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We've written some insightful, entertaining articles that span topics from support to design to content management and beyond!




This is a headshot of Shauna Ramsaroop.

Illustration of floating desktop computer with statistics and other things around it

 

I remember the first time I heard SEO I was thoroughly confused, what does it mean? How does it work? As I started my journey of attempting to make sense of Search Engine Optimization, I found myself utterly confused, mainly because I had very little knowledge of key terminology. I wish I had taken a moment to understand the vernacular used as it would have been a great help. That being said, we compiled a list of terminology for your review, when you’re having SEO discussions; I hope you will feel slightly more informed than I did.

 

Please also note, the key terms below and their corresponding descriptions were not created by myself - I wish I was that good! I have compiled this list using the following sources, check them out for more terminology!

 

MOZ - https://moz.com/beginners-guide-to-seo/seo-glossary

 

PATHFINDER SEO - https://pathfinderseo.com/guide/seo-glossary/

 

SearchEngine Journal - https://www.searchenginejournal.com/seo-101/seo-glossary-terms-definitions/#close

 


 

Crawling: The process by which search engines discover your web pages

De-indexed: a page or group of pages that are removed from Google’s index.

Indexing: The storing and organizing of content found during crawling

Intent: what users really want from the words they typed into a search bar

Organic: Earned placement in search results opposed to paid advertisements

Query: Words typed into a search bar.

Ranking: Ordering search results by relevance to the query

Search Engine: is a software program that is designed to carry out web searches

SERP: Is an acronym for “search engine results page” – what you see after a search

Traffic: when users visit your website

White Hat: Search engine optimization practices that comply with Google’s quality guidelines

Black Hat: Search engine optimization practices that violate Google’s quality guidelines

Bots: these are what scour the Internet to find content, a.k.a crawlers or spiders

Cache: a saved version of your web page

Cloaking: showing different content to search engines than you show to human visitors

Engagement: Data that represents how searchers interact with your site from search results

JavaScript: A programming language that adds dynamic elements to static web pages

Navigation: A list of links that help visitors navigate to other pages on your website

Sitemap: A list of URLs on your site that crawlers can use to discover and index our content

Alt text: Alternative text is the text in HTML code that describes the images on web pages

Anchor text: the text with which you link to pages

Header tags: An HTML element used to designate headings on your page

Image compression: Making image file sizes smaller without degrading the image’s quality resulting in a faster speed of page loading

SSL certificate: A “Secure Sockets Layer” used to encrypt data passed between the web server and browser of the searcher.

Click-Through Rate (CTR): The rate (expressed in a percentage) at which users click on an organic search result. This is calculated by dividing the total number of organic clicks by the total number of impressions then multiplying by 100.

CMS: Is an acronym for Content Management System. A web-based application that lets people create, upload and manage digital assets

Content: Words, images, videos, or sounds that convey information that is meant to be distributed to and consumed by an audience

CSS: Cascading Style Sheets describe how HTML elements (e.g., colour, fonts) should appear on webpages and adapt when viewed on different devices

Google Analytics: a free web analytics program that can be used to track audience behaviour, traffic acquisition sources, content performance and more

Keyword: A word, words, or phrase that an SEO professional or marketer targets for the purpose of matching and ranking for what users are searching for

Meta Tags: information that appears in the HTML source code of a webpage to describe its contents to search engines.

Responsive Website: A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device

Title Tag: An HTML meta tag that acts as the title of a webpage. This is typically the tag search engines use when displaying search listings. It should include strategic and relevant keywords for that specific page

User Experience (UX): The overall feeling users are left with after interacting with a brand, its online presence, and its product/services

Content is King: An often-used phrase which emphasizes the importance of content to search engine optimization. The search engines value content because it’s proof of your relevance and expertise

Mobile-First Indexing: In 2018, Google started crawling and indexing web pages based on the mobile versions of websites instead of the desktop version

 

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This is a headshot of Shauna Ramsaroop.

Illustration of a superhero brand character

 

Welcome back to our Marketing 101 series! In our last blog we discussed Buyer Personas, what they are, why they are important, how to use them, who benefits from them and we briefly touched on when you can use them. Once you’ve developed your Buyer Persona, the next step is to figure out how to intrigue them – we do this using the Unique Selling Proposition.

 

What is a Unique Selling Proposition?

Your Unique Selling Proposition is what you use to communicate to your target audience. Within this proposition, you will define what you’re selling and why it’s exclusive to your business. In other words: why choose you over another business?

 

What’s your problem?

The key to creating a succinct unique selling proposition is having a clear understanding of who your target audience is. Once you have created your buyer personas, you should be capable of understanding what they want and build a narrative that identifies the problems you’re solving for them. During this process, you should always keep in mind what the specific buying behaviours are of your target market. Using this knowledge will allow you to develop a statement that will persuade a buyer to choose you.

 

What’s in it for them?

Aside from buying behaviours, another piece of the proposition puzzle that should be identified are the benefits. Yes, you have a great product and here are the reasons why your customer should choose you over a competitor. What is it that you offer that sets you aside? Is it customer support? Low prices? Do you have a quicker turnaround time, are you more flexible? Are your products and services versatile? Take a step back and stack yourself up against the competition and clearly define what the customer has to gain by choosing you.

 

Take an oath.

Now that you’ve identified the problem, explained how you’re going to solve it, presented the benefits of choosing your company the final bit of information that you should relay to your potential customers is your commitment to them. Taking ownership and an oath to ensure their satisfaction is crucial. It provides your customer with ease of mind knowing you’re invested in their success.

 

Break it down!

At this point in the process you’ve likely created a paragraph worth of words and this is where things get tricky. For the unique selling proposition to be effective, you’ll need to rework it down to 1-2 sentences. Why? The proposition is meant to act like an “elevator speech” it should be used constantly throughout your marketing campaign. Having a short and concise message allows you to portray your proposition clearly and effectively for potential customers to easily digest.

 

Here are some great examples of unique selling propositions:

 

FedEx Corporation
When it absolutely, positively has to be there overnight.

 

Mars, Incorporated
The milk chocolate melts in your mouth, not in your hand.

 

De Beers
A diamond is forever.

 

Ben & Jerry’s
We make the best possible ice cream in the best possible way.

 

Page Eleven Paper Goods
This is not your ordinary datebook.

 

Show it off

Now that you’ve created your unique selling proposition it is imperative that you make use of it anywhere and everywhere. This statement is your brand, it defines your business, your products and services and it is what customers should think of when they hear your business name. From inception during sales, on your website, social media, marketing campaigns etc. you proposition should be front and centre, and why shouldn’t it? You’ve invested blood, sweat and tears (hopefully not too much) creating representation of you and your business – wear it proud!

 

How do we fit in?

When creating your website with REM Web Solutions, our designers will ensure that your unique selling proposition is displayed perfectly on your website. We will also do our very best to illustrate your proposition through the design, by choosing reflective colours, images and much more. Our development team promises to build a site that will reiterate your proposition to your potential customers as they navigate information that is presented to them. Our customer success/support team will tag along throughout your journey with REM helping you apply best practices on how to convey your USP using our standard modules.

 


 

At the end of the day, I’d like to think our Unique Selling Proposition is “Customer Success Comes First” it’s the phrase that makes us who we are and collectively, every day, we are working towards customer satisfaction. If you need some help building out your marketing plan, feel free to contact us and we can help point you in the right direction!

 

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This is a headshot of Shauna Ramsaroop.

Illustration of a woman in front of a large computer screen with online shopping

 

When creating your marketing plan, or any plan for your business, the first question typically asked is “What/Who is your target market?” At a glance it seems like an answer that is quite easily cultivated based on the product or services that you’re selling however it is one of the most critical elements to your business. Buyer personas are developed by building a clearly defined picture of your customer based on their background, demographic, behavioural tendencies, needs and interests. The creation of buyer personas is crucial for the success of your business and we’re here to help break it down for you.

 

This seems like a lot of work! Is it worth it?

Drafting your buyer personas is lot of work, but the return on investment is truly worth your time and effort. Here are just a few examples of how a clearly defined buyer persona is beneficial to your business’ key departments.

 

Sales/Customer Success

Sharing buyer personas with your sales team not only educates them on their target market for lead generation, it gives them leverage to steer their conversations with potential buyers throughout their sales cycle. Understanding who they are speaking with allows them to start building a relationship of trust and comfort with a potential customer. This also holds true when it comes to customer retention, when customer success teams are tasked at renewing contracts having a separate buyer persona for existing customers can be extremely beneficial when crafting communication to solidify extended business contracts.

 

Product/Service Development

Pivot! Pivot! Sorry I couldn’t resist the Ross Gellar reference. More often than not a clear buyer persona leads to revising your product or service offerings, historically this practice was more relevant to start-ups when entering their market for the first time. With the onset of Covid-19 and the continuous rise of technological advancements there are far more barriers of entry that business owners face nowadays. Your buyer personas arm your product/service development teams with a tool that allows them to re-evaluate what you’re selling and make necessary modifications to increase customer satisfaction and sales.

 

Marketing

If it’s anyone that is going to benefit from a clear and thoughtfully articulated buyer persona, it’s going to be your marketing team. Knowing who your customer is, their interests, buying habits, where they are in the world, what they enjoy in life allows your marketing team to craft communication to potential and existing customers strategically. Whether it is building content for your website, creating posts on social media or expanding promotional offers to generate interest – the buyer personas become the foundation for your marketing efforts.

 

I’m in! Now What?

Research… research… and more research. The best way to start building out your buyer personas is to conduct research on individuals or companies that you would classify as being potential customers based on your product/service offerings. These are some great starting points.

 

Customer Interviews

If you have them, use them. Existing customers are a great source of knowledge, and typically are more than happy to chat with you about your products/services. Not only are you giving them an opportunity to provide feedback, but you’re also spending the time with them and building your relationship. Existing customers can provide you with insights on your offerings that you may not cross your mind, especially if you don’t use them on a daily basis yourself.

 

Sales Team

Talk to your sales team, they are on the frontline of the battlefield and are well positioned to provide you with a wealth of knowledge on buyers. They are networking, listening for queues and taking in what customers are looking for. Have a monthly touch base with your sales team to stay on top of trending consumer behaviour, competitive advantages that you can capitalize on. Your sales team is a great resource aside from business development.

 

Scavenge for Data

There is an abundant number of online resources available to you for consumer data. Depending on your market, https://www.statista.com/ is a good resource. Also don’t forget to research your competitors, knowing how they position themselves and define their buyer personas can lead to competitive advantage recognition for your company.

 


 

Now that you know what a Buyer Persona is, give it try! Take some time building one out, use your team for reference and ideas, and do your research. There is a plethora of online templates that you can choose from to help get you started.'

 

If you would like to know more feel free to reach out to our support team at support@remwebsolutions.com and we’ll get you in touch with someone who can educate you on the services that we offer to help boost your marketing efforts as well as share information on how WebWiz@rd can be used to better reach and attract potential buyers.

 

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This is a headshot of Rob Matlow.

Illustration of golden eggs and

 

We wish everyone a Happy Easter with their families and friends! Please note that REM will be closed on Friday, April 2nd and Monday, April 5th to give our team some extra time to refresh. 

 

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This is a headshot of Shauna Ramsaroop.

Giffen Lawyers website on a computer monitor

 

About

Giffen Lawyers is a well-respected, innovative full-service law firm. We have lawyers representing several areas of practice but we all specialize in developing authentic and long-term relationships with our clients.  We are much more than just legal representatives for our clients – we’re problem solvers, collaborators, advisors and support systems. We are here to listen, to understand, and we are invested in working together to reach the best possible outcome for our clients. We believe in the relationship you have with your lawyer should feel like any relationship you value, one that is made up of mutual trust, respect, honestly, and is there for you when it matters.

 

Giffen was founded in 1981 and has grown to become one of the largest locally-based firms in the Region. By supporting people, businesses and organizations through the milestones of their lives and by actively contributing our time and effort our team of lawyers has helped shape the foundation of our community.

 

When you put your trust in Giffen lawyers, we’ll work together to create a solution – and a relationship – you can feel good about.

 

Giffen Lawyers' Main Contact Person: Phil Garbutt, Managing Partner

 

No. of Employees: 50

Established: 1981

Location: We have offices in Waterloo, Guelph and Toronto

 

Visit Giffen Lawyers website

 

 

 

Q:

Why did you choose REM?

 

A:

REM has assisted us through two website re-designs. REM has been professional and great to work with.

 


Q:

What was it like working with REM?

 

A:

REM’s team was able to complete the necessary work on time and in accordance with our instructions. Most recently, our firm launched a re-brand to better reflect who we are. REM was able to assist us with that process step by step, on budget and on time. We appreciate being able to work with REM and look forward to continuing to do so.

 

We appreciate being able to work with REM and look forward to continuing to do so.

 


 

Learn first-hand how we can help you with your website needs.
Contact us today!

 

Toll Free: 1.866.754.4111

Phone: 519.884.4111

Sales: sales@remwebsolutions.com

Support: support@remwebsolutions.com

 

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This is a headshot of Shauna Ramsaroop.

Sanj's profile photo

 

We have a new team member and he’s pretty great! Sanj has joined our team and has already brought an abundant amount of knowledge, character and laughter to our REM family. We can’t wait for you to meet him too! In true REM fashion, Sanj has provided us some details about who he is and we thought we’d share!

 


 

At Work

Role at REM: Business Development & Digital Marketing.

 

Education: B.A. Sociology from the University of Waterloo. Several marketing, web design, and digital marketing certifications.

 

Work Experience: Built my first website from scratch in 1999. Worked for PriceWaterhouseCooopers in London, England as the team leader for the IT training department. Worked for RIM in Technical Support. Worked for TRUX Route Management Systems in Cambridge, ON as Technical support then transitioned to web design and marketing. Owner and Creative Director at Jelly Triangle for web design and digital marketing.

 

Something That Makes Me Smile at Work: I am weird in that I get as much joy from manipulating data and code as I do from drawing and designing. But my favourite part is working with clients. Each new business is a whole new opportunity with different challenges so it never gets boring. What makes me smile is watching a client’s face when we overcome those challenges, especially the ones they thought were insurmountable.

 


  

Favourite

Web site: I spend a lot of time on dndbeyond.com as I play and DM, but I also have several Nerf modification sites I visit regularly. Also, I love to browse Etsy for painted Nerf guns for inspiration for my own designs and mods.

 

Books: All time favourite book is Tigana by Guy Gavriel Kay, but I love Feist, Gemmell, and other fantasy writers as well.

 

Food: I love to cook and I love a lot of different kinds of food. My signature dish is egg-yolk ravioli in a burnt butter and sage sauce. My favorite foods to eat are Vietnamese (vermicelli bowls), Japanese (sushi), and then Mexican (fish tacos).

 

TV Show: I have watched a lot of TV over the years, for example I have watched the Friends seasons HUNDREDS of times over. But my favorite show of all time is still probably Parks & Recreation (I wish I was Ron Swanson).

 

Musical Artists: I was asked this recently and because I have such eclectic tastes, it was all over the place. Favourite bands: Metallica, Sun60 and Wilson Phillips. Favourite artists: Prince, Cher, and probably too many others. I currently am into listening to Tuvan Throat Singing, specifically a band called Yhat-Ke.

 

Time of Day: Morning. The earlier the better!

 

Season: Spring and Fall. Love watching the world change.

 

Places in the World: New Orleans, Chicago, Mexico.

 

Recreational Activities/Hobbies: Being ADHD, I have about 1100 hobbies…Drawing, Nerf, R/C Cars, Wood working, Zombie Survival Training and Prep, and so many more. But my favourite activity is spending time with my dog Pakora.

 

Sport: Ball hockey, Archery, MMA

 

App: Match 3 games (Puzzle Combat is my current addiction)

 


 

Least Favourite

Food: Lentils and Beans (the texture…ugh)


Activity: Singing or dancing in front of people

 

Time of Day: Late evening


Season: Summer (damn you mosquitoes!)


Place: Wedding Receptions (don’t care where they are held lol)

 


 

More Info

Best Thing Someone Said to You: Fear and Excitement have the exact same physical responses (increased heart rate, blood pressure, adrenaline, etc.) the only difference is your attitude.

 

Life Motto: Make sure you can live with the decisions you make. Make those decisions with a good heart and good intentions.

 

My Hero: Steve Yzerman (Captain of the Detroit Red Wings for decades). He never changed teams, always put the team ahead of himself, never held out over money, and worked hard both on and off the ice to win multiple championships. One of the most respected players (especially by other players) to ever play the game. I hope someday the people in my life feel the same way about me.

 

One of the Things I Find Fascinating: I’m an empath and I am always fascinated by the number of negative emotions people carry around with them on any given day and how unaware they are that they are carrying that weight.

 

Most People Don’t Know This About Me: I like to work on bio control skills. For example, I never get a song stuck in my head because I know a hack to make it stop. I never get the hiccups because I can stop them at will. I’m only ticklish when I allow myself to be ticklish, otherwise tickling has no effect on me. I used to be a late-night person and trained myself to become an early riser.

 

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This is a headshot of Shauna Ramsaroop.

Red mailbox with lots of envelopes flying out of it

 

One of the most common support questions that we get at REM involves our clients email hosting, and we get it – if something isn’t working right with your business email it can be rather frustration. The most frequent issue that support receives is our clients reaching their mailbox capacity and cannot receive emails.

 


 

How can you prevent this from happening? Let’s chat:

 

Clear out your Mailbox

More often than not we tend to keep emails for a long period of time. I have a really bad habit of not clearing out my mailbox. On a weekly basis I go into my mailbox and delete any old emails that I no longer need, this include a quick look through any folders. Once I’ve deleted emails that are no longer required, I always be sure to empty the deleted folder as well!

 


 

Use a 3rd Party Email Client

This is one thing that you should be doing regardless, REM gives you access to your email via a webmail account, it’s a basic platform that allows you to login and manage your email account. We do highly suggest that you configure your email addresses with a 3rd party Email Client such as Outlook, Gmail, or Thunderbird. Using these clients allows you to extend the use of your emails – it also helps you manage your storage. Most of these clients allow you to create personal folders which will remove them from the webmail and store them locally opposed to on our servers.

 


 

Increase your Support/Hosting Package

If you’ve exhausted all of these options, I would definitely suggest talking to our support team to determine if you can increase your mailbox storage or increase your hosting package to provide you with more email storage.

 


 

If you have concerns about consistently reaching your email capacity, please reach out to us at support@remwebsolutions.com, we’ll help you determine next steps and review your package options.

 

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This is a headshot of Shauna Ramsaroop.

Children playing the piano

 

One of my favourite things about the month of March is the promotion of music education within our schools. I for one am all over this – I love music.

 

My grandparents immigrated to Canada in the early 70’s from Guyana and with them came their South American/Caribbean culture, a culture that was rich with music that made you want to stop everything you were doing and dance – soca, dancehall, reggae, calypso, and so much more.

 

When I started school, I naturally gravitated towards all music classes and learned a lot in the process. I was already playing piano for a year when I added the standard recorder to my repertoire of instruments and throughout the years added violin, cello and acoustic guitar.

 

In 1986 the National Association for Music Education (NAfME) proposed the month of March to be a celebration of music in schools and during this month I learned a lot about music from different decades. With the pandemic among us, and kids not in school I figured to celebrate this month, I’d provide you with some of my favourite artists, throughout the decades – feel free to pass them along to your kids!

 

1920’s
Louis Armstrong

 

1930’s
Benny Goodman and His Orchestra

 

1940’s
Bing Crosby

 

1950’s
Sam Cooke

 

1960’s
The Beatles

 

1970’s
Jackson 5

 

1980’s
Guns N’ Roses

 

1990’s
Mariah Carey

 

2000’s
Destiny’s Child

 

2010’s
Adele

   

 

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This is a headshot of Shauna Ramsaroop.

calendar with the date of January 2021 on it

 

In a recent article published by a reputable news source there was some information that was incorrectly provided and we’re here to set the story straight. The article stated that the deadline for all businesses that were legally required to have AODA compliant is in June 2021 – this is false.

 

As of January 2021, all websites for companies in Ontario with over 50 employees must adhere to the Accessibility for Ontarians with Disabilities Act.

 

What are the ramifications if your business is not compliant? It’s a pretty hefty fine– executives can be fined up to $100,000 each day a site remains non-compliant.

 

If you’re not sure whether or not your website is or should be compliant, feel free to reach out to us. Also, for more information on the Accessibility for Ontarians with Disabilities Act (AODA) feel free to check out some of our blogs that highlight key information!

 

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This is a headshot of Shauna Ramsaroop.

Nelco Mechanical website on a computer monitor

 

About

Nelco Mechanical began its humble roots as a plumbing and heating company in 1906 in Hall's Lane, Kitchener, ON.

 

Nelco has been a trusted name since 1906.  Over the last 114 years of business there have been branding changes throughout those years.  Recently the ownership team reevaluated their mission statement, core values and principles.  Those old-time values, that started this great company have been true throughout its history. Not much has changed.  We still pride ourselves in quality, integrity and service. Those same ideals that those before us provided for our community and surrounding areas.

 

Those important values still ring true today and because of that we are returning to our roots and part of that is rebranding with the original logo that began Nelco so long ago. We believe it is timeless and it reflects and pays homage to those who have gone before us, who paved the way for us to carry the Nelco torch. For this reason, we are proud to introduce it once again.

 

Nelco's Main Contact Person: Christine Snider, GSI, Treasurer

 

No. of Employees: 125

Established: 1906

Location: 77 Edwin Street Kitchener, ON

 

Visit Nelco's website

 

 

 

Q:

Why did you choose REM?

 

A:

Recommended by a work associate.

 


Q:

What was it like working with REM?

 

A:

Very patient with timelines due to my extremely busy schedule as well as open to making any and all changes in terms of design.

 

 

Very patient with timelines due to my extremely busy schedule as well as open to making any and all changes in terms of design.

 

-- Christine Snider

 


 

Learn first-hand how we can help you with your website needs.
Contact us today!

 

Toll Free: 1.866.754.4111

Phone: 519.884.4111

Sales: sales@remwebsolutions.com

Support: support@remwebsolutions.com

 

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Contributors

Shauna Ramsaroop
48
April 16, 2021
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Rob Matlow
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