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Banner with It’s time to adjust... We can help keep things business as usual headline with laptop, credit card and shopping bags to convey online transactions.

 

It’s time to adjust...

We can help keep things business as usual.

 

While your customers are taking a break from visiting your physical store, let us help keep your business thriving with online transactions through our easy, affordable eCommerce solution.

 

Call 519.884.4111 now for a free consultation. We can get you up and running in no time!

 

CONTACT US TODAY

 

 

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Well, the short answer is SEO is a widely used acronym in the marketing and tech worlds and it stands for Search Engine Optimization. Why is it important that YOUR company invest in it? That's a bit more complicated.

 

3D letters spelling out SEO  

How Do People Find My Website?

Before the internet became a global marketplace and an important part of the world economy, websites were simply spaces that existed online where a user could access information from a computer. Nowadays, the internet is its own universe and millions of people use it every day to perform complex tasks. From ordering Chinese food takeout to buying a car, the internet is a place where opportunity exists for your business to thrive, and SEO (Search Engine Optimization) is a large component in making sure customers can find you.

 

Have you ever typed a search query into Google and been overwhelmed with the results that you receive? The answer is yes, and you probably ignored most of the results and clicked on a link at the top of your screen. These websites that you see listed at the top of your screen didn't magically appear, no, they invested in smart and solid SEO. As a matter of fact, they may have invested in other tactics also, such as PPC (Pay Per Click) advertising and even real-world marketing investments in print.

 

All marketing strategies can be valid when considering a campaign in driving users to your website, but today, the search engines are returning results to users based on how strong a website's Search Engine Optimization is. At its core, SEO is simply a way to tell an engine like Google what your site is about and when a user should see your site returned as a result; simple as it seems, the competition you will be dealing with online, requires you to invest in a good strategy so your site doesn't fall to the bottom of the search engine results, and that can take time and dedication.

 

The good news is, we are here to help! Contact us today to learn more about SEO and how it can help your website go to the next level.

 

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Your business’s website is designed to enhance awareness of your brand, garner sales, engage with your prospects, and showcase your products and services. Social Media tools go a long way toward accomplishing these goals.

 

Social media tools provide an easy way for prospects to connect with you. Those strategically placed, clickable icons on your page allow them to connect with you across all your social media channels - with one click of the mouse.

 

  3D letters spelling out Social Media

Social media tools make it easy for existing clients to share your expertise with potential clients. One of the most valuable social media buttons on your website is the one that says 'share' or 'forward'. Your clients can easily share blog posts, newsletter sign-ups. and other valuable content. Tweetables are another easy method of sharing insights and quotes right from your website.

 

Social media tools are a great way to increase website traffic. These tools help direct people to your website, newsletter, blog, and service or product links. Social media should enhance, not detract from, your website.

 

Social media tools increase your SEO rankings. Social media tools help increase your SEO rankings. This, in turn, increases your search engine rankings and drives traffic right back to your website.

 

Social media offers many valuable benefits to help grow your business, increase awareness of your brand and boost sales. Using them to learn more about your target market and engage with your audience is part of a strategic marketing plan.

 

Make the most of your social media tools and icons today and watch your business grow tomorrow. Contact us today to see how we can help.

 

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Illustration depicting people collecting assets and promoting a website

 

If you owned a store, you would probably do regular maintenance on its interior and exterior. Failing to do this would reflect poorly on your business. The same goes for a vehicle or even your own home. Maintenance is an ongoing expense because things wear down. This is why most people don't question the need for it. On the other hand, a website doesn't have a physical existence. It is software that's rendered on the browsers of viewing devices. This means it isn't subject to wear and tear and is why so many business owners see web design as a one-off expense.

 

If the world never changed, then you could treat web design as a set and forget process. Of course, that isn't true. The Internet and the people using it are constantly changing. These changes include:

 

Search Engine Optimization

Google changes its algorithm every day. Sometimes these changes are related to website design. If your website doesn't render well in the viewing devices of Google's users, Google will send little if any traffic your way. If you have any broken links or images on your site, this is a major red flag for most search engines, and they will basically mark your site as not being maintained/up-to-date.

 

Search engines now take many things into consideration when showing potential viewers your site. These things include everything from the location of your business, the reviews you have on social media, and your SEO keywords/description, right down to the descriptions and titles that you give your images and links on your site. It is important to keep these things up to date, and contantly be aware of the analytics of your site.

 

Update Your Website’s Technology and Tools

iPads and iPhones don't support flash, and neither does Google Chrome. If your site uses flash, then a good percentage of Internet users can't use your website. Many viewing devices today have small screens. People using these devices have no desire to deal with websites that aren't mobile friendly. If you want to utilize video, it is best to embed these files directly from YouTube. This not only will help with the compatibility of viewing these files for your users, but will help your video get more coverage/views by being posted in various locations (i.e. your website, directly on YouTube, perhaps shared via other social media sites/forums).

 

Update Your Website’s Design

Not staying current with design trends and modern layouts will date your website and affects the viewer's perception of your business. As a customer, if you went to a website looking for a product or service and were greeted by a website that looked like it was made in the 90's, you would most likely get the impression that this company couldn't be bothered to update its site, so you may be suspicious that the products/services on the site were also out of date. Keeping your site looking slick and cutting-edge will give the impression that you put work into keeping things updated, and by that logic that your products and services are also updated.

 

Revamp Based on Necessity and Market

As a good rule, you should at least consider revamping your website design from the ground up once every 5 years or so. This can be stretched if your site caters to an older clientele, but may need to be done even more often if you have a strong focus on young users or have a national/global presence.

 

In addition to the Internet and its users, the businesses that use websites also change. Products and services can change. Market changes and the need to stay competitive force businesses to change their marketing and sales processes, which in turn should be reflected in their web design. For example, making your products and services available for purchase online at this point in web history is almost mandatory, and expands your customer base immensely. The only way this may not be the case is if you offered a product/service for which the price was highly subjective, but even in this scenario you would want to provide a way for your potential customers to acquire a quote or speak with a sales representative.

 

What the above arguments point to is that you can't treat your website as a one-time expense. Although it doesn't suffer from wear and tear, the world around it doesn't stand still, and your website shouldn't either.

 

If you feel like it is time for your site to have some new life breathed into it, let us know and we would be happy to make it happen.

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Illustration depicting a concept of people updating a website

 

Your website is your calling card in today's day and age, so it should reflect who you are as a company. It should also be up-to-date, as consumers have become pretty savvy nowadays. They've learned to distinguish between old-fashioned websites which looked a little more like magazine pages, with alternate arrangements of images and text and contemporary websites which play a little more with form, using eye-catching images and content that has been specifically written for a web-based audience.

 

Given that people are going to judge your business based on how your website looks, it's a good idea to keep updating it regularly, in terms of content as well as design.

 

Content

In terms of content, it's easy to see why a website would need to be updated. Things are constantly going on within your company, so your website and blog should reflect that. If you have new products, new colors, new features, new services, new people on your payroll etc., you should put that on your website by altering the content.

 

Design

What about the design itself? In what circumstances should you alter the design of your website? As web design progresses, it becomes more and more visually appealing - so you need to look back at your website and think about how visually appealing it is. You can judge it based on the other websites that you're currently exposed to. Or you can compare it with the websites of your competitors. If you feel that it's not up to par, then it is time to redesign it.

 

And More

Another thing that you need to keep in mind is that your website needs to be mobile-friendly. Earlier websites weren't necessarily mobile-friendly but as time goes on, smartphones and mobile devices are becoming more and more technologically advanced and people are using them to look up all types of things on the go. If your website isn't mobile-friendly, then it's definitely time for a redesign.

 

Contact us for more great tips on redesigning your website!

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Businesses often focus on ways to grow their business, promote their brand and increase profits, but providing excellent customer service can help accomplish all these goals with little to no extra cost or training.

 

Build loyalty with great experience for your customers.

 

People don't pick businesses based on product or price alone. The experience they have at your company can be the difference between loyal repeat fans and ambivalent customers. Ambivalent customers are quick to jump onto promotions and discounts offered by competitors. But loyal customers stick with your brand because they know they can expect high-quality service.

 

Building your reputation is key to your business's long-term sustainability. Done very effectively, customers will spread the word about your company and bring in new customers without any additional marketing from your end.

 

Customer service pays off

 

Building loyal customers who continue to patronize your business and bring in new customers only helps your company grow. Businesses rely on repeat customers to stay competitive. Customer service is one of the best ways to engage customers in your brand and encourage them to come back.

 

  a woman shaking a man's hand

 

Exceptional customer service is a simple but highly effective way to help your business stand out. While competitors might rely on flashier products or dramatic promotions, your company can steadily build a business with consistent customer service.

 

Customer service is especially important for small businesses.

 

Large corporations or big box stores can afford to offer the lowest prices with their high-profit margins and cheap manufacturing practices, but friendly customer service can eliminate customer reservations about slightly higher prices. Many consumers are willing to pay a little extra for products or services from a local business, especially when they provide a comfortable, welcoming atmosphere.

 

While researchers haven't quite proved that excellent customer service boosts employee morale, the two are related. Positive feedback from customers results in better morale, which leads to more - or even better - customer service. Psychologists name motivation and performance (including customer service) as a sort of chicken and egg conundrum. We may not be sure which came first, but the presence of one usually draws in the other.

 

For more information on how to keep your business competitive, including customer support, web design, and marketing strategies, contact us at REM Web Solutions.

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About

For families of children with special needs in Waterloo Region, Waterloo Region Family Network is the most broadly resourceful organization because: we are built by families, for families; we don’t require a diagnosis or criteria for eligibility; we provide resources and facilitate meaningful connections for families of all life stages. Our overarching purpose is to serve the family to support the child.

 

WRFN's Main Contact Person: Sue Simpson, Executive Director

 

No. of Employees: 7

Established: 2009

Location: Kitchener, ON

 

Visit WRFN's website

 

 

 

Q:

Why did you choose REM?

 

A:

We liked REM’s personable approach. When we reached out for a quote they asked to meet in person so they could fully understand what we needed from a new website. REM clearly explained what could be done and at what cost. We also appreciated that they provided a Not for Profit Discount.

 


Q:

What was it like working with REM?

 

A:

It was a pleasure working with REM! The team we worked with was extremely professional, supportive and always quick to reply. They were patient with us and took the time to understand how we needed our new website to function. They also provided training for our team that was geared to our level of understanding! Not only was REM great to work with while they developed our website, they have continued the same level of customer service with any ongoing support we’ve needed.

 

 

It was a pleasure working with REM! The team we worked with was extremely professional, supportive and always quick to reply. 

 

-- Sue Simpson, Executive Director

 


 

Learn first-hand how we can help you with your website needs.
Contact us today!

 

Toll Free: 1.866.754.4111

Phone: 519.884.4111

Sales: sales@remwebsolutions.com

Support: support@remwebsolutions.com

 

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So, you have just launched your new website and have had some time to digest things. Now what? The thing about your website is that it should never stop evolving and getting better as time goes on. If you can make an improvement to the site that will benefit your user in some way, this should always be done and can only help your brand or product.

 

Make Your Website User-Friendly

A common first place to start is where you can link within your own website so that users can navigate a little bit easier. It is all well and good to have links in your navigation, but you are going to want to place convenient links and buttons throughout your content as well. A good place to make sure you are sending people frequently is your contact or your products/services pages.

 

Remove the Clutter

Another thing to do is make your website more detailed gradually. This can be tricky as you will want to “hide” your more comprehensive information that can bog a new reader down beneath or behind lighter and more to-the-point content.

 

Improve Usability with Up-to-Date Designs

Layout can be another big source of improvement for a new site. You will have designed the website according to your or your own company’s tastes, and while this can be great, fresh sets of eyes always reveal new improvements or bugs that may have previously been unseen. Over time, listening to feedback and making changes based upon that feedback for user friendliness. Looking to competitor websites to see what they are doing better than your site can also be a good source of insight.

 

Features can be added or improved on your website as time progresses. Maybe you have expanded to 2 locations and now wish to have both locations on the site, with a user interactive map. Maybe you want to start blogging but want a certain interface and setup for it that is a little different from a basic page on your website. Perhaps you want to start allowing people to apply to jobs directly through your website. These are all common improvements you can make to your website over time.

 

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When building a website, figuring out exactly what you want to say and how you want to say it can be one of the biggest challenges. How do you get your point across, while still being visually appealing and getting your points across to your visitor?

 

 

Business man writing on desk

 

Make a List of Pages

A great starting point can simply be making a high-level list of the main subjects you want to talk about on your site, besides the obvious Contact and About pages which tend to have somewhat self-explanatory content. This will give you a list of topics to begin writing about if you do not have existing material to place on the site. If you have an existing website and you are just revamping, this is essentially already done for you in the form of your existing navigation, and you can simply add and trim topics as you see fit.

 

Set the Tone

From here, you will need to gauge the level of professionalism you wish to portray through the writing on your website. Many companies these days have a much more casual way of communicating with clients than more traditional or old school companies, and the language you use on your website should reflect the language you plan on using with your clients at every stage of your interactions. If you have a younger target market, consider utilizing social media such as Instagram or Twitter, and platforms such as Facebook or LinkedIn if you are going for an older audience.

 

Once you have the tone and your subjects, simply begin writing organically about the subjects which you know well. It can be hard to get that first sentence down, but once the words start flowing it will be a lot easier than it seems at first. Move on to the subjects you need a little research on later, as your confidence will have been built up by writing about your mastered subjects.

 

Review and Refine Your Content

The final step is to edit your content. Beyond the basic spellchecking and grammar checking, you will want to make sure that key words you wish to target with search engines are mentioned a variety of times within. You don’t want it to sound unnatural, but just make sure you mention words you think someone may type into a search engine when they look for you.

 

That’s it! Look out for more tips on maintaining your website in the future, and if you need a hand with anything to do with your website reach out to us.

 

Cotact us today

 

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Ontario AODA Website accessibility compliance crucially aims at making sure every person can use a website. It plays a primary role in the building of websites, and through its application, Ontario AODA aims at achieving universal standards of inclusivity. With increased ease in use of Websites arises additional potential revenue opportunities. Cost benefits also materialize if your website's accessibility is integrated into the development process right from the onset.

 

Why Make Your Website Accessible?

 

Accessibility refers to the product design, devices, services, and the experiences for persons with disability, more so visual impairments. Ontario AODA Website accessibility compliance runs in tandem with SEO. Indeed, the most significant benefit of Ontario AODA website accessibility standards is the positive effect on search engines. Accessibility improves functionality, efficiency, and user website experience.

 

Moral Obligation in Application

 

Websites form the basis for which people continuously rely on for information and specific services. People with disabilities are not left behind in the use of the web in their daily life. By the use of accessible Websites, this particular group garners a sense of dignity and independence. In effect, receptiveness is likely to make a considerable difference in inclusivity, resulting in more collaboration and innovation.

 

The Financial Benefits Accruing to Organizations

 

In regards to people with disability, it makes good business sense to implement accessible websites. The potential increase in site visits translates to broader markets and higher profits. Ontario AODA compliant websites are in line with web standards and to a higher degree receptive to most browsers across multiple devices. Browser receptibility increases the potential lucrative audience accessing your site. Generally, Ontario AODA compliant websites have overall ease of use for everyone through the use of visual design and interactivity.

 

Web Accessibility Legal Guidelines for Firm's in Ontario

 

Compliance to website accessibility standards in Ontario is mandatory, with non-compliant firms facing fines and penalties. In Ontario, Organizations are required by law to accommodate people with disabilities by adjusting certain website practices. Firms with 50 employees and above are required to file accessibility compliance reports.

 

In case your website is not compliant to Ontario AODA accessibility rules, the best time to act is now. Ultimately, building or redesigning your site will be least costly as compared to having to change a finished Website. You as well can do without the inconvenience of responding to formal complaints. Creating accessible sites helps you achieve your objectives while setting you apart as a professional. Contact us for more information.

 

Make your website AODA compliant! Visit aodawebsites.ca

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