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We've written some insightful, entertaining articles that span topics from support to design to content management and beyond!




This is a headshot of Shauna Ramsaroop.

Illustration depicting people working on building a website on a large laptop

 

Congratulations starting on your journey as a small business owner! As you navigate the waters and try to stop your head from spinning, we figured it would be a great time to get your feet wet on the steps to building a great website for your small business.

 

Here at REM Web Solutions, we provide you with everything you need to design, build, and support your website, we have compiled a list of services that we offer to help get you started and some key information to ensuring your website works best for you.

 


 

Icon depicting a desktop monitor with 'www' on it

 

Domain Name

Choosing a great domain name seems easier than you think, however it is critical that your domain name is easy to remember, is relative to your brand and company name and chosen with search engine optimization (SEO) in mind.

  1. Avoid special characters. Typically, your domain name shouldn’t have numbers or hyphens in it, word only domain names are easier to remember and have less chance of user error.

  2. Using the correct domain extension is also extremely important. You should always try to make your domain a .com unless it’s a .org, .gov, or .edu

  3. Less is best. Having a short and concise domain is easier to remember and far more user friendly. Remember, the odds of you using your domain for email addresses are high – which means less typing for those trying to reach you. When creating marketing material having your website’s domain name short will also allow you to design with less noise.

  4. Keep it simple by making it easy to spell without any slang or odd wording.

  5. When deciding what your domain should be, try to keep it nonspecific to your product or service. This gives you the opportunity to continue using it if your company decides to branch out with product/service offerings.

  6. Google it, once you come up with a domain, google it – this allows you to determine if there is a similar website based on the domain. You want to make sure your website and business stands out.

  7. Your domain should be SEO friendly, meaning it should include keywords and locations. A great example would be “kitchenercupcakes.com.”

 

 


 

Icon depicting a website server with a check mark next to it

 

Website Hosting and Support

When choosing the company that is going to host your website, it’s incredibly important to know what you’re paying for. When you’re purchasing your domain, you are effectively in a hosting contract with that specific company. If you build your website on their platform or another platform then you’re in a contract with that company. Separating your services could potentially cause you headache in the long run, you want to make sure that your hosting provider can support you all around.

 

At REM Web Solutions we provide you with everything that you need to get your business’ website up and running. I’ll break down the services for you:

 

Domain Management

What does domain management really entail? Well, in the first part of this post we talked about choosing your domain. Once you have chosen something you have to purchase it and register the domain with a Registrar. Most companies that offer domain management, have accounts with these registrars that allow them to register the domain on behalf of a client. At REM Web Solutions, we have accounts with two main registrars, we purchase domains for you, handle the renewals, act as the admin for you so you don’t have to worry about updating nameservers.

 

DNS Hosting

Once you have your domain chosen and registered, the next step is to have your hosting provider set up your DNS hosting. Having the same hosting provider host your DNS is one of the most important decisions you will make. In the event of your site not functioning properly, email not sending, etc., DNS investigation is typically your first plan of action. Your hosting provider should be more than capable to help you manage your DNS settings, and update them when required. At REM Web Solutions, DNS hosting is part of your package when you’re a client of ours and we’re available to you during our support hours to make sure any update required can be completed for you with ease.

 

Website Hosting

Having a reputable company host your website is imperative. When you’re shopping around for a company to do your website hosting, it’s beneficial to you to understand how your website is being hosted. For example, once you’ve built your site, are backups being made of your data in the event of downtime? How secure is your website on the company’s servers? In the event that you need to make fundamental changes to your website is the company ready to meet your needs and potential demands as you grow? Working with a hosting company who can provide you this type of information is imperative. Don’t be afraid to ask.

 

Support

Once you have clearly defined the hosting aspect of the company you’re doing business with, be sure to ask them about the amount of support that is available to you. Building/designing a new website is a challenging thing. There may be moments when you’re trying to change your website, or have it function in a specific way and you’re hitting roadblocks. Having a support team available to you is crucial, especially in the beginning. At REM Web Solutions, our support team is one that we are proud of, we are dedicated to the success of your business. Majority of people aren’t designers or developers, so having a team that’s willing to advocate for you is half the battle.

 

 


 

Icon depicting a pen on top of a web page

 

Content Management Systems

As defined by HubSpot, a content management system (CMS) is a software application that allows users to build and manage a website without having to code it from scratch or know how to code at all. For more detailed information on content management systems, I suggest reading this blog. When building your website for your small business it’s essential to choose one that works best for you. There are many different ones out there that are designed for different reasons – budget and user-friendly platforms are the first that come to mind. Here at REM, we have built our own custom content management system (WebWiz@rd) that is easy to use, adaptable and comes with a bunch of support to help you navigate it.

 

 


 

Icon depicting thumbs up and arrows pointing up

 

Create an Engaging Website

When designing and building your website you want to make sure that you drive engagement. You want viewers to have a positive impression when they visit your website. Make sure that your brand is clearly captured through the design of the website, this allows your messaging to be well received. In addition, not only should your website clearly describe your products and services, your graphics and fonts should be simple and easy to read. One thing to be cautious on is ensuring your graphics are optimized for fast loading; search engines decrease your ranking if they are slow.

 

Navigation and Pages

One of the things that makes your website easy to use for viewers and potential customers is having a clearly thought-out navigation. Designing a navigation that allows viewers to find information easily is crucial, your navigation should link to the most important pages on your website, which typically are:

  • Home

  • About Us

  • Products/Services

  • Management Team

  • Contact Us

  • Terms of Use

  • Site Maps

  • Privacy Policy

 

These pages can be linked in your header or footer navigation. If you have other pages that are important to your business, they should be added into your navigation as well. Our design and marketing teams at REM are here to help you create and design your navigation and pages to ensure that you’re creating the best content for your site. We’ll guide you on best practices to ensure your business is clearly and effectively presented to the rest of the world.

 

 


 

Icon depicting a web page in a gear cog

 

Maintenance

Once your site has been built, it is incredibly important that you create and add new content on a regular basis. Search engines give higher rankings to sites that are continuously updated. One of the best ways to achieve this is by blogging, other options include updating customer testimonials, creating a news section on your website and updating it with pertinent news about your products or services. When updating your website, you want to make sure that you’re still using design elements that are consistent with your brand.

 

 


 

In Conclusion

When building a website for your small business there are a lot of things to consider. Remember, the key is to have your website work for you. Your website acts as your resume to the rest of the world, potential, and existing clients. Your website should be a tool that you are using to generate business and a significant amount of thought should be put into the process. Bringing all of the pieces of your business together can be quite the daunting task, however, we’re here to help you.

 

If you’re not sure where to start or if you want to make changes to your website feel free to contact us!

 

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This is a headshot of Shauna Ramsaroop.

Illustration of two people next to an NFT coin and digital items

 

Have you heard about the hype on NFT’s? Well to be honest, I surely missed the memo on this new form of blockchain-based trading. Did what I just say make any sense? Probably not. I’m still doing my best to figure this one out and it seems like I’m not the only one on the struggle bus. So let me try to decipher what I learned.

 

NFT stands for Non-Fungible Token.

 


 

Fungible vs. Non-Fungible

I think the first thing we should attempt to understand is the difference between something that is fungible and something that is not.

 

Fungible

According to Investopedia, “Fungibility is the ability of a good or asset to be interchanged with other individual goods or assets of the same type. Fungible assets simplify the exchange and trade processes, as fungibility implies equal value between the assets.”

 

Examples of physical assets that are fungible would be the dollar, gold and casino chips. If you exchange any of these for something else, the value remains the same. If I have $500 in casino chips, I have $500 in cash. Instances of digital fungible assets would be Bitcoin and frequent flyer points.

 

Non-Fungible

A non-fungible asset is something that can’t be substituted and the value is not interchangeable. Examples of physical non-fungible assets are houses and paintings. Instances of non-fungible digital assets are video game skins and copyrights.

 

Token

Now that we somewhat have a grasp on the difference between fungible and non-fungible, let us try to understand the concept of these “tokens.” A token is a digitalized certificate that is secured by a blockchain database. As defined on Investopedia, “…crypto tokens are cryptocurrency tokens. Cryptocurrencies or virtual currencies are denominated into these tokens, which reside on their own blockchains. Blockchains are special databases that store information in blocks that are then chained or linked together. This means that crypto tokens, which are also called crypto assets, represent a certain unit of value.”

 

Non-Fungible Token

I think I’m making some progress here, so let’s tackle the definition of a non-fungible token provided by Investopedia once again. “Non-fungible tokens or NFTs are cryptographic assets on blockchain with unique identification codes and metadata that distinguish them from each other. Unlike cryptocurrencies, they cannot be traded or exchanged at equivalency. This differs from fungible tokens like cryptocurrencies, which are identical to each other and, therefore, can be used as a medium for commercial transactions.”

 

That is a lot of words that now make some sort of sense to me, and I will do my best to give you an analogy that hopefully gives you a bit more clarity. When I read through this definition the first thing that comes to mind is sports cards, whether baseball, basketball, etc. Each card holds a specific value and that value is determined by the owner and purchaser. Majority of the time, there is not a dollar value attached when individuals are trading sports cards. This example would be considered a physical non-fungible token.

 

The Digital Hype

Now this is where I sometimes get lost, when discussing digital NFT’s—which can be pretty much anything, such as music, drawings, GIFs, etc.—I’m going to use digital art to illustrate such as a digital artist creates an image and sells it as an NFT; they are selling the original file. Yes, you can right click and download copied versions of it, BUT it is not the original. Think of it this way, Leonardo da Vinci’s Mona Lisa: you can go to the market this weekend a purchase a copy of it for $10, right? However, where is the original masterpiece and how much is it worth? Right now, this piece of art is hanging in the highly secured Louvre Museum and is apparently valued at somewhere around $700 million USD.

 

In 2021 the digital artist Beeple created and sold the most expensive NFT artwork. The name of the piece is “Everdays: the First 5000 Days.” It was auctioned at Christie’s starting at $100 and eventually sold for $69.3 million. This non-fungible digital token’s worth in 2021 is astonishing, however the trend is continuing and becoming a fantastic way for digital artists to make money.

 


 

If you’re anything like me, you’re probably still scratching your head in disbelief and you’re not quite sure how to make of this information. I believe as cryptocurrency evolves things will become clearer. I am currently in the process of purchasing my first NFT and will share my thoughts in a later post!

 

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This is a headshot of Shauna Ramsaroop.

3D Illustration of a computer with office and website-related icons around it

 

It’s been over a year of some businesses struggling to stay alive as a result of the pandemic. This year has taught us how to restructure our teams, building work from home infrastructures, taking every precaution in the book for essential workers that are required to physically be around each other. This year has truly taken a toll on our businesses, unfortunately some were forced to close their doors, but many were able to adapt, and with the inevitable changes that we face moving forward we see new opportunities and new businesses rising from the ashes of COVID-19.

 

As we continue to soldier forward, now more than ever is the perfect time to re-evaluate your business’ online presence. Do you have one? Do you have social media accounts? If you do, are you easy to find? Are you attractive to your target audience? Are you reaching your target audience? These are a lot of questions I know, but having an online presence is the most important thing you can do for your business today and it’s extremely important to make sure you’re doing it right.

 

Websites

I know this sounds strange, since most companies do have websites, but it’s something that we need to bring up, having an updated website is incredibly important these days. Here are a few questions I suggest you ask yourself in regards to your website:

  1. When was the last time you did a redesign on your website?

  2. Is the information that you have on it accurate with the services and products that you have to offer?

  3. Is your site responsive – meaning does your site automatically change based on the device it’s being used on?

  4. Is your contact information up to date?

  5. Do you have links to your active social media accounts on your website?

  6. How are you ranking in terms of Search Engine Optimization?

  7. Is your website AODA compliant? Should it be?

  8. How are you informing your clients of changes on how you do business?

These are all very important questions that you need to be asking about your website, and if you don’t have a website yet, these are most definitely questions that you want to ask when designing your new website.

 

Search Engine Optimization

This is one of the most common questions that we are asked about from our clients and prospective clients: “How do I get my website to show up on Google’s first page?” Search engine ranking is one of the most sought-after results and there are things you can do on your website to help increase your ranking such as having a responsive website, blogging, redesigning your content to ensure you have proper heading structures in place, and optimizing images that you have on your website. If you’re looking to boost your ranking, give us a shout – we’re here to help!

 

Social Media Marketing

The concept of social media marketing for businesses has really taken off over the past year. Businesses have turned to social media applications such as Instagram and TikTok to attract potential clients and highlight their products and services. Are you making the most of these applications to help generate business?

 

eCommerce

In a previous blog we touched on some of the eCommerce tools that we have available to you, with the increase of curbside pickup methods, businesses are now required to offer their products available to purchase online and picked up at a specified date and time. We have built solutions to help businesses meet the needs of their customers – allowing them to browse online, request quotes, and make purchases. This functionality has almost become an absolute requirement for the survival of businesses.

 

In conclusion the reality of face-to-face interactions is dwindling and it’s incredibly important that the world can find you online, not only should they be able to find you, but they should be able to KNOW you based on your website, social media, SEO and eCommerce platforms. Having a well-rounded online presence will directly increase your sales and we’re here to help you make sure you’re well prepared to tackle the new normal of business. Aside from our tools, our team is here to support you throughout your journey, make educated recommendations, provide you with industry knowledge to help increase your profits and guide you through your marketing efforts.

 

If you’re an existing client and are looking for suggestions on ways that you can improve your online presence, or if you’re a new business looking for some guidance feel free to reach out to us at support@remwebsolutions.com. We want to help you be the best you can be!

 

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This is a headshot of Shauna Ramsaroop.

Illustration depicting startup business woman using a laptop

 

When I originally started this blog, I wanted to discuss the qualities that make up a great entrepreneur or even a little how-to guide which led to me into a rabbit hole of TED Talk videos from entrepreneurs themselves. They all started out with pros and cons of being entrepreneurs, long hours are required but you can take vacations whenever you want. You don’t have to work for someone else… you’re your own boss! The passion you have for your product/service will outweigh how much money you make, because it’s all about you making a difference – and that is what Entrepreneurship is all about right? Well in my opinion, not really.

 

I feel like these days everyone is an entrepreneur from small businesses to social media influencers, however I beg to ask the question… what is the definition of an entrepreneur? Do we really know what it actually means to be an entrepreneur or has this “job title” become a buzzword for many people carrying out creative ways to make money? This led me to look up the definition of an entrepreneur and according to Merriam-Webster the definition is:

 


One who organizes, manages, and assumes the risks of a business or enterprise.


 

This changes the way we identify entrepreneurs, doesn’t it? I have been extremely lucky over the years to meet many individuals who are entrepreneurs, I also have been very humbled to meet individuals who identified themselves as entrepreneurs, however based on the above definition they would fall under the category of self-starters – in my opinion of course. I have had the opportunity to work with many start-ups during my career path and without a doubt the entrepreneurs I’ve watched grow over the years have held the title with reverence.

 

As I mentioned the perks of entrepreneurship earlier on, I found most articles I read on the subject did not outline the requirements of an individual involved with being an entrepreneur. Some of you reading may be thinking about starting your own business and some of you likely already have. So, let’s break down the most important requirements of being a successful entrepreneur.

 

Perspective

Being an entrepreneur is no joke. The amount of work and responsibility that falls on business owners require you to always be on point. When starting out your business not only do you need a great idea, you also need to ensure that people are going to buy into your product – you need to make a profit to be sustainable. So yes, you will find happiness in your success, but you do also need to make money, and typically in the early stages of your business making money is not something you’re going to do. Some of the most successful entrepreneurs have the ability to maintain perspective on their business as whole and work extremely hard through the tough times, they understand the importance of the flexibility required to be a self-starter and continue to break through barriers against all odds.

 

Thinking Lean

A couple years ago I read a book called The Lean Startup by Eric Ries, and it really did change my outlook on entrepreneurship. Instead of me attempting to relay the movement in this blog I’m going to leave this video here for you to digest. I highly recommend the book and suggest you read it as well:

 

 

Re-Investing

Once you’ve established yourself as an entrepreneur and your business model is now profitable, one of the most important things you can do for yourself is not spend all of your profits on your personal life. It’s tempting I know, but the best thing you can do for yourself is to continue to re-invest into your business. Look for areas to improve, whether it be product development, support materials, marketing efforts, etc. If you get into the habit of putting some of your profit back into your business, your return will be far greater in the long run.

 

Educating Yourself

Being an entrepreneur does not stop at “I know this thing and I’m just going to run with it forever.” It is crucial for businessmen/businesswomen to practice continuous learning. Whether it’s learning new management skills, industry trends in your field, attending workshops in areas that aren’t your strong points. To be a successful entrepreneur requires you to have overall knowledge, it requires you to always be informed, by improving your skill set you’ll accumulate better results for your business and prepare yourself to scale effectively and efficiently.

 

Taking Risks

This one is probably the most important of them all. It’s imperative that you take risks. Keep in mind that I’m referring to calculated risks. Make use of your network, have advisors and coaches in your pocket to help you evaluate risks before you jump into something – but at the end of the day, the greatest entrepreneurs take risks and come out smiling in the end!

 

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This is a headshot of Shauna Ramsaroop.

Red mailbox with lots of envelopes flying out of it

 

One of the most common support questions that we get at REM involves our clients email hosting, and we get it – if something isn’t working right with your business email it can be rather frustration. The most frequent issue that support receives is our clients reaching their mailbox capacity and cannot receive emails.

 


 

How can you prevent this from happening? Let’s chat:

 

Clear out your Mailbox

More often than not we tend to keep emails for a long period of time. I have a really bad habit of not clearing out my mailbox. On a weekly basis I go into my mailbox and delete any old emails that I no longer need, this include a quick look through any folders. Once I’ve deleted emails that are no longer required, I always be sure to empty the deleted folder as well!

 


 

Use a 3rd Party Email Client

This is one thing that you should be doing regardless, REM gives you access to your email via a webmail account, it’s a basic platform that allows you to login and manage your email account. We do highly suggest that you configure your email addresses with a 3rd party Email Client such as Outlook, Gmail, or Thunderbird. Using these clients allows you to extend the use of your emails – it also helps you manage your storage. Most of these clients allow you to create personal folders which will remove them from the webmail and store them locally opposed to on our servers.

 


 

Increase your Support/Hosting Package

If you’ve exhausted all of these options, I would definitely suggest talking to our support team to determine if you can increase your mailbox storage or increase your hosting package to provide you with more email storage.

 


 

If you have concerns about consistently reaching your email capacity, please reach out to us at support@remwebsolutions.com, we’ll help you determine next steps and review your package options.

 

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This is a headshot of Shauna Ramsaroop.

calendar with the date of January 2021 on it

 

In a recent article published by a reputable news source there was some information that was incorrectly provided and we’re here to set the story straight. The article stated that the deadline for all businesses that were legally required to have AODA compliant is in June 2021 – this is false.

 

As of January 2021, all websites for companies in Ontario with over 50 employees must adhere to the Accessibility for Ontarians with Disabilities Act.

 

What are the ramifications if your business is not compliant? It’s a pretty hefty fine– executives can be fined up to $100,000 each day a site remains non-compliant.

 

If you’re not sure whether or not your website is or should be compliant, feel free to reach out to us. Also, for more information on the Accessibility for Ontarians with Disabilities Act (AODA) feel free to check out some of our blogs that highlight key information!

 

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This is a headshot of Shauna Ramsaroop.

Woman using a laptop with the Webwizard login in the screen

 

Now that I have a few training sessions under my belt upon my return to REM, I’d like to share my experiences with you as a trainer, and as a fellow student. Once we have designed, built, tested and reviewed your website, we typically reach out and schedule a training session with you. Pre-pandemic, we would invite you into our awesome office and hangout in the boardroom. Nowadays, we’re inviting you into our homes and conducting training sessions virtually.

 

Depending on the site we’ve built for you, sometimes we split your training sessions into two parts, one 1.5-hour session for our standard modules and a secondary session for anything custom on your site, for example – eCommerce. As a student, I know first-hand that there is a lot of information provided to you, and it really is difficult to absorb new material. As a trainer I know the majority of what is presented to you in the training session doesn’t quite resonate until you’ve had a chance to play with the tools. 

 

Here are some tips to help you through the training session:

 

Taking notes is NOT essential

I know this is slightly breaking every rule when it comes to learning. However, we have compiled training documents for you and will send them after the session is complete for your reference. I honestly believe, you will get more out of the training session if you’re focused on how to navigate our tools.

 

Ask questions

Our trainers won’t get upset if you interrupt us. I promise. If you’re unclear of how something works based on the way we’ve presented it to you, ask us to clarify or explain it in a different way. Remember, we want you to succeed.

 

Provide us with hypotheticals

Our trainers do our best to understand your business, however we are limited, during your training sessions, give us examples of the results you want to achieve and we’ll show you how.

 

Once your training session is over, you’ve received the training documents go into WebWiz@rd and update your content, make changes and get a feel for how it works. Remember, that’s not the end of the road for your learning either.

 

If you’re trying to change something and you’re stuck email us at support@remwebsolutions.com – we’re here to help.

 

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This is a headshot of Shauna Ramsaroop.

Illustration of multiple devices with online shopping graphics

 

I have to admit, I’ve never been one to shop online. I was stuck in the mindset of only making purchases if I could touch a product. With the onset of COVID-19, I was forced to surrender myself to the world of online shopping. Let’s just say I may never return to a shopping mall again.

 

The year of 2020 brought us all challenges, it also brought us new experiences and the way we do things has forever changed. My online shopping addiction holds a strong case for business owners that are selling tangible products – it’s time to look at your options.

 

Of course, there are many platforms that exist that can give you an online marketplace, however they do come at a cost. Some of them charge transactional fees, some require you to pay a monthly subscription and you will often find yourself waiting for assistance on a support line when something goes wrong.

 

If you haven’t guessed yet, this is my shameless plug for our WebWiz@rd eCommerce Module. It really is a behemoth of a platform and allows you showcase your products, limit your transaction fees (we don’t believe in dipping into your hard-earned profits), and feel confident that you are in full control of the products you want to sell and how you want to present them to the world.

 

Here are a few reasons as to why I personally enjoy working with our clients who use our eCommerce module:

 

It looks great

When we design the look and feel of your eCommerce pages, we ensure it’s cohesive with the design of your website. Most online marketplaces offer you template looks and colours, with our eCommerce module we deliberately design and build it to give your customers a pleasant visual experience that keeps them searching through your products.

 

It’s easy

Yes, you can have complicated product offerings, however we have done our best to build you a tool that makes complicated, easy. Not only are we here to train and guide you on how to showcase and organize your products, we’re also here to support you throughout your journey of selling online. When you hit a roadblock, we’ve got your back!

 

It’s customizable

Not only is the design custom to the look of your website, our developers are able to tweak the module to ensure that it fits your needs. We’re aware that each business has different needs, especially right now and our team will work tirelessly to ensure that we provide you with the tools that you need to succeed.

 

If you like what you’ve read about our eCommerce module, feel free to reach out to us. We’re here to have a conversation about what you need to flourish!

 

This is a headshot of Shauna Ramsaroop.

Woman using a computer in a home office

 

2021 is a new year with new rules and unfortunately some of the rules aren’t helping our businesses. With COVID-19 still looming among us a lot of companies have been forced to adapt to a new normal such as online ordering, curbside pickup, virtual meetings, webinars, events and so much more. In our region we have lost many small/medium size businesses in 2020 and there are plenty continuing to struggle.

 

Our goal is to do our best to help you persevere. Having a well designed and developed website could be the key to helping you through the surge of online interactions. REM Web Solutions may be able to help you out, with tools such as our newsletter and blog modules you can reach your clientele keeping them informed of product/service offerings, discounts and things happening/changing in your business.

 

In addition to communicating, our media collections help highlight your work, the product and eCommerce modules allow you to showcase and/or sell online. If you’re not selling products you can make use of our events module that allow your clients to register and pay for online seminars, classes etc.

 

As your business adapts, we’re here to support you through the changes. If we don’t have an REM standard solution for you, our team of designers and developers are equipped to build custom functionality to help you achieve your business needs.

 

If you have any questions about how we can help feel free to reach out; we’re a chatty bunch and would love to hear from you!

 

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This is a headshot of Christine Votruba.

Laptop top-view with January 2021 calendar deadline on it

 

Did You Know:

 

Businesses & non-profit organizations with 50 or more employees should have made their website and web content accessible by January 1st, 2021?

 

It’s not too late! Make your website AODA compliant.

 

Visit aodawebsites.ca

 

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Shauna Ramsaroop
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July 27, 2021
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