marketing efforts will direct traffic to your website. For example, you can pay for advertisements on other sites that will link back to your site. Backlinks are also a great search engine optimization tool, so this is a very positive marketing choice.

 

A prominent, well-designed call-to-action on the site will lead to the acquiring of more clients. Google for example offers many advertising oppourtunities based on their own analytics of their users preferences, so they would ensure your ads end up in front of the right audience.

 

market research analytics web design seo REM

 

Source of market research

 

Your website can do more than just attract potential clients. Through tools like Google Analytics, it can also help you identify patterns in usage to figure out how well your marketing strategy is working. By knowing who is using your site, you can tailor the content and design to better target your intended audience.

 

For example if you have a business tailored to attract men between the ages of 45 to 54, but the analytics tells you that primarily women between the ages of 25 and 45 are accessing your site, you know that either you need to change your web strategy to appeal more to men of an older generation, or you need to tailor your company to appeal more to women aged 25 to 45 to make more sales. Either way it is good information to have as it gives you something to act on.

 

Summary

 

A custom, high-quality website with effective web design and content is an excellent marketing tool for your company. Taking the time to work with a specialized web development business such as us will ensure you have a website that best serves your marketing needs. To reach out to us, give us a call or send us a request and we will get back to you as soon as possible.

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SEO Tips To Improve Your Website Traffic In 2017

SEO Tips To Improve Your Website Traffic In 2017

 

improve seo traffic 2017 web design computer

 

Want to increase your online visibility? Building a website and awaiting good fortune is never enough. Successful businesses need to stay on top of changing SEO trends to rise to the top of any search engine results page and leave their competition in the digital dust.

 

Here are 3 SEO trends to boost your website traffic this year.

 

What is SEO?

 

SEO refers to Search Engine Optimization. SEO practices increase your rankings on search engine results pages. The higher you rank on these results pages, the more traffic to your website.

 

This means more potential sales for your business.

 

1. Keyword Placement Matters

 

When it comes to SEO, not all keyword placements measure up. The most crucial places for keywords include:

 

  • Title
  • Descriptions
  • Headings & content
  • Image alt tags & title tags
  • URLs

 

Avoid keyword stuffing at all costs. Keyword stuffing refers to overloading a web page with keywords. Search engines notice and penalize websites for this practice.

Never place keywords where they don’t belong. Context matters for both your users and your SEO.

 

2. Image Optimization

 

Image optimization often falls to the wayside but this simple web design practice can boost your SEO. Image optimization is all about user experience. Search engines are all about their end-user.

 

A simple way to approach image optimization is making sure all images are the right size. Large images carry long loading times and drive traffic away from your site.

 

Add image alt tags and title tags to your web design. Alt tags provide a short description of an image in case it does not display for a user. Title tags provide descriptions of images to search engines for proper indexing.

 

Don’t forget your keywords when creating image alt tags and title tags!

 

analytics tool SEO web design statistics tablet

 

3. Embrace HTTPS Encryption

 

HTTPS encryption isn’t for e-commerce alone.

 

Google rewards encrypted websites with a rankings boost.

 

Encryption provides increased privacy and security to both you and your visitors. For example, HTTPS encrypts any and all data exchanged between you and your consumers. This keeps things like browsing histories and credit card information safe and secure.

 

Summary

 

There’s more to SEO than keywords. Use correct placement of keywords, image optimization, and HTTPS encryption to boost traffic to your website.

 

Want to learn more about SEO tweaking? Contact us today. Our knowledgeable and dedicated team of professionals is here to answer your questions.

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Optimize Your Twitter Page to Keep Your Audience Growing

Optimize Your Twitter Page to Keep Your Audience Growing

 

optimize twitter page web design REM social media

 

Twitter is an easy platform for advertising your posts and reaching out to a wider market, but it's also easy for your market to overlook your content. Keep your posts notable, relevant, and interesting with these modifications.

 

Keep in mind that if you are looking to optimize your social media presence, it does take a significant amount of time and attention to detail. Many companies will actually employ a "Social Media Manager" to maintain, post to, and analyze the company's social media pages.

 

Get Twitter Cards that match your website's design 

 

Social media is all about catching someone's eye, and text doesn't do that anymore. The best way to stand out in your followers' Twitter feeds is to add in a graphic that shows what you have to offer. Through a bit of code added to your content, any retweets or links to your site on Twitter will also include a description and eye-catching image. Picture how visually stimulating a site like Pinterest is for generating interests, and imagine doing the same to your Twitter posts.


Create lists for segmented marketing 

 

If you offer a wide range of services within your niche, not every follower will want every bit of news you have to offer. Instead of running the risk of overloading your customers with updates and losing them, you should manage your followers and contacts into different lists that receive the tweets that are relevant.


Have your web designer build in UTM tracking

 

Analyzing where your traffic comes from and what your visitors are doing is one of the best sources of information you have for knowing what your customers and leads really want. Having specific data about which types of tweets are the most effective is just as useful because it helps you spend your time on the marketing that works. Have your web designer customize your URLs so you can keep track. Using a service such as Hootsuite will accomplish this, as the URLs created when posting actually have built-in analytics tracking.

 

Using your social media pages effectively is just as much about analyzing data on the back end as it is about creating good local posts to generate interest in Kitchener, Cambridge Guelph, and Waterloo. Make sure you have the tools in place to promote your business effectively. If you have any additional questions about this, let us know and we will get back to you!

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Effective Ways to use Social Media to Promote your Website

Effective Ways to use Social Media to Promote your Website

 

 

A social media presence is one of the best ways to promote your website. It takes knowledge, time, and effort to build this presence. Below are several ideas to get you started.

 

Make your posts stand out

 

A promotional post has several tasks. It must attract attention and appear interesting enough to click and share. To make a post look stellar, customize it for the social media platform you are using. Make sure that the post has an interesting, eye-catching image and an effective title. You can use a different title for your social media post than you used on your website. Titles that inspire or intrigue often attract attention.

 

Timing is the key

 

People on social media platforms are more active at different times. Posting during more active times is a good idea. Your audience may have activity patterns, too. As you get to know your audience, you develop a better idea of when they will best respond to a post. Do not be afraid to re-post often. You can post many times a day and on different days. Be sure to make use of multiple social media platforms.

 

 

Network

 

Part of building a social media presence is attracting attention and building an audience. Another part is networking. An easy way to begin is by interacting with your followers. Ask questions and engage them early on and keep them motivated to come back to your page. Reach out to fellow users who share your interests and build a network of people who are enthusiastic about your site.

 

Search Engine Optimization (SEO)

 

You should optimize your social media page for search engines to attract more followers. Make sure you have enough text on your page and that the quality is high. Do keyword research to make sure you are using commonly searched for phrases. Include an eye-catching call-to-action that links to your site or business.

 

Summary

 

By optimizing the content and timing of your posts, you generate more traffic from them. You will start to build a social media presence as you make SEO optimized posts and network with others. To keep this presence, post often, expand your networking efforts, and continue producing quality content. Let us know if you need any tips on using social media to promote your site.

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