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We've written some insightful, entertaining articles that span topics from support to design to content management and beyond!




This is a headshot of Shauna Ramsaroop.

Block letters on a table that say content is king

 

Entrepreneurs in the digital era are starting to master the ability to communicate with their potential and existing customers through social media platforms. Applications such as Instagram, Twitter and LinkedIn have cultivated ways that allow business owners to share images, short thoughts and customer reviews with simple imagery and text. Digital marketing strategies are at the front of the battle lines as they should be, however it’s important that we don’t forget the importance of writing, although it is easy to say a picture is worth a thousand words, words are in fact still words and are incredibly important for your business.

 

As an entrepreneur knowing how to write can be a pivotal skill for your business. Communication is key, being able to craft information about your business in text is more important now than ever. You’ve heard the saying “Content is King” and that includes written communication, whether it’s on your website, social media platforms, emails – it’s crucial that your text is being crafted in conjunction with your brand.

 


 

Nick Wolny, Founder and Consultant at Hefty Media Group recently wrote a blog post on this exact topic and he presented some tips and tricks on how writing as an entrepreneur can be useful:

 

Learn the tools of the trade 

Author Natalie Canavor put it best when she wrote “You are what you write these days.” 

As a business owner, nothing will lessen your credibility faster than poor writing. And unless you discover you have a natural gift for words, you'll likely find yourself struggling in the early days. A reputation for bad writing is hard to shift, so save yourself time and stress and learn the tools of the trade.

 

Headline construction, copywriting, email marketing and storytelling are all important levers for growing an online business. The investment of even a few hours to master the basics will pay you tenfold throughout your career.” (source)

 

Crafting messaging in a clear and concise way will help you communicate your thoughts to your customer, learning how to construct informational communication is extremely important, as Nick states, take the time to truly master the basics before you start communicating with your customers.

 

Write like the expert you are

"… In the real world, I was comfortable, confident even, talking about my business and offering advice to others. But when it came time to put those thoughts into words to be shared online, I felt cluttered. This lack of confidence manifested itself in the form of apologetic, passive writing that served neither readers nor clients.

 

Then one day, someone reached out and thanked me for a tutorial-style blog post. They appreciated not only the information and insights I shared, but also the way I shared them and peppered in personality along the way. It dawned on me at that moment that being an expert doesn’t have to mean being the best in the world. It simply means you have insights and perspectives about your industry that are valuable to others. It’s your duty to share these insights, and as a bonus you’ll see a credibility boost along the way.” (source)

 

Remember, you’re the expert in what it is that you do, and this should be communicated clearly on your website, social media, and blogs. Brag about your knowledge and what problems your products and services solve in text.

 

Lean into your personal journey

"… Get a little vulnerable and share with us how it’s really going. Show us some nitty-gritty behind-the-scenes insights from your business. Allow your audience to see your highs and lows and experience them with you. Providing this context is an effective way to get your audience engaged with your content and, more importantly, related to you on a more human level. 

When you truly connect with your audience and capture their attention, your business will grow. As John Kotter and James Hesket write in their book Corporate Culture & Performance, companies that can demonstrate their values through storytelling outperform their counterparts in both stock price and profit performance.” (source)

 


 

At REM Web Solutions, we take pride in building relationships with our customers, we relish in being a team that that is personable, and accessible. We share who and what we are collectively and individually and in my opinion it’s one of our best features as a company. In all forms of communication, we share strengths, journey and roadblocks with our clients and in turn our clients feel comfortable and trust us. Whether it’s content on our website, virtual training sessions and day to day communications the written components of our day-to-day life reflect who we are and builds the trust we have with our clients.

 

If you’re looking for ways to re-craft your communication, please feel free to reach out to us, we are experts in marketing, communicating and developing plans and strategy to help you use your words to generate profit!

 

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This is a headshot of Shauna Ramsaroop.

Illustration depicting people analyzing and compiling content on a laptop

 

Now that you understand the basic elements to building a website for your small business, the next step is to zero in on two areas of your website that can be overlooked and shouldn’t be: Content and Search Engine Optimization (SEO).

 

Before we get into the nitty gritty, one thing you must ask yourself before building out your content and making SEO plan is:

 

What is the purpose of your website?

 

Knowing the purpose of your website is crucial, it will help you create content that delivers the message that you intend. Do you want your website to be simple? Do you want your website to be a large eCommerce platform? You need to clearly showcase what your company is all about. This allows you to create a site that isn’t convoluted and filled with nonsensical information. It allows you to present only the information that you need while sticking to your brand.

 


 

Icon depicting text, images and layout for the web

 

Content

What is content? It is anything and everything that you place on your website to inform potential customers about your business. Now that you have decided what you want to receive out of your website, you’ll need to build out content for multiple pages. Each page on your website should have a specific purpose that is directly linked to certain characteristics of your business. Here are some tips to help you craft your content.

 

Know Your Customer

In a previous blog post we discussed how to develop a buyer persona. Understanding the characteristics of your website audience will help shape the way you create and present your content. Remember, you can also have a secondary buyer persona and you don’t want to forget about this group as well. As you draft your content keep in mind who your customer is, detail your content to attract and keep their attention while visiting your website. This will benefit you in the long run and assist your sales process.

 

Use the Inverted Pyramid Model

If you haven’t heard of this yet, the inverted pyramid is a form of presenting information in writing, and it’s been around for decades. It suggests that you provide the most important information first, then as you make your way down the page you provide more specific information to support your message. For more information on the pyramid method take a look at this article.

 

Be Clear

It’s incredibly important that right off the bat you are extremely clear about what your business is all about. In a concise statement let the viewer know exactly what your business offers. If you look at REM’s home page, you’ll notice the first thing that you read is “We Provide Business Web Design & Development.” Our viewers know exactly what services and products we offer.

 

Keep it Simple

Remember, your content shouldn’t be paragraphs of information. The key to creating content is keeping it simple and easy to read. Your website should not act as an encyclopedia of your business, you want to keep it simple and concise. This includes the sentence structure, according to the Technical Communicators Association, a common plain English guideline says a sentence should be an average of 15-20 words. This will help your audience stay engaged with your content.

 

Write for the General Public

Depending on the business that you are in, one thing to keep in mind is that your audience will likely have no idea what you mean when you use industry-specific vernacular. You are the expert in your field, but this does not mean the individual that is viewing your website is. The rule of thumb is to create content for someone at a grade 7-9 reading level.

 

Add Calls to Action

Within your content you should strategically place calls to action, they are best used when they match the information that you are reading about. For example, on REM’s home page we have a “Blog Teaser” you will see teasers of our 3 most recent blog posts and as you scan over them you may see something interesting – there’s a “show all posts” call-to-action button right below the teasers to take you to our blog page. On our Website Design page, there is a call-to-action button that takes you directly to our Contact Us page that gives you all the options to get in touch with us.

 

Imagery

In addition to text, you want to make sure that you’re making use of imagery on your website. Placing pictures on your website assists in presenting your brand as well as informing the viewer about your company’s products and services. When building websites for our clients, our designers typically request images from you to showcase what your business is about. It’s always preferred and better to use your images, however stock photography is always an option.

 


 

Icon depicting data analysis on a web page

 

Search Engine Optimization

Now that we have some general rules to abide by when you start drafting your content, we can’t forget the importance of investing in SEO practices. When REM designs and builds sites, we keep SEO practices in mind and our content management system (CMS) supports SEO updates. Each one of our sites have predetermined titled tags based on the style of your website, there are areas within [email protected] that allow you to add meta tags and descriptions on the website as well as your web pages. Here are a few more tips for you while building and implementing your SEO strategy.

 

Keywords

Thinking strategically about keywords in your page content is a great start. Having them scattered throughout your website is even better if they are placed strategically. When selecting your keywords, you want to make sure your keywords are specific to your business. Another thing to keep in mind is build your list of keywords based on what your potential customers would be searching for. With a keyword dense website, you increase your chances of being ranked higher in search engines.

 

Keep It Current

Another great practice to increase your ranking is consistently updating your website. After you’ve spent all of this time building content and having it designed nicely, odds are you don’t want to make significant and multiple changes to it. Don’t worry – you don’t have to! Blogging is a great option to identify your website as being refreshed. If you’ve never blogged before, have no fear it’s easy! Blogging is meant to be an informal way of connecting with your audience, teaching them about your products and services and sharing news about your business. Blogging is also another area where you can apply business specific keywords.

 

Linking

Adding links to your website content is also beneficial for your SEO rankings. You can use internal and external links. Internal links are those that you add to your content that link to other pages on your website. External links are those that redirect your viewers to other high-quality websites. Be sure the links that you create on your website have a purpose and are done thoughtfully. For more information on how to achieve proper linking on your website for SEO purposes, I suggest checking this article out.

 

Optimizing Images

As we previously mentioned, imagery on your website is a great form of content to express and provide variety to people visiting your website. However, it is very important that your images are compressed and optimized to render quickly upon your web page loading. If you have large, high-resolution images that you’ve added to your website, they may take longer to load – this can damage your search engine ranking significantly. Another great trick you can apply to your images are adding alternate (aka ALT) tags and captions that are keyword specific.

 


 

Final Thoughts

When you’re working on building a website for your small business, you need to take the time to make sure your website not only depicts your brand, but also your business. You need to make sure it’s user friendly and easy to navigate, concise and informative. Your content should be drafted strategically, easy to read and keyword dense.

 

At REM Web Solutions we have all of the tools to get you moving. It’s what we’re good at and we’ve built the software to prove it. Our CMS [email protected] allows you to add content, images, links and so much more with ease. Our designers work with you to ensure your brand is expressed through the look and feel of the site, they help you create a layout to ensure your content can be easily interpreted. Our developers work tirelessly to ensure your website functions the way that you need it to. Our customer success team will guide you through the entire process by providing training and answering questions throughout your lifetime with us.

 

In addition to these services, REM has a great marketing team that can help you implement all of these tricks and tips in the correct way to ensure you launch a website that not only looks and functions great, but brings you business.

 

If you have any questions at all, please don’t hesitate to reach out to us – we’re here to help!

 

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This is a headshot of Shauna Ramsaroop.

Illustration depicting people working on building a website on a large laptop

 

Congratulations starting on your journey as a small business owner! As you navigate the waters and try to stop your head from spinning, we figured it would be a great time to get your feet wet on the steps to building a great website for your small business.

 

Here at REM Web Solutions, we provide you with everything you need to design, build, and support your website, we have compiled a list of services that we offer to help get you started and some key information to ensuring your website works best for you.

 


 

Icon depicting a desktop monitor with 'www' on it

 

Domain Name

Choosing a great domain name seems easier than you think, however it is critical that your domain name is easy to remember, is relative to your brand and company name and chosen with search engine optimization (SEO) in mind.

  1. Avoid special characters. Typically, your domain name shouldn’t have numbers or hyphens in it, word only domain names are easier to remember and have less chance of user error.

  2. Using the correct domain extension is also extremely important. You should always try to make your domain a .com unless it’s a .org, .gov, or .edu

  3. Less is best. Having a short and concise domain is easier to remember and far more user friendly. Remember, the odds of you using your domain for email addresses are high – which means less typing for those trying to reach you. When creating marketing material having your website’s domain name short will also allow you to design with less noise.

  4. Keep it simple by making it easy to spell without any slang or odd wording.

  5. When deciding what your domain should be, try to keep it nonspecific to your product or service. This gives you the opportunity to continue using it if your company decides to branch out with product/service offerings.

  6. Google it, once you come up with a domain, google it – this allows you to determine if there is a similar website based on the domain. You want to make sure your website and business stands out.

  7. Your domain should be SEO friendly, meaning it should include keywords and locations. A great example would be “kitchenercupcakes.com.”

 

 


 

Icon depicting a website server with a check mark next to it

 

Website Hosting and Support

When choosing the company that is going to host your website, it’s incredibly important to know what you’re paying for. When you’re purchasing your domain, you are effectively in a hosting contract with that specific company. If you build your website on their platform or another platform then you’re in a contract with that company. Separating your services could potentially cause you headache in the long run, you want to make sure that your hosting provider can support you all around.

 

At REM Web Solutions we provide you with everything that you need to get your business’ website up and running. I’ll break down the services for you:

 

Domain Management

What does domain management really entail? Well, in the first part of this post we talked about choosing your domain. Once you have chosen something you have to purchase it and register the domain with a Registrar. Most companies that offer domain management, have accounts with these registrars that allow them to register the domain on behalf of a client. At REM Web Solutions, we have accounts with two main registrars, we purchase domains for you, handle the renewals, act as the admin for you so you don’t have to worry about updating nameservers.

 

DNS Hosting

Once you have your domain chosen and registered, the next step is to have your hosting provider set up your DNS hosting. Having the same hosting provider host your DNS is one of the most important decisions you will make. In the event of your site not functioning properly, email not sending, etc., DNS investigation is typically your first plan of action. Your hosting provider should be more than capable to help you manage your DNS settings, and update them when required. At REM Web Solutions, DNS hosting is part of your package when you’re a client of ours and we’re available to you during our support hours to make sure any update required can be completed for you with ease.

 

Website Hosting

Having a reputable company host your website is imperative. When you’re shopping around for a company to do your website hosting, it’s beneficial to you to understand how your website is being hosted. For example, once you’ve built your site, are backups being made of your data in the event of downtime? How secure is your website on the company’s servers? In the event that you need to make fundamental changes to your website is the company ready to meet your needs and potential demands as you grow? Working with a hosting company who can provide you this type of information is imperative. Don’t be afraid to ask.

 

Support

Once you have clearly defined the hosting aspect of the company you’re doing business with, be sure to ask them about the amount of support that is available to you. Building/designing a new website is a challenging thing. There may be moments when you’re trying to change your website, or have it function in a specific way and you’re hitting roadblocks. Having a support team available to you is crucial, especially in the beginning. At REM Web Solutions, our support team is one that we are proud of, we are dedicated to the success of your business. Majority of people aren’t designers or developers, so having a team that’s willing to advocate for you is half the battle.

 

 


 

Icon depicting a pen on top of a web page

 

Content Management Systems

As defined by HubSpot, a content management system (CMS) is a software application that allows users to build and manage a website without having to code it from scratch or know how to code at all. For more detailed information on content management systems, I suggest reading this blog. When building your website for your small business it’s essential to choose one that works best for you. There are many different ones out there that are designed for different reasons – budget and user-friendly platforms are the first that come to mind. Here at REM, we have built our own custom content management system ([email protected]) that is easy to use, adaptable and comes with a bunch of support to help you navigate it.

 

 


 

Icon depicting thumbs up and arrows pointing up

 

Create an Engaging Website

When designing and building your website you want to make sure that you drive engagement. You want viewers to have a positive impression when they visit your website. Make sure that your brand is clearly captured through the design of the website, this allows your messaging to be well received. In addition, not only should your website clearly describe your products and services, your graphics and fonts should be simple and easy to read. One thing to be cautious on is ensuring your graphics are optimized for fast loading; search engines decrease your ranking if they are slow.

 

Navigation and Pages

One of the things that makes your website easy to use for viewers and potential customers is having a clearly thought-out navigation. Designing a navigation that allows viewers to find information easily is crucial, your navigation should link to the most important pages on your website, which typically are:

  • Home

  • About Us

  • Products/Services

  • Management Team

  • Contact Us

  • Terms of Use

  • Site Maps

  • Privacy Policy

 

These pages can be linked in your header or footer navigation. If you have other pages that are important to your business, they should be added into your navigation as well. Our design and marketing teams at REM are here to help you create and design your navigation and pages to ensure that you’re creating the best content for your site. We’ll guide you on best practices to ensure your business is clearly and effectively presented to the rest of the world.

 

 


 

Icon depicting a web page in a gear cog

 

Maintenance

Once your site has been built, it is incredibly important that you create and add new content on a regular basis. Search engines give higher rankings to sites that are continuously updated. One of the best ways to achieve this is by blogging, other options include updating customer testimonials, creating a news section on your website and updating it with pertinent news about your products or services. When updating your website, you want to make sure that you’re still using design elements that are consistent with your brand.

 

 


 

In Conclusion

When building a website for your small business there are a lot of things to consider. Remember, the key is to have your website work for you. Your website acts as your resume to the rest of the world, potential, and existing clients. Your website should be a tool that you are using to generate business and a significant amount of thought should be put into the process. Bringing all of the pieces of your business together can be quite the daunting task, however, we’re here to help you.

 

If you’re not sure where to start or if you want to make changes to your website feel free to contact us!

 

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This is a headshot of Shauna Ramsaroop.

3D Illustration of a computer with office and website-related icons around it

 

It’s been over a year of some businesses struggling to stay alive as a result of the pandemic. This year has taught us how to restructure our teams, building work from home infrastructures, taking every precaution in the book for essential workers that are required to physically be around each other. This year has truly taken a toll on our businesses, unfortunately some were forced to close their doors, but many were able to adapt, and with the inevitable changes that we face moving forward we see new opportunities and new businesses rising from the ashes of COVID-19.

 

As we continue to soldier forward, now more than ever is the perfect time to re-evaluate your business’ online presence. Do you have one? Do you have social media accounts? If you do, are you easy to find? Are you attractive to your target audience? Are you reaching your target audience? These are a lot of questions I know, but having an online presence is the most important thing you can do for your business today and it’s extremely important to make sure you’re doing it right.

 

Websites

I know this sounds strange, since most companies do have websites, but it’s something that we need to bring up, having an updated website is incredibly important these days. Here are a few questions I suggest you ask yourself in regards to your website:

  1. When was the last time you did a redesign on your website?

  2. Is the information that you have on it accurate with the services and products that you have to offer?

  3. Is your site responsive – meaning does your site automatically change based on the device it’s being used on?

  4. Is your contact information up to date?

  5. Do you have links to your active social media accounts on your website?

  6. How are you ranking in terms of Search Engine Optimization?

  7. Is your website AODA compliant? Should it be?

  8. How are you informing your clients of changes on how you do business?

These are all very important questions that you need to be asking about your website, and if you don’t have a website yet, these are most definitely questions that you want to ask when designing your new website.

 

Search Engine Optimization

This is one of the most common questions that we are asked about from our clients and prospective clients: “How do I get my website to show up on Google’s first page?” Search engine ranking is one of the most sought-after results and there are things you can do on your website to help increase your ranking such as having a responsive website, blogging, redesigning your content to ensure you have proper heading structures in place, and optimizing images that you have on your website. If you’re looking to boost your ranking, give us a shout – we’re here to help!

 

Social Media Marketing

The concept of social media marketing for businesses has really taken off over the past year. Businesses have turned to social media applications such as Instagram and TikTok to attract potential clients and highlight their products and services. Are you making the most of these applications to help generate business?

 

eCommerce

In a previous blog we touched on some of the eCommerce tools that we have available to you, with the increase of curbside pickup methods, businesses are now required to offer their products available to purchase online and picked up at a specified date and time. We have built solutions to help businesses meet the needs of their customers – allowing them to browse online, request quotes, and make purchases. This functionality has almost become an absolute requirement for the survival of businesses.

 

In conclusion the reality of face-to-face interactions is dwindling and it’s incredibly important that the world can find you online, not only should they be able to find you, but they should be able to KNOW you based on your website, social media, SEO and eCommerce platforms. Having a well-rounded online presence will directly increase your sales and we’re here to help you make sure you’re well prepared to tackle the new normal of business. Aside from our tools, our team is here to support you throughout your journey, make educated recommendations, provide you with industry knowledge to help increase your profits and guide you through your marketing efforts.

 

If you’re an existing client and are looking for suggestions on ways that you can improve your online presence, or if you’re a new business looking for some guidance feel free to reach out to us at [email protected]. We want to help you be the best you can be!

 

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This is a headshot of Shauna Ramsaroop.

calendar with the date of January 2021 on it

 

In a recent article published by a reputable news source there was some information that was incorrectly provided and we’re here to set the story straight. The article stated that the deadline for all businesses that were legally required to have AODA compliant is in June 2021 – this is false.

 

As of January 2021, all websites for companies in Ontario with over 50 employees must adhere to the Accessibility for Ontarians with Disabilities Act.

 

What are the ramifications if your business is not compliant? It’s a pretty hefty fine– executives can be fined up to $100,000 each day a site remains non-compliant.

 

If you’re not sure whether or not your website is or should be compliant, feel free to reach out to us. Also, for more information on the Accessibility for Ontarians with Disabilities Act (AODA) feel free to check out some of our blogs that highlight key information!

 

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This is a headshot of Shauna Ramsaroop.

Woman using a laptop with the Webwizard login in the screen

 

Now that I have a few training sessions under my belt upon my return to REM, I’d like to share my experiences with you as a trainer, and as a fellow student. Once we have designed, built, tested and reviewed your website, we typically reach out and schedule a training session with you. Pre-pandemic, we would invite you into our awesome office and hangout in the boardroom. Nowadays, we’re inviting you into our homes and conducting training sessions virtually.

 

Depending on the site we’ve built for you, sometimes we split your training sessions into two parts, one 1.5-hour session for our standard modules and a secondary session for anything custom on your site, for example – eCommerce. As a student, I know first-hand that there is a lot of information provided to you, and it really is difficult to absorb new material. As a trainer I know the majority of what is presented to you in the training session doesn’t quite resonate until you’ve had a chance to play with the tools. 

 

Here are some tips to help you through the training session:

 

Taking notes is NOT essential

I know this is slightly breaking every rule when it comes to learning. However, we have compiled training documents for you and will send them after the session is complete for your reference. I honestly believe, you will get more out of the training session if you’re focused on how to navigate our tools.

 

Ask questions

Our trainers won’t get upset if you interrupt us. I promise. If you’re unclear of how something works based on the way we’ve presented it to you, ask us to clarify or explain it in a different way. Remember, we want you to succeed.

 

Provide us with hypotheticals

Our trainers do our best to understand your business, however we are limited, during your training sessions, give us examples of the results you want to achieve and we’ll show you how.

 

Once your training session is over, you’ve received the training documents go into [email protected] and update your content, make changes and get a feel for how it works. Remember, that’s not the end of the road for your learning either.

 

If you’re trying to change something and you’re stuck email us at [email protected] – we’re here to help.

 

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This is a headshot of Shauna Ramsaroop.

Illustration of multiple devices with online shopping graphics

 

I have to admit, I’ve never been one to shop online. I was stuck in the mindset of only making purchases if I could touch a product. With the onset of COVID-19, I was forced to surrender myself to the world of online shopping. Let’s just say I may never return to a shopping mall again.

 

The year of 2020 brought us all challenges, it also brought us new experiences and the way we do things has forever changed. My online shopping addiction holds a strong case for business owners that are selling tangible products – it’s time to look at your options.

 

Of course, there are many platforms that exist that can give you an online marketplace, however they do come at a cost. Some of them charge transactional fees, some require you to pay a monthly subscription and you will often find yourself waiting for assistance on a support line when something goes wrong.

 

If you haven’t guessed yet, this is my shameless plug for our [email protected] eCommerce Module. It really is a behemoth of a platform and allows you showcase your products, limit your transaction fees (we don’t believe in dipping into your hard-earned profits), and feel confident that you are in full control of the products you want to sell and how you want to present them to the world.

 

Here are a few reasons as to why I personally enjoy working with our clients who use our eCommerce module:

 

It looks great

When we design the look and feel of your eCommerce pages, we ensure it’s cohesive with the design of your website. Most online marketplaces offer you template looks and colours, with our eCommerce module we deliberately design and build it to give your customers a pleasant visual experience that keeps them searching through your products.

 

It’s easy

Yes, you can have complicated product offerings, however we have done our best to build you a tool that makes complicated, easy. Not only are we here to train and guide you on how to showcase and organize your products, we’re also here to support you throughout your journey of selling online. When you hit a roadblock, we’ve got your back!

 

It’s customizable

Not only is the design custom to the look of your website, our developers are able to tweak the module to ensure that it fits your needs. We’re aware that each business has different needs, especially right now and our team will work tirelessly to ensure that we provide you with the tools that you need to succeed.

 

If you like what you’ve read about our eCommerce module, feel free to reach out to us. We’re here to have a conversation about what you need to flourish!

 

This is a headshot of Shauna Ramsaroop.

Woman using a computer in a home office

 

2021 is a new year with new rules and unfortunately some of the rules aren’t helping our businesses. With COVID-19 still looming among us a lot of companies have been forced to adapt to a new normal such as online ordering, curbside pickup, virtual meetings, webinars, events and so much more. In our region we have lost many small/medium size businesses in 2020 and there are plenty continuing to struggle.

 

Our goal is to do our best to help you persevere. Having a well designed and developed website could be the key to helping you through the surge of online interactions. REM Web Solutions may be able to help you out, with tools such as our newsletter and blog modules you can reach your clientele keeping them informed of product/service offerings, discounts and things happening/changing in your business.

 

In addition to communicating, our media collections help highlight your work, the product and eCommerce modules allow you to showcase and/or sell online. If you’re not selling products you can make use of our events module that allow your clients to register and pay for online seminars, classes etc.

 

As your business adapts, we’re here to support you through the changes. If we don’t have an REM standard solution for you, our team of designers and developers are equipped to build custom functionality to help you achieve your business needs.

 

If you have any questions about how we can help feel free to reach out; we’re a chatty bunch and would love to hear from you!

 

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This is a headshot of Christine Votruba.

Laptop top-view with January 2021 calendar deadline on it

 

Did You Know:

 

Businesses & non-profit organizations with 50 or more employees should have made their website and web content accessible by January 1st, 2021?

 

It’s not too late! Make your website AODA compliant.

 

Visit aodawebsites.ca

 

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This is a headshot of Shauna Ramsaroop.

Illustration of people in front of CSM lettering

 

Our REM team consists of many different roles, in this blog I’m going to highlight some of the responsibilities of our Customer Success Team. Our Customer Success Managers (CSM’s) at REM act as hybrid contacts for you from the start of your journey with us, through the deployment and are here to support you after your website goes live.

 

The Early Stages

At the beginning of your project, CSM’s will typically reach out to start the discussing the hosting portion of your contract with REM. This includes transferring any domains, setting up DNS and email hosting. During this time, we explain the hosting packages that we have to offer you, discuss the importance of SSL Certificates and most importantly introduce ourselves!

 

Testing and Site Review’s

Once your site is built and tested by developers, the CSM’s will do a second round of testing. At REM we take testing your website very seriously to ensure that we hand you the best functioning website that we can. Once your site has gone through the rigorous testing stages, we reach out to you to schedule a Site Review (this is my favourite stage). A site review is the first time you see your website in its functioning form on our staging server. It’s typically a 15-minute conversation between you and your CSM reviewing the site together and discussing the outcome of the design/development of your site based on your engagement letter and concepts.

 

Training

[email protected] is a fantastic tool, it is user friendly and easy to navigate. CSM’s are armed with the knowledge and tools to provide you with training that is simple for you to understand and empower you to continuously update your website all on your own. We have many different modules ranging from our media collections, blogs and newsletters, eCommerce platforms and many more customized solutions based on your requirements. Our CSM’s will show you the ropes and guide you through managing your website.

 

Support

One of the most important aspects of our business model is to ensure that you always feel supported. Whether you’re struggling with changing something on your website, or something isn’t functioning the way you predicted, our CSM’s are here to support and help you. Whether you send us an email, or give us a call we’ll be sure to listen and help.

 

CSM’s at REM are here to build relationships with you and our goal is your success!

 

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