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Pay-per-click advertising (otherwise known as PPC) is a piece of marketing lingo you may or may not be familiar with. But did you know it can drive near-immediate marketing results and make your brand easier to recognize?


There are a lot of interesting words you hear come up in marketing: pay-per-click, search engine optimization, mobile optimization, “netiquette” - you name it. There’s a term for nearly everything, but something important to really hone in on is the power of pay-per-click advertising.


Whether you’re a large or small business, advertising is essential to overall success. There are several things you can do to get your business’ name out there, including pay-per-click advertising.


Pay-per-click advertising is designed to work faster than alternatives such as search engine optimization (SEO), which generally takes 6-8 months for meaningful results. While both are equally beneficial, pay-per-click may give you the snappy results you need to get things moving forward.


But how does pay-per-click advertising work exactly? Luckily, our content team at Rem Web Solutions has the know-how you need.




What is PPC Advertising?

PPC allows advertisers to bid on specific keywords or phrases they want their ads to appear for in specified search engine results. When someone searches for one of those keywords or phrases, the advertiser's ad will appear in some of the top results. Subsequently, they'll be charged a nominal fee each time a user clicks on their advertisement.


This allows advertisers to cater their campaigns to specific audiences based on factors such as demographics, interests, where they live, and so on. This allows you to set a maximum big for each of your chosen keywords based on the target audience you’re trying to entice.


The search engine uses its algorithm to determine which ads to showcase and in what order—think of the top search results in Google, for example.




So, Why is PPC Important?

Reaching your audience is perhaps the most important objective in advertising. After all, how is anyone going to find your products and/or services if they can’t find you?


However, it's important to understand that PPC is an asset - it's not just an expense.


There are several benefits to PPC that differentiate from traditional SEO efforts and social media, such as:


1. Faster Results

PPC advertising can be a faster way to drive website traffic, whereas SEO, while provably effective, takes time and consistency to show results. Several platforms can use these ads on the same day, maximizing exposure quickly. You can also utilize multiple platforms as well as different formats to increase brand awareness.


2. Reaching Your Desired Audience

PPC advertising allows marketers to really hone in and target specific demographics with specific interests and even centre their advertisement to people by a specified location. This helps advertisers reach the audience that’s most interested in their products and/or services. Advertisers even have the option to target audiences based on specific behaviours, as social media sites such as Facebook can aid you in showing your ad to a group that’s more likely to result in a sale.


3. Clear, Measurable Results

PPC advertising offers marketers tangible results that they can actively monitor and analyze. It allows you to track your sale conversations, ROI, and other key performance indicators. The more you can measure your business’s success and possible shortcomings, the more capable you are of either maintaining or adjusting the approach to ensure maximum efficiency.


4. Cost Effectiveness

PPC advertising can offer a potentially more cost-effective approach than other, more traditional methods of advertising. This can range from television or print ads (think of the old school newspapers or billboards). For this kind of advertisement, you’re often paying an up-front fee that can range in cost. However, PPC allows marketers to only pay when a user clicks on their advertisement, allowing them to set a feasible budget for their campaign.


5. Complements SEO efforts!

While we’ve made plenty of comparisons between PPC and SEO, it’s important not to pick one over the other. Both are essential marketing tools that maximize your ability to reach your audience and have significant ROIs. While PPC is faster than SEO, it’s not a replacement for it, rather, they complement each other. PPC can even be used to supplement some of your SEO efforts. Allow us to explain: SEO focuses on increasing organic traffic, while PPC focuses on driving more immediate traffic to a website, as these SEO efforts are still ongoing. This ensures you’re not only reaching your audience quickly, but continuously.




PPC Advertising by the Numbers

Let's take a minute to examine some statistics (our writers at REM Web Solutions love statistics), according to SmallBizGenius:

  • PPC offers an average ROI of approximately 200 per cent
  • 90 per cent of internet users will come across a Google Advertisement
  • Facebook and Google Ads are some of the top performers in terns of reported ROI amongst paid advertising channels

These are some staggering statistics that bode well for those considering PPC as part of their marketing strategy.




How to Get the Most from PPC Advertising

When you begin planning to implement PPC, there are things you need to consider before you move forward with your campaign:


Be Specific with Your Target Audience

You need to have a strong idea of the demographics you want to reach with your ads. You have to consider everything from age, gender, location, interests, etc. For example, if you’re advertising something such as, let’s say, a protein powder, your demographic could be adults ranging from the ages of 20 to 30 years old, predominantly men in the weight lifting space, located close to your business operations. Of course, there are plenty of people who would be interested in protein powder, but every advertiser has a different demographic. It’s up to you to determine who your target audience is.


Set Tangible, Achievable Goals

There’s nothing wrong with being optimistic, in fact, it’s a good thing. However, you also have to make sure your goals are realistic and achievable based on your specific goals and timelines. It’s important to make sure everyone involved with your campaign understands these goals and the milestones you aim to achieve so you can keep everyone on track.


Research your Targeted Keywords

It’s important to use keyword research tools to help identify the terms and phrases your target audience is most often researching and make sure your writers include them in your ad copy and website content.




What’s the Best PPC Advertising Platform?

If you recall our statistics section of this blog, you’ll remember we touched on some of the most popular platforms for PPC. However, these platforms are only going to be impactful if they actually reach your targeted audience. Younger audiences might be more prone to click on advertisements they find on TikTok (see the tween skincare craze of 2024), while millennials to older generations may be more prone to clicking on Facebook ads.


However, for the sake of keeping things succinct, we’re going to focus on Google Ads and Facebook, which are some of the most popular PPC platforms.


Google Ads

Google’s popularity arguably reigns supreme in terms of global impact. On average, the conversion rate of Google Ads on the search network is about 4.40 per cent across all industries. However, due to its popularity, it has some of the higher fees available for PPC advertisements.


Google is capable of processing 99,000+ search inquiries in a single second, meaning there’s a higher chance that your ad is going to reach your target audience and converting into ROI. The great thing is, is that Google Ads are great for big and small companies alike, provided you fit it into your budget.


Types of Google Ads:

  • Responsive Search Ads: Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces on the Google Display Network. You provide multiple headlines, descriptions, and images, and Google automatically tests different combinations and shows the ones that perform best.
  • Performance Max Ads: Performance Max is like Responsive ads, supercharged. It’s a goal-driven campaign type that uses Google's machine learning to optimize ad performance across all Google platforms like Search, YouTube, Gmail, and more.
  • Image Ads: Image ads are graphical ads that can appear on websites within the Google Display Network. These ads can be static or animated graphics.
  • Shopping Ads: Shopping ads are product-based ads that showcase a combination of images, prices, and descriptions of your products. They appear in the Google search results when users search for specific products or browse Google Shopping.
  • Video Ads: Video ads appear before, during, or after YouTube videos allowing advertisers to showcase video content to a larger audience.
  • App Ads: App ads are specifically designed to promote mobile apps across various Google properties such as Google Search, Google Play, YouTube, and within the apps within the Google Display Network.
  • Call-Only Ads: Call-only ads are designed to encourage people to call your business directly. They appear only on devices that can make phone calls, and when clicked, they make a call instead of sending a user to a landing page.


Facebook and Instagram Ads

Meta allows both organizations and small businesses to promote their products and/or services across the broad scope of the Meta platform, which includes Facebook and Instagram. You can find several of these advertisements in the main feed of Facebook and Instagram users, as well as the right-hand column of the desktop site or even on Facebook Stories on mobile.


Types of Facebook Ads:

  • Image and Video Ads: These ads consist of a single image or video accompanied by a short description and call to action.
  • Carousel Ads: Carousel ads allow businesses to showcase several different images and videos within a single PPC ad. Users can scroll through the images and videos to allow you to learn more about the products and services you're advertising.
  • Slideshow Ads: Slideshow ads allow businesses to make an immersive video-like experience with multiple images that pan through several key points of visual interest in your products and services.
  • Collection Ads: Collection ads allow businesses and organizations to showcase several products and/or within one ad, with a link to a full-screen view of the products or services provided. You can create yourself a tailored campaign that utilize Facebook's algorithm to show ads to the users that are the most likely to want to purchase their products or services.


PPC advertising can be an essential part to a robust and tailored marketing campaign, but you don’t have to go into it alone. REM Web Solutions is in the business of getting your brand recognized, whether or not you’re a large or small business. If you need help utilizing the many tools and analytics involved in the best possible marketing campaign, our experts have your back.




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Woman showing laptop screen with graphs on the screen. "Measuring Marketing Success - Key Metrics and Analytics Tools" REM Web Solutions


Ah, the wonderful world of marketing tools. There are so many of them and even more ways to implement them.  


But what are some of the key metrics and analytics tools you can use to measure marketing success? We’re here to demystify that.  


Digital marketing isn't just a means of connecting businesses with possible customers—it's about building a trustworthy reputation. You need to measure your digital marketing metrics to make sure you're implementing the best strategies for your business, but what should you be looking out for? 


Let’s discuss, shall we? 


You can't strictly rely on feelings when it comes to crafting your digital marketing campaign. Unfortunately, just like the weather, things can be unpredictable in the space—which is why tools exist to determine if you're meeting the necessary goals for maximum success.  


However, tracking success isn't as easy as just counting how many customers you have. Digital marketing campaigns are tailored and comprehensive, utilizing several means of advertising across social media platforms, emails, web pages, blogs, and other tools designed to connect you with your broader audience. And if you approach it without having a means of measuring success, you're going to end up wasting time and money, and no one wants that! 


So, you may be asking: REM Web Solutions experts, how do you properly measure your digital marketing success? Luckily, our writers have crafted a comprehensive guide on some of the top strategies you can easily integrate into your future campaign plans.  



Why it's so Important to Track and Measure Your Digital Marketing Efforts 

If you’ve ever worked out before, you’d know there's more than one way to measure your fitness success. However, working out doesn’t come with a singular successful outcome: some people work out with the intention of weight loss, others do it for cardiovascular health, and others do it to gain muscle—which means there are many ways to measure personal success based on your goals.    


Digital marketing campaigns are very much the same


Here are some of the reasons you need to track marketing metrics:  


  1. It ensures that your digital marketing efforts are effective and that you're reaching your target audience. So, to throwback to our original analogy, if you're a fitness brand that focuses on aiding muscle growth, your target audience would be individuals looking to work out to gain muscle. If you aren't reaching that target audience, you can pivot your strategies based on your collected data.  

  2. Watching your metrics helps you save money on your budget by only allocating funds to ads and methods that work for you and your business. Measuring that success also helps you save time by showing you the most important areas in which to focus your messaging and connect to the right customers.   

  3. Metris also help you to create markers that help demonstrate your growth over time and your overall return on investment (ROI).   



How to Best Track and Analyze Your Digital Marketing Metrics 

Sometimes determining the first step is the hardest, but knowing where to start can make it a little less intimidating. It's best to get started by setting very specific goals early on in your campaign, ideally before you even get it rolling. And the more specific, the better. Once you have clear objectives detailed and shared with your team, you can begin measuring your performance by looking at key performance indicators (KPIs).  


What are KPIs? 

KPIs in digital marketing refer to tangible metrics that show you targets and help you determine the progress of your campaign. This inherently helps you gauge your success and tailor your approach. For example: measuring your conversation rate is one of the most important KPIs, as it measures the percentage of customers visiting your website.  


To start accurately tracking KPIs, you need to set a few things up:  


Utilize Tracking Tools Across Several Platforms 

The more you can automate the process of tracking your marketing metrics, the more you can accomplish in the least amount of time. In our technically advanced age, there are several marketing tools and platforms that can help you develop these processes.  


Utilize Analytics 

Ensure you make time to check your marketing performance by utilizing analytics across your marketing platforms, such as YouTube, Instagram, Facebook, Google, etc. Make sure you critically pour over graphs and available data and compare these marketing results with relevant industry KPIs. This helps you to determine what actually works and, most importantly, why it works.   


It's important for you to create and compare your goals against these KPIs and make them a regular part of your campaign. This will allow you to better determine what works, what doesn't, and how you can adjust your campaign moving forward. That way, you're not missing out on meeting the desires and needs of your respective audience, encouraging them to come back for more.  


Monitoring Website Traffic 

One of the main goals of digital marketing is to bring customers to your website—ideally to buy your products and/or services. Businesses require you to turn clicks into purchases, right? Google Analytics offers a tangible, convenient tool for this, allowing you to track your incoming traffic metrics.  


Measuring Overall Conversion Rates  

Knowing how many people are coming to your website is nice, but what about how many visits actually result in sales? To properly calculate the conversion rate, you can use a simple equation of dividing the number of people who completed a sale by the total number of visitors to your website. That gives you an easy percentage to measure your success.  


For example, say you had 50,000 visitors to your website in a month and made 2000 sales—that's a conversation rate of 4 per cent. The higher the conversion rate, the more you're ultimately getting out of your campaign's budget.  


Measuring Cost per Acquisition (CPA)  

The costs of your digital marketing campaign can pile up quickly if you're not optimizing your strategy, so you need to keep an eye on cost per acquisition (CPA) based on rate. Your CPA is going to indicate what each new customer costs your business, and it helps you to tailor and adjust your marketing efforts and costs based on how much customers are spending on your products and services. You should ideally be making back your campaign's costs and then some.  


Don't be afraid to compare your CPA with common industry standards and product costs. But, it's important to keep in might that having a higher CPA isn't always a bad thing—especially in the case where you're selling expensive products and/or services. In such a case, it’s normal to see higher CPAs.  


Monitoring Your Overall Return on Investment (ROI)  

Ah, returns on investment (ROI)—this metric literally refers to the results of your marketing campaign when compared to the cost you put into it, making it a larger overall metric. For comparison, a CPA generally only focuses on the cost of your campaign ads, while ROI considers the costs associated with the methods and online tools you use—such as your website. If you're working with a marketing firm, you'll also want to account for that cost as well. You need to track your marketing costs for all of your platforms and then compare them to your overall revenue growth from the start point of your campaign to the present time.  


When you want to measure your overall digital marketing ROI, you need to go beyond just monthly costs to get a good perspective on the average time it takes to see tangible results. It's not abnormal for a campaign to not generate new sales in a month, but you might have had 100 more people subscribe to your mailing list. Or, maybe you gained 1,000 new followers across your social media accounts, which can now be channeled into potential sales.  


Your digital marketing campaign with new demographic metrics can also help you understand your target audience better, which can help further tailor your approach as you advance your campaign.  


Monitoring Click-through Rate 

A good key performance indicator is the click-through rate (CTR)—which refers to any digital campaign that includes a link to encourage potential customers to click and go to a specific landing page, such as a sales or contact page.  


CTR is a valuable metric because it gives you a direct indication of just how engaged your customers are with your campaign's efforts. To properly calculate it, we have to once again do a bit of math: you need to divide the total number of clicks by the total number of impressions (also known as view-through), which is a good way to determine the number of times people see your ad.  


Measuring Your Customer Lifetime Value (CLV) 

Perhaps a less commonly discussed metric is customer loyalty. Sure, it's great to get a one-time purchase, but having loyal customers helps a business thrive in the long term, which is why measuring your CLV is essential. 


CLV very literally refers to the value of a customer to your business over its lifetime. This KPI is essential for businesses that offer repeating services or even product subscriptions, as it gives you a better overview of what investments you're getting a return on in terms of your overall marketing efforts. For example, if your average customer buys a single item, your CLV is going to be a lot lower than if a customer signs up for a monthly subscription.  


Back to our favourite subject: MATH! To calculate your customers' value, multiply their annual spending by the number of years you anticipate they'll stay with your business. 


Listen, digital marketing is complex, but finding success doesn’t have to be difficult. That’s why REM Web Solutions has spent years creating comprehensive digital marketing campaigns designed to meet the unique needs of our clients. If you need help navigating the digital marketing space, you can count on us to have your best interest at heart.  




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REM Web Solutions "The Art of Building a Strong Brand Identity" Row of brand marks: Pepsi, Apple, Amazon, Starbucks, Nike


Marketing has become a buzzword synonymous with the concept of selling products or services. But the truth is, successful marketing is much more than convincing someone to buy something – it’s a combination of art and credibility. 


While you may not assume business and art culture to be within the same wheelhouse, you’d be surprised by the parallels between the two. Where they converge is on the cusp of brand identity. 


Let us explain:  


Marketing and art are about connecting with people; it’s about assessing their needs and desires, inspiring them to look at visions from different perspectives – and perhaps most importantly, it’s about creating expectations and delivering on promises.  


This is where your brand comes in. 


Building a successful brand that not only resonates with an audience but offers a unique product or service that is immediately recognizable is the goal. You want to stand out the same way a commercial jingle jumps into your brain the second you hear it!  


“Like a good neighbour….” 


“We are farmers…” 


“The best part of waking up…” 


You get the point. 


Brand identity is how customers view a specific company, and it determines purchasing trends and customer loyalty. If you have a solid brand identity developed by implementing consistent marketing, your business could inspire new sales and a greater sense of customer dedication. Understanding the steps and strategies you can use to develop your brand's identity can help you decide which tips and tricks benefit your team the most. 


In this post, your friends at REM Web Solutions are going to tell you everything you need to know to build a strong brand identity for your business



1. Let’s Start with the Foundation 

The foundation of anything is understanding what it is and why it's important.  


Brand identity encompasses the stylistic elements of a brand, such as the colour, logo, and overall personality that distinguish your business in consumer's minds. A company's brand identity is what endears it to its customers and aims to create a certain level of brand recognition through visual, auditory, oral, or tactile associations. 


Creating a brand that reaches people is a very personal task, even though you’re trying to reach a large audience. To do this, you need to understand the audience you’re trying to appeal to and assess how you plan to keep said audience in the long term. That brings us to our second step: 



2. Distinguish Yourself Visually 

Visual elements play a big part in distinguishing your brand identity and are generally the first thing that comes to mind when you think of a brand.  


If you think of popular players like Pepsi, Amazon, and Apple – their logo likely pops straight into your mind with little to no effort.  


You need to develop a distinct visual identity that aligns with your brand as well as your audience. This can include developing a unique logo, establishing a colour scheme, choosing typography – whatever is necessary to create something that sets you apart from your competitors and makes you easy to pick out of a crowd.  



3. Establishing a Unique Voice 

A brand voice is the personality that comes through your communications. A voice isn’t quite like being in character, more so, it’s the type of tone you want your audience to connect with. Whether it’s upbeat or informative, having a unique voice is what’s going to set you apart from your competitors.  


Developing this voice comes with establishing how you want to sound and how you want people to respond, so be sure to spend some meaningful time thinking about it and implementing it.  


A part of developing an authentic voice for your business is coming up with a slogan or tagline. You want to sum up your business's purpose in a sentence that communicates your core message and values. It can be snappy, witty, or even clever. You can use it in your branding and social media posting.  



4. Engage Authentically  

Part of having a good brand is being authentic. People can tell when you’re not being true to yourself, and this also goes for your brand.  


If your audience can tell you don’t believe in your messaging, they won’t either. It’s one thing to have a good product or service; it’s another to believe in it and sell it to others.  


Your audience should feel that whatever you're selling is something they would recommend to family and friends, so highlighting the things that make your product personal to the customer experience will help them engage with your brand more authentically and vice versa.  


73% of customers will buy from a brand that they know and trust, so being authentic is essential to maintaining an optimized customer base, while 81% of consumers say brand trust is a deciding factor when making purchases. 



5. Be Prepared to Adapt  

It's important to keep in mind that while it's important to develop a brand identity, you can't allow it to remain completely static.  


You have to be prepared to adapt to meet the needs and expectations of your audience and fill the gaps that come up along the way. You need to stay on top of market trends, keep informed about industry developments, and adapt your brand identity as needed. Every logo eventually needs a facelift, even if it's just an adjustment of sizing or colour.  


This doesn't need to be a scary concept either; successful brands embrace the opportunity to innovate and incorporate new technologies or strategies that align with your values. This ongoing evolution makes sure that your brand continues to be relevant and resonates with your audience for the long term. 



6. Measuring Your Brand's Success 

It's essential to improve and keep track of the success of your brand identity, which requires you to evaluate how well it goes over with your target audience and aligns with your business's objective.  


There are a few metrics you can reference, such as brand awareness, recognition, recall, loyalty, and equity, to assess how successful your brand is performing.  


You can also seek out feedback from your customers, partners, employees, and industry leaders to see where your brand's strengths and weaknesses lie. 



7. Safeguarding Brand Identity 

You need to safeguard your brand identity from possible risks and threats that could go on to damage your brand image, values, and, most importantly – your reputation. Once your reputation is damaged, especially in the age of the internet, it can be very difficult to regain it.  


Before you face a PR nightmare, you have to avoid threats such as trademark infringement, counterfeiting, social media mishaps, negative reviews, legal disputes, and issues of an ethical nature.  


Therefore, you need to have a clear branding policy along with guidelines that specifically detail how your brand identity needs to be utilized and protected, along with a crisis management plan that outlines how you or your team should respond to any brand-related problems. 



8. Remaining Consistent 

While you need to adapt your brand as needed, you also need to have a certain level of consistency – especially in business, to establish credibility. That means your messaging should always match your core values, and so should everything else, from products, services, and customer service.  


Suppose you want your business to be known for selling high-quality leather boots. In that case, you need to be sure that your branding reflects this and that you can deliver on your promises. If you’re not able to deliver on promises, you lose out on that consistency and subsequent credibility.  


You now have the roadmap to make your brand identity unique that won't only resonate with your audience but also increase your business growth. By having a good understanding of your audience, defining your brand values, and creating a story that reaches others, you're going to have the key elements to creating a thriving brand and business. Remember that a strong brand identity is the foundation for success; it fosters loyalty and can propel you and your team to greater heights. 


However, if you want a little help to develop your brand identity further, you can trust your friends at REM Web Solutions. Our business is marketing and making sure our clientele is successful, which is why our dedicated team of professionals creates content like this with you in mind. If you want to expand your business to new levels of success, you can check out our website and see the services we have available for you.  


If you’re curious about some of the awesome businesses we’ve worked with, see our portfolio here



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Chalk board background with drawings of a target, light bulb, graph, laptop, envelope, and magnifying glass.


The marketing landscape has existed for years and has been the boon of many businesses looking to reach new audiences. With the introduction of the internet, digital marketing has become a booming business sector that can help any business, including yours, grow to new heights. 


When it comes to marketing for your business, there is a wealth of information available about what you should/shouldn’t do and the best way to optimize your content. Naturally, this can lead to feeling overwhelmed and not knowing precisely where to start. 


Luckily for you, REM Web Solutions has… the solution! We’re experts in the field of digital marketing and have a skilled team of professionals who can offer some insights into the basics of marketing to get you started.  


So, shall we talk marketing? 



What is Digital Marketing? 

Digital marketing utilizes several digital channels, platforms, and technologies to promote your business's products, services, and brand to a specifically targeted audience. It uses online tactics and strategies aimed at engaging prospective customers, helping you to generate leads and drive sales.  


Here's a breakdown of how it all works:  


  • The concept of a target audience: The first step in a successful digital marketing campaign is to identify and understand who your target audience is. This involves researching the demographics of people interested in your product, their interests, and preferences, and then developing a detailed burger persona. Understanding your target audience helps you to better calibrate your campaign to appeal to those most likely to take an interest and purchase your products or services. 
  • Setting objectives and goals: Digital marketing campaigns are driven by specific objectives and goals. These could include increasing brand awareness, driving website traffic, generating leads, or boosting sales. Setting goals for your business  
  • Creating compelling content: Content is at the heart of digital marketing, and luckily, it’s something we specialize in. Whether it’s blog posts, videos, infographics, social media posts, or email newsletters, creating high-quality, relevant content is essential for engaging and attracting your target audience.  
  • Implementing strategies and tactics: Once the channels and content have been chosen, digital marketers implement several strategies and tactics to reach and engage your target audience. This can involve keyword research and optimization of SEO, A/B testing ad creatives for PPC campaigns, or crafting engaging social media posts.  
  • Analyzing and measuring performance: Digital marketing provides valuable data and analytics that allow marketers to track the performance of their campaigns in real time. You can measure through metrics such as website traffic, conversation rates, click-through rates, engagement metrics, and return on investment (ROI) are monitored to evaluate the effectiveness of marketing efforts.  
  • Optimizing and iterating: Based on the aforementioned insights gathered from analytics, digital marketers continuously optimize and refine their strategies to improve your results. This might involve tweaking ad targeting, adjusting content strategies, or reallocating budgets to better-performing channels. 



Choosing the Best Channels 

Digital marketing is a wonderful thing because it offers a myriad of channels to reach prospective customers, including: 


  • Search engine optimization (SEO): Optimizing your website content to rank higher in search engine results pages (or SERPs). 
  • Content marketing: Creating and distributing relevant content, like videos, infographics, ebooks, or blogs posts about your business, to bring in and engage your target audience.  
  • Social media marketing: Leveraging social media platforms like Facebook, Instagram, X (formerly known as Twitter), LinkedIn, and so on, to connect and interact with your customers.  
  • Email marketing campaigns: Sending targeted emails to subscribe to promote your products, share updates about your business or products, or nurture potential leads. 
  • Pay-Per-Click (PPC) Advertising: Putting ads on search engines or other websites and paying only when users click them.  
  • Influencer marketing: If applicable, you can collaborate with influencers to promote products or services to their followers.  
  • Affiliate marketing: Partnering with affiliates to promote products or services in exchange for a commission on sales. 



Some Interesting Statistics to Consider 

According to a survey conducted in 2023, approximately 58% of shoppers in the U.S. mentioned they bought something they found on social media. Alternatively, in the UK, 44% of people and in Germany, 40% said they did the same after discovering a product on social networks. 


Putting out digital ads can boost your brand awareness by 80%. Not to mention, if people see those ads, they're a staggering 155% more likely to search for your brand-specific terms later! This is a pretty effective strategy for businesses trying to build their brand. 


The effectiveness of digital marketing goes a long way. 66% of marketers were able to increase their company's credibility and trustworthiness through digital marketing tactics. Increasing your credibility and trustworthiness is a surefire way to not only attract more customers but retain them. 


Considering you’re reading a blog right now, it should be no surprise that 33% of marketers say blogs have improved their overall marketing strategy. Speaking of blogs – content with relevant images get 94% more views than content without relevant images. Visual content is more likely to be shared 40 times more than other sorts of content across social media. 



Exploring the Benefits of Blogging for Brand Awareness 

Digital marketing is a bit like a toolbox. Each tool has its purpose, from social media to email campaigns. But we want to shine a spotlight on one tool in particular: your company blog. 


Blogs aren’t just another old marketing channel – they tie all your digital marketing efforts together.  


  • Blogs pump life into your SEO efforts by feeding it rich, engaging content.  
  • Blogs are a treasure trove for your social media channels, giving you something new and relevant to share with your followers.  
  • Through email marketing, blogs keep the conversation going with your audience and keep you top-of-mind. 
  • On top of everything else, blogs help you stand out as a go-to expert in your field. 


Blogs are an excellent way for your audience to get to know you and your business, as well as your team.  


If you’re anything like us, you have a team of people behind your blog with their own unique voices. They bring your content to life, offer you new perspectives, educate you on their business’s products and services, and even inject a little bit of self-promotion and humour into their content. Wink-wink. 


Blogs are articles constructed with your business and goals in mind. These articles contain information, opinions, ideas, and commentary about a specific topic, but in terms of marketing, they usually contain information about your business's products and services. 


Alternatively, they can also be about events or milestones that are going on in your business. They can be interactive and provide spaces for readers to comment on the content. Blogs also generate relevant content for a website and can provide the foundation for product marketing and social media promotion to help drive search engine traffic to your site. 


Understanding the Purpose of a Blog 

You need to know what you want to accomplish with a blog before you launch one. Otherwise, you could be lacking some key direction.  


Blogs attract website traffic, establish customer trust, and elevate your credibility as a company. Marketing is a continuously changing landscape, and utilizing blogs as an advertising strategy is a good way for businesses to reach their current or potential customers. 


Blogs can help develop deeper relationships by providing a greater insight into your business's unique personality and brand. The key to keeping these relationships positive is to post consistently and keep the content quality high. This allows you to connect with people through the business's website and/or social media platforms.  


Blogs also increase your brand awareness, which, as mentioned, is an essential part of digital marketing. Credibility and awareness can even lead to word-of-mouth promotion and sales. 


What Skills Do You Need to Have a Quality Blog? 

The hardest part of blogging is keeping content relevant and interesting, that much is true. Having said that, many of us have the skills required to create a blog. As long as you can read, write, and are willing to learn new software, you have the soft skills required to get the job done. However, you need to ask yourself a few questions:  


  1. Are you able to articulate a topic interestingly and engagingly? 

  2. Do you have the time and resources to keep up a consistent schedule? 

  3.  Are you able to critique and edit your content efficiently? 

  4. Do you have a good understanding of SEO optimization and how to gear your content towards a specific audience? 

  5. Are you able to manage your time and keep up a consistent content flow? 


These are important skills to have if you plan on maintaining a good blog.  



Marketing 101: Closing Considerations 

The digital marketing landscape is always changing, and having a good basis of knowledge can help you and your business grow with the times. Reaching your targeted audience, and engaging them with blogs, campaigns, and targeted ads – all of these are elements that can improve your business and its credibility.


REM Web Solutions regularly updates our blog with pertinent information on everything you need to know about the digital marketing landscape, so you can trust that we have your back.  




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Man working on laptop in library. "Creating Compelling Content - The Heart of Content Marketing" REM Web Solutions.


You've likely heard the term "content marketing" tossed around like it's a magic bullet for marketing success. It sounds like a buzzword, one of those concepts touted by marketing gurus who make it seem more like wizardry than a workable solution. 


But here's a little secret: Content marketing isn’t as complex as it’s made out to be. In fact, it boils down to what you probably already know and do, just with a bit more intention and strategy.  


At its core, content marketing is about connecting with your audience in a meaningful way, using content that resonates, engages, and provides value. It doesn’t require an extravagant budget or arcane knowledge—just a commitment to understanding and serving your audience. 


In this article, we aim to demystify content marketing and bring it back to basics. We’ll get into what content marketing truly involves, three key pillars that make content genuinely compelling, plus a few practical tips to help you kickstart your content marketing efforts. 



What is Content Marketing? 

Content marketing is a strategy focused on creating, publishing, and distributing content for a targeted audience online. The goal is to attract and secure a well-defined audience and, ultimately, to drive profitable customer action (making a purchase, signing up to an email list, booking a consultation, etc.) 


Another way to think about content marketing is communicating with your customers and prospects without explicitly selling to them. Instead of pitching your products or services, you're providing information that makes your buyer more informed, motivated, or interested in what you do. You position your business not just as a seller, but as a trusted advisor.  


The idea is that if businesses deliver consistent, ongoing valuable information to buyers, they will ultimately reward us with their business and loyalty. And the statistics support this belief: 


  • Content marketing costs 62% less than traditional marketing channels, and those leads are 6 times more likely to convert. 

  • 63% of content marketers say their content marketing has helped them to build customer loyalty, 81% say it has helped them to build brand awareness, and 63% say it has helped them to build customer loyalty. 

  • In fact, content marketing works so well that 73% of B2B marketers and 70% of B2C marketers implement it into their marketing campaigns. 


The power of content marketing is how it can draw prospects in and guide them through your digital marketing funnel. From awareness to consideration, and finally to decision-making, content marketing provides the right information at the right time, helping to drive more sales and grow your business.  


Content marketing also supports your SEO efforts. By balancing informative content with search engine optimization tactics, content marketing and SEO can work together to boost your search rankings and build real connections at once. 



So, Is Content Marketing Just Blogging? 

While blogging is often a big part of content marketing, and one of the easiest ways to get your content marketing initiatives off the ground, they’re really only one part of the puzzle.  


Content marketing includes many different forms of content—videos, podcasts, infographics, and social media posts, to name a few—that can engage, retain, and motivate your target audience at every point of the customer journey. 


What works for your audience depends on who they are, what they need, and where they’re at in the buying process. And that’s what we’ll talk about next. 


What Makes Compelling Content? 

There’s a lot that goes into creating great content. Often, the bulk of this effort goes toward figuring out just what exactly you should be creating—the right format, length, tone, topic, and so on.  


But if you want to really boil it down, there are there are three major pillars you need to focus on when it comes to creating effective, compelling content marketing: 


  1. Create Content Your Audience Wants. This sounds like a no-brainer, right? But you’d be surprised how often businesses get caught up in what they want to say, rather than what their audience wants to hear. Understanding your audience's needs, preferences, and pain points is the first step in crafting content that resonates with them. 
  2. Make It Sticky. Once you've captured your audience's attention, the next challenge is keeping it. Creating sticky content means producing material that’s engaging, memorable, and, most importantly, shareable. It's the kind of content that sticks in the minds of your audience long after, compelling them to come back for more or share it with others. 
  3. Deliver the Right Content at the Right Time. Timing can be everything. Delivering the right content at the right moment in your audience’s journey can dramatically increase its impact. This involves understanding not just who your audience is but where they are in their decision-making process: whether they’re just discovering their problem, considering solutions, or ready to decide. The content that will resonate with them at each stage is different. 


Now, let's unpack each pillar and explore how you can put them into action. 



1. Create Content Your Audience Wants 

The foundation of effective content marketing is to understand your audience and deliver what they truly want to read, watch, listen to, etc. This goes beyond guesswork and assumptions. You want to really understand your audience's online habits, preferences, and needs.  


Understand Your Audience on a Deeper Level 

Truly knowing your audience means going beyond basic demographics. You need to know what they believe, their values, and the challenges they face that relate to your products or services.




  • Pain Points: Customer pain points are specific problems that your customers are dealing with. What’s bugging them? What keeps them up at night? And how can your product or service help? 
  • Online Habits: Where do they go for news, inspiration, or community? Understanding this will help you decide where and how you should publish your content. 
  • Trustworthy Sources: Who can they trust? Identify which platforms or voices your audience deems credible and consider how you can be present or collaborate with these sources. 
  • Content Preferences: What gets people talking, commenting, and sharing? Pay attention to the types of content (videos, articles, infographics) that not only capture your audience’s attention but also drive them to engage and act. 


Gather Information 


  • Customer Surveys: Sometimes, the direct approach works best. Asking your audience what they like through surveys can provide clear answers. 
  • Social Listening Tools: Platforms like SparkToro can help you discover what your audience talks about online and where they hang out. Are they scrolling through specific subreddits, tuning into YouTube channels, or following certain influencers or podcasts? Knowing which platforms engage your audience gives you a clearer picture of topics and formats that will engage them as well. 
  • Competitive Analysis: Tools integrated into platforms like Ubersuggest allow you to see what content is working for your competitors. 
  • Keyword Research: Tools like Google Keyword Planner can show you what your audience is searching for, as well as relevant topics with growing interest, highlighting opportunities to provide solutions. 


When you hit the mark on what your audience wants, convincing them to engage with your content becomes a whole lot easier. 



2. Master the Art of Making It Stick 

In a world flooded with short-lived memes and even shorter attention spans, making your message memorable is more important (and harder) than ever.  


What can you do to make sure your content marketing isn't merely a momentary distraction?  

It’s about crafting content that ‘sticks’—content that continues to engage and attract attention long after its first published.  


Sticky content is, and always will be, an elusive concept. Tastes are ever-changing, as are the social media and search engine algorithms that decide what content lands on our front pages.  


But as science reveals more about how our minds and memories work, we can pinpoint a few key traits of ideas and images that stick.  


In the book Made to Stick, Chip and Dan Heath break down six key qualities that make content memorable in the form of the acronym SUCCESs


  • Simple: Keep your ideas core and compact. The most memorable content is stripped down to its most essential elements, making it profound yet easily graspable. 
  • Unexpected: Surprise your audience. By breaking patterns and defying expectations, you can capture and retain their attention. 
  • Concrete: Use sensory information and concrete facts to describe your ideas. This approach makes your message easier to understand and remember, as opposed to abstract concepts. 
  • Credible: Credibility can make or break your content. Whether through authoritative sources or concrete details that support its validity, make sure your content can be trusted. 
  • Emotional: Connecting with your audience on an emotional level makes your content more compelling and memorable. Tap into emotions to deepen engagement. 
  • Stories: Narratives and stories not only engage and inspire but also help people visualize ideas and see their potential applications. Stories foster a deeper connection and commitment to your message. 


This blend of simplicity, surprise, concreteness, credibility, emotional connection, and storytelling ensures that your content doesn’t just flash before your audience’s eyes but stays with them, influencing their perceptions and actions over time. 


Crafting sticky content (and all content, really) is both an art and a science. It requires thought, creativity, and a deep understanding of what resonates with your audience. But when done right, it’s incredibly powerful, transforming passive readers into engaged followers and, ultimately, loyal customers. 



3. Serve the Entire Content Lifecycle 

Not everyone you’d consider a prospective customer is ready for the same content at the same time.  


Sure, some people just need a little extra push ready to hit “Buy Now” or “Get a Quote.” We love those people. But there are plenty more who are still on the fence, who need more information, or who don’t even know they need what you offer yet. 


To move a prospect through the marketing funnel (from the “What’s this?” stage to “I want this now!”), you need to provide them with content that meets their needs at each step along the way.  


Here’s a brief look at what content works best at each stage of the funnel: 


  • Top of the Funnel (Awareness): At this stage, your prospect is just becoming aware of a problem they have and that you might have a solution. Content should aim to increase offer awareness, engage your audience, and drive traffic to your website.  
    • Effective content at this stage includes blog posts, social media posts, infographics, eBooks, and podcasts—all designed to educate and inform. 
  • Middle of the Funnel (Consideration): Here, prospects evaluate their options, including your competitors and the choice to do nothing. The goal is to grow your email list and social media following so that you can make an offer down the line.  
    • Content that works well includes more in-depth materials like email sequences that provide value and continue to educate. 
  • Bottom of the Funnel (Decision): This stage gives the final nudge towards conversion. Content here focuses on nurturing leads and customers, maximizing value, and increasing retention and purchase frequency. 
    • Effective formats include whitepapers, case studies, software downloads, and webinars that offer deep dives into your solutions. 


It's tempting to focus solely on end-of-funnel content—the kind that converts quickly—because it directly impacts your bottom line.  


However, if you ignore the early stages of the funnel, you narrow your pipeline and miss out on opportunities to convert more customers down the road. 



Kickstarting Your Content Marketing Journey 

First things first: you need a place to publish and share your content.  


For most, a blog serves as the cornerstone of their content strategy. It’s essential that your chosen platform is straightforward for you and your team to use.  


Wrestling with complicated design requirements or needing a developer for every minor update can stall your momentum. What you need is a user-friendly content management system (CMS) that allows you to publish, edit, and update content seamlessly.  


Platforms like WebWiz@rd are designed with this in mind, making sure the technical side of content creation doesn’t slow you down. 


The key to getting off to a strong start isn’t in doing everything at once. It’s better to make consistent progress with a clear focus.  


Informational content, like blog posts, articles, and infographics that address common questions, pain points, and interests, is a great place to start. Start with what you can manage effectively, learn from your audience's responses, and adjust your strategy as you go.  


At REM Web Solutions Inc., we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape! 




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Fact: trying to please everyone is a surefire path to pleasing no one.  


This axiom applies as much to marketing as it does to hosting a family dinner (speaking as someone who serves two entirely different kinds of peas to keep everyone happy.)  


No single advertising message can appeal to everyone. Think about it: even for universal necessities like toilet paper, brands come up with distinct names, logos, packaging, and advertising messages (from eco-friendly to quilted comfort) to attract a specific audience. 


As consumers, this is obvious to us. You can usually tell if you’re someone’s target audience based on cues like packaging design, slogans, and even the demographics featured in advertisements. 


Yet, when we switch hats from consumer to business, it’s easy to forget that we can’t please everyone.  


Many of our marketing clients are hesitant at first to narrow down their advertising to a specific target audience. The fear is that, in doing so, they might accidentally turn away other potential customers. 


This concern comes from a reasonable place, especially when you’re operating on a tight budget - which is the reality for most in the current economic climate. 


Yet, experience and evidence consistently show that a well-crafted, targeted marketing message that speaks directly to a defined segment of your market is far more likely to deliver a strong return on investment than a watered down, generic one. 


While Neapolitan is delicious – everyone has a favourite flavour, and knowing who to appeal to will bring in the audience you want (food analogies are the best.) 


So, in this article, we're going to discuss target audience and market segmentation so you can craft a stronger, more effective advertising message. 



At REM Web Solutions Inc., we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape!  




Know Your Target Audience 

Imagine you have a room full of people. This is your market.  


Now, within this room, there are groups of people who share similar traits, like age, interests, or even the challenges they face daily. These smaller groups within the larger room are your target audiences.  


Each group talks about something different, and in different ways. They have different opinions, experiences, wants, and needs. 


If you want to make a good impression, you're not going to push your way into one of these groups and derail the conversation. You’ll listen, nod, and wait for the right moment to add your piece in a way that adds to the dialogue.  


More importantly, your approach will differ for each group in that room. The joke that lands with your own age group probably won’t work with folks who are older or younger, for example. 


Why does this matter? Because this approach—speaking directly to a specific target audience in a way that speaks their language—will turn more of these people into happy customers



Target Audience vs. Market Segmentation: What's the Difference? 

Think of your market as anyone and everyone who might need or want what you're selling. Your target audience, however, is more specific.


It's a slice of the pie defined by shared characteristics such as: 


  • Age 

  • Gender 

  • Location 

  • Job role 

  • Income 

  • Education 

  • Family size 


Now, market segmentation is how you slice that big pie into these smaller, more manageable pieces. It’s about categorizing your market into clearly identifiable segments, making it easier to address the unique needs of each group. 


For instance, if you're selling bicycles, your broad target audience is anyone who rides bikes—that's a lot of people worldwide. But not all cyclists are the same. You have toddlers on training wheels, weekend family riders, urban commuters navigating city streets, mountain biking adrenaline junkies, delivery drivers relying on bikes daily, and many more. Each group uses bicycles differently and thus has distinct needs and preferences. 


A family looking for a leisurely ride in the park won't be impressed with the same high-spec bike that a mountain biker would need. A delivery driver in a bustling city might find an electric bike with a storage basket incredibly useful, but a BMX racer wouldn't care for it at all. 


These differences illustrate why understanding your market segments is so important. When you recognize these diverse needs, you can craft marketing messages that resonate personally with each segment, making your marketing far more effective. 



How Target Audience and Market Segmentation Helps 

Why spend time and resources trying to connect with your target audience? Because it’s the most straightforward path to seeing real results from your digital marketing efforts.  


Identifying your target audience impacts virtually every aspect of your digital marketing strategy. Everything you do is more effective when you know exactly who you’re talking to and what to say.


This includes: 


  • Copywriting: Knowing who you're talking to allows you to craft your message in a way that speaks directly to their needs, desires, and challenges. It’s about finding the words that resonate, making your offers irresistible to those most likely to be interested. 

  • Content Marketing: Whether it's blog posts, videos, or podcasts, understanding your audience ensures that you create content that addresses their specific interests and concerns, drawing them closer to your brand. 

  • Email Marketing: Email campaigns can be highly personalized when you know your audience well. This means higher engagement rates and more conversions because you’re sending messages that matter to the recipient. 

  • Social Media Marketing: Not all social platforms are created equal when it comes to reaching your target audience. Knowing where your audience spends their time helps you focus your efforts and engage with them more effectively. 

  • Social Media Advertising: With a clear target audience in mind, you can use social media's powerful advertising and targeting tools to reach potential customers more precisely, whether through demographic, geographic, or interest-based targeting. 

  • Pay-Per-Click (PPC): Understanding your audience helps determine where to allocate your budget and what targeting options to use, ensuring your ads are seen by those most likely to click through and convert. 

  • Search Engine Optimization (SEO): By knowing the keywords and phrases your target audience uses, you can optimize your website and content to rank higher in search results for those terms, leading to more organic traffic. 


Getting clear on your target audience is a foundational aspect of any successful marketing strategy. It guides where you should focus your efforts, what language to use, and how to connect meaningfully with the people most important to your business's success.  


Starting with a deep understanding of your target audience sets the stage for more effective, impactful marketing across the board. 



How to Pinpoint Your Target Audience 

Finding out who your target audience is means gathering information from different sources and fitting them together to see the full picture.  


Here are a few strategies that will help you paint a detailed portrait of your target audience, one that goes beyond basic demographics to reveal their behaviour, preferences, and needs. 



1. Peek at Your Competitors 

Starting with competitor analysis is a smart move. After all, you and your competitors are likely fishing in the same pond. Understanding whom they're targeting—and how—can offer valuable insights into who might be interested in your products or services.  


Look at their social media presence, the content they produce, and any marketing campaigns they run. What messages are they sending, and to whom?  


This doesn’t mean you should mimic their strategy, but it can help you define your unique angle to engage a similar audience. 



2. Dive into Your Own Data 

There’s a goldmine of information within your own business—real data from real users. Leveraging internal analytics helps eliminate guesswork, allowing you to make informed decisions based on concrete evidence. Key data sources include: 


  • Google Analytics 4 (GA4): Offers insights into who is visiting your website, how they're interacting with your content, and what actions they’re taking. 

  • Customer Relationship Management (CRM) Systems: Provide detailed information on your existing customers, from demographic data to purchase history, assuming you’ve got a CRM. 

  • Past Campaign Performance: Reviewing what has worked (and what hasn’t) can give you a clear picture of who is most responsive to your messages. 



3. Review Social Media Analytics 

Social platforms are rich sources of demographic and interest-based data on your followers. This audience, already engaged with your content, likely holds a genuine interest in your offerings.  


However, recently, most social media platforms have become rather opaquer when it comes to things like audience demographics and interests. This is good from a consumer perspective (do the companies you follow really need to know that much?), but limiting when it comes to, well, marketing.  


If you really want to get serious about your audience’s interests, audience research tools like SparkToro can help fill the gaps left by privacy crackdowns. 



4. Talk Directly to Potential Customers 

You can't beat getting information straight from the source. Conducting interviews with potential or current customers can provide deep insights into their needs, preferences, and pain points.  


Whether it’s one-on-one conversations, surveys, or focus groups, direct feedback is invaluable. Ask about their goals, challenges, and what they look for in products or services like yours.  


This direct line of communication not only helps in defining your target audience but also strengthens customer relationships. 



The Path to Precision Marketing 

We understand that putting these principles into practice can be tough, especially when you're juggling the day-to-day demands of running a business. That's where we come in.  


Our digital marketing team is here to help you fine-tune your marketing strategies, ensuring they're not just heard but also resonate with the people who matter most to your business. 


Whether you’re looking to refine your target audience, enhance your content marketing, optimize your social media strategy, or achieve a higher return on investment for your advertising efforts, we’re here to guide you every step of the way.  




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Voice search once promised to be the next big thing — a whole digital revolution with Alexa, Siri, and Cortana leading the charge.  


The reality? It hasn't quite taken the world by storm. Not yet, anyhow.  


But that doesn't mean that voice search optimization is a dead end. Far from it. In fact, it's a path rich with potential. 


This post aims to unpack the current landscape of voice search and what that means for SEO. Then, we'll show you how to make your website play nice with voice search, all while keeping your overall SEO strategy solid. 



The State of Voice Search Today 

Voice search isn't just a tech fad, but it isn’t a daily necessity, either. It’s somewhere in between. 


The world of voice search is, indeed, huge. It’s not just on the smart speakers in our homes and phones in our pockets, but also the tech in our cars, cameras, and thousands of other smart devices.  


Right now, over 60% of Americans over 18 use voice assistants and more than a third have smart speakers at home.  


As of 2022, about half of U.S. consumers say they use voice search every day. This trend, however, hasn't been steady. A 35% decline in voice search usage between 2018 and 2021 suggests that although adoption is widespread, day-to-day use is not.  


And while many people use voice search on the daily, they’re not necessarily using it the same way they use traditional text-based search. Most of the action for voice search seems to be in the simpler joys: things like keeping the kids entertained, uncovering new tunes, or catching up on podcasts. Not doing business. 


But don't be fooled. The potential for voice search in commerce is only set to grow.  


As voice tech becomes an even bigger part of our lives, its influence on shopping and finding services is sure to grow, creating ripe opportunities for businesses to tune in. And optimizing your website to be more voice-search-friendly also tends to boost its visibility across the board.  


As we dive into how to finesse your website for voice search, remember this: what's good for voice is good for your digital footprint at large.  



How Voice Search Works 

Voice search technology combines sound, data, and AI. At its core is Automatic Speech Recognition (ASR), which converts spoken language into text that computers can grasp. This magic starts the moment you decide to talk to your device instead of typing. 


Here's how it all comes together: 


  1. Once activated (often via phrases like, “Hey Google” or “Hey Siri”) your device ‘listens’ intently, tuning out everything but your voice. 

  2. Next, your words are digitized, transforming from sound waves into a digital format that's ripe for analysis. 

  3. Then, your spoken words are dissected and understood. The device checks its external data sources (like Google Search) to pull up information that aligns with your query. 

  4. Thanks to machine learning, every voice search refines the system's ‘brain.’ It learns from patterns, digs through language databases, and gets better at guessing what you're really asking for. 

  5. Finally, the device serves up an answer that hits the mark, whether you're after a quick fact, a local restaurant, or the day's headlines. 


When it comes to steps 3 through 5, each different voice assistant — Google Assistant, Apple's Siri, Amazon's Alexa — plays by its own rules, using specific algorithms and data sources to fetch answers. 


  • Google Assistant taps into Google's extensive search database and Google Maps for those "near me" questions. 

  • Apple's Siri relies on Apple Maps and Yelp to dish out suggestions. 

  • Amazon's Alexa uses Microsoft Bing for its searches. 


This means your approach to voice search optimization needs to be versatile. For businesses, it's about shining on the right platforms, like sprucing up your Google Business Profile for Google Assistant fans or buffing up your Yelp reviews for Siri users. 



Voice Search vs. Text Search 

Voice search and text search might aim to conquer the same mountain — fetching the most relevant and useful information from the internet's vast terrain — but they take different routes.  


These paths diverge thanks to the quirks of human behavior and tech preferences. 


1. The Device and Search Engine Landscape 

A user's choice of device significantly impacts the voice search experience.  


With mobile devices accounting for over 60% of internet searches, and about 20% of these being voice searches, it's clear we're witnessing a shift.  


The rise of smart speakers has turbocharged this movement, with a notable spike in ownership around 2017, primarily driven by Amazon's Alexa.  


While Google remains the king for typed searches, voice searches often swing towards Bing, thanks to smart speaker preferences. And as smart speakers become more common and Amazon continues to lead the pack, Bing's role in voice search is becoming more and more important. 


2. Different Search Intentions 

There's a clear preference for using voice for specific types of queries, especially local ones, like finding the nearest pizza joint. Voice search relies heavily on local SEO.  


On the flip side, more private or sensitive searches still predominantly lean towards typing. It seems not everything is ready to be spoken aloud, with concerns over privacy likely steering this trend. 


3. Query Structure 

The most noticeable divide between voice and text searches is how questions are asked.  


Voice searches often take on a more conversational tone, mimicking natural speech. Because, well, they are natural speech.  


For businesses, this calls for a strategic pivot towards long-tail keywords and content that directly answers spoken queries.  


As search engines get better at picking up on user intent, tailoring your content to these conversational questions can significantly boost your SEO efforts, connecting you directly with users on the hunt for immediate solutions. 



Voice Search Optimization: Tips to Elevate Your Digital Presence 

As voice search becomes more commonplace, tailoring your website to the nuances of spoken requests is a smart move to boost online visibility.  


Here are a few actionable tips to get your site voice-search ready without pivoting your entire SEO strategy: 


1. Prioritize Speed and Mobile Compatibility 

Voice assistants and users alike have zero tolerance for websites that drag their feet. A speedy, mobile-optimized website is a must-have. This enhances user experience and meets the fast-paced demands of voice search technologies. 


2. Embrace Conversational Content 

Since voice searches mirror natural speech, your website's content should, too. Craft your titles and body content to reflect how real conversations flow.  


Questions and direct answers should form the backbone of your content, aiming for a natural, engaging tone that aligns with voice search queries. 


3. Leverage Long-Tail Keywords 

Long-tail keywords are less crowded and more specific, perfectly aligned with voice searches. Ditch the generic in favor of niche, question-based keywords that voice search users are likely to utter.  


Dive deep with your keyword research to fish out these specific phrases that resonate with your audience’s real-world queries. 


4. Strengthen Your Local SEO 

Voice searches are often local, with users seeking information on the go. Ensure your business shines in local search by keeping your listings accurate on Google Business Profile, Yelp, and Bing Places. These directories are goldmines for voice assistants sourcing local information. 


5. Implement Speakable Schema Markup 

Google’s Speakable schema helps earmark content that’s well-suited for speech conversion. Though still evolving (aka, still in beta), Speakable schema markup can help set your site apart in voice search results. 


6. Acknowledge Bing 

Google may be the giant, but Bing plays a vital role in powering voice searches, especially through Alexa and Cortana.  


While Google-centric optimizations generally translate well to Bing, keeping an eye on each search engine's quirks can give you an extra leg up. 


7. Utilize FAQ Pages 

FAQ pages are gold for voice search optimization. They naturally cater to the question-and-answer format prevalent in voice searches. Compile and answer queries collected from customer interactions and online searches in a well-structured FAQ page.  


Enhancing these with FAQ Schema Markup can further elevate your chances of securing a prime spot in search results. 



Your Path to Voice Search Success 

Don't be intimidated by the intricacies of voice search optimization. Reach out to us to see how our SEO services can help your website thrive in a voice-activated world.  


Together, we can create a digital strategy that responds to the needs of today's search engines and anticipates tomorrow's trends. Let's transform the challenge of voice search into your strategic edge. 




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Your website is your business’s digital storefront. But what if you came into work one day and found that this beautiful storefront has been burglarized, vandalized, and slathered in offensive graffiti? 


It would be a real punch in the gut. An expensive punch, at that. 


Maybe it's a data leak so big that it spills customer details across the dark web, causing nightmares of identity theft, legal battles, and a reputation in ruins.  


Or let's say you've toiled for months to climb the search engine ladder, only to wake up one day to find yourself essentially invisible. Malicious code has infected your site, poisoning your SEO and dragging your reputation through the mud.  


Or, during a peak day like Black Friday, your website crumbles under the relentless weight of a DDoS attack.  


These aren’t made-up stories. Incidents like the above happen each and every day. For example, in the past year alone: 


  • 23andMe faced a data breach where 20 million records were compromised due to credential stuffing attacks, leaking genetic data profiles. 

  • MGM Resorts experienced a cyberattack that shut down many of its internal networks, impacting services across its global casinos and hotels. 

  • Duolingo saw data pertaining to 2.6 million users leaked, including names, email addresses, phone numbers, and social media information (Duo the Owl was cleared of involvement in this nefarious scheme). 


From sites knocked offline to the horror of data breaches, the web is a veritable battleground. And cybersecurity is the shield for your online presence against this arsenal of threats. 


For small business owners, cybersecurity is a major concern. There is a sense of fear when it comes to safety and security, of course, but also for lost dollars and damaged reputations.  


Yet, within this daunting challenge lies a silver lining: the chance to shine by leading the cybersecurity charge, reassuring every customer and partner of your unwavering commitment to your customers. 


In this article, we’ll introduce you to the role of cybersecurity in web development and how choosing the right web developer protects your digital presence from the get-go. 


At REM Web Solutions Inc., we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape!      



Understanding Cybersecurity in Web Development 

Cybersecurity touches every part of your digital presence, from the code behind your website to the networks and devices that store your data, and the company policies that dictate how you use them.  


In short, cybersecurity is a serious matter. 


Yet, shockingly, over half of small businesses operate without any cyber defenses, even though 43% of cyber assaults target small businesses specifically. This absence of cybersecurity measures is a chasm with potentially catastrophic outcomes.  


In fact, up to 60% of small businesses that are hit by a cyberattack go out of business within six months.  


Often, the exposure or theft of sensitive info is only the beginning. What follows a cyberattack can be a costly cleanup, potential fines for data protection failures, and compensating the victims.  


But perhaps the most corrosive consequence of a cyberattack is the erosion of trust between a business and its customers. A single slip in security can drastically dent your reputation, turning customer trust into doubt and deterring future business. 


Legal hurdles add to the ordeal. Small businesses could face lawsuits and hefty penalties for lax security practices, not to mention the operational gridlock from downtime. This subsequently slices through revenue, especially for online-dependent entities.  


Plus, losing intellectual property to breaches can weaken your competitive position, diluting the innovations that set your business apart. 


It's natural to feel overwhelmed or anxious in the high-stakes world of cybersecurity. Yet, within this complexity lies potential — the potential to turn cybersecurity into a competitive advantage over. And it all starts with a secure website. 



Cyber Threats You Should Know (Because Knowledge is Power) 

We started off this post by likening your website to a storefront. Now, picture that storefront as part of a bustling marketplace — busy, vibrant, and full of potential, yet at times a bit chaotic.  


And like many real-world marketplaces, in this digital bazaar, there are a few shadowy figures lurking in corners, eyeing your assets, ready to pounce on any slip-up.  


From malware schemes to sneaky vulnerabilities, the range of cyber risks is wide and the stakes are high. The bigger threats include: 


  • Malware: Malware is malicious software aimed at stealing, damaging, or hijacking your digital space. For small business sites, malware could steal data, take control of certain website functions, or spy on users’ computer activity without permission. Often, the culprit is something as innocent-looking as an outdated plugin or an old content management system, which rolls out the red carpet for cybercriminals. 

  • Ransomware: Imagine your data locked away in a digital vault, and the key is in the hands of extortionists. That's ransomware for you, a cyber shakedown that hits small businesses hard, blocking access to crucial data and shutting down operations. Ransomware is especially prevalent in sectors like healthcare, but can happen to anyone. 

  • DDoS Attacks: A DDoS attack drowns your site under a tsunami of bogus traffic, and because it’s not all that difficult to pull off, it’s not just reserved for the big players. Small businesses face disproportionate fallout, especially if your site crashes at an important time (like during a big sale, or when you just launched a new product or feature.) 

  • Weak Passwords: A flimsy password is akin to leaving your front door unlocked in a bad neighbourhood. Using the same password for your website and other things is a recipe for disaster, since if the password leaks once, bad actors will also have access to your site. 

  • Patch Problems: An unpatched system is a neon sign for cyber predators, signaling an easy mark. The patch management struggle is real for small businesses, leaving vital systems open to attack, from ransomware onslaughts to data breaches. 

  • Insiders: Not all dangers come from shadowy outsiders. Insider threats, whether malicious or just clumsy (we all know one), can unleash havoc, leaking data, or granting unauthorized access. 


Too many small businesses are cyber-defenseless, prime targets for digital predators. The aftermath is a financial drain, operational chaos, and a tarnished reputation. 



Merging Cybersecurity with Web Development 

Cybersecurity and web development go hand-in-hand. They're two sides of the same coin, working together to create safer, more resilient online spaces.  


From the early drafts to the final touches of code, making cybersecurity a priority is the key to transforming your website from a potential target to a digital fortress. 


When it comes to designing and developing your secure website, we put cybersecurity first. Here’s how we do it: 


  • Building with Security in Mind: Integrating cybersecurity from the get-go means coding with vigilance and encrypting data to shield against threats. This multi-layered strategy ensures that every aspect of your website, both front and back, stands guarded against unauthorized access, laying down a comprehensive defense that spans the entire digital spectrum. 

  • Security by Design: At the core of this approach is Security by Design, a philosophy that focuses on reducing vulnerabilities and building a strong defense from the outset. We take time to understand what needs protection, identify potential threats, and work to prevent them in the first place. By crafting a security architecture that preempts risks, minimizes exposure to attacks, and enforces strict access controls, your website becomes a digital fortress. 

  • Custom Tools for Custom Safety: Our commitment to security shines through our proprietary Content Management System (CMS), WebWiz@rd. Steering clear of third-party platforms that might hide vulnerabilities, we lay the groundwork for your website on territory we know and trust. Our philosophy of Taking Ownership extends to our CMS, demonstrating our commitment to protecting your digital world. 

  • Hosting with Assurance: Our involvement doesn’t end with development. We also take pride in hosting the websites we craft. This stewardship ensures a secure habitat for your site, safeguarded against the digital predators waiting in the shadows. It’s not just about building with excellence but also about maintaining a bastion for your online presence. 


With so many threats out there, protecting user data and online assets can be daunting. However, this is an excellent opportunity to take your brand to the next level, assuring your customers and partners that their security is our top priority. 


We want you to be confident that your online space reflects your business's ethos and stands as a bulwark protecting all who gather within. By merging cybersecurity and web development, we will make your digital transformation both successful and secure. 


At REM Web Solutions Inc., we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape!      




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This is a headshot of Rob Matlow.

Business Excellence Awards Gala 2024 - Winner! Business of the year award.


We couldn’t do this without the fantastic team that supports our clients in making all these projects come to life. We have a core group of staff who have been with us for a long time.


Most of all, we want to thank our customers for their loyal support. We would not be here after 23 years without you, and we very much appreciate it. 


Thank you to Miller Thompson for sponsoring this award and to the Chamber for the fantastic event!




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Woman on laptop in office setting.


With nearly 80 million websites out there powered by hundreds of different Content Management Systems (CMS), choosing the right CMS can seem like finding a needle in a haystack.  


You might be drawn to the bells and whistles and sleek designs of some systems, but remember, what glitters isn't always gold, especially if it doesn't meet your needs. 


Take WordPress, for example. It's the big fish in the pond, holding an impressive 44% of the global market share as of November 2022.


HubSpot and other platforms also offer compelling options, each with its unique appeal.


But while those major platforms often steal the spotlight, they’re not the only show in town.  


The right choice of CMS balances its features and cost with your business's unique online challenges and opportunities. This article aims to steer you clear of common traps and highlight the must-consider factors in your quest for the ideal CMS.  


At REM Web Solutions Inc., we thrive on helping our customers grow their businesses in tangible and impactful ways. If you need support with your digital marketing efforts or website design and development, don’t hesitate to reach out. Our skilled team is always here to support you in navigating the digital landscape!



What Exactly is a CMS? 

Think of a Content Management System as the behind-the-scenes wizard for your website. It's the tool that makes adding new articles, updating your product catalog, or refreshing your homepage content not just doable but downright easy.  


Instead of wrestling with code, a CMS makes the digital side of your operations smoother, so you can focus more on what matters — your content and your audience. 



Website Builder vs. CMS: What’s the Difference? 

When you first step into the world of websites, you'll likely come upon two main roads: the website builder path and the CMS route.  


Both avenues aim to demystify the web development journey, yet their itineraries differ. 

Imagine website builders as move-in-ready apartments. They're straightforward, offering everything you need to set up shop online quickly. With a variety of templates at your fingertips, launching a site can be as easy as pick, customize, and go.  


But just like a pre-furnished apartment, you'll have to work within the confines of what's already there. Your ability to rearrange or renovate is limited by the platform's offerings. 


CMS platforms are more like building your own place from the ground up. They lay down the groundwork, giving you the freedom to tailor every nook and cranny of your site with themes, plugins, and if you're up for it, custom coding. This open-ended approach is a beacon for those crafting more intricate websites or planning for future expansion.  


With a CMS, your website can evolve as your needs and ambitions grow. 



Is a CMS Right for You? 

Wondering if a CMS is the right pick for your digital playground? Let's break it down with a few quick questions to mull over: 


  • Is your website's content always on the move, needing regular updates? 

  • Are there a bunch of hands on deck, with multiple authors looking to contribute? 

  • Do you crave the freedom to shuffle, expand, and fine-tune your content's architecture as your project evolves? 


If you're silently shouting "Yes!" to any (or all) of these, then a CMS is the choice for you. It'll keep your website dynamic, collaborative, and adaptable, without diving into a coding rabbit hole every time you want to make a change. 


But there’s a catch: although a CMS will provide flexibility, it's worth noting that they can come with a steeper learning curve.  


Opting for a user-friendly CMS like WebWiz@rd gives you the power to manage your content effectively without getting bogged down in complexity. 



What to Consider in Choosing a Content Management System 

Picking the right Content Management System (CMS) is a big deal. It’s like laying down the groundwork for your digital home.  


Rushing to a decision based on a quick internet search won't cut it. To sift through the myriad of CMS options, you'll need to roll up your sleeves for some serious digging and hands-on trials.  


Although the "perfect" CMS is a myth, with each project demanding a tailored approach, there are a few non-negotiable features that you should keep on your radar: 


1. User-Friendliness 

This is non-negotiable. The best CMS should feel like a friendly guide through the world of web content management and not a gatekeeper.  


It should be intuitive enough for anyone to use, regardless of their tech skills. Forget about needing to call in favours from tech-savvy friends (although we do love hearing from you) or waiting days for simple updates.  


Systems like REM's WebWiz@rd show how it's done, putting the power of immediate content updates in your hands. 


2. Content Organization 

With tools for categorizing, tagging, and managing metadata, a great CMS turns a chaotic heap of content into a streamlined content library. The goal is to make sure your content is not just stored but also easy to find and navigate for both you and your visitors. A well-organized CMS is key to a user-friendly website. 


3. SEO Optimization 

If you don't show up in Google, you're virtually invisible. Any modern CMS should come equipped with SEO tools that help your content shine in the vast expanse of the internet. This means everything from image optimization to search-friendly URLs. 



CMS Pitfalls to Avoid 

Choosing a CMS is more art than science. It's not about how many boxes you can tick but finding a platform that resonates with your project's unique needs. It's about securing a foundation that offers the right mix of usability, organization, and visibility.  


The perfect CMS is out there, waiting for you.  


But finding it requires a strategic approach, valuing these key features to ensure your website thrives in the digital landscape. 


To help you choose a CMS, here are some red flags you need to watch out for: 


  • Overwhelming Complexity: Not all CMS platforms are cut from the same cloth. Some promise simplicity but deliver a labyrinth of features that feel more like a puzzle than a tool. This is why taking a CMS for a test drive is crucial. Play around with its features, build a test page, and see if it feels like a partner rather than a puzzle. This firsthand experience can reveal a lot about whether a CMS will be a breeze or a burden. 

  • The Price Tag Behind "Free": Freebies can be tempting, but in the world of CMS, they often come with strings attached. As your website gains traction or your storage needs grow, those free platforms might start to introduce fees. These hidden costs can sneak up on you, straining your budget unexpectedly. Looking for platforms that offer clear, upfront pricing can save you from future headaches. 

  • Support That's Hard to Come By: Imagine hitting a roadblock with your CMS—maybe a glitch or a how-to question—and having nowhere to turn. A CMS backed by strong support and detailed guides can be a lifeline. Before settling on a CMS, peek into its support ecosystem. Is there a hotline for urgent issues? Are there forums or documentation? How quickly do they respond to queries? The strength of support can make or break your CMS experience. 


It sounds cliche, but in essence, the quest for the perfect CMS is all about balance. Balance between ease of use and feature complexity, between cost and value, and between independence and support.  



Empowering Your Choice 

Choosing the right CMS means finding that sweet spot where ease of use meets the needs of your team and budget.  


The CMS you choose influences everything from how smoothly your site runs to how easily it can grow with your business.  


Yes, the options are vast, and yes, it’s a lot to think about. But finding the right fit is a game-changer. It makes your life easier, allowing you to focus on running your business, and not getting bogged down by backend hassles. 


At REM Web Solutions, we get how vital a CMS is to your website's success. That's why we've developed WebWiz@rd CMS. It's our answer to the call for a platform that's both user-friendly and powerful, designed to meet your specific needs without the constant need for tech support. Whether you're launching a brand-new site or taking an existing one to the next level, our team is on hand to make sure WebWiz@rd CMS fits your vision like a glove. 


Want to see how WebWiz@rd CMS can change the way you do business online? Reach out to us at REM Web Solutions. We’ll show you how WebWiz@rd can empower you to manage, create, and update content more efficiently, freeing you up to excel at what you do best. 




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