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Everyone needs Search Engine Optimization.


Search engine optimization is a constantly evolving area of expertise. Even before the rapid changes brought on by the pandemic, we would see daily or weekly updates on SEO strategy.


Every business owner knows that showing up on the first page of Google is important to getting traffic and therefore customers to their website. Google has held the dominant search engine position for years, still accounting for over 85% of all searches done online.


Avoiding search engine optimization and relying on word of mouth or print advertising is no longer a feasible option for reaching new generations of consumers who make most of their buying decisions online.


Trust REM to help you with your SEO

At REM, we help our customers to get noticed online. Part of that process, after building you a beautifully designed website, is optimising your site to show up in search results. We work hard for each of our clients to improve their PageRank on a steady basis.


To keep up with the constantly changing world of SEO, our team must be constantly learning from the SEO community. The process is even more difficult because the main companies, like Google, don’t give out their ‘trademarked’ information.


When Google releases an update to their search algorithms, the entire SEO community braces for the impact. Then the SEO managers start to discuss the changes and see what affects the updates have had on their sites.


There have been multiple times where SEO updates have completely changed a sites PageRank, but when you look at the official update, there won’t be anything that should affect the site. We do wonder sometimes if Google tries to sneak out unofficial updates, this is always a hot topic of discussion in SEO groups.


So how do we do it?

First, our team is fully trained on all the basics of SEO. Having a complete and thorough grasp of the fundamentals is important to start playing around with the nuances of SEO.


If you need to brush up on specific topics relating to the world of SEO, we can’t recommend the site Search Engine Journal enough. Anyone doing digital marketing should read the SEO articles on this site.  The main link to the site is:


However, beginners should start by reading their SEO Basics eBook:


Follow that with this post on the basics for a successful SEO campaign. This post will also start to bring all the basic concepts into focus and show you how to apply them to your site:


Once you have the basics down

Okay, you’ve read through all the basics. Now it’s time to start to narrow down your knowledge to the area that is going to help your site the most.


Ask yourself what your site needs first. Should you focus on Mobile SEO because all your clients visit your site on their mobile devices? Or perhaps Local SEO should be your focus as most of your customers live within your immediate vicinity?


Here are some examples of the menu options on Search Engine Journal’s site:



Obviously, if you have the time and inclination, you should try to read all these sections as they can be very helpful to your overall understanding of SEO best practices.


Google algorithm updates

This is a quick list of sites we read just specifically for Google Algorithm updates. Each time a new update comes out, you might need to adjust your SEO strategy or update your site to meet new requirements. If you don’t, you could suddenly lose all the SEO work you’ve done.



Daily blogs for the latest updates

Here is a list of the websites that we visit each day for the latest information. Some sites don’t update daily, so it’s good to have a large list of favourite sites, and then you should have some new information everyday.


If it does seem quiet, don’t get complacent, the next Google update could result in hundreds of posts that you need to read. So, if it’s quiet, use that time to hone up on fundamentals or explore new areas of interest in the SEO field.


Search Engine Journal

“Search Engine Journal is dedicated to producing the latest search news, the best guides and how-to’s for the SEO and marketer community.”


This is easily one of our favourite resources. The articles are well organized and easy to read and understand. In fact, this is the first site I give to our marketing team. If you can’t grasp the concepts on this blog, you’re really going to struggle with SEO overall. Remember that REM can help do your SEO for you if you are already frustrated by this point.


Semrush Blog

“Semrush's digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more.”


Semrush is best known for its suite of SEO tools that can help you to do keyword research, site audits, and other key SEO tasks. The Semrush blog has a huge amount of very helpful SEO knowledge which you can learn from even if you don’t use their software. They do a good job of giving general advice which isn’t specific to just their tools.


Search Engine Land

“Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.”


A top site for getting the latest trends, breaking stories, and cutting-edge news in the SEO world. We highly recommend following the site or their newsletter so that you get notifications as soon as new content is available.


The Ahrefs Blog

“The Ahrefs Blog. Expand your SEO and marketing knowledge with detailed tutorials and case studies. The benefits are obvious: free, passive traffic to your website, month after month.”


A highly popular SEO blog, Ahrefs has been around since 2011. The author, Tim Soulo, has written top SEO content for years. He has created some of the most shared content and some of his posts can generate thousands of links, comments, and shares. If you want to learn about SEO, you need to be reading this blog because your competitor probably is.


The Moz Blog

“The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.”


The Moz blog has been around since 2004, but it welcomed new management around 2014. The site has evolved into a top resource on the web for anything related to online marketing. The main focus of the site is definitely SEO, and it is the home to the largest online SEO community. This is a great blog and community if you want to be an SEO superstar.


Search Engine Watch

“Search Engine Watch provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996.”


Search Engine Roundtable

“A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.”


This blog does a great job of keeping you up to date on the conversations and news happening behind the scenes in the world of SEO. The site curates the most interesting threads (conversations) taking place in SEM (search engine marketing) forums on the web. They bring in experts to summarize the threads and provide even more detail.


Neil Patel’s Blog

“Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.”


If you work in the field of SEO, marketing, or blogging, then you have probably already heard of Neil Patel. His articles are very easy to read, and he breaks down complicated process into easy-to-digest nuggets of SEO goodness. We highly recommend reading and watching as much of his content as you possibly can to up your SEO game.


Yoast SEO

“Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.”


Yoast is a very popular SEO plug-in for WordPress websites. If your website is built on WordPress, there is a high probability that you are using Yoast for your SEO. REM uses a CMS called [email protected] which let’s you do SEO optimization without an additional plug-in, but for WordPress users this is the best option available. Luckily, the blog covers all SEO issues and trends and not just ones specific to WordPress. It is still definitely worth the read.


Backlinko Blog

“Backlinko is an SEO blog that focuses on actionable SEO tips, strategies and case studies.”


This blog used to have more regular posts until it was recently bought out by a larger competitor. The blog has a wealth of knowledge in the past articles, including some of the best blog posts on how to optimise and write content for SEO.



“The #1 Source for Internet Marketing Agencies. We write tips for digital marketers and we create beginner through advanced guides for search engine optimization.”



“In our blog we write about current issues in the areas of online marketing and SEO and show interesting statistics and trends.”


Cognitive SEO

“We have written and optimized - for our own blog or other pages - thousands of articles and SEO friendly blog posts in the last 10 years.”


Google Search Central Blog

“The Google Search Central Blog is where you can find official Google Search core algorithm updates, announcements of new Google Search features, and SEO best practices. Subscribe to our RSS feed and get the latest updates in your favorite feed reader.”


In Conclusion

We hope this article has helped give you a viable resource of blogs to follow as you work on your SEO journey. The sheer volume of content and the constantly changing best practices mean that you need to know most of these tactics to be competitive with other sites.


If you’re feeling overwhelmed by the weight of how much work this could be, remember that REM can help you by doing your site’s SEO for you. Our costs are designed to fit most budgets and the SEO work is completely hands-off so you can focus on selling or other important areas of your growth.


Speak to your REM Sales rep today, or use our contact form to speak to our Marketing Director to get started on how to get your site noticed online.


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One of the most effective ways you can make your small business stand out and generate client interest is by starting a blog for your company. Although it may seem intimidating at first, starting a blog does not have to be a complicated process.


Business blogging and content marketing are essential for businesses that want to thrive in a digital retailer space. Google has clearly stated that content, especially valuable content updated on a regular basis, is a key criterion to ranking in search pages.



Below are some tips and necessary steps to help you start your own business blog. But don’t forget that REM offers blog writing services to supplement your own blogging or even blog for you. Each blog is custom written for your company and ghost-written, so you get full ownership of the content.


1. Register a domain

The first step that you should begin with is registering a domain name. To do so, simply visit a domain registrar, type in the domain you want to purchase and pay the required fee. Remember, you won’t be able to buy any domain, only one that isn’t already registered by another business or person.


If you already have a business website, speak to your designer about adding a blog to your existing site. REM customers have the option to get a blogging module during their initial design or add one later. Speak to one of our sales reps to discuss your options for adding a blog to your custom business website.


2. Select a content management system

There are countless content management systems that you can choose for your blog.


Some popular options include:


[email protected]

REM’s own custom CMS system has all the blogging features you might need built right into the module.



A free Google product that has been influential in the world of online publishing since it was established in 1999. Blogger is simple, and it can be linked with all your Google accounts.



Ghost is a great choice for businesses looking for an intuitive dashboard and built-in SEO features. There is a free version of the platform, Ghost Open-Source, and a monthly subscription option for more advanced features.



Although it’s known as a social media website, Tumblr offers a user-friendly interface that’s ideal for blog posting. It’s a good choice for incorporating trending subjects and memes if you’re looking to incorporate a casual tone to your blog, and best of all, it’s free to use.


3. Implement an editing tool

Nobody wants to read blog posts that are filled with spelling and grammatical errors. To catch mistakes before they make it onto your site, consider implementing an editing tool. Grammarly is a reliable option, and although there is a paid version of the editing add-on, the free version will likely be enough to cover any common errors that might pop up in your blog.


4. Consider a content calendar

If you’re already familiar with social media calendars, then this concept isn’t much different. A content calendar for your blog would include blog post ideas, pitches, the timelines for completing each of your posts, and the publishing dates. This will help you stay organized and keep up to date with your posts.


5. Send out an email newsletter

Emails newsletters are an incredibly effective and simple way to get the word out to your current and potential clients about your blog. You can send out a weekly newsletter with updates about recent posts, and a sneak peek into the newest content on your blog. Consider utilizing a platform like Mailchimp to help design, set up, and schedule your newsletter.


[email protected] has a newsletter module which you can add on to your existing site or new custom build. Our talented, in-house, designers can make a gorgeous template and then our Customer Success Team can walk you through how to edit and send them out on a regular basis.


6. Use Google Analytics Dashboard

The Google Analytics Dashboard is a hugely helpful tool in helping you track and review the statistics of your blog posts. You will be able to look at information like the number of people visiting your site, where they’re located, and how long they’re staying on your web pages.


Speak with our Marketing Director to learn more about digital marketing and monitoring your traffic on your sites.


7. Write engaging content

The key to a successful blog is the content. People will not want to stay and read your posts if they’re not written well, and the subject matter isn’t engaging. Try to think outside of the box with your topics, and make sure that each post is thoroughly edited.


People will want to stay on your site if they see that your posts are unique, thoughtful, and offer valuable information that they would not be able to receive the same way anywhere else. Standing out in a highly competitive space can be challenging, but if you put the work in to make your content shine, you’ll start to see the benefits of prioritizing it–and your customers will be grateful for it.


8. Have a cohesive theme in mind

It’s necessary to have a plan of action in mind when creating your blog and to think about the goals you want to achieve in the process. You don’t want your blog to be all over the place and inconsistent, so strategize a theme, or at least central points, that you want to regularly incorporate into your posts.



Now that you know some of the basic steps, what are the benefits of starting a blog? There are a number of positive reasons you should be bringing your blog to life, but here are some of the ways your business could be benefit from a blog:


1. Leads

Although this is not something that will happen overnight, creating a blog is a great opportunity to generate leads. Each post you make opens the possibility of reaching a potential client, and if your content is well-written, consistent, and reliable, it’s more likely you will start accumulating people who rely on your business.


Building trust and authority (read more below) takes time, but it’s worth it when trying to establish your business as a trustworthy source.


2. Traffic

Creating blog content is an excellent way to gain more traffic on your site. Generating more content is the key to ranking high on Google. Combining business blogging with social media will increase the amount of search engine results your business receives online, and as a result, boost your website traffic.


3. Authority

Blogging can help establish authority for your business as a strong figure in a competitive industry. By creating an engaging blog with content that demonstrates your thorough knowledge and expertise, more and more people will look to you for advice. Even smaller brands can benefit from providing helpful information to their target audiences.


Once you begin sharing well-written blog posts consistently, customers will rely on your business and go to you for services and assistance. Solve minor problems for your readers, and do it for free, and soon you’ll be hired to handle bigger jobs. Show your readers you are a Subject Matter Expert.


4. Make more money

Not only can your blog be the perfect method to reach clients and create more traffic on your site, but you can also earn money from it as well. Monetizing your blog can be an effective way to earn more money for your business.


Some ways you can make money from your blog include:


Affiliate marketing

Affiliate marketing involves showing ads on your site for outside companies. If a visitor clicks on an ad link and makes a purchase, you will earn a commission from that sale e.g., Amazon.


Offering private ad space

Unlike Adsense, you can provide private ad space to other companies, like Nascar sponsorships.


Selling digital products

With little to no cost on physical materials, you can also use your blog to sell digital products. Well-written e-books, for example, can be a lucrative resource to sell.


Adsense ad revenue

Adsense is a popular form of ad revenue for websites. It’s important to note that with Adsense, however, you won’t receive a lot of additional money unless your website has a large amount of visitor traffic.


5. Highlighting products or services

A blog can serve as a great way to highlight products or services that your business would benefit from promoting. Create blog posts about specific products breaking down their benefits and top-selling points to encourage customers to purchase them.


6. Expanding on your business’ values and goals

It’s not always completely clear where a business may stand on important issues or what its values and goals are from a website alone. A blog can help expand on these points and provide clarity to your audience about the things your business stands behind.


In a socially conscious world, an increasing number of people care about the ethics of the places they choose to do business with and blogging can be an ideal way to share these viewpoints in detail.


7. Showcasing your knowledge

Blogging gives business owners the opportunity to showcase their knowledge and expertise about a variety of different topics. You want to prove to your customer base and any potential clients that you are knowledgeable about your field and can provide them with the best resources to prove it.


8. Sharing honestly

A blog can be the ideal platform to share posts transparently and honestly. Customers highly value honest companies who are open about their policies, products, and services. Blog posts can serve as a great means to do this and engage with your audience on a more personal, down to earth level that makes them trust you more.



Creating a business blog is one of the most effective ways to expand the potential of your online presence and stand out in the highly competitive e-commerce space. Take the opportunity to develop a blog that showcases your knowledge with unique and engaging posts and establish yourself as a top competitor in the digital marketplace world.


Use these tips to get your blog started, and you’ll quickly see all the benefits business blogging has to offer! If you don’t have the time to tackle this on your own, or if you want to write one post a month while we write additional ones for you, speak to an REM sales rep today to get started.


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People looking at an E-commerce platform on a mobile device


Starting an E-commerce website doesn’t have to be challenging, but it does require planning, clear objectives, and an understanding of consumer psychology.


REM’s [email protected] offers a robust E-commerce platform with a suite of tools and shipping options to help get your online store up and running correctly from the start.



If you’re interested in building a successful E-commerce business, here are some of the things you should consider before you get started.


1. Select a platform

When you’re setting up your E-commerce website, one of the first things you should be thinking about is what hosting platform to use. Compare online store builders and weigh your options to see which one would work best for your business. Consider template and theme options, payment processing, Amazon integration, free trials, and built-in metrics when deciding on which one to use for your product sales.


The software you choose should ultimately be based on your customer experience goals, so be conscious of those needs when making your decision. Sit down with an REM sales rep to see if our E-commerce platform and a beautiful custom website will work for your needs.


2. What to sell

Although it may seem like an obvious, basic step, but having a clear idea of what you will be selling is essential to getting your E-commerce business started. Follow what’s trending and look at social media for inspiration.


3. Understanding your consumers

When you begin building your E-commerce business, you should have a comprehensive understanding of who your consumer base will be. Truly knowing the buyers who will be purchasing your wares will help you understand their habits and offer what they really want to see rather than what you want to sell.


4. Order tracking and simple checkout

Incorporating order tracking features and a shipping system into your website can save you on resources in the long run. As well, customers will be able to track, update, or cancel their orders easily.


Long checkout processes are often a huge turn-off to online buyers. If they’re purchasing something digitally, then they want the process to be faster than it would be in-person. Additionally, you can include a “guest checkout” option and bypass annoying your customers by forcing them to go through a mandatory sign-up for buying products.


If you want to gather names and emails, e.g., for a newsletter, make sure you give your customers an enticing reason to provide their information and make an account. Offer a 5% discount or maybe a free product, or cheaper shipping for site members vs. guest accounts.


5. Payment

You’re more likely to see success and an increase in sales if your E-commerce business accepts all methods of electronic payment including PayPal, Stripe, and Amazon Pay.


6. Social media plan

Create social media accounts for your online store to set up an additional online presence and get the word out about who you are and what you offer. This way, you’ll be able to connect on a personal level with potential consumers, advertise your products, and provide additional customer service support.


Create a social media plan that targets your main goals and addresses your business’ needs.


7. Customer support

Investing in top-notch customer service and buyer support is another crucial aspect of operating a successful E-commerce business. Live chat and Q&A features are popular options to engage with customers. Chatbots are also another feature to consider since they can provide 24/7 support when humans aren’t able to.


8. Mobile commerce

More and more people are opting to online shop using their phones. This is why it’s important that you optimize your website to function smoothly on mobile devices as well as on desktops. You want to create a strategy that ensures your mobile website works seamlessly between both options and buyers are able to use them easily, without any unnecessary roadblocks or errors that would prevent them from hitting the check-out button and purchasing the items in their cart.


9. Marketing campaigns

Marketing your E-commerce site can be one of the most challenging aspects of getting an online store off the ground. Creating a dependable marketing strategy will be essential in succeeding with your business.


Strike a balance with your marketing choices so you’re not relying too heavily on one strategy. Sit down with our Marketing Director to brainstorm some ideas on how to get your store noticed online. Even better, hire REM to do your digital marketing for you so you can focus on the other parts of your business.


10. Content management plan

Creating interesting content that users want to read is one of the most necessary steps in ensuring your online business is successful.


Tips to making good content:

  • Write topics that are unique and engaging to new customers
  • Make sure posts are easy to scan, and free of any errors
  • Use a conversational, friendly tone
  • Try to include interactive elements like links and videos

REM offers content and blog writing services to help improve your content. Improving your content will also help your rankings in Google. All of our content is ghost-written for your company, and you will own and can take full credit for the content.


11. User-friendliness

One of the most important factors of your website that you should be considering is its user-friendliness. You want your customers to be able to operate your site easily and not run into any unnecessary difficulties.


The longer a site takes to load, and the more challenging it is to navigate, the more likely it is that users won’t stay on it and will take their business elsewhere.


Tips to ensuring a website is user-friendly:

  • Keep the design simple
  • Use accessible language and a friendly tone
  • Be mindful when choosing a colour palette
  • Ensure the layout is straightforward to use
  • Place your company logo on the top left
  • Make your content easy to skim
  • Include your business’ social media icons


12. Security measures

If you have an E-commerce business that promises to keep your customers’ personal information safe and secure, consumers will be able to trust and rely on you. A security badge is a way to make your website dependable.


Avoiding retail fraud for the sake of both customers’ and sellers’ safety should be one of the largest priorities you focus on when starting your E-commerce business. Make it clear to buyers that you genuinely care about protecting their emails, passwords, and credit card numbers.


13. Shipping products

An overwhelming majority of shoppers will abandon their carts for online purchases before they checkout due to additional fees like high shipping costs.


To try and avoid buyers leaving their carts before purchase here are some things you can do:

  • Choose the best shipping method at a lower cost
  • Be clear and up-front about shipping costs from the beginning of the purchasing process
  • Offer free shipping on certain items or after a shopper spends a specific amount of money
  • Include an estimated delivery time-range


14. Keep an eye on prices

In order to be a top contender in a competitive online market, you will need to keep your prices at a reasonable level. Research the prices that similar businesses to yours are selling their products for to get a sense of what price range you can be selling your stock for.


15. Have a team in place

Having a reliable marketing team in place to support your online store can be hugely helpful in making the process of starting and operating an E-commerce business less stressful.


16. Post-sales

Your job isn’t over when a customer has completed a sale. It’s valuable to stay in touch with your consumers and receive feedback, while encouraging them to visit your business again. Send them reminders about good deals.


17. Return policies and reviews

It’s unrealistic to expect that every product you have to offer is going to work out equally for each customer. It’s beneficial to provide a reliable return and refund policy for unsatisfied customers on specific products.


As well, give buyers the option to leave reviews after they’ve made a confirmed purchase. This will be valuable for you in the longrun, as you will be able to read feedback about your products directly.


18. Email newsletters

To help push the word out about your business and make people aware of deals, membership sign-up incentives, sales, and new products, email newsletters can be an incredibly effective option to for this.


Include an email newsletter pop-up on your website and generate an email contact list that you update with new customer information.




There are a lot of different factors to consider before starting an E-commerce business. If you follow these considerations and put careful planning into your online store, you will become a reputable shop that consumers can rely on and trust.


Speak with an REM sales rep to get started with your very own custom E-commerce website to really show off your products and wow your customers.


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Colour is one of the most important visual elements to consider when designing your website. Each colour is associated with a different meaning and can elicit various feelings and memories depending on the person. However, most people make snap judgements about products based on colour alone, which is why so much consideration should be placed on the task of choosing the right palette.


Therefore, it’s necessary to seriously think about the colours you want to use when thinking about the look of your website, as they can have a direct influence on the people who engage with your business’ online presence.


REM’s in-house designers and our marketing team are available to help discuss different colour options for your business website. In the meantime, check out the tips below for the most effective ways to use colour on your website and understand colour symbolism and connotations before you speak with them.


1. Warm colours

Warm colours are yellow, orange, and red. These colours are associated with energy, passion, positivity, enthusiasm, pleasure, and interest, to name a few. Be mindful of how you use these colours, as they can appear harsh and over-stimulating if they’re used too extensively.


2. Cool colours

Cool colours are blue, green, and purple. These colours have a calming effect on viewers, which is why they’re so commonly chosen for websites. Be wary about overusing them, as they can appear cold and impersonal if incorporated incorrectly.


3. Neutrals

Neutrals include white, black, grey, and brown and are popular choices for design. If used correctly, neutrals balance out more overpowering colours and can be incredibly elegant and chic.


4. Include an accent colour

When planning out the basic colour layout of your website, apply the very effective 60-30-10 ratio. When broken down, this means the main hue is applied to 60% of the website, the secondary is applied to 30%, and the remaining 10% applies to an accent colour that heavily contrasts the other two colours. The accent colour should be utilized as emphasis for the most important site materials and content.


5. Don’t go overboard

One of the worst things you can do is go overboard with your colour choices. Don’t feel the need to clutter your website with an overabundance of different colours, hues and tones. Less is more in this instance, and you don’t want to visually overwhelm the users on your site with too many conflicting and overlapping colours being used at once.


6. Think about your target audience

Really delve into your primary target audience, as this can help you narrow down your top colour choices. If your market is mainly women, studies have shown that they prefer blue, green, and purple. Men prefer blue, black, and, green. Blue seems to be a universally liked colour, so when in doubt, try to lean towards using blue. Lighter shades are typically associated with health and wellness, relaxation, and travel.


7. Consider the contrast of the background and text colours

Think about the colour of the background and the colour of the font you’re using and whether they will work well together visually. Colour combinations with enough contrast so the content is clearly visible and distinguishable on the page are important to consider for website visitors with visual impairments.


8. When in doubt, use a colour chooser tool

Colour scheme generators can be incredibly useful tools that can help you create a palette that’s professional and unique to your website. Play around with different colour wheels and try out various combinations to see what works best.



Deciding on just the right colour scheme is so important for the efficacy of your website. Make sure you’re considering the symbolism and connotations of different colours, and you play around with combinations that are best suited for your target audience.


When you’re ready to go forward with an amazing business website design, contact your REM sales rep to get the process started.


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REM website in a computer monitor in an office environment


Building an effective business website takes time and effort, and there are multiple factors to consider in the process. It’s an overwhelming and daunting ordeal to make a website when so much of the health of your business is tied to its success.


Read the tips below to find out how you can work with REM to build the best business website possible. Creating a great website will help establish your brand, cultivate conversations, and generate leads.


1. Customize your theme

You want your website to stand out and be a unique reflection of your brand, which is why customizing your website’s theme is key or else it will blend in with the countless other websites that all look the same. Personalize your site and look through customized designs that will be the best reflection of your business’ image and content.


All REM websites are custom designed by our talented web designers. We can guarantee that your site design isn’t just a template that is downloaded and then re-sold to hundreds of companies online. And because the design is custom, we can do almost anything you like for the look and feel of the site, including changing the layout.


2. Make your site mobile responsive

It’s critical that your website operates well on mobile devices, considering the average adult spends at least 5 hours per day on their phone and is how the majority conduct their online shopping. Mobile optimization for your website is important.


Offering a positive user experience for potential customers will encourage them to stay on your site. If text is difficult to read or the mobile site is hard to navigate, prepare for users to abandon your site altogether in favour of a competitor.


All REM sites come mobile-friendly with responsive designs that change so that they display in the best possible way on any device.


3. Prioritize readability

Users should have no difficulties reading the content on your site, which means you should be thinking about your website’s design and how easy it is to read.


Keep font sizes consistent, choose fonts that are known and prioritized for their overall readability, and always opt for contrasting colours. Background images should never drown out or overshadow your text. Readability should always be your number one priority.


Speak with our marketing team if you would like help with having your content written. We do the research on your target audience and write content that converts visitors into paying customers.


4. Make it easy to find and navigate

Your website should be simple to understand and easy to navigate. Don’t overwhelm users with unnecessary elements. Less is more. Stick to the basics in your navigation bar and keep your navigation standard.


5. Keep your pages tidy

Your site should not be cluttered with an overabundance of information and detail. Text and graphics should be tastefully balanced so that pages look clean and are simple to use. Don’t feel the need to add any “filler” info like a Twitter feed social widget, for example. Prioritize the data your audience will truly care about and cut out the rest.


6. Keep information accurate and accessible

No one likes to spend an unnecessary amount of time searching for information that they need. On top of that, they especially don’t like finding info that’s out of date or inaccurate.


As simple as it may seem, try to keep your most basic and important information (like contact details, store hours, etc.) readily visible and accessible to users on your website and make sure that it’s regularly updated.


7. Go easy on the pop-ups

One pop-up can serve as a helpful reminder about joining your company’s mailing list, following your social media accounts, signing up for an upcoming event or offering a discount. Multiple pop-ups can be jarring, disruptive, and turn someone off from staying on your website completely. Use pop-ups sparingly and save them for the most important information you want users to see when they go onto your website.


8. Ensure your website is responsive

The staggering majority of people will quickly leave a website if it is loading too slowly, and the loading time on a webpage directly affects the purchasing decisions of most people as well. It’s necessary to prioritize website responsiveness.


Test your website to make sure it runs smoothly, all software is up-to-date, and you’re using the proper website host for your needs and demands.


REM works very hard to make sure your servers are fast and secure. We also make sure your site design loads quickly and that important items on your site are loaded first. Speak with your REM sales rep to get the full details.



The overall efficacy of your website can be the determining factor for a client when they’re deciding on whether they would like to learn more about your business or purchase your products. Prioritize your website’s design and ensure you’re looking for ways to make it faster and more reliable.


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YouTube has rapidly grown to be one of the most influential social channels on the internet.


Filming and editing high-quality videos do not have to be expensive. There are countless tools on the internet that are available at little to no cost to video creators.


Here are some of the best free tools YouTubers can use to help make better videos and grow their channels.



1. TubeBuddy

TubeBuddy is a highly recommended and valuable tool that you add as a free browser extension. It isn’t software that needs to be downloaded and launched separately each time you need to use it, which is part of what makes it such a strong choice for YouTube content creators.


It integrates with YouTube and helps you effectively manage your channel, and will run tests to help you improve the overall performance of the videos you post. It also has great options for scheduling content, and allows you to update videos in bulk batches if you happen to have a lot of content you need to edit at once.


TubeBuddy is definitely one of the best options for a comprehensive YouTube support tool that will help you optimize your content strategy (it also helps you reach subscribers on other social media channels), and of course, it’s completely free to use!


2. vidIQ

If you want to track and monitor your YouTube channel’s audience analytics, then vidIQ is the right tool for you. VidIQ provides users with detailed reports that break down information about the people watching your videos, and it also offers SEO tools.


VidIQ is available as a free Google Chrome extension and can allow you to see the top keywords and tags used by other YouTube accounts.


Tracking engagement metrics is a very useful feature that can be used on both Youtube and Facebook through the use of vidIQ.


3. Lightworks

High-quality videos are often made through the editing process. You don’t need an expensive editing software to curate impressive videos for your YouTube channel. This is where Lightworks comes in.


Not only is it free to use, but it’s also available for Mac and Windows systems, which gives it an advantage over iMovie – which is limited solely to Apple devices. Lightworks is a video editing software that offers a variety of tools and is a non-linear platform that provides users with a long list of capabilities.


The one downside of Lightworks is that you can only download videos in 720p. If you’re looking for a reliable, free editing software though, Lightworks is a good place to start.


4. Canva

Canva is an excellent, web-based creative tool that provides content creators with endless options for free graphic designs that can used with any platform.


YouTube thumbnails are the first thing viewers will notice about your videos, so it’s necessary to make a strong first impression. Canva offers a wide range of potential thumbnail art that you can design yourself with the elements they provide, as well as YouTube channel banners, and designs to include at the end of your videos.


5. Tubular Insights

Tubular Insights is a great option for keeping up to date with current video marketing trends and providing users with helpful analysis and tips for video content creation.


The platform tracks video content from all over the world and breaks it down by trends, and marketing pros share their advice.


Utilizing this tool is an excellent way to gain insight into popular video trends and to see what works well for other YouTubers all over the world. For anyone looking to really break down what works well for a YouTube channel, Tubular Insights is the perfect choice.


6. YouTube Audio Library

YouTube Audio Library is an easy to use, free feature that allows content creators to find free music they can include in their videos. Make note of the attribution specifications on each track, as some will require you to link the artist in the description. There is also a variety of sound effects for YouTubers to choose from as well.



In Summary

Youtube is filled with so many possibilities for budding video creators who want to expand their social presence online, and these tools can help you produce the best content possible– while not breaking the bank in the process.


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A new year gives businesses the opportunity to introduce and adopt different trends into their digital marketing strategies. There are a variety of ways you can freshen up your marketing plan and get ahead of the trends that will become popular.


It’s important to look ahead with the strategies you implement, but also remain practical and aware of what digital marketing trends can bring your business results now. Read the suggestions below to find out more about these trends.



1. Cryptocurrency and NFTs

2022 has seen a steady rise in popularity with online currencies like crypto and non-fungible tokens (NFTs). Although this may not sound like it would play a role in your marketing strategy on the surface, don’t discredit the possibility of it just yet. Cryptocurrencies haven’t seen a huge boom with mainstream groups just yet but it is something marketers should be paying attention to as a trend towards decentralized finance.


Cryptocurrency could help businesses attract an entirely new group of customers – if the demographic for the brand is the right fit. Jumping on the bandwagon for online currencies is a smart move, especially when social media platforms like Twitter and Facebook are introducing cryptocurrency payment options and NFT display tools.


Consider the ways you can sell your brand beyond the products and services your business offers in order to successfully integrate NFTs and cryptocurrencies.


2. Video marketing

Video production has gained a lot of traction over the past few years, especially with the booming popularity of TikTok. Video streaming has become easier than ever, which is why it’s important to prioritize this trend in your digital marketing plan.


Producing videos doesn’t have to be overly involved or complicated – simple but effective videos can be filmed and produced with nothing but your phone and some video production know-how. Especially with the “mobile-first” approach gathering speed, it’s necessary to adapt your marketing strategy in order to keep up with these trends.


3. Conversational marketing

Research indicates that modern consumers are expecting faster responses to their questions – so much so that many anticipate an immediate reply from businesses. Customers are no longer content with waiting days or even hours to hear back from a business, even if their question is being asked at an odd hour of the day. If they don’t receive an answer right away, they may look to take their business somewhere else.


Conversation marketing is an excellent tool to help customers right when they need it, remove any guesswork, and push forward a dialogue-focused style of communicating that encourages engagement. It can be used in a multitude of different channels, which can mean meeting the expectations of each client has become easier than ever before. This can include chatbots and virtual sales assistants and personalized email messaging.


4. Social media stories

Social media stories have been integrated into countless social platforms, and have been an increasingly favoured way for people share snippets of information since Snapchat first introduced the concept. They’re different from traditional social media posts, since they’re only available for users to witness and engage with for 24 hours before they disappear.


Stories are the perfect digital marketing trend to get on board with for 2022. They don’t clutter up people’s news feeds, and they can be an effective way to drive customer relationships.

Some ideas for social media stories include:

  • Collect consumer data using story polls
  • Include live video
  • Increase engagement with story Q&As
  • Share causal updates and connect with local consumers via geofilters and location tags

Stories are a great method to cultivate authentic connections with consumers, so make sure to join the many others who are including them in their marketing strategies.


5. Creator Collaborations

Forward-thinking young adults are now turning to creative outlets in order to make a living. This is where you come in – forging mutually beneficial relationships with local creators.


Independent creators also have experience making personal connections with consumers and likely have their own social media followings.


Partnering with these creators can introduce your business to an entirely new set of potential consumers, so investigate this growing trend while it’s still promising and continuing to evolve.


6. Voice search

Many of us have verbally asked Alexa or Siri to search for something instead of manually typing it in a search engine.


Voice-search optimization has become an incredibly popular way for users to not only seek out information, but specifically details about businesses and products. Virtual assistants will eventually begin sharing sponsored content alongside their specific answers, and voice activated ads aren’t too far off either.


With this specific kind of convenience in mind, consider looking into voice-search optimization for your marketing strategy, and get ahead of this fast-developing trend.


7. Interactive marketing

Connecting with your consumers on an intimate, personal level doesn’t have to be a daunting task. Interactive content has been taking over social media platforms, and is sure to continue dominating social feeds in 2022.


Stay ahead with immersive marketing techniques and connect with consumers through this fast-growing trend.

  • Polls, questionnaires, quizzes
  • Interactive calculators 
  • 360-degree virtual reality


8. Environmentally-conscious marketing

More and more consumers–specifically millennials–have indicated that they will pay more money for sustainably produced products. Sustainability has become a growing importance to modern consumers, which provides a unique opportunity for businesses looking to operate with current social trends in mind.


Integrating green initiatives into your marketing strategy can give your business a competitive advantage against similar businesses and help you win favour with younger customers.

Ways you can incorporate sustainability into your marketing strategy include:

  • Include environmental actions in your business practices and company culture
  • Show your company’s sustainability support through social media stories
  • Demonstrate your business’ commitment to environmental causes




Successful digital marketing campaigns are best executed through planning. Speak with our Marketing Director to see how REM can help integrate these popular and up-and-coming trends for 2022 into your business strategy to help you achieve your goals this year.


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When you hire REM to write your web copy, we use our years of experience and in-depth knowledge of how the web works to create the best content we can for your site. Our marketing director, Sanj Rajput has been writing web copy since he built his first website in 1999.


Not only are we writing to make sure your site is easy to read and digest, but we are also making sure that your content will be found and indexed by the major search engines.


We’re big fans of clean, modern website designs at REM. But we’re not huge fans of minimalist modern designs, where there are very few words on a page.



Did you know that Google says that a web page with less than 300 words is not considered a page and that you need 30 pages on one topic to even be considered as an expert?



The primary concern when writing content is to make it easy to read and understand by your visitors. But there is a very important secondary concern; getting your website to show up in search results! Unfortunately, this means that you must make sure you have enough content to rank higher than the competition.


Top 7 Reasons You Need Good Web Copy


Let’s breakdown the top seven reasons you need good web copy:


1. Great content makes visiting your website worthwhile.

You spend a lot of time and money getting people to your website. Once you get them there, you should make it worth their while. Your time is worth a lot, and so is theirs. REM can write quality content that answers their questions and makes them come back for more.


2. Excellent, original web copy also improves your SEO.

Google has made no secret of the fact that content, original content, is king. Your search engine rankings are heavily influenced by the content on your site. Having REM optimise your content with searchable keywords, and content that engages your readers, can go a long way in boosting you against your competitors.


3. Build trust and increase sales with high-value content.

One of the biggest obstacles in getting a visitor to spend money is establishing trust. Good web copy helps build trust. We can help establish you as a subject matter expert (SME) and therefore become an online resource for your product or service. Readers who come to you for advice and knowledge are also more likely to purchase from your brand.


4. Good content is evergreen content (content that doesn’t go stale).

Good content requires a lot of research into keywords and making sure the topic is covered thoroughly. Good content usually becomes evergreen content, in that it is still useful weeks, months, or years after it’s written. Especially since we can schedule regular updates to come back and refresh the content.


5. If your copy is great, it gets shared and linked to more often.

One of the big advantages to working in the digital world is that our content can be shared easily across different channels. That article we are writing for you could be shared from your website, generating backlinks, and create engagement with your potential leads. Great copy is more likely to be shared because it offers value and is enjoyable to read.


6. Good writing boosts your site usability and accessibility.

A good website should meet accessibility guidelines. Over 20% of the population has some form of disability that can affect their online browsing. We write content that is usable, and we avoid using ‘marketingese’ to make ourselves sound smarter. We write clearly, concisely, and we don’t waste your reader’s time.


7. Well written content makes you stand out from your competitors!

There are approximately 10,500 new websites being published each hour. That is 252,000 new websites each day. 1,764,000 sites a week. That’s a lot of competition. How do you make your site stand out in your industry? Having REM write your copy means that your top-quality content will stand out from all the ‘stuff’ being created out there.



It starts to become obvious that having good web copy can make or break the success of a website. Personally, just getting your site to show up in search engine pages is reason enough to spend the time and effort on properly written content. Let REM do the keyword research, competitor analysis, and topic research to create your content.


Google says that good content, whether in a blog or a web page, should have a minimum of around 1500 words. In fact, even more is better, but the content must be on topic and relevant to what is being discussed. Writing a thorough article that covers the reader’s concerns and provides the information they are searching for should always be our priority.


When you team up with REM to write your content, our job is to balance those two competing interests. We want to give as much content as possible to make Google happy, but we also want to keep the text as minimal as possible so visitors don’t get intimidated and can easily understand it and find what they are looking for.


Working with REM has an added advantage; our writers work very closely with our talented designers to break up the text visually. Using accordion style sliders, bullet points, graphics, and other techniques we can make your content easy to scan and therefore less difficult to read.



Target your web content to your visitors

Your content must also match your audience, and their current stage in their buying decision. If you have created buyer personas, we would use those to determine how we write. If you haven’t created them, contact REM to discuss a pay-as-you-go marketing consult so we can help you make them.


The industry you are in will also affect your writing style. For example, B2B leads and B2C leads have different buying decision processes and we must take that into consideration very early in the writing process.


Diagram depicting a funnel that compares B2C and B2B buying decisions


REM is also careful to write your content at a reading comprehension level that makes the content easy to understand. We always write at a level below your target audience, so if you’re selling to PhD holders, we would write at a college level. If your target audience is a blue-collar construction worker, we’re writing at grade school level. Tailoring your copy like this will make the reader feel smart and competent when they read it because it will be easy for them to comprehend.


For example: small business owner-operators will be unable to secure top positions in online competitions by consistently baffling their potential lead generation funnel using abstract marketing terminology and gratuitously obfuscating vocabulary vs. You’re not going win any contests by confusing your readers.


Hiring REM means you get the expert knowledge your content needs to be easy to read and stand out from the crowd. The content will last longer and help convert readers into regular visitors and/or clients.



Here are our ‘Web Copy Commandments’ we’ve adopted from our years of experience and online research:


REM’s Web Copy Commandments

  1. We will be concise. We don’t use 200 words to say what could be said in 100. And we don’t use 100 words to say what can be said in 20.
  2. We know your audience. We do our research and learn what your readers are looking for. We always write and use vocabulary that your readers can easily understand.
  3. We don’t use ‘marketingese’. Common words are easier to understand then subjective and boastful text. Be clear and direct in your language.
  4. We use the Inverted Pyramid style of writing. We put the important and interesting content at the start. We then let your visitor decide if they want to read further to get more detail.
  5. We stick to active voice. We use active verbs whenever possible and always specify the subject of the sentence. For example, rather than writing “products can be ordered on our website,” we would write “you can purchase products online now”.
  6. We use SEO Keywords in our content. We do our research and use words that are commonly searched for to describe your product or service. We avoid using proprietary terms and abbreviations as much as is possible.
  7. We make your text scannable. We use lists, small paragraphs, and headings to break up your content. Since most people don’t read, they scan a page, we can use bold text and other design features to highlight important sections.
  8. We make links easy to identify. Links should be same color. We do not underline any other text since it may be confused for a link.
  9. We try to incorporate multimedia. We can recommend images, videos, and other ways that you can present content. Adding a little multimedia will also break up the text and make it appear less intimidating.
  10. We hook them while they are interested. We write your content so that it makes your reader want more. We carefully place CTAs to the ‘next’ step in their buyer journey. We don’t make them search for it.


Our web copy commandments are our promise to you. When you hire us to write your web copy or help with your content creation, we make sure to leverage that content to get you more visitors and that can lead to more sales.


If you’re struggling with getting your content done, or are just worried it won’t be at the same level of quality as the rest of your brand, contact REM to write your copy for you.


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Videos are a continuously growing segment of the Internet, and one of the most shared content types. You can convey a lot of information and content in a short video and it’s very easy for viewers to digest that content in visual form.


There are lots of tips on how to create a great video, and we’re working on a blog post for just that topic in the future, but this article is about how to write a script for your video.


A good script is like the outline for a writing project, it keeps all the content focused and logical. A good video script will also help your videographer plan their shoots and prevent any unforeseen issues on shooting day.


Taking the time to make a proper script could save you a lot of money in reshoots and paying for missing footage last minute.



What is a script for a video?

A script is an outline of the scenes (visuals and dialog) in your video. It can be as simple as naming a scene, listing who/what is shown in the scene and listing a location for the shooting in the scene. A more thorough script can include shooting directions and full dialogs for actors in the video.


There are lots of different reasons for shooting a video. You could be showing how to unbox, assemble, and setup a product. Your video could be following a staff member, showing a ‘day in the life’ of an employee. Or your video could be a commercial for a service you provide.


For our purposes, we’re going to assume you’re making a script for a recruitment video. Hiring talented employees can very competitive and a recruitment video can help increase resumes received on a job posting.


A study on revealed that employment postings that contain at least one video receive 12% more views than postings that have no videos. Also, companies can see a 34% increase in applications received after adding a video to a job posting.


6 key pieces every recruitment video should have


1. An introduction to your business.

Your potential candidate is going to want to know about your actual business. So, make sure your video covers the basics – what do you do, what products do you sell, how long have you been in business, how many employees do you have, etc. You don’t want to give out too much info (don’t bore them to death). Just give enough that it piques their interest in working for your company.


2. Business principles you stand for.

Share your company values with potential candidates. If you’re all about giving back to the community, or treating your staff like family, this is the place in the video to let them know. You want to filter out the candidates that aren’t a good feel for your company, so make sure your upfront about your values and principles.


3. A day in the life of your employees.

Take the time to show potential job applicants what their job looks like. If they work in an office, show the desks, meeting rooms, breakroom, and cafeteria. If they are going to be working outside, show company vehicles, work being done onsite.


4. Employee testimonials/interview.

Have a fun place to work? Do your employees love to go into the office? Get your employees on camera and get them to talk about what they love about the job, how long they’ve worked there, or why they won’t ever leave. It’s important that you use real employees and at least put their first name to show you’re genuine.


5. Your company culture.

You’ve already covered your business principles, not let’s focus on the culture. What is the dress code like? Do you all gather around the foosball table for a quick break? Are employees playing board games together at lunch? Whatever your culture is, show it. Again, it’s very important to be as genuine as possible to make sure you get a candidate who will be a great fit.


6. Your value proposition.

Why would someone want to work for you? Why would they want to work in this specific role? List any unique and exciting features about the company or role. Have a great benefits package? Are your staff self-made millionaires? Show the enticing reasons to come work for you.


Now that you have your key pieces, you need to combine them with some considerations. The next section covers how they work and gives you some examples


Items to take into consideration in each scene

Try to use these as often as is reasonably possible. For example, during the scene where you introduce your Business, you should take these into consideration:


An Introduction to your Business

  • Physical environment – what areas of our business do we want to show to introduce it?
  • People in action – when we are introducing our business who should do it? Whose voice?
  • Cover the key things your target is looking for – is a parking space important? Show the parking lot etc.


As you can see, these considerations would apply to each key scene. Pro tip: Don’t be afraid to combine several considerations into one scene. If you’re trying to show your company culture you could show your staff at concert that you went to together. Now you’ve got the location, people, and why you are unique in one scene. Here is a short list, feel free to add your own (remember to always show what the candidate is looking for):


  • Physical environment (factory floor, cafeteria, onsite work)
  • Sound effects (machinery, nature sounds, people chatting)
  • People in action (doing jobs, laughing together, waving goodnight on their way home)
  • Why the company is unique (what makes you different than your competition)
  • Why it’s a great place to work (food and snacks, sleeping pods, pinball arcade)
  • Include the right people (company leadership, a direct peer, someone in a cross functional role)
  • Common interview questions (Can I bring my dog to work? Can I work remotely? Do you have an onsite gym?)
  • What is it like to the work at the company? (People having fun, people collaborating, happy people)
  • What kind of people do well at this company? (Go getters, team players, working long hours alone)
  • Demonstrate authenticity. Every. Chance. You. Get.


Now that you have a good idea of what makes a successful recruitment video, let’s look at a sample script. Remember, it can be as informal or formal as you and your videographer want to make it.


Sample Recruitment Video Script


1. Introduction to the company



Show the inside/outside of our offices with staff. Show one of our staff onsite working on scaffolding. Show a Canadian flag to highlight that we are 100% Canadian owned. Show our logo in the office and the front sign on our building.



We’ve been a 100% Canadian-owned business that treats our staff like family from our start. As we’ve grown, we’ve become in building office towers.”


2. Business Principles



Show the Owner/Management talking. They will be sitting at their desk or in a boardroom together. The whiteboard will contain data or policy they are working on. Show people shaking hands after a deal.



"Innovating. Empowering Creativity. Thinking Different. Accepting Challenges. Making Relationships Matter.”


3. Company Culture



show a worker fabricating or working on a building. Show a group of staff having fun together. Show the construction crew having lunch together.



“ABC Construction wouldn’t be as successful without our amazing team and the level of craftsmanship they bring to their roles each day.”


4. A Day in the Life



Show a truck leaving to and from a job. Show safety protocols being used (putting on helmet, safety harness). Show work being done on the jobsite. Show workers going home, waving goodbye.



“Safe working environment. Outdoors, travel, working at heights. New surroundings form job to job. No two jobs are the same. Challenging opportunities. Problem solving. Views.”


5. Employee testimonials/interview



Informal interviews with some different staff members – in different locations.



Have staff give answers to the question ‘why do you like your job?’. Playing music – create a montage. Have text at the end “Our staff love their work, and we love having them work for us.”


6. ABC Construction Value Proposition



Show background moving images, with a graphic overlay showing the most important benefits from this list:

  • Competitive wages with great opportunity for growth
  • Top tier employer paid group benefits
  • Training, development, and career planning
  • Group RRSP Plan with employer matching contributions
  • Per Diem / Living Out Allowance with paid travel time
  • Annual boot and clothing allowance
  • Paid holidays and personal leave days
  • Industry specific PPE provided
  • Employee referral bonus


7. Final Scene

Show the best footage we have of construction, workers smiling etc. with music etc. Link to the careers page on the website and email/phone for HR rep.



Now that you have a great start to your script, sit down with your videographer and start working on storyboards and specific details for shoots.


Let us leave with you some final tips that can help:

  • Show the job title of anyone who appears on screen with their name.
  • Keep the video short 3 to 5 minutes MAX (less is better)
  • Keep it genuine!
  • Match the company vibe. Are you fun? Show it!!


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Writing content for your website can be very intimidating. It’s nothing like writing a report or an essay and it can be very hard for amateur writers to create clear, concise, and easy to read content. Add that you constantly need to keep in mind search engine optimisation, buyer behaviour, and sales and marketing, and suddenly it becomes overwhelming. Content writing is difficult because you need it to create content that resonates.


REM has a talented team of writers and an in-house marketing director to make this a lot easier. Just tell us what goal you want to achieve with the content and let us loose. We do the research, analysis, and write the content. REM takes care of the entire content writing process so you can just sit back and relax.


However, if you’ve got the time to write your own content, and you enjoy writing, here are some important concepts and tips for tackling your web copy on your own.


I want to write content. What skills do I need?

A good piece of content starts with thorough research. As a writer you need to be able to research a topic, filter through the results, and translate those concepts into your writing. All the while, you must keep the reader engaged, no matter how dry the topic.


Also, a good writer has great time management skills, self-discipline and should have a good grasp on SEO best practices. This will mean that your content can be leveraged and turned into website visits and sales.


Before we start, let’s make a quick distinction

Content writing includes to general categories of writing: copywriting and content marketing. Content marketing includes content like blogs, white papers, and e-books. Copywriting includes website and ad copy.


Start strong with a good outline

Got your topic and done the research? You must make sure you’ve worked out answers to the important questions your readers might have while reading your content. Create an outline because it means your writing will be logically structured and easier to follow.


Produce content in your own Unique Brand Voice

You’ve worked hard to establish your brand and built a voice that engages your customers. It’s the reason they keep coming back to visit your site! Make sure all your writing uses your brand voice, this is especially important if you have multiple writers working on your site content.


Make your headlines compelling

A great headline sets the tone for the entire page of content. Use headlines with instructional phrases such as “you need to” or “what you have to do” as these are very shareable articles on social media. Recent research has shown that the best length for a headline is about 65 characters, around 11 words. Try not to make your headlines too long or too short.


Start strong with an amazing introduction

That great headline you wrote got your user to land on your page. Now you have less than 3 seconds to convince them to stay and read more. Make sure your intro grabs their attention, but don’t waffle because the best way to keep them reading is to give them what they came looking for as soon as possible.


Use headings to make your content easy to scan

One of my favourite writers has a set of rules she always follows. Rule number one is that people don’t read. She writes all her content under that assumption. Your content should be easily scannable with clear headings and small paragraphs.


If you need to discuss multiple key points in one section, you should break them down into subsections or subheadings.


There are lots of ways to bust up large blocks of text

You can use headings and bullet lists to break up large amounts of content and make your content easier to scan, but you can also use design elements. Throw in line breaks, white space, images, buttons, icons, charts and graphs, videos, and text call-out boxes to break up big sections.


Whenever possible, show proof

Make sure you back up any claims with authentic proof. Show the reader they can trust you with testimonials, statistics, and social proof that supports your claims.


Remember that there are hundreds of articles covering the same topics you are writing about. You need to stand out from the crowd with trustworthy content. Link your content to authoritative sources:

  • Mainstream media
  • Government sites
  • Universities
  • High-profile brands
  • Industry experts


Finally, if you can, get these legitimate sites to link to your content. The easiest way to show a reader they can trust you is if they are sent to your site by a high-authority site.


Link the content to relevant resources

It’s important that you search for content that you can use to reference in each section and subsection of your content. Anytime you mention a concept or use industry terminology, you can link to more detail or source content. This helps your reader better understand the topic and can also help with SEO.


Do your research and get your keywords

If you don’t know how to do competitor and industry research to find searchable keywords give REM a call and we can help. Once you have a list, make sure you use those keywords in your content. Remember to target the keywords with the highest volume but lowest competition first!


Use bold and internal links to highlight important text

Highlight the important words and phrases in your content so readers (and search engines) know what is important when scanning your page. Always start with the assumption that the reader wants as little information as possible but use links so they can dig deeper into a topic if they want to.


Be persuasive and work on their objections

Now that you’re building trust, the next step to converting your reader into a client is to eliminate any objections. Think about what might be stopping that person from clicking the buy button and write your content to overcome those objections. Providing alternative options like payment plans, money-back guarantees, rock-solid warrantees, and free trials can really make the difference.


Give the reader something valuable

When you create content, you do it to bring people to your site. You bring them because you want to sell them something, but what do they get in return? Your goal should be to make sure that your readers leave each page with something valuable, especially in a blog. Give them actionable tips, a discount, or other incentive.


Call to Action (CTA)

The whole reason we have a website is to make some revenue (sales, donations, sponsorship, advertising, etc.) and you won’t get that revenue unless you ‘ask for the sale’. The simplest way to do this is with a call to action. Place the call wherever your reader might be thinking about a decision – for example, you’ve just explained the 10 reasons to choose you over a competitor – place a ‘request a quote’ button at the bottom of that section.


Go back over the content and refine it

It’s good practice to walk away from your work and then come back and look at it with fresh eyes. Even if you only put it aside for an hour or two, it will change your perspective. If possible, have a third party read the article. Now edit the and refine the article, keeping the following in mind:

  • Fix spelling and grammar
  • Make sure the argument flows logically to a conclusion
  • Make sure your brand voice in consistent
  • Re-write anything that seems unclear
  • Look for opportunities to place CTAs and linking within your site
  • Check headings to ensure they contain keywords and describe the section


Our final tip: Plan for updates!

The instant you post your content, it starts to get out of date. Information changes by the minute in some industries, so it makes sense to plan some updates. Put a date in your schedule to comeback and review the content. If you have ways for readers to provide feedback (surveys, comments, social media channels), take their feedback into consideration when updating.


Summing it all up

Thanks for reading this far! At REM, we love it when people try to improve their websites. In this article, you’ve learned some important tips that will help improve your copywriting, and maybe even your content marketing! Try to implement as many of these tips as you can, but even just doing a handful will make a big difference.


If you need help with any of the tips above or would just like REM to help with your content writing or marketing, don’t hesitate to contact us.


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