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We've written some insightful, entertaining articles that span topics from support to design to content management and beyond!

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Colour is one of the most important visual elements to consider when designing your website. Each colour is associated with a different meaning and can elicit various feelings and memories depending on the person. However, most people make snap judgements about products based on colour alone, which is why so much consideration should be placed on the task of choosing the right palette.


Therefore, it’s necessary to seriously think about the colours you want to use when thinking about the look of your website, as they can have a direct influence on the people who engage with your business’ online presence.


REM’s in-house designers and our marketing team are available to help discuss different colour options for your business website. In the meantime, check out the tips below for the most effective ways to use colour on your website and understand colour symbolism and connotations before you speak with them.


1. Warm colours

Warm colours are yellow, orange, and red. These colours are associated with energy, passion, positivity, enthusiasm, pleasure, and interest, to name a few. Be mindful of how you use these colours, as they can appear harsh and over-stimulating if they’re used too extensively.


2. Cool colours

Cool colours are blue, green, and purple. These colours have a calming effect on viewers, which is why they’re so commonly chosen for websites. Be wary about overusing them, as they can appear cold and impersonal if incorporated incorrectly.


3. Neutrals

Neutrals include white, black, grey, and brown and are popular choices for design. If used correctly, neutrals balance out more overpowering colours and can be incredibly elegant and chic.


4. Include an accent colour

When planning out the basic colour layout of your website, apply the very effective 60-30-10 ratio. When broken down, this means the main hue is applied to 60% of the website, the secondary is applied to 30%, and the remaining 10% applies to an accent colour that heavily contrasts the other two colours. The accent colour should be utilized as emphasis for the most important site materials and content.


5. Don’t go overboard

One of the worst things you can do is go overboard with your colour choices. Don’t feel the need to clutter your website with an overabundance of different colours, hues and tones. Less is more in this instance, and you don’t want to visually overwhelm the users on your site with too many conflicting and overlapping colours being used at once.


6. Think about your target audience

Really delve into your primary target audience, as this can help you narrow down your top colour choices. If your market is mainly women, studies have shown that they prefer blue, green, and purple. Men prefer blue, black, and, green. Blue seems to be a universally liked colour, so when in doubt, try to lean towards using blue. Lighter shades are typically associated with health and wellness, relaxation, and travel.


7. Consider the contrast of the background and text colours

Think about the colour of the background and the colour of the font you’re using and whether they will work well together visually. Colour combinations with enough contrast so the content is clearly visible and distinguishable on the page are important to consider for website visitors with visual impairments.


8. When in doubt, use a colour chooser tool

Colour scheme generators can be incredibly useful tools that can help you create a palette that’s professional and unique to your website. Play around with different colour wheels and try out various combinations to see what works best.



Deciding on just the right colour scheme is so important for the efficacy of your website. Make sure you’re considering the symbolism and connotations of different colours, and you play around with combinations that are best suited for your target audience.


When you’re ready to go forward with an amazing business website design, contact your REM sales rep to get the process started.


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REM website in a computer monitor in an office environment


Building an effective business website takes time and effort, and there are multiple factors to consider in the process. It’s an overwhelming and daunting ordeal to make a website when so much of the health of your business is tied to its success.


Read the tips below to find out how you can work with REM to build the best business website possible. Creating a great website will help establish your brand, cultivate conversations, and generate leads.


1. Customize your theme

You want your website to stand out and be a unique reflection of your brand, which is why customizing your website’s theme is key or else it will blend in with the countless other websites that all look the same. Personalize your site and look through customized designs that will be the best reflection of your business’ image and content.


All REM websites are custom designed by our talented web designers. We can guarantee that your site design isn’t just a template that is downloaded and then re-sold to hundreds of companies online. And because the design is custom, we can do almost anything you like for the look and feel of the site, including changing the layout.


2. Make your site mobile responsive

It’s critical that your website operates well on mobile devices, considering the average adult spends at least 5 hours per day on their phone and is how the majority conduct their online shopping. Mobile optimization for your website is important.


Offering a positive user experience for potential customers will encourage them to stay on your site. If text is difficult to read or the mobile site is hard to navigate, prepare for users to abandon your site altogether in favour of a competitor.


All REM sites come mobile-friendly with responsive designs that change so that they display in the best possible way on any device.


3. Prioritize readability

Users should have no difficulties reading the content on your site, which means you should be thinking about your website’s design and how easy it is to read.


Keep font sizes consistent, choose fonts that are known and prioritized for their overall readability, and always opt for contrasting colours. Background images should never drown out or overshadow your text. Readability should always be your number one priority.


Speak with our marketing team if you would like help with having your content written. We do the research on your target audience and write content that converts visitors into paying customers.


4. Make it easy to find and navigate

Your website should be simple to understand and easy to navigate. Don’t overwhelm users with unnecessary elements. Less is more. Stick to the basics in your navigation bar and keep your navigation standard.


5. Keep your pages tidy

Your site should not be cluttered with an overabundance of information and detail. Text and graphics should be tastefully balanced so that pages look clean and are simple to use. Don’t feel the need to add any “filler” info like a Twitter feed social widget, for example. Prioritize the data your audience will truly care about and cut out the rest.


6. Keep information accurate and accessible

No one likes to spend an unnecessary amount of time searching for information that they need. On top of that, they especially don’t like finding info that’s out of date or inaccurate.


As simple as it may seem, try to keep your most basic and important information (like contact details, store hours, etc.) readily visible and accessible to users on your website and make sure that it’s regularly updated.


7. Go easy on the pop-ups

One pop-up can serve as a helpful reminder about joining your company’s mailing list, following your social media accounts, signing up for an upcoming event or offering a discount. Multiple pop-ups can be jarring, disruptive, and turn someone off from staying on your website completely. Use pop-ups sparingly and save them for the most important information you want users to see when they go onto your website.


8. Ensure your website is responsive

The staggering majority of people will quickly leave a website if it is loading too slowly, and the loading time on a webpage directly affects the purchasing decisions of most people as well. It’s necessary to prioritize website responsiveness.


Test your website to make sure it runs smoothly, all software is up-to-date, and you’re using the proper website host for your needs and demands.


REM works very hard to make sure your servers are fast and secure. We also make sure your site design loads quickly and that important items on your site are loaded first. Speak with your REM sales rep to get the full details.



The overall efficacy of your website can be the determining factor for a client when they’re deciding on whether they would like to learn more about your business or purchase your products. Prioritize your website’s design and ensure you’re looking for ways to make it faster and more reliable.


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3D illustration of a laptop and video editing elements


YouTube has rapidly grown to be one of the most influential social channels on the internet.


Filming and editing high-quality videos do not have to be expensive. There are countless tools on the internet that are available at little to no cost to video creators.


Here are some of the best free tools YouTubers can use to help make better videos and grow their channels.



1. TubeBuddy

TubeBuddy is a highly recommended and valuable tool that you add as a free browser extension. It isn’t software that needs to be downloaded and launched separately each time you need to use it, which is part of what makes it such a strong choice for YouTube content creators.


It integrates with YouTube and helps you effectively manage your channel, and will run tests to help you improve the overall performance of the videos you post. It also has great options for scheduling content, and allows you to update videos in bulk batches if you happen to have a lot of content you need to edit at once.


TubeBuddy is definitely one of the best options for a comprehensive YouTube support tool that will help you optimize your content strategy (it also helps you reach subscribers on other social media channels), and of course, it’s completely free to use!


2. vidIQ

If you want to track and monitor your YouTube channel’s audience analytics, then vidIQ is the right tool for you. VidIQ provides users with detailed reports that break down information about the people watching your videos, and it also offers SEO tools.


VidIQ is available as a free Google Chrome extension and can allow you to see the top keywords and tags used by other YouTube accounts.


Tracking engagement metrics is a very useful feature that can be used on both Youtube and Facebook through the use of vidIQ.


3. Lightworks

High-quality videos are often made through the editing process. You don’t need an expensive editing software to curate impressive videos for your YouTube channel. This is where Lightworks comes in.


Not only is it free to use, but it’s also available for Mac and Windows systems, which gives it an advantage over iMovie – which is limited solely to Apple devices. Lightworks is a video editing software that offers a variety of tools and is a non-linear platform that provides users with a long list of capabilities.


The one downside of Lightworks is that you can only download videos in 720p. If you’re looking for a reliable, free editing software though, Lightworks is a good place to start.


4. Canva

Canva is an excellent, web-based creative tool that provides content creators with endless options for free graphic designs that can used with any platform.


YouTube thumbnails are the first thing viewers will notice about your videos, so it’s necessary to make a strong first impression. Canva offers a wide range of potential thumbnail art that you can design yourself with the elements they provide, as well as YouTube channel banners, and designs to include at the end of your videos.


5. Tubular Insights

Tubular Insights is a great option for keeping up to date with current video marketing trends and providing users with helpful analysis and tips for video content creation.


The platform tracks video content from all over the world and breaks it down by trends, and marketing pros share their advice.


Utilizing this tool is an excellent way to gain insight into popular video trends and to see what works well for other YouTubers all over the world. For anyone looking to really break down what works well for a YouTube channel, Tubular Insights is the perfect choice.


6. YouTube Audio Library

YouTube Audio Library is an easy to use, free feature that allows content creators to find free music they can include in their videos. Make note of the attribution specifications on each track, as some will require you to link the artist in the description. There is also a variety of sound effects for YouTubers to choose from as well.



In Summary

Youtube is filled with so many possibilities for budding video creators who want to expand their social presence online, and these tools can help you produce the best content possible– while not breaking the bank in the process.


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3D illustration of devices, megaphone and digital media elements


A new year gives businesses the opportunity to introduce and adopt different trends into their digital marketing strategies. There are a variety of ways you can freshen up your marketing plan and get ahead of the trends that will become popular.


It’s important to look ahead with the strategies you implement, but also remain practical and aware of what digital marketing trends can bring your business results now. Read the suggestions below to find out more about these trends.



1. Cryptocurrency and NFTs

2022 has seen a steady rise in popularity with online currencies like crypto and non-fungible tokens (NFTs). Although this may not sound like it would play a role in your marketing strategy on the surface, don’t discredit the possibility of it just yet. Cryptocurrencies haven’t seen a huge boom with mainstream groups just yet but it is something marketers should be paying attention to as a trend towards decentralized finance.


Cryptocurrency could help businesses attract an entirely new group of customers – if the demographic for the brand is the right fit. Jumping on the bandwagon for online currencies is a smart move, especially when social media platforms like Twitter and Facebook are introducing cryptocurrency payment options and NFT display tools.


Consider the ways you can sell your brand beyond the products and services your business offers in order to successfully integrate NFTs and cryptocurrencies.


2. Video marketing

Video production has gained a lot of traction over the past few years, especially with the booming popularity of TikTok. Video streaming has become easier than ever, which is why it’s important to prioritize this trend in your digital marketing plan.


Producing videos doesn’t have to be overly involved or complicated – simple but effective videos can be filmed and produced with nothing but your phone and some video production know-how. Especially with the “mobile-first” approach gathering speed, it’s necessary to adapt your marketing strategy in order to keep up with these trends.


3. Conversational marketing

Research indicates that modern consumers are expecting faster responses to their questions – so much so that many anticipate an immediate reply from businesses. Customers are no longer content with waiting days or even hours to hear back from a business, even if their question is being asked at an odd hour of the day. If they don’t receive an answer right away, they may look to take their business somewhere else.


Conversation marketing is an excellent tool to help customers right when they need it, remove any guesswork, and push forward a dialogue-focused style of communicating that encourages engagement. It can be used in a multitude of different channels, which can mean meeting the expectations of each client has become easier than ever before. This can include chatbots and virtual sales assistants and personalized email messaging.


4. Social media stories

Social media stories have been integrated into countless social platforms, and have been an increasingly favoured way for people share snippets of information since Snapchat first introduced the concept. They’re different from traditional social media posts, since they’re only available for users to witness and engage with for 24 hours before they disappear.


Stories are the perfect digital marketing trend to get on board with for 2022. They don’t clutter up people’s news feeds, and they can be an effective way to drive customer relationships.

Some ideas for social media stories include:

  • Collect consumer data using story polls
  • Include live video
  • Increase engagement with story Q&As
  • Share causal updates and connect with local consumers via geofilters and location tags

Stories are a great method to cultivate authentic connections with consumers, so make sure to join the many others who are including them in their marketing strategies.


5. Creator Collaborations

Forward-thinking young adults are now turning to creative outlets in order to make a living. This is where you come in – forging mutually beneficial relationships with local creators.


Independent creators also have experience making personal connections with consumers and likely have their own social media followings.


Partnering with these creators can introduce your business to an entirely new set of potential consumers, so investigate this growing trend while it’s still promising and continuing to evolve.


6. Voice search

Many of us have verbally asked Alexa or Siri to search for something instead of manually typing it in a search engine.


Voice-search optimization has become an incredibly popular way for users to not only seek out information, but specifically details about businesses and products. Virtual assistants will eventually begin sharing sponsored content alongside their specific answers, and voice activated ads aren’t too far off either.


With this specific kind of convenience in mind, consider looking into voice-search optimization for your marketing strategy, and get ahead of this fast-developing trend.


7. Interactive marketing

Connecting with your consumers on an intimate, personal level doesn’t have to be a daunting task. Interactive content has been taking over social media platforms, and is sure to continue dominating social feeds in 2022.


Stay ahead with immersive marketing techniques and connect with consumers through this fast-growing trend.

  • Polls, questionnaires, quizzes
  • Interactive calculators 
  • 360-degree virtual reality


8. Environmentally-conscious marketing

More and more consumers–specifically millennials–have indicated that they will pay more money for sustainably produced products. Sustainability has become a growing importance to modern consumers, which provides a unique opportunity for businesses looking to operate with current social trends in mind.


Integrating green initiatives into your marketing strategy can give your business a competitive advantage against similar businesses and help you win favour with younger customers.

Ways you can incorporate sustainability into your marketing strategy include:

  • Include environmental actions in your business practices and company culture
  • Show your company’s sustainability support through social media stories
  • Demonstrate your business’ commitment to environmental causes




Successful digital marketing campaigns are best executed through planning. Speak with our Marketing Director to see how REM can help integrate these popular and up-and-coming trends for 2022 into your business strategy to help you achieve your goals this year.


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When you hire REM to write your web copy, we use our years of experience and in-depth knowledge of how the web works to create the best content we can for your site. Our marketing director, Sanj Rajput has been writing web copy since he built his first website in 1999.


Not only are we writing to make sure your site is easy to read and digest, but we are also making sure that your content will be found and indexed by the major search engines.


We’re big fans of clean, modern website designs at REM. But we’re not huge fans of minimalist modern designs, where there are very few words on a page.



Did you know that Google says that a web page with less than 300 words is not considered a page and that you need 30 pages on one topic to even be considered as an expert?



The primary concern when writing content is to make it easy to read and understand by your visitors. But there is a very important secondary concern; getting your website to show up in search results! Unfortunately, this means that you must make sure you have enough content to rank higher than the competition.


Top 7 Reasons You Need Good Web Copy


Let’s breakdown the top seven reasons you need good web copy:


1. Great content makes visiting your website worthwhile.

You spend a lot of time and money getting people to your website. Once you get them there, you should make it worth their while. Your time is worth a lot, and so is theirs. REM can write quality content that answers their questions and makes them come back for more.


2. Excellent, original web copy also improves your SEO.

Google has made no secret of the fact that content, original content, is king. Your search engine rankings are heavily influenced by the content on your site. Having REM optimise your content with searchable keywords, and content that engages your readers, can go a long way in boosting you against your competitors.


3. Build trust and increase sales with high-value content.

One of the biggest obstacles in getting a visitor to spend money is establishing trust. Good web copy helps build trust. We can help establish you as a subject matter expert (SME) and therefore become an online resource for your product or service. Readers who come to you for advice and knowledge are also more likely to purchase from your brand.


4. Good content is evergreen content (content that doesn’t go stale).

Good content requires a lot of research into keywords and making sure the topic is covered thoroughly. Good content usually becomes evergreen content, in that it is still useful weeks, months, or years after it’s written. Especially since we can schedule regular updates to come back and refresh the content.


5. If your copy is great, it gets shared and linked to more often.

One of the big advantages to working in the digital world is that our content can be shared easily across different channels. That article we are writing for you could be shared from your website, generating backlinks, and create engagement with your potential leads. Great copy is more likely to be shared because it offers value and is enjoyable to read.


6. Good writing boosts your site usability and accessibility.

A good website should meet accessibility guidelines. Over 20% of the population has some form of disability that can affect their online browsing. We write content that is usable, and we avoid using ‘marketingese’ to make ourselves sound smarter. We write clearly, concisely, and we don’t waste your reader’s time.


7. Well written content makes you stand out from your competitors!

There are approximately 10,500 new websites being published each hour. That is 252,000 new websites each day. 1,764,000 sites a week. That’s a lot of competition. How do you make your site stand out in your industry? Having REM write your copy means that your top-quality content will stand out from all the ‘stuff’ being created out there.



It starts to become obvious that having good web copy can make or break the success of a website. Personally, just getting your site to show up in search engine pages is reason enough to spend the time and effort on properly written content. Let REM do the keyword research, competitor analysis, and topic research to create your content.


Google says that good content, whether in a blog or a web page, should have a minimum of around 1500 words. In fact, even more is better, but the content must be on topic and relevant to what is being discussed. Writing a thorough article that covers the reader’s concerns and provides the information they are searching for should always be our priority.


When you team up with REM to write your content, our job is to balance those two competing interests. We want to give as much content as possible to make Google happy, but we also want to keep the text as minimal as possible so visitors don’t get intimidated and can easily understand it and find what they are looking for.


Working with REM has an added advantage; our writers work very closely with our talented designers to break up the text visually. Using accordion style sliders, bullet points, graphics, and other techniques we can make your content easy to scan and therefore less difficult to read.



Target your web content to your visitors

Your content must also match your audience, and their current stage in their buying decision. If you have created buyer personas, we would use those to determine how we write. If you haven’t created them, contact REM to discuss a pay-as-you-go marketing consult so we can help you make them.


The industry you are in will also affect your writing style. For example, B2B leads and B2C leads have different buying decision processes and we must take that into consideration very early in the writing process.


Diagram depicting a funnel that compares B2C and B2B buying decisions


REM is also careful to write your content at a reading comprehension level that makes the content easy to understand. We always write at a level below your target audience, so if you’re selling to PhD holders, we would write at a college level. If your target audience is a blue-collar construction worker, we’re writing at grade school level. Tailoring your copy like this will make the reader feel smart and competent when they read it because it will be easy for them to comprehend.


For example: small business owner-operators will be unable to secure top positions in online competitions by consistently baffling their potential lead generation funnel using abstract marketing terminology and gratuitously obfuscating vocabulary vs. You’re not going win any contests by confusing your readers.


Hiring REM means you get the expert knowledge your content needs to be easy to read and stand out from the crowd. The content will last longer and help convert readers into regular visitors and/or clients.



Here are our ‘Web Copy Commandments’ we’ve adopted from our years of experience and online research:


REM’s Web Copy Commandments

  1. We will be concise. We don’t use 200 words to say what could be said in 100. And we don’t use 100 words to say what can be said in 20.
  2. We know your audience. We do our research and learn what your readers are looking for. We always write and use vocabulary that your readers can easily understand.
  3. We don’t use ‘marketingese’. Common words are easier to understand then subjective and boastful text. Be clear and direct in your language.
  4. We use the Inverted Pyramid style of writing. We put the important and interesting content at the start. We then let your visitor decide if they want to read further to get more detail.
  5. We stick to active voice. We use active verbs whenever possible and always specify the subject of the sentence. For example, rather than writing “products can be ordered on our website,” we would write “you can purchase products online now”.
  6. We use SEO Keywords in our content. We do our research and use words that are commonly searched for to describe your product or service. We avoid using proprietary terms and abbreviations as much as is possible.
  7. We make your text scannable. We use lists, small paragraphs, and headings to break up your content. Since most people don’t read, they scan a page, we can use bold text and other design features to highlight important sections.
  8. We make links easy to identify. Links should be same color. We do not underline any other text since it may be confused for a link.
  9. We try to incorporate multimedia. We can recommend images, videos, and other ways that you can present content. Adding a little multimedia will also break up the text and make it appear less intimidating.
  10. We hook them while they are interested. We write your content so that it makes your reader want more. We carefully place CTAs to the ‘next’ step in their buyer journey. We don’t make them search for it.


Our web copy commandments are our promise to you. When you hire us to write your web copy or help with your content creation, we make sure to leverage that content to get you more visitors and that can lead to more sales.


If you’re struggling with getting your content done, or are just worried it won’t be at the same level of quality as the rest of your brand, contact REM to write your copy for you.


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Camera, film and movie-making objects on a yellow and black background


Videos are a continuously growing segment of the Internet, and one of the most shared content types. You can convey a lot of information and content in a short video and it’s very easy for viewers to digest that content in visual form.


There are lots of tips on how to create a great video, and we’re working on a blog post for just that topic in the future, but this article is about how to write a script for your video.


A good script is like the outline for a writing project, it keeps all the content focused and logical. A good video script will also help your videographer plan their shoots and prevent any unforeseen issues on shooting day.


Taking the time to make a proper script could save you a lot of money in reshoots and paying for missing footage last minute.



What is a script for a video?

A script is an outline of the scenes (visuals and dialog) in your video. It can be as simple as naming a scene, listing who/what is shown in the scene and listing a location for the shooting in the scene. A more thorough script can include shooting directions and full dialogs for actors in the video.


There are lots of different reasons for shooting a video. You could be showing how to unbox, assemble, and setup a product. Your video could be following a staff member, showing a ‘day in the life’ of an employee. Or your video could be a commercial for a service you provide.


For our purposes, we’re going to assume you’re making a script for a recruitment video. Hiring talented employees can very competitive and a recruitment video can help increase resumes received on a job posting.


A study on revealed that employment postings that contain at least one video receive 12% more views than postings that have no videos. Also, companies can see a 34% increase in applications received after adding a video to a job posting.


6 key pieces every recruitment video should have


1. An introduction to your business.

Your potential candidate is going to want to know about your actual business. So, make sure your video covers the basics – what do you do, what products do you sell, how long have you been in business, how many employees do you have, etc. You don’t want to give out too much info (don’t bore them to death). Just give enough that it piques their interest in working for your company.


2. Business principles you stand for.

Share your company values with potential candidates. If you’re all about giving back to the community, or treating your staff like family, this is the place in the video to let them know. You want to filter out the candidates that aren’t a good feel for your company, so make sure your upfront about your values and principles.


3. A day in the life of your employees.

Take the time to show potential job applicants what their job looks like. If they work in an office, show the desks, meeting rooms, breakroom, and cafeteria. If they are going to be working outside, show company vehicles, work being done onsite.


4. Employee testimonials/interview.

Have a fun place to work? Do your employees love to go into the office? Get your employees on camera and get them to talk about what they love about the job, how long they’ve worked there, or why they won’t ever leave. It’s important that you use real employees and at least put their first name to show you’re genuine.


5. Your company culture.

You’ve already covered your business principles, not let’s focus on the culture. What is the dress code like? Do you all gather around the foosball table for a quick break? Are employees playing board games together at lunch? Whatever your culture is, show it. Again, it’s very important to be as genuine as possible to make sure you get a candidate who will be a great fit.


6. Your value proposition.

Why would someone want to work for you? Why would they want to work in this specific role? List any unique and exciting features about the company or role. Have a great benefits package? Are your staff self-made millionaires? Show the enticing reasons to come work for you.


Now that you have your key pieces, you need to combine them with some considerations. The next section covers how they work and gives you some examples


Items to take into consideration in each scene

Try to use these as often as is reasonably possible. For example, during the scene where you introduce your Business, you should take these into consideration:


An Introduction to your Business

  • Physical environment – what areas of our business do we want to show to introduce it?
  • People in action – when we are introducing our business who should do it? Whose voice?
  • Cover the key things your target is looking for – is a parking space important? Show the parking lot etc.


As you can see, these considerations would apply to each key scene. Pro tip: Don’t be afraid to combine several considerations into one scene. If you’re trying to show your company culture you could show your staff at concert that you went to together. Now you’ve got the location, people, and why you are unique in one scene. Here is a short list, feel free to add your own (remember to always show what the candidate is looking for):


  • Physical environment (factory floor, cafeteria, onsite work)
  • Sound effects (machinery, nature sounds, people chatting)
  • People in action (doing jobs, laughing together, waving goodnight on their way home)
  • Why the company is unique (what makes you different than your competition)
  • Why it’s a great place to work (food and snacks, sleeping pods, pinball arcade)
  • Include the right people (company leadership, a direct peer, someone in a cross functional role)
  • Common interview questions (Can I bring my dog to work? Can I work remotely? Do you have an onsite gym?)
  • What is it like to the work at the company? (People having fun, people collaborating, happy people)
  • What kind of people do well at this company? (Go getters, team players, working long hours alone)
  • Demonstrate authenticity. Every. Chance. You. Get.


Now that you have a good idea of what makes a successful recruitment video, let’s look at a sample script. Remember, it can be as informal or formal as you and your videographer want to make it.


Sample Recruitment Video Script


1. Introduction to the company



Show the inside/outside of our offices with staff. Show one of our staff onsite working on scaffolding. Show a Canadian flag to highlight that we are 100% Canadian owned. Show our logo in the office and the front sign on our building.



We’ve been a 100% Canadian-owned business that treats our staff like family from our start. As we’ve grown, we’ve become in building office towers.”


2. Business Principles



Show the Owner/Management talking. They will be sitting at their desk or in a boardroom together. The whiteboard will contain data or policy they are working on. Show people shaking hands after a deal.



"Innovating. Empowering Creativity. Thinking Different. Accepting Challenges. Making Relationships Matter.”


3. Company Culture



show a worker fabricating or working on a building. Show a group of staff having fun together. Show the construction crew having lunch together.



“ABC Construction wouldn’t be as successful without our amazing team and the level of craftsmanship they bring to their roles each day.”


4. A Day in the Life



Show a truck leaving to and from a job. Show safety protocols being used (putting on helmet, safety harness). Show work being done on the jobsite. Show workers going home, waving goodbye.



“Safe working environment. Outdoors, travel, working at heights. New surroundings form job to job. No two jobs are the same. Challenging opportunities. Problem solving. Views.”


5. Employee testimonials/interview



Informal interviews with some different staff members – in different locations.



Have staff give answers to the question ‘why do you like your job?’. Playing music – create a montage. Have text at the end “Our staff love their work, and we love having them work for us.”


6. ABC Construction Value Proposition



Show background moving images, with a graphic overlay showing the most important benefits from this list:

  • Competitive wages with great opportunity for growth
  • Top tier employer paid group benefits
  • Training, development, and career planning
  • Group RRSP Plan with employer matching contributions
  • Per Diem / Living Out Allowance with paid travel time
  • Annual boot and clothing allowance
  • Paid holidays and personal leave days
  • Industry specific PPE provided
  • Employee referral bonus


7. Final Scene

Show the best footage we have of construction, workers smiling etc. with music etc. Link to the careers page on the website and email/phone for HR rep.



Now that you have a great start to your script, sit down with your videographer and start working on storyboards and specific details for shoots.


Let us leave with you some final tips that can help:

  • Show the job title of anyone who appears on screen with their name.
  • Keep the video short 3 to 5 minutes MAX (less is better)
  • Keep it genuine!
  • Match the company vibe. Are you fun? Show it!!


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This is a headshot of Sanj Rajput.

Grid paper with some text on it surrounded by office objects


Writing content for your website can be very intimidating. It’s nothing like writing a report or an essay and it can be very hard for amateur writers to create clear, concise, and easy to read content. Add that you constantly need to keep in mind search engine optimisation, buyer behaviour, and sales and marketing, and suddenly it becomes overwhelming. Content writing is difficult because you need it to create content that resonates.


REM has a talented team of writers and an in-house marketing director to make this a lot easier. Just tell us what goal you want to achieve with the content and let us loose. We do the research, analysis, and write the content. REM takes care of the entire content writing process so you can just sit back and relax.


However, if you’ve got the time to write your own content, and you enjoy writing, here are some important concepts and tips for tackling your web copy on your own.


I want to write content. What skills do I need?

A good piece of content starts with thorough research. As a writer you need to be able to research a topic, filter through the results, and translate those concepts into your writing. All the while, you must keep the reader engaged, no matter how dry the topic.


Also, a good writer has great time management skills, self-discipline and should have a good grasp on SEO best practices. This will mean that your content can be leveraged and turned into website visits and sales.


Before we start, let’s make a quick distinction

Content writing includes to general categories of writing: copywriting and content marketing. Content marketing includes content like blogs, white papers, and e-books. Copywriting includes website and ad copy.


Start strong with a good outline

Got your topic and done the research? You must make sure you’ve worked out answers to the important questions your readers might have while reading your content. Create an outline because it means your writing will be logically structured and easier to follow.


Produce content in your own Unique Brand Voice

You’ve worked hard to establish your brand and built a voice that engages your customers. It’s the reason they keep coming back to visit your site! Make sure all your writing uses your brand voice, this is especially important if you have multiple writers working on your site content.


Make your headlines compelling

A great headline sets the tone for the entire page of content. Use headlines with instructional phrases such as “you need to” or “what you have to do” as these are very shareable articles on social media. Recent research has shown that the best length for a headline is about 65 characters, around 11 words. Try not to make your headlines too long or too short.


Start strong with an amazing introduction

That great headline you wrote got your user to land on your page. Now you have less than 3 seconds to convince them to stay and read more. Make sure your intro grabs their attention, but don’t waffle because the best way to keep them reading is to give them what they came looking for as soon as possible.


Use headings to make your content easy to scan

One of my favourite writers has a set of rules she always follows. Rule number one is that people don’t read. She writes all her content under that assumption. Your content should be easily scannable with clear headings and small paragraphs.


If you need to discuss multiple key points in one section, you should break them down into subsections or subheadings.


There are lots of ways to bust up large blocks of text

You can use headings and bullet lists to break up large amounts of content and make your content easier to scan, but you can also use design elements. Throw in line breaks, white space, images, buttons, icons, charts and graphs, videos, and text call-out boxes to break up big sections.


Whenever possible, show proof

Make sure you back up any claims with authentic proof. Show the reader they can trust you with testimonials, statistics, and social proof that supports your claims.


Remember that there are hundreds of articles covering the same topics you are writing about. You need to stand out from the crowd with trustworthy content. Link your content to authoritative sources:

  • Mainstream media
  • Government sites
  • Universities
  • High-profile brands
  • Industry experts


Finally, if you can, get these legitimate sites to link to your content. The easiest way to show a reader they can trust you is if they are sent to your site by a high-authority site.


Link the content to relevant resources

It’s important that you search for content that you can use to reference in each section and subsection of your content. Anytime you mention a concept or use industry terminology, you can link to more detail or source content. This helps your reader better understand the topic and can also help with SEO.


Do your research and get your keywords

If you don’t know how to do competitor and industry research to find searchable keywords give REM a call and we can help. Once you have a list, make sure you use those keywords in your content. Remember to target the keywords with the highest volume but lowest competition first!


Use bold and internal links to highlight important text

Highlight the important words and phrases in your content so readers (and search engines) know what is important when scanning your page. Always start with the assumption that the reader wants as little information as possible but use links so they can dig deeper into a topic if they want to.


Be persuasive and work on their objections

Now that you’re building trust, the next step to converting your reader into a client is to eliminate any objections. Think about what might be stopping that person from clicking the buy button and write your content to overcome those objections. Providing alternative options like payment plans, money-back guarantees, rock-solid warrantees, and free trials can really make the difference.


Give the reader something valuable

When you create content, you do it to bring people to your site. You bring them because you want to sell them something, but what do they get in return? Your goal should be to make sure that your readers leave each page with something valuable, especially in a blog. Give them actionable tips, a discount, or other incentive.


Call to Action (CTA)

The whole reason we have a website is to make some revenue (sales, donations, sponsorship, advertising, etc.) and you won’t get that revenue unless you ‘ask for the sale’. The simplest way to do this is with a call to action. Place the call wherever your reader might be thinking about a decision – for example, you’ve just explained the 10 reasons to choose you over a competitor – place a ‘request a quote’ button at the bottom of that section.


Go back over the content and refine it

It’s good practice to walk away from your work and then come back and look at it with fresh eyes. Even if you only put it aside for an hour or two, it will change your perspective. If possible, have a third party read the article. Now edit the and refine the article, keeping the following in mind:

  • Fix spelling and grammar
  • Make sure the argument flows logically to a conclusion
  • Make sure your brand voice in consistent
  • Re-write anything that seems unclear
  • Look for opportunities to place CTAs and linking within your site
  • Check headings to ensure they contain keywords and describe the section


Our final tip: Plan for updates!

The instant you post your content, it starts to get out of date. Information changes by the minute in some industries, so it makes sense to plan some updates. Put a date in your schedule to comeback and review the content. If you have ways for readers to provide feedback (surveys, comments, social media channels), take their feedback into consideration when updating.


Summing it all up

Thanks for reading this far! At REM, we love it when people try to improve their websites. In this article, you’ve learned some important tips that will help improve your copywriting, and maybe even your content marketing! Try to implement as many of these tips as you can, but even just doing a handful will make a big difference.


If you need help with any of the tips above or would just like REM to help with your content writing or marketing, don’t hesitate to contact us.


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This is a headshot of Shauna Ramsaroop.

Block letters on a table that say content is king


Entrepreneurs in the digital era are starting to master the ability to communicate with their potential and existing customers through social media platforms. Applications such as Instagram, Twitter and LinkedIn have cultivated ways that allow business owners to share images, short thoughts and customer reviews with simple imagery and text. Digital marketing strategies are at the front of the battle lines as they should be, however it’s important that we don’t forget the importance of writing, although it is easy to say a picture is worth a thousand words, words are in fact still words and are incredibly important for your business.


As an entrepreneur knowing how to write can be a pivotal skill for your business. Communication is key, being able to craft information about your business in text is more important now than ever. You’ve heard the saying “Content is King” and that includes written communication, whether it’s on your website, social media platforms, emails – it’s crucial that your text is being crafted in conjunction with your brand.



Nick Wolny, Founder and Consultant at Hefty Media Group recently wrote a blog post on this exact topic and he presented some tips and tricks on how writing as an entrepreneur can be useful:


Learn the tools of the trade 

Author Natalie Canavor put it best when she wrote “You are what you write these days.” 

As a business owner, nothing will lessen your credibility faster than poor writing. And unless you discover you have a natural gift for words, you'll likely find yourself struggling in the early days. A reputation for bad writing is hard to shift, so save yourself time and stress and learn the tools of the trade.


Headline construction, copywriting, email marketing and storytelling are all important levers for growing an online business. The investment of even a few hours to master the basics will pay you tenfold throughout your career.” (source)


Crafting messaging in a clear and concise way will help you communicate your thoughts to your customer, learning how to construct informational communication is extremely important, as Nick states, take the time to truly master the basics before you start communicating with your customers.


Write like the expert you are

"… In the real world, I was comfortable, confident even, talking about my business and offering advice to others. But when it came time to put those thoughts into words to be shared online, I felt cluttered. This lack of confidence manifested itself in the form of apologetic, passive writing that served neither readers nor clients.


Then one day, someone reached out and thanked me for a tutorial-style blog post. They appreciated not only the information and insights I shared, but also the way I shared them and peppered in personality along the way. It dawned on me at that moment that being an expert doesn’t have to mean being the best in the world. It simply means you have insights and perspectives about your industry that are valuable to others. It’s your duty to share these insights, and as a bonus you’ll see a credibility boost along the way.” (source)


Remember, you’re the expert in what it is that you do, and this should be communicated clearly on your website, social media, and blogs. Brag about your knowledge and what problems your products and services solve in text.


Lean into your personal journey

"… Get a little vulnerable and share with us how it’s really going. Show us some nitty-gritty behind-the-scenes insights from your business. Allow your audience to see your highs and lows and experience them with you. Providing this context is an effective way to get your audience engaged with your content and, more importantly, related to you on a more human level. 

When you truly connect with your audience and capture their attention, your business will grow. As John Kotter and James Hesket write in their book Corporate Culture & Performance, companies that can demonstrate their values through storytelling outperform their counterparts in both stock price and profit performance.” (source)



At REM Web Solutions, we take pride in building relationships with our customers, we relish in being a team that that is personable, and accessible. We share who and what we are collectively and individually and in my opinion it’s one of our best features as a company. In all forms of communication, we share strengths, journey and roadblocks with our clients and in turn our clients feel comfortable and trust us. Whether it’s content on our website, virtual training sessions and day to day communications the written components of our day-to-day life reflect who we are and builds the trust we have with our clients.


If you’re looking for ways to re-craft your communication, please feel free to reach out to us, we are experts in marketing, communicating and developing plans and strategy to help you use your words to generate profit!


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This is a headshot of Shauna Ramsaroop.

Illustration depicting people analyzing and compiling content on a laptop


Now that you understand the basic elements to building a website for your small business, the next step is to zero in on two areas of your website that can be overlooked and shouldn’t be: Content and Search Engine Optimization (SEO).


Before we get into the nitty gritty, one thing you must ask yourself before building out your content and making SEO plan is:


What is the purpose of your website?


Knowing the purpose of your website is crucial, it will help you create content that delivers the message that you intend. Do you want your website to be simple? Do you want your website to be a large eCommerce platform? You need to clearly showcase what your company is all about. This allows you to create a site that isn’t convoluted and filled with nonsensical information. It allows you to present only the information that you need while sticking to your brand.



Icon depicting text, images and layout for the web



What is content? It is anything and everything that you place on your website to inform potential customers about your business. Now that you have decided what you want to receive out of your website, you’ll need to build out content for multiple pages. Each page on your website should have a specific purpose that is directly linked to certain characteristics of your business. Here are some tips to help you craft your content.


Know Your Customer

In a previous blog post we discussed how to develop a buyer persona. Understanding the characteristics of your website audience will help shape the way you create and present your content. Remember, you can also have a secondary buyer persona and you don’t want to forget about this group as well. As you draft your content keep in mind who your customer is, detail your content to attract and keep their attention while visiting your website. This will benefit you in the long run and assist your sales process.


Use the Inverted Pyramid Model

If you haven’t heard of this yet, the inverted pyramid is a form of presenting information in writing, and it’s been around for decades. It suggests that you provide the most important information first, then as you make your way down the page you provide more specific information to support your message. For more information on the pyramid method take a look at this article.


Be Clear

It’s incredibly important that right off the bat you are extremely clear about what your business is all about. In a concise statement let the viewer know exactly what your business offers. If you look at REM’s home page, you’ll notice the first thing that you read is “We Provide Business Web Design & Development.” Our viewers know exactly what services and products we offer.


Keep it Simple

Remember, your content shouldn’t be paragraphs of information. The key to creating content is keeping it simple and easy to read. Your website should not act as an encyclopedia of your business, you want to keep it simple and concise. This includes the sentence structure, according to the Technical Communicators Association, a common plain English guideline says a sentence should be an average of 15-20 words. This will help your audience stay engaged with your content.


Write for the General Public

Depending on the business that you are in, one thing to keep in mind is that your audience will likely have no idea what you mean when you use industry-specific vernacular. You are the expert in your field, but this does not mean the individual that is viewing your website is. The rule of thumb is to create content for someone at a grade 7-9 reading level.


Add Calls to Action

Within your content you should strategically place calls to action, they are best used when they match the information that you are reading about. For example, on REM’s home page we have a “Blog Teaser” you will see teasers of our 3 most recent blog posts and as you scan over them you may see something interesting – there’s a “show all posts” call-to-action button right below the teasers to take you to our blog page. On our Website Design page, there is a call-to-action button that takes you directly to our Contact Us page that gives you all the options to get in touch with us.



In addition to text, you want to make sure that you’re making use of imagery on your website. Placing pictures on your website assists in presenting your brand as well as informing the viewer about your company’s products and services. When building websites for our clients, our designers typically request images from you to showcase what your business is about. It’s always preferred and better to use your images, however stock photography is always an option.



Icon depicting data analysis on a web page


Search Engine Optimization

Now that we have some general rules to abide by when you start drafting your content, we can’t forget the importance of investing in SEO practices. When REM designs and builds sites, we keep SEO practices in mind and our content management system (CMS) supports SEO updates. Each one of our sites have predetermined titled tags based on the style of your website, there are areas within [email protected] that allow you to add meta tags and descriptions on the website as well as your web pages. Here are a few more tips for you while building and implementing your SEO strategy.



Thinking strategically about keywords in your page content is a great start. Having them scattered throughout your website is even better if they are placed strategically. When selecting your keywords, you want to make sure your keywords are specific to your business. Another thing to keep in mind is build your list of keywords based on what your potential customers would be searching for. With a keyword dense website, you increase your chances of being ranked higher in search engines.


Keep It Current

Another great practice to increase your ranking is consistently updating your website. After you’ve spent all of this time building content and having it designed nicely, odds are you don’t want to make significant and multiple changes to it. Don’t worry – you don’t have to! Blogging is a great option to identify your website as being refreshed. If you’ve never blogged before, have no fear it’s easy! Blogging is meant to be an informal way of connecting with your audience, teaching them about your products and services and sharing news about your business. Blogging is also another area where you can apply business specific keywords.



Adding links to your website content is also beneficial for your SEO rankings. You can use internal and external links. Internal links are those that you add to your content that link to other pages on your website. External links are those that redirect your viewers to other high-quality websites. Be sure the links that you create on your website have a purpose and are done thoughtfully. For more information on how to achieve proper linking on your website for SEO purposes, I suggest checking this article out.


Optimizing Images

As we previously mentioned, imagery on your website is a great form of content to express and provide variety to people visiting your website. However, it is very important that your images are compressed and optimized to render quickly upon your web page loading. If you have large, high-resolution images that you’ve added to your website, they may take longer to load – this can damage your search engine ranking significantly. Another great trick you can apply to your images are adding alternate (aka ALT) tags and captions that are keyword specific.



Final Thoughts

When you’re working on building a website for your small business, you need to take the time to make sure your website not only depicts your brand, but also your business. You need to make sure it’s user friendly and easy to navigate, concise and informative. Your content should be drafted strategically, easy to read and keyword dense.


At REM Web Solutions we have all of the tools to get you moving. It’s what we’re good at and we’ve built the software to prove it. Our CMS [email protected] allows you to add content, images, links and so much more with ease. Our designers work with you to ensure your brand is expressed through the look and feel of the site, they help you create a layout to ensure your content can be easily interpreted. Our developers work tirelessly to ensure your website functions the way that you need it to. Our customer success team will guide you through the entire process by providing training and answering questions throughout your lifetime with us.


In addition to these services, REM has a great marketing team that can help you implement all of these tricks and tips in the correct way to ensure you launch a website that not only looks and functions great, but brings you business.


If you have any questions at all, please don’t hesitate to reach out to us – we’re here to help!


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This is a headshot of Shauna Ramsaroop.

Illustration depicting people working on building a website on a large laptop


Congratulations starting on your journey as a small business owner! As you navigate the waters and try to stop your head from spinning, we figured it would be a great time to get your feet wet on the steps to building a great website for your small business.


Here at REM Web Solutions, we provide you with everything you need to design, build, and support your website, we have compiled a list of services that we offer to help get you started and some key information to ensuring your website works best for you.



Icon depicting a desktop monitor with 'www' on it


Domain Name

Choosing a great domain name seems easier than you think, however it is critical that your domain name is easy to remember, is relative to your brand and company name and chosen with search engine optimization (SEO) in mind.

  1. Avoid special characters. Typically, your domain name shouldn’t have numbers or hyphens in it, word only domain names are easier to remember and have less chance of user error.

  2. Using the correct domain extension is also extremely important. You should always try to make your domain a .com unless it’s a .org, .gov, or .edu

  3. Less is best. Having a short and concise domain is easier to remember and far more user friendly. Remember, the odds of you using your domain for email addresses are high – which means less typing for those trying to reach you. When creating marketing material having your website’s domain name short will also allow you to design with less noise.

  4. Keep it simple by making it easy to spell without any slang or odd wording.

  5. When deciding what your domain should be, try to keep it nonspecific to your product or service. This gives you the opportunity to continue using it if your company decides to branch out with product/service offerings.

  6. Google it, once you come up with a domain, google it – this allows you to determine if there is a similar website based on the domain. You want to make sure your website and business stands out.

  7. Your domain should be SEO friendly, meaning it should include keywords and locations. A great example would be “”




Icon depicting a website server with a check mark next to it


Website Hosting and Support

When choosing the company that is going to host your website, it’s incredibly important to know what you’re paying for. When you’re purchasing your domain, you are effectively in a hosting contract with that specific company. If you build your website on their platform or another platform then you’re in a contract with that company. Separating your services could potentially cause you headache in the long run, you want to make sure that your hosting provider can support you all around.


At REM Web Solutions we provide you with everything that you need to get your business’ website up and running. I’ll break down the services for you:


Domain Management

What does domain management really entail? Well, in the first part of this post we talked about choosing your domain. Once you have chosen something you have to purchase it and register the domain with a Registrar. Most companies that offer domain management, have accounts with these registrars that allow them to register the domain on behalf of a client. At REM Web Solutions, we have accounts with two main registrars, we purchase domains for you, handle the renewals, act as the admin for you so you don’t have to worry about updating nameservers.


DNS Hosting

Once you have your domain chosen and registered, the next step is to have your hosting provider set up your DNS hosting. Having the same hosting provider host your DNS is one of the most important decisions you will make. In the event of your site not functioning properly, email not sending, etc., DNS investigation is typically your first plan of action. Your hosting provider should be more than capable to help you manage your DNS settings, and update them when required. At REM Web Solutions, DNS hosting is part of your package when you’re a client of ours and we’re available to you during our support hours to make sure any update required can be completed for you with ease.


Website Hosting

Having a reputable company host your website is imperative. When you’re shopping around for a company to do your website hosting, it’s beneficial to you to understand how your website is being hosted. For example, once you’ve built your site, are backups being made of your data in the event of downtime? How secure is your website on the company’s servers? In the event that you need to make fundamental changes to your website is the company ready to meet your needs and potential demands as you grow? Working with a hosting company who can provide you this type of information is imperative. Don’t be afraid to ask.



Once you have clearly defined the hosting aspect of the company you’re doing business with, be sure to ask them about the amount of support that is available to you. Building/designing a new website is a challenging thing. There may be moments when you’re trying to change your website, or have it function in a specific way and you’re hitting roadblocks. Having a support team available to you is crucial, especially in the beginning. At REM Web Solutions, our support team is one that we are proud of, we are dedicated to the success of your business. Majority of people aren’t designers or developers, so having a team that’s willing to advocate for you is half the battle.




Icon depicting a pen on top of a web page


Content Management Systems

As defined by HubSpot, a content management system (CMS) is a software application that allows users to build and manage a website without having to code it from scratch or know how to code at all. For more detailed information on content management systems, I suggest reading this blog. When building your website for your small business it’s essential to choose one that works best for you. There are many different ones out there that are designed for different reasons – budget and user-friendly platforms are the first that come to mind. Here at REM, we have built our own custom content management system ([email protected]) that is easy to use, adaptable and comes with a bunch of support to help you navigate it.




Icon depicting thumbs up and arrows pointing up


Create an Engaging Website

When designing and building your website you want to make sure that you drive engagement. You want viewers to have a positive impression when they visit your website. Make sure that your brand is clearly captured through the design of the website, this allows your messaging to be well received. In addition, not only should your website clearly describe your products and services, your graphics and fonts should be simple and easy to read. One thing to be cautious on is ensuring your graphics are optimized for fast loading; search engines decrease your ranking if they are slow.


Navigation and Pages

One of the things that makes your website easy to use for viewers and potential customers is having a clearly thought-out navigation. Designing a navigation that allows viewers to find information easily is crucial, your navigation should link to the most important pages on your website, which typically are:

  • Home

  • About Us

  • Products/Services

  • Management Team

  • Contact Us

  • Terms of Use

  • Site Maps

  • Privacy Policy


These pages can be linked in your header or footer navigation. If you have other pages that are important to your business, they should be added into your navigation as well. Our design and marketing teams at REM are here to help you create and design your navigation and pages to ensure that you’re creating the best content for your site. We’ll guide you on best practices to ensure your business is clearly and effectively presented to the rest of the world.




Icon depicting a web page in a gear cog



Once your site has been built, it is incredibly important that you create and add new content on a regular basis. Search engines give higher rankings to sites that are continuously updated. One of the best ways to achieve this is by blogging, other options include updating customer testimonials, creating a news section on your website and updating it with pertinent news about your products or services. When updating your website, you want to make sure that you’re still using design elements that are consistent with your brand.




In Conclusion

When building a website for your small business there are a lot of things to consider. Remember, the key is to have your website work for you. Your website acts as your resume to the rest of the world, potential, and existing clients. Your website should be a tool that you are using to generate business and a significant amount of thought should be put into the process. Bringing all of the pieces of your business together can be quite the daunting task, however, we’re here to help you.


If you’re not sure where to start or if you want to make changes to your website feel free to contact us!


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