Every business needs to have a website. This is a place where your customers can find you online, whether they are looking at their computer or their smartphone. They can look through the services and products that you offer, as well as contact you for any concerns.
However, there are websites and there are responsive ones. So, what is a responsive website? It simply means that the website is easier to view, whether you are on a smartphone or a computer. It can also be called a mobile-friendly website.
So, why would your business need a responsive website? Basically, responsive websites get results! How do they do that?
Since it is easier to view, more people are likely to take a look around your website. Instead of having to pinch the screen to try to move around, they will be able to see what they want. Most people will only look at your website for a few seconds before they decide if they are going to stay. If it is too hard to see, they will simply move on to the next website that is better.
Even if you have loyal customers, they will not be happy if they have to struggle to navigate your website. They may stick around to order something but, you can guarantee that you will be hearing about it later! Unhappy customers don't always come back so you should do everything that you can to ensure your customers have a good experience every time that they deal with you!
Even more important, Google recommends responsive sites over other websites. If you are serious about your business and want to get your website in front of as many people as possible, you need Google on your side. By having a responsive website, your business is more likely going to be found in the search engines.
You need to make sure that your website is going to attract customers instead of turning them away. By having a responsive website, your customers will be much happier and more likely to use your website. Google will also be more likely to recommend you in search results – which is a powerful tool that shouldn't be overlooked.
Contact us to help you with your website so you can reach the customers that you want.
We've been told often enough that it's important to pick a strong password. Use "PASSWORD" or "123456," and a crook will guess it in three tries or less. But it's not that easy to pick one that we can remember but no one else can guess. Creating a password that's so hard that it has to be written down and left next to the computer isn't great security.
Here are a few ways to create a password that's secure yet practical.
Use a password manager. Most browsers give you the option of saving your password behind a master password. This lets you devise difficult passwords and not have to memorize them all. Just make sure that your master password is very hard to guess and you don't lose it.
Pick a long, silly phrase. Length is the best way to make a password hard to guess. A nonsense phrase, like "Waterloo cats ponder endless walls," sticks in the memory yet is practically unguessable. If you can make a mental picture out of it, perhaps with two cats staring down an infinite corridor while wearing Napoleon hats, that helps you to keep it memorized.
Use punctuation and digits in all your passwords. They widen the possibilities an attacker has to guess from and defeat dictionary guessing. You could make the last example stronger by changing it to "2-Waterloo-cats-ponder-endless-walls."
Generate random passwords with software. There are many applications and websites that will give you a random string of letters and numbers, of whatever length you like. Ask for at least ten characters. Use the password manager so that you don't have to memorize it.
Whatever method you use, keep your passwords written down in a safe place, preferably locked away, just in case you forget or you need to move to another computer. If you've got a good system, you won't have to pull out the written copy very often, but it's a lifesaver when you need it. It also gives you the confidence to pick tough passwords.
No matter how strong your passwords are, make sure you're dealing with sites that hold up their end. Look for a lock in the address bar to make sure the website is handling your password securely. Good web design keeps good passwords safe. Contact us to learn about our design services.
You are probably aware on some level of how color sways your emotions and attitude. In the real world, you might notice things like how it makes you feel when your significant other wears a shirt of a particular color. You might notice that when you walk into a room with a blue color palette it's more relaxing, or that the stark white of a doctor's office feels very cold and clinical.
This range of emotions that you feel around colors is studied as part of behavioral psychology. Scientists examine the impact of color on human thoughts and feelings and document their results.
Designers, web developers, and marketers have taken those results and used them to create websites and marketing pieces that evoke emotion in visitors and customers. They used their own tests to expand on the work of the scientists and give us some fairly clear best practices for building brand identities and increase conversions on sites.
Professionals such as Neil Patel have noted that "Color is 85% of the reason you purchased a specific product."
You have to consider your product, your audience, and the emotions you want to convey when planning your website design. Let me give you a few examples:
https://www.bouncebuy.com sells inflatable bouncy houses. So they use bright, fun, colors like red and orange and yellow in their design. It makes you feel happy and we associate that rainbow of colors with good times and children.
http://www.loreal.com is focusing on selling a classy product to women. They used the simple sophistication of black and white and let the images on their site add pops of color and realism.
So, let me share some quick, data-backed, tips to get you started:
Generally speaking, most women do not like orange, brown, or gray. They prefer blue, green, or purple. They are more adverse to earth tones and favor primary colors with different tints or shades applied to them.
Men have some distinct differences. They typically don't like purple, brown, or orange. They prefer blue, green, or black.
Aside from gender, certain colors are emotionally evocative. Blue gives a feeling of trust, peace, loyalty, calmness, and serenity. You will notice that most big companies that want you to trust them are using it in their branding. These include Facebook, PayPal, and Capital One.
Yellow is a warning. This is why you see it used for many traffic signs and caution signs. This makes sense because yellow stimulates the brain's excitement center. It's also tied to fun and friendliness. Brands like McDonald's use it for that reason.
Green is known for improving creativity and often reminds you of being outside. If you have products that are made for the outdoors or have a "green" product, then it's a solid color choice for your design.
Orange is an impulse color. It's fun and stimulates activity, confidence, and competition. This is why you see it used in a lot of sports teams and children's toys and activities.
Black is elegance, sophistication, and power. It's known for being timeless and classic.
There are a lot of colors and a lot of reasons why one works better than others for certain products, audiences, and designs. Thankfully for you, our design specialists have done all the research and know how to make websites that wow for your customers. Contact Us to get a quote and see how we can transform your image.
The team here at REM wishes everyone a happy Easter weekend. We are closed on Easter Monday, but you can always send us an email to Support or leave us a message and we will get back to you on Tuesday.
Building a new website can be a great way to build your business brand, increase website visitation, and improve revenue for your business or blog. When you are looking to build your website, one option would be to use a website template. While templates can make it easier for anyone to build a new website, there are many disadvantages of templates that you should be aware of.
One of the downsides of using a web template is that it has design limitations. The standard templates can be a good way to build a simple website, but they do not allow for many of the more complex codes and other features that users want to see in a website today. Furthermore, you will end up building a website that meets the template limitations as opposed to building one that is good for your business.
Lack of SEO
Another reason why you should not use a website template is that it is not designed for SEO content. SEO is one of the best ways that you can drive customers to your website from the major search engines. If you use a standard template, it will not have any room for SEO content, which will always limit your unique visitors.
Many users that end up building a website off of a template will also find that the template is far too generic. A common website template will likely be used by hundreds of other website owners as well. For those that use the website regularly, the entire website design and feel will quickly feel generic and boring. It would be a better option to build a website that is unique and stands out.
If you are looking to build a new website, contact us to learn more about how we can help.
If you are a small business owner, perhaps you have a business associate who mentioned when they were in the market for a new website, they simply went online and created their own site from one of the thousands of templates available. You may have even visited their site and noticed, at least on the surface, the site seems sufficient. So the question is, do you really want a site that merely seems "sufficient"? Wouldn't a wiser investment be in a website specifically designed for your business, allowing your site to grow along with your organization? Given the ever increasing trend toward business transactions beginning only from online sources, there is a real risk associated with settling for just "sufficient" when it comes to your company's online presence.
The Benefits of Professional Expertise
There is so much more to web design, implementation and support than merely creating a few informational pages. Professional web designers stay abreast of the latest design trends and implement the newest tools and techniques, providing sites with exciting new features that templates often lag behind on for years. Custom web designers interview their clients in order to understand those features that are of particular importance to them, while offering their professional expertise in building a comprehensive website plan that includes areas such as web content, marketing considerations, and security concerns. Professional web designers also create sites with an eye toward future expansion and growth. As your company continues to grow, so does your professional web presence. Templates force you to fit your business within the restrictions of a design template and often require a total redesign as business expansion occurs.
If you own a business in the Kitchener, Waterloo, Cambridge, Guelph or surrounding areas, and want to invest in a truly impactful web presence, please contact us.
Is there something unique about your company or organization? Is there something that you'd like to express in your website so that people will understand what you're all about? In that case, the worst thing you can do is use a design template.
Images, Layout and Color Combinations
At first sight, these templates might seem to fit your needs. After all, they've been designed with care and the images used in them are pretty. But remember that those images are going to change. They'll be replaced with images relevant to your product and your company. The layout will look different once you enter your content. The color combinations used in the website design might clash with the images you need to use.
Looking Too Busy vs. Looking Too Dull
Overall, the effect of using a template can be quite garish or at least mismatched. Some websites will come across as looking too busy. Others might end up looking too dull. Using a professional web designer and a graphic artist, you can get input on tailoring your website to fall nicely between too busy and too dull.
The Limitations of Design Templates
There are times when even the simplest of things can become an eyesore. For example, if you want a certain image to be smaller so that it doesn't overpower the writing, there are times when the design template won't let you do that. Maybe you'll want to put your company name on the right instead of the left. This might involve changing the design template altogether.
Highlighting What Makes You Unique
So there are many pitfalls to using a design template. If you're quite flexible and not a perfectionist, it might work out for you. However, if you're looking to highlight your own sense of design or if you're trying to show viewers what makes you unique, you might need to get a web designer and sit down with them to create something in keeping with your vision.
Contact us for more information on working with our web designers.
Cyber criminals have an enormous variety of methods and tools with which to hack into your business network and gain access to your data. It almost doesn't matter what the data is because someone somewhere will find a way to exploit it for profit. In fact, data black markets exist online where hackers sell the information they steal to criminals who know exactly how to use it. Information is online gold, and profit is the powerful incentive that drives cyber criminals to steal. This is why you can never be too careful with your email security.
Your company's email accounts contain information such as the names and email addresses of your customers. If a cyber criminal hacks into your email server, the person has access to all of this information. How would they exploit it?
A spear phisher might study your correspondence with customers enough to send fake, but convincing emails to them in which the criminal poses as you. From there, they might ask your customers for sensitive personal information in the form of a plausible request. Or they might ask your customers to log into their accounts with you on fake login pages and thereby obtain their login credentials. This gives the criminals direct access to your customers' accounts and the sensitive information stored there.
Spear phishers can also target your employees and trick them into revealing login credentials to areas where sensitive corporate and customer data are stored. Alternatively, an employee might click a link in the email that loads spyware, such as a keylogger, into her or his machine. The spyware then transmits login credentials used by the employee to the cyber criminal.
Regardless of how criminals go about obtaining information, you will have a data breach on your hands, which may cause enough harm to shut down your business. Lost customer confidence and a damaged reputation can seriously hurt your current and future business revenue. A data breach also opens the door to civil lawsuits from customers victimized by criminal access to their information.
Email security starts with making security a part of your corporate culture. Educate your employees about its seriousness and about important security measures such as how to choose strong passwords and how to recognize email phishing attempts. For more information about this and answers to your questions, feel free to contact us.