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REM is looking for an SEO Specialist

We are seeking an experienced SEO Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve our clients' organic search rankings and drive targeted traffic to their websites. This role requires a strategic thinker who can blend on-page, off-page, and technical SEO tactics into one cohesive plan that can be implemented by our SEO team.

What We're Looking For

• Proven Experience: Minimum of 3-5 years of hands-on experience in SEO, with a demonstrated ability to improve organic search performance for clients or brands.

• Educational Background: A degree in Marketing, Digital Marketing, Communications, or a related field is preferred.

• Strong Analytical Skills: Ability to interpret data and translate insights into actionable SEO strategies.

• Technical Proficiency: Familiarity with HTML, CSS, JavaScript, and content management systems (CMS) such as WordPress.

• SEO Tool Expertise: Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.

• Digital Marketing Knowledge: Broad understanding of digital marketing principles and tactics, including PPC, social media, email marketing, and content marketing.

• Content Optimization Skills: Experience in optimizing website content, including blog posts, landing pages, and product descriptions, to improve search engine rankings.

Responsibilities

• Develop and Execute SEO Strategies: Create and implement comprehensive SEO strategies that encompass all aspects of SEO (on-page, off-page, technical) to enhance organic search visibility.

• SEO Audits and Analysis: Conduct detailed SEO audits and analyze website performance metrics to identify areas for improvement and recommend actionable solutions.

• Keyword Research: Perform extensive keyword research to identify high-value keywords and phrases that align with client objectives and target audience.

• Content Optimization: Collaborate with content creators to optimize website content, including blog posts, landing pages, and product descriptions, to improve search engine rankings and user experience.

• Link Building: Develop and execute effective link-building strategies to acquire high-quality backlinks that boost domain authority and search rankings.

• Technical SEO: Ensure websites are technically optimized for search engines, including site speed optimization, mobile-friendliness, crawlability, and indexation.

• Performance Monitoring and Reporting: Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights to clients and stakeholders.

• Stay Up-to-Date with Industry Trends: Keep abreast of the latest SEO trends, algorithm updates, and best practices to ensure strategies remain current and effective.

• Cross-Functional Collaboration: Work closely with other digital marketing team members, including PPC specialists, social media managers, and web developers, to ensure a holistic approach to digital marketing.

What You Bring to the Table

At REM Web Solutions Inc., we value excellence, collaboration, and a commitment to continuous improvement. As an ideal candidate for the SEO Specialist position, here's what you'll bring to our dynamic team:

• Proven Experience: Minimum of 3-5 years of experience in SEO, with a track record of successfully improving organic search performance for clients or brands.
• Digital Marketing Knowledge: Broad understanding of digital marketing principles and tactics, including PPC, social media, email marketing, and content marketing.
• Analytical Skills: Strong analytical skills and experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Technical Proficiency: Familiarity with HTML, CSS, JavaScript, and content management systems (CMS) such as WordPress.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex data and insights clearly to clients and team members.
• Project Management: Strong organizational and project management skills, with the ability to manage multiple projects and deadlines effectively.
• Problem-Solving: Creative problem-solving abilities and a proactive approach to identifying and addressing SEO challenges.

Preferred Qualifications:

• Certifications: SEO certifications from reputable organizations (e.g., Google, HubSpot) are a plus.
• Experience in a Marketing Agency: Previous experience working in a marketing agency environment is highly desirable.

Why Choose REM?

• Enjoy the flexibility of remote work, with occasional in-person meetings at our Kitchener office.

• Benefit from a four-day workweek with 32 hours per week, enhancing your work-life balance.

• Be part of REM's rapid growth and tap into a world of potential career opportunities.

• Join a company with over 100 five-star Google reviews from satisfied clients, boasting a stellar reputation in the industry and the local community.

• Celebrate our nomination for Company of the Year at the Kitchener Chamber of Commerce, a testament to our commitment to excellence.

The 7 Guiding Principles of REM

The success of our customers is paramount, therefore deserving of two spots on this list.

1. Customer Success Comes First
   A successful customer simultaneously demonstrates our worth in the market and our strength over our competitors.

2. Take Ownership
   REM leaders own solutions.  We demonstrate our solutions by owning the problem first. 

3. Think More
   There is always another option.  Always.  Find it.

4. Improve Everything
   Good enough is only good enough for now.  We improve on everything we know and do every chance we can.

5. Congratulate the Victory
   Amplify our momentum with positive recognition.

6. Persevere
   In the face of debate, challenge and confusion, we push forward.  We make it through.

7. Customer Success Comes First
   A successful customer simultaneously demonstrates our worth in the market and our strength over our competitors.

Compensation and Benefits

• $50,000 - $60,000 - Pay dependant on experience, skill and accomplishments

• Fridays Off - 4 Day work week (4 x 8 hour days).

• Medical, Vision and Dental Benefits.

• Long Term Disability and Life Insurance.

• Multiple performance based awards such as paid trips to Las Vegas!

   

PLEASE NOTE: 

Our office is based in Kitchener, Ontario, and offers the flexibility of remote work, allowing you to balance your professional and personal life seamlessly.

If you are a results-driven SEO Specialist with a passion for digital marketing and a proven ability to create and execute effective SEO strategies, we would love to hear from you. Apply now to join our team at REM Web Solutions Inc. and help our clients achieve their digital marketing goals.

APPLY HERE

Anticipated Start Date: July/August 2024

We are excited to announce the addition of Jackie Graves to the REM Team in the role of Copywriter! Learn more about Jackie in her staff bio below.

At Work

Role at REM: Copywriter, blog writer, and anyone's pick-me-up throughout the day if you need me to be.

Education: I earned an advanced diploma in Journalism - Mass Media (with Honours) from Durham College in Oshawa.

Makes Me Smile at Work: How well all my colleagues get along and their willingness to laugh at my stupid jokes.

Favourite

Web site: Definitely YouTube. My all-time favourite channels are Imamu Room (cooking/slice of life), Kendall Rae (true crime), The Dr. John Delony Show (advice), The Right Opinion (commentary), Jenna Marbles (comedy), and honestly, probably so many more that I'm forgetting.

Movie: Howl's Moving Castle.

Food: Cheese is the superior food of all foods. I don't care what kind it is. If it's cheesy, it melts, it pulls... cheese, 100 per cent. Otherwise, I eat salmon a lot.

TV Show: My Hero Academia.

Musical Artists: In This Moment (top favourite), Sleep Theory, Evanescence, Slipknot, Linkin Park, Spirit Box, Memphis May Fire, Korn, Deftones.... etc. I think you may recognize a pattern here.

Time of Day: Dinner time. I'm hungry.

Season: I love the fall because it's a spooky season and all of the bugs die.

Places in the World: In a nice restaurant with my loved ones.

Recreational Activities/Hobbies: I recently got into DnD, playing video games, tending flowers and flower pressing, cooking and testing out recipes, watching YouTube, and thrifting.

Sport: Hahahahahahahahahaha... hahaha... I'm a writer, and I've never been good at sports and I don't understand them. ;')

App: Pinterest, definitely Pinterest.  I have boards about virtually everything - food, drinks, hairstyles and colours, future wedding plans, favourite anime characters - you name it, I have a Pinterest board about it. I'm pretty sure I even have one about cheese...

Least Favourite

Food: There aren't a lot of foods I don't like, but I universally hate anything that tastes like black liquorice.

Activity: *Sigh* Folding laundry.

Time of Day: The last thirty minutes before I have to wake up.

Season: Summer, I like it when it's warm but once it gets humid I embody my horoscope: a crab.

Place: At the end of literally any line.

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Best Thing Someone Said to You: "Depression has a way of making you feel you were always depressed, and always will be depressed. But that isn't true."

Life Motto: Believing you and the world around you can be better is the first step in making it so. Despair leads to a lack of progress.

My Hero: Sean O'Toole, my high school writing teacher. He actually made me believe I could do this for a living.

One of the Things I Find Fascinating: Anything creepy or macabre - I used to host a live horror podcast.

Most People Don’t Know This About Me: Before going to journalism school, I was on the fast track to becoming an RMT to help people with physical therapy and sports injuries. But, I changed my mind and went to journalism school instead.

We couldn’t do this without the fantastic team that supports our clients in making all these projects come to life. We have a core group of staff who have been with us for a long time.

Most of all, we want to thank our customers for their loyal support. We would not be here after 23 years without you, and we very much appreciate it. 

Thank you to Miller Thompson for sponsoring this award and to the Chamber for the fantastic event!

The REM Team is ecstatic and overjoyed to welcome Melissa Yates as our new Director of Account Management! 

We are delighted and very happy to welcome Amanda Turner as REM’s latest member in the role of Senior Copywriter & Digital Marketing Specialist! Get to know more about her in the staff bio below.

At Work

Role at REM: Copywriter, blog writer, and do-er of many miscellaneous tasks that make every day different.

Education: I studied English and Legal Studies at the University of Waterloo, then completed the graduate Paralegal program at Conestoga College.

Something That Makes Me Smile at Work: Learning fun facts about all kinds of topics and industries I never would have known if I hadn’t encountered our clients.

Favourite

Web site: YouTube. My favourite channels include Rob Has a Podcast, Caitlin Doughty, Red Letter Media, LGR, ​münecat, BobbyBroccoli, Matt Orchard, MISTER MANTICORE, and Rebecca Watson.

Movie: I don’t watch a ton of movies, but I am a sucker for time travel stories, especially where characters run through the same timeframe repeatedly for different outcomes. So, I love Back to the Future.

Food: Chocolate. 

TV Show: Survivor, and the golden age seasons of The Simpsons.

Musical Artists: Primarily metal-adjacent stuff. Protest the Hero, Alexisonfire, Opeth, Animals as Leaders, Periphery.

Time of Day: 4 AM, when the streets are empty and wild animals like deer and foxes come out.

Season: Fall. Although I have been out of school for almost a decade, I still love that back-to-school feeling.

Places in the World: Algonquin Park.

Recreational Activities/Hobbies: Video gaming, freshwater aquaria, camping and hiking with my dog, making crafts, and watching documentaries and podcasts about reality TV, culture, politics, and popular science.

Sport: Skiing in the winter and bicycling spring to fall.

App: I’m really into Pokemon Sleep right now. It combines two of my favourite things.

Least Favourite

Food: Anything served on a wooden stick.

Activity: Trying to walk two dogs at once.

Time of Day: 2 PM. Lunch is long forgotten, yet dinner is still so far away…

Season: Late winter to early spring. 

Place: The Infinite Toilet Dimension (Google it).

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Best Thing Someone Said to You: You can always come home.

Life Motto: Be kind to individuals and ruthless to institutions.

My Hero: My family.

One of the Things I Find Fascinating: Electoral politics. As Shep Smith said, “Politics is weird and creepy, and lacks even the loosest attachment to anything like reality.”

Most People Don’t Know This About Me: In addition to being a marketing nerd, I am also a licensed paralegal.

We're thrilled and filled with joy to introduce Alina Litvinenko as the newest addition to the REM Team in the role of Web Developer! Learn more about her in the staff bio below.

At Work

Role at REM: Web Developer

Education: Master's Degree in Finance

Something That Makes Me Smile at Work: Fixing a bug. It's like finding the last piece of the puzzle - pure satisfaction.

....And jokes from my coworkers. They all have an excellent sense of humor.

Favourite

Web site:  Easy! All the ones I've crafted.

Movie: I'm not a film lover. I'll watch a movie only if I know it's 100% good with an exciting plot and actions from the first minutes of watching.

Food:  Chocolate, cakes, cookies, candies and... meat. A day without sweets is a day wasted.

TV Show: Friends. I've watched it hundreads of times in three different languages.

Musical Artists: Ed Sheeran, Imagine Dragons, Taylor Swift.

Time of Day: 11pm, when kids finally fell asleep, and the house is quiet, and I can hear myself think.

Season: Summer without any doubts. I wish it would last forever in Canada.

Places in the World: Home sweet home.

Recreational Activities/Hobbies: Travelling no matter where, it can be just a small town near me or another continent. I dream of a journey around the world.

Sport: Unfortunately, I'm not sporty, but I'm the mom of a soccer player. So soccer is my favourite sport.

App: Instagram. I like watching funny reels that relate to my life and laughing at them.

Least Favourite

Food: Onion. I hate the aftertaste.

Activity: Cleaning, and shopping with kids. It's like debugging real-life chaos, and I'd rather deal with a thousand lines of code.

Time of Day: Early morning.

Season: Winter is the season I'd happily skip.

Place: Outside when it's cold and windy.

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Best Thing Someone Said to You: I love you, mom!

Life Motto: I have two:

"It’s all for the best" "It's better to regret something you have done than to regret something you haven't"

My Hero: My dad and my husband.

One of the Things I Find Fascinating: Human brain and body.

Most People Don’t Know This About Me: I like heights and flying. I flew a hot air ballon at 6000 feet, I flew an aircraft, paraglided and had a flight in an air tube. Maybe in my previous life, I was a bird? My poor husband, he is afraid of heights but follows me everywhere. Now you understand why he is my hero….

We are thrilled to announce the addition of Tabitha Doyle to the REM Team in the role of Marketing Specialist! Learn more about Tabitha in her staff bio below.

At Work

Role at REM: Marketing Specialist.

Education: Bachelor's Degree for Marketing Management at University of Guelph.

Something That Makes Me Smile at Work: Working creatively with my coworkers!

Favourite

Web site: Youtube. I love watching vlogs and podcasts!

Movie: I love thriller/mystery movies! Inception and Shutter Island are two of my favourites. I also can't help but love the Fast and Furious movies.

Food: Chicken alfredo pasta.

TV Show: I love sitcoms like Seinfeld and dramas like Yellowstone and NCIS but I’ll watch anything if someone recommends it!

Musical Artists: I listen to almost any genre; my favourite is county but I’ll listen 2000’s pop music and 80’s rock any day!

Time of Day: Evenings.

Season: Summer without a doubt!

Places in the World: Cancun is beautiful and relaxing but Nashville was so exciting!

Recreational Activities/Hobbies: Reading, I love thriller/mystery! Spending time with friends and family!

Sport: Basketball (my height helps). To watch: Football (Go Bills!)

App: TikTok.

Least Favourite

Food: I’m not a picky eater but pork chops aren’t for me.

Activity: Doing laundry.

Time of Day: Sunday evening (Sunday scaries)

Season: Late Winter, it’s time for spring.

Place: Dentist.

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Best Thing Someone Said to You: Just be yourself, that’ll be enough.

Life Motto: Everything happens for a reason.

My Hero: Definitely my mom. She’s the best!

One of the Things I Find Fascinating: The Ocean.

Most People Don’t Know This About Me: Growing up I was on a dance team and bowling team, you wouldn’t be able to tell now.

As seen in the news: REM Web Solutions Inc. acquires TrafficSoda, an acquisition marketing agency, heralding a new era in transformative digital excellence. 

We are pleased to announce the acquisition of TrafficSoda, a data-driven agency with a strong focus on online lead generation. This acquisition is a significant step for us in broadening our service offerings and expertise in the digital marketing sector. 

We have spent the last two decades dedicated to helping businesses grow through exceptional web design, development, and digital marketing solutions. We are known in the Waterloo Region community for creating responsive, quick, and robust websites built on an easy-to-update CMS. We also provide digital marketing services designed to make a tangible and impactful difference in our clients' success. REM’s commitment to excellence has earned us the Consumer Choice Awards for Web Design in 2019 and 2020, an impressive collection of over 100 five-star Google reviews and a nomination for The Greater Kitchener Waterloo Chamber of Commerce 2023 Business Excellence Award. 

Earlier this year, the opportunity came up for REM Web Solutions Inc. to acquire TrafficSoda. This was a natural progression of an already strong and evolving partnership, bringing with it a highly skilled team and a roster of impactful clients. 

“It was an exciting opportunity. We had been referring our digital marketing business to TrafficSoda, so merging our efforts was a "no brainer." About 25% of our customers were mutual, and we had a wonderful relationship with them,” said Rob Matlow, President of REM Web Solutions Inc. 

TrafficSoda adds a wealth of knowledge and experience in areas such as Search Engine Optimization (SEO), Pay Per Click (PPC), and Conversion Optimization. This expertise has enabled our team to provide an even more comprehensive range of services specifically designed to boost online traffic and enhance lead generation for its clients. 

“After nearly 8 years working closely with Rob and REM, I'm so excited to announce TrafficSoda's sale to them. This indicative of the success of our exceptional partnership. I'm confident that our business, incredible team, and wonderful clients are now in the best possible hands.” said Jessica Chalk, Founder & Agency Director of TrafficSoda. 

The merger of two leading-edge companies made us stronger, fostering a collaborative environment that fuels creativity and innovative marketing. We have positioned ourselves to offer clients an even more extensive range of services, ensuring they benefit from a diverse and comprehensive set of solutions tailored to help them get noticed online. 

“As we move forward, our focus stays on growth, learning, and innovation while delivering creative solutions to clients. Our dedication to our team and customers has driven our historical growth. We look forward to continuing this journey in the ever-evolving digital landscape,” said Matlow. 

We are excited to announce that effective this February we will be moving toward a 4-day work week! This is to provide a better work life balance for our staff.

Our office will not be open on Fridays starting February 4, 2022.

Support requests that come in on Friday will be answered on Monday.

Thanks for your understanding and feel free to reach out with any questions you may have.

We’re very excited and overjoyed to welcome Haley Burton to the REM Team as a Graphic Designer! Get to know more about Haley, and her likes & dislikes below.

At Work

Role at REM: Graphic Designer

Education: Advanced Diploma for Graphic Design at Conestoga College.

Something That Makes Me Smile at Work: Working with creative people in a positive atmosphere!

Favourite

Web site: Spotify! Im always listening to a podcast!

Movie: I love comedies. I can probably quote any movie with Will Ferrel in it! 

Food: I always want sushi! I love cooking and trying different foods!

TV Show: I love sitcoms! I've watched How I Met your Mother completely three times through! I also enjoy a good thriller.

Musical Artists: I listen to a plethora of different music, from 70s rock, 90s alternative, to current rock and bubblegum pop. I love Jack White (+ The Raconteurs), Peach Pit, Black Keys, etc.

Time of Day: Evenings.

Season: Summer! Summer! Summer!

Places in the World: St. John's, Newfoundland. Such a beautiful place with very kind people. I would love to travel out west next!

Recreational Activities/Hobbies: Taking care of my plants! Going to the gym, spending time with friends/family, and painting/crafts. I'm also a foodie!

Sport: Pitcher for girls fastpitch, hockey.

App: Tiktok. It's not my fault.

Least Favourite

Food: Canned tuna! Ew! I'm a huge texture person. Sometimes I decide I don't like something halfway through eating it.

Activity: Carrying things.

Time of Day: Anytime before my body naturally wakes up.

Season: Winter. Except if it's Christmas. But the day after I'm over it.

Place: Crowded places.

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Best Thing Someone Said to You: Shoulders back, chin up. You're beautiful. Be confident in yourself and you can do anything.

Life Motto: Take it easy.

My Hero: My grandmother. She was such a huge support and a strong woman!

One of the Things I Find Fascinating: Afterlife. 

Most People Don’t Know This About Me: I have half of a rib!