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Pay-Per-Click Advertising (PPC): Driving Immediate Results

Whether you’re a large or small business, advertising is essential to overall success. This post goes over the basics of how Pay-Per-Click (PPC) advertising works, types of PPC ads, and key ingredients to PPC success.

Measuring Marketing Success: Key Metrics and Analytics Tools

KPIs in digital marketing refer to tangible metrics that show you targets and help you determine the progress of your campaign. In this post, we discuss the key digital marketing metrics and how you can measure them with analytics tools. 

The Art of Building a Strong Brand Identity

While you may not assume business and art culture to be within the same wheelhouse as each other, you’d be surprised by the parallels between the two. Where they converge is on the cusp of brand identity.