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This is a headshot of Sanj Rajput.

Four people collaborating in a meeting room using laptops

 

Over the course of the pandemic, companies had to learn how to deal with remote work while remaining engaged and connected to their employees. More and more businesses are now seeing the value in using collaboration tools to help their teams get crucial work done, manage deadlines, and stay on top of important projects.

 

If you’re not leveraging collaboration tools for your business, you should start now. Read the tips below to find out how you can get the most out of them!

 


 

Office 365

Office 365 is one of the most advanced collaboration platforms that is currently available. It has numerous productivity-boosting features and assets and can drastically help improve your business's digital workspace strategy.

 

Here are the Office 365 collaboration features you and your team should be taking advantage of:

 

1. PowerApps

The purpose of PowerApps is to manage organizational data by running an app you created, someone else created or shared with you.

 

2. Office Online

Office Online is Office Suite with elevated collaboration capabilities. You can work alongside team members on PowerPoint presentations and Excel reports simultaneously while using the mobile app, browser, or desktop-based Office Suite.

 

3. Flow

Flow is a service that lives up to its name. It’s designed to automate workflow across several apps and services relied on by businesses. Necessary for effective collaboration, workflows help people get closer to reaching and achieving common goals.

 

4. Video

Office 365 Video is like YouTube but focuses on business content. Users can create numerous channels where users can tag people for ease in findability. Video offers simple uploading, playback of video messages, and sharing.

 

5. OneDrive for Business

OneDrive for Business is an important part of Office 365. It’s a place in the cloud where you can seamlessly share, store, and sync your work files. As well, you can work on Office documents with other people at the same time.

 

6. Calendar

The calendar in the Outlook Web App is a valuable tool that helps you create and track appointments, deadlines, and meetings. You can create multiple calendars, link to other calendars, and share yours with other people in your organization.

 

7. Exchange

Exchange is a business-class email experience that includes public folders, groups, and shared mailboxes.

 

8. Planner

Planner is self-explanatory. It essentially helps you plan your day-to-day schedule, from due dates to status updates, teams can also update statuses and share files.

 

9. Skype for Business

Skype for Business gives users the opportunity to connect with team members and business partners across the globe.

 

10. Teams

Teams is an excellent chat-based workspace. It allows users to bring conversations and content together. It’s also naturally integrated with a variety of Office applications.

 

11. Groups

Groups is a unique collaboration feature that’s designed for communicating and coordinating group work and sharing information. As well, users have access to a shared inbox, file repository, and calendar.

 

12. Yammer

Yammer is a simple application that allows team members to share their knowledge and engage people within your company, as well as internal and external stakeholders.

 

13. Power BI

Power BI is a business analytics platform which provides interactive visualizations. Users can create reports and dashboards individually without having to rely on information technology staff.

 

14. Delve

Delve is an employee profile database for content discovery and simple collaboration. It allows you to find the right person and content when you need them.

 


 

Additional collaborative tools:

 

1. Slack

Slack is a very popular platform for teams to use to communicate through instant messaging, transferring files, and message search. It boasts a wide range of features and the potential to integrate several other tools as well.

 

2. Flowdock

Flowdock is a private and group messaging platform that allows for the integration of notifications from other channels as well, such as Twitter and Asana.

 

3. Asana

Asana is a well-known project management tool. It allows users to assign tasks to different members, add followers to projects, and keep track of deadlines. It’s a great organizational service to stay on top of to-do lists and important calendar dates.

 

4. Dapulse

Dapulse is a visually engaging and simple-to-use platform that assists in setting goals, communicating with fellow team members, and assigning tasks.

 

5. Redbooth

Redbooth is a basic tool that allows users to plan and collaborate through several functions including video calling.

 

6. Wimi

Wimi is unique in that it offers team members their own unified workspaces where users can manage projects and share different files. Wimi Drive is their cloud-based system that syncs files.

 

7. Quip

With Quip, users can upload various file types and edit them live.

 

8. Google Docs

Google offers a variety of collaboration tools including Docs and Sheets. Users are able to edit files at the same time and changes are automatically saved.

 

9. Codingteam

Codingteam allows teams to collaborate with each other while creating code.

 

10. Milanote

Milanote is a dynamic tool that can serve several different purposes including blogging. This tool is a great option for organizing creative projects into virtual vision boards.

 


 

What are the benefits of using collaboration tools?

 

1. Inform employees

Collaboration tools are the perfect way to keep your employees up to date on important information that’s pertinent to your entire organization. Sharing announcements becomes less of a hassle when you can make sure that all your employees can receive updates and notices in a timely manner, all at the same time. As well, you have the ability to schedule specific posts and messages for different times and can create various groups for a selection of topics.

 

2. Understand sentiment and engagement

Team collaboration tools are a great way to measure and assess analytics. Platform admins can look into advanced analytics that can help you better understand the sentiment and engagement on the platform. This information is very useful for company leaders in being able to see what top-performing posts are and who are the most active platform contributors. You can gain a thorough understanding into broader communication trends, as well as employee engagement within the organization.

 

These tools also allow you to see what posts are doing well amongst your employees. You can assess team members’ engagement by seeing their reactions on posts and whether they’re actively interacting with posts or overlooking messages from leadership. To further your understanding of sentiment and engagement, you can create surveys to send out to employees through your platform chat function and see firsthand how your staff really feel about specific subjects.

 

3. Enabling quick communication

Collaboration tools make it simple to touch base with the people on your team, even if they’re not physically working in the office. These tools also give users the ability to set specific statuses so you can see whether someone is away from their device, busy in a meeting, or if they’re available online. Instant messaging individual team members and video calling employees is a breeze when all forms of communication are integrated into one workspace.

 

Additionally, many platforms allow you to create customized groups chats and channels for various workplace needs, which can be very helpful in organizing your communications with certain people.

 

4. Planning

Everything from planning meetings and projects, to setting deadlines and client calls can now be done through collaboration tools. Having access to all the information that needs to be prioritized by the various people in your company in a well-organized interface can make balancing unending dates much easier to manage. As well, collaboration tools can help drastically with ensuring that all the people in your organization are on the same page and are far less likely to mix up a date or forget it altogether.

 

5. Collaborating

Of course, one of the main and obvious benefits of these tools is the ability for teams to collaborate with one another remotely. Team collaboration tools allow users to work together, no matter where they are, on various projects. They can instantly share files, use the platform to communicate via messaging and quick video conferencing, track changes and leave edits, as well as stay on top of important project milestones.

 


 

Conclusion:

Collaboration tools offer a truly endless list of benefits that are largely helpful for businesses and staff. Teams can work together on projects and connect with each other on a personal level. Leveraging these tools for your business is sure to result in increased productivity and positive employee engagement.

 

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This is a headshot of Sanj Rajput.

Illustration of a computer monitor with design-related elements around it

 

Websites have rapidly started to transition from being solely information-based online directories, to creations of art, interactive projects, and experimental fun.

 

Visually, web design is now harkening back to the beginning of website development when designers looked for ways to show off new, creative techniques just for the sake of it. Web designers are thinking outside of the box with contemporary styling, elevated typography, advanced interactions, and visual effects.

 

More and more designers are also becoming conscious of website functionality that’s centered on usability and accessibility. User-centric focus has grown considerably in importance so that website visitors can enjoy an experience that’s easy to navigate and flows smoothly.

 

In a highly competitive digital landscape, there’s more freedom for website designers to express themselves through unique visual elements that also center on inclusivity. 

 

Here are some of the web design trends that were popular in 2022.

 

1. Animated typography

Interactive fonts are an innovative way to truly elevate the text that you use in web design. Designers have been making text move in creative ways through a user’s mouse movement. Certain websites use fonts that change weight or size when a curser hovers over the text offering a truly unique and engaging function for users to play around with.

 

2. Inclusive copy and design

Inclusivity has become a more consciously considered concept that a growing number of websites are moving towards embracing. Making an effort to be more inclusive in visual design, content, and language has become a developing priority. Ideally, this will become a permanent shift. More inclusive copy and design is necessary so that all users can feel comfortable when using websites.

 

This includes strategic decision making about a website’s target audience and ensuring that it’s accessible in terms of your brand’s tone of voice, and language that’s accommodating to all genders, viewpoints, and diverse experiences. It’s also important to be intentional with how you say things. Using alt text (descriptions for images to visitors who aren’t able to see them), text that’s legible in terms of font, size, and colour, and ensuring that users will be able to clearly read everything you post without difficulty.

 

3. Horizontal scrolling

Horizontal scrolling is a surprisingly engaging balance between text and images. Sideways navigation can add a great deal of visual appeal to a website, making it fun and appealing to navigate.

 

4. Multilayered imagery

Multilayered imagery focuses on more visually complex designs. Combining multiple layers of images challenge the conventional visual components that people are used to seeing. This style makes aspects like photo galleries more engaging and unique.

 

5. Oversized typography

Oversized typography is a bold design trend that’s been a fresh font take this year. Once they reach a certain size, words become their own form of graphic design, and can be used in minimalist or maximalist visuals.

 

6. Contrast colours

Contrast colours distinctly pop and stand out against any website that chooses to boast them. Colour is a basic tool to draw a user’s interest and stimulate emotion. A vibrant website aesthetic is anything but boring and is distinctly unique.

 

7.  Going off grid

Veering off-center is an effective way to emphasize a segment and make your website truly stand out. Experiment with bold text that ventures off the page in a non-traditional format.

 

8. Abstract illustrations

Abstract illustrations have endless potential in terms of complexity, shape, colour, and scale. They can be tailored to suit any subject matter or mood and have the ability to be incredibly distinct to a website’s overall brand design.

 

9. Page speed prioritization

When looking at the technical functionality of a website, a front-of-mind consideration for web developers has been page speed. Even taking precedent over SEO, the desire for increased page speed reflects users and their high expectations for this website feature. No longer are the days where people expect to wait for loading screens, and the majority will abandon a site if a page takes longer than three seconds to load.

 

Page speed optimization is essential in ensuring users stay on your website and can appreciate all the functions and features your site has to offer.

 

10. Split-screen websites

Split-screen websites are an interesting visual technique to break up a design. This dual layout offers eye-catching contrast, natural separation of content, and an opportunistic excuse to experiment with colour. 

 

11. Linework

Linework has the ability at times to look modern but distinctly retro. Linework illustrations can range from simple to detailed and abstract. The line weight will hold the largest impact on the effect of the style and can be an engaging method to make the graphic design on your website memorable.

 

12. Collage illustrations

Collage illustrations offer a tactile feel with varying levels of texture and colour. These kinds of graphics open up more white space on a website and allow you to incorporate a variety of elements without making a singular image the entire focus.

 

13. Nostalgia

Many trends lean on nostalgia, and web design is no exception. People love to reminisce about the past, which can be translated into a website’s visual elements. This style calls for a more analog feel with typography and images, vintage filters, retro fonts, blurred effects, grain, textures, softer lighting, and pastel colour palettes. These elements create a sense of familiarity and closeness that people like, which work well to capture and hold users’ attention.

 

14. Brutalist typography

Brutalist typography lives up to its namesake. It’s bolder, brasher, and dominant. A simple way to make a website pop while relying on a limited array of elements.

 

15. One-page websites

Often the most effective websites are ones that are simple. There has been increasing popularity seen with the one-page website design. This style forgoes the typical menus and multiple buttons in favour of simple scroll navigation. When the subject matter is narrower, one-page websites work better.

 

There isn’t always a need to clutter up a page with unnecessary details and images. Remove unneeded distractions and instead shift towards a visually pleasing poster that doesn’t require needless scrolling or searching.

 

16. Scrollytelling

Scrollytelling is a great way to leverage a digital interface and intricately present a visual story. Scrollytelling refers to an engaging technique where visual elements are sequenced together and organized together chronologically to convey a message to users. This method can include close-ups, large-scale typography, smooth transitions, and different animations.

 

17. Gender-neutral design

Another approach that goes along with inclusive web trends is gender-neutral design, which is already being adopted by an increasing number of websites. To embrace this option more fully, you can begin by opting out of visual assets and details that are excessively and stereotypically gendered.

 

It has become more standard practice for websites to allow users to choose from a list of multiple genders and pronouns in drop-down menus. To take it one step further, websites can take those options away completely when there isn’t a pressing need for them, like Snapchat has chosen to do.

 

18. Less neumorphism

Neumorphism is a minimalist design style that gained popularity in 2020 and used low-contrast monochrome elements, no sharp lines, and borders, with subtle shadows. It’s different from most used website designs, but the style is awful for accessibility. Lack of contrast makes sites with this design difficult to navigate for users with vision impairments, and overly shadowed elements pose a challenge for visitors being able to tell which buttons they are pressing.

 

19. Grainy gradients

Gradients with added grain have a very distinct look that grounds a design by giving it texture and a more natural feel.

 

20. Subtle motion design

Although interactivity can be a wonderful feature for websites to have, it’s important not to go overboard on motion design. Subtle movement can do a lot to enhance the visual appeal and dynamics of a site, but you don’t want to cause potential harm to users by making them motion sick. Animation such as parallax effects, mouse-triggered scaling, and plane-shifted scrolling should be avoided if possible. Instead, use motion selectively, not excessively.

 

Conclusion:

These are 20 examples of the hottest trends in web design in 2022. Try integrating and experimenting with some of the suggestions above to see what would work best for your website and make it stand out.

 

REM’s in-house graphic designers are very talented and experienced in designing modern, trendy business websites. Speak to your REM Sales Rep today to get started on your new site.

 

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This is a headshot of Sanj Rajput.

Red darts in the centre of a bullseye target

 

Being a small business owner has never been harder.

 

So, you wanted to start a business. You did your research, you followed all the rules, you worked hard, and you prepared for anything and then the pandemic happens.  Don’t be hard on yourself; no one could have predicted the changes the pandemic would bring to our economy.

 

Being a small business owner is a stressful and all-consuming job during normal economic times. Now it’s so incredibly easy to get burned out and overloaded by the chaos of starting a business. Luckily, entrepreneurs, especially successful ones, are very resilient and innovative people.

 

Successful people adapt to their environment

Adapting to the changes in our economy is key to success in business. It takes a savvy business mind to not only recognize issues that might affect your success, but also to find solutions to work around those issues and keep going.

 

Over the last couple of years, the pandemic has created a very challenging environment for small business owner. Here are some examples of factors that have changed recently:

  • It has become harder and harder to access financial capital
  • Inflation is at the highest rate we’ve had since the 80s
  • The world’s supply chain has been disrupted
  • Global worker shortages have made it hard on employers to retain talent
  • Social distancing and lockdowns have changed the way consumers shop

 

When you start a business, you have the normal worries such as managing cashflow, bookkeeping, or finding clients. Now you must pile all these other pandemic-related challenges on top and deal with them as well.

 

Ask any small business owner and they will tell you they have had to deal with at least one of these issues during the pandemic. For example, a local restaurant owner might face one or more of the following issues:

  • decrease the number of tables you can physically serve
  • staff shortages and pay issues
  • PPE costs and extra sanitation time
  • increase in online orders, possibly requiring a new website
  • paying commission fees on food delivery apps
  • large capital expenses like adding a new outdoor patio

 

Even with all these huge hurdles in the small business world, the rate of new businesses being started has increased year over year for the last three years. That’s right, the actual number of new businesses created each year has sky-rocketed in a time when we should be seeing contrition.

 

Take advantage of the turmoil

How did this happen? What allowed more and more businesses to start during this turbulent period?

 

First, a lot of people left public facing jobs or low paying jobs and jumped into the small business world. These chaotic times have led to rapid innovations in technology – online shopping, virtual reality tours, video conferencing, and accessible technology for smaller businesses such as CNC machines, plastic resin printers, etc.

 

These changing technologies have led to new cottage industries like remote working services, delivery services, PPE product manufacturing, video tutoring, and more. We could write hundreds of posts on the sheer number of new business ideas or changes in the last 2 years.

 

But what do all these businesses have in common? They were all the product of entrepreneurs who harnessed the most powerful and necessary skill to being a small business owner – being innovative. The whole world had to deal with these new challenges, but the owners that saw those challenges as opportunities were able to capitalise on this rare environment.

 

I was always taught to be contrarian when it comes to business decisions. You should always do the opposite of what the average person on the street is doing. If everyone is buying tech stocks, and all the watercooler talk is all about the latest .com stock blowing up…it’s time to get out of tech stocks.

 

If everyone is complaining about the economic situation and how hard it is for businesses to survive, it can be the perfect time to jump in and start a business. If everyone is starting businesses, then costs are usually higher. Access to resources is also more difficult if it’s current popular trend. Try finding a good web design company that isn’t fully booked during the good times.

 

Instead, look at the pandemic as an opportunity to get established in an industry that’s ready for some shaking up. If businesses are folding in that area, but you can see how to make some money, you will have less competition. Or maybe most of those businesses are owned by older people, and they are all going to sell and get out during the pandemic? This is your chance to acquire their businesses at a lower cost because demand is lower.

 

The smart investor buys when prices are low and sells when prices are high. However, you can’t just run out there half-cocked and hope to succeed. You need to have some key elements in place to make sure things go the right way.

 

Don’t compromise on your quality or vision

When times are tough, it can be very easy to start cutting corners to get by. Unfortunately, that can have a dire affect on your brand. Imagine you’ve established a local bakery and use only local ingredients for all your delicious baked goods. Suddenly, your local supplier shuts down. If you suddenly change to using a cheaper quality replacement, you could lose all your loyal clientele.

 

This goes the same for compromising your company vision. For example, you might have promised that 10% of all your sales go to supporting a charitable cause. You did this because you truly believe in the cause and that giving back is a key pillar of your company’s vision. Now suddenly your margins are tighter and covering costs is difficult with rising inflation.

 

You might be tempted to cut back on donating for a while to cover your costs. While it might help you stay afloat, the long-term damage to your brand could be very detrimental.

 

Surround yourself with talent

If you’ve been paying attention, you’ll remember that I listed staff acquisition and retention as a major issue during the pandemic. But small businesses benefited from the pandemic induced labour market shuffling.

 

Remote work became the norm, which allows businesses to acquire talent from outside of their own geographical area. You are no longer limited to using the services specifically in your geographical space. The whole world is available now with remote video conferencing etc.

 

Produce in-house or locally whenever possible

If you really want to be successful during a time when global supply chains are in chaos, you must produce your products locally or in-house. If you can’t rely on your shipping container from China to reach you on time, you are going to struggle to meet customer demand.

 

Small businesses who manufacture their products locally have exploded in sales during the pandemic. Something as simple as a pharmacy mixing their own sanitizer in-house can mean a huge stream of revenue that wasn’t there before the pandemic.

 

Always have a back-up plan

If you ever get the chance to sit down and talk with Rob, our big boss guy, he can tell you all about the back-up plans and risk mitigation processes he has in place. Being a smaller company, REM is susceptible to possible issues, so he makes sure to have back-up plans for all our processes.

 

For example, we have one Marketing Director…what happens if he gets COVID or is hit by a bus tomorrow?

 

Good communication, a strong set of processes, and back-ups for all your processes means you can weather worst situations with only minor setbacks and without overloading your stress levels. Take the time to setup your processes and have alternatives for each one.

 

Now make back-up plans for all areas of your company from your receptionist to your internet provider.

 

Be prepared for failure

Part of planning for success is planning for failure. If you aren’t ready to handle a failure, it can completely derail all your other plans. However, if you have the right plans in place, a failure can even become an opportunity.

 

Let’s takes sales for example. If you are going in to pitch a deal with a potential client, you should have a plan in place in case they say no. Do you have evidence to dissuade their worries? Could you offer a discount or incentive to sign that day?

 

Preparing for failure means you are truly ready to be a successful business owner. Every successful business owner has realistic expectations and knowing that they will fail at some point is key.

 

In Conclusion

The last couple of years have resulted in a lot of changes to almost every aspect of our lives. The business world has not been immune to this, and we’ve seen a tumultuous number of changes.

 

Successful business owners have been innovative and have found solutions to these problems. They’ve found ways to make more money, or even just hold on, until better times come along.

 

These successful entrepreneurs have used the aforementioned tactics and strategies to make sure they are positioned to win at the end of day.

 

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This is a headshot of Sanj Rajput.

Giant megaphone and laptop surrounded by people

 

One of the most effective ways you can make your small business stand out and generate client interest is by starting a blog for your company. Although it may seem intimidating at first, starting a blog does not have to be a complicated process.

 

Business blogging and content marketing are essential for businesses that want to thrive in a digital retailer space. Google has clearly stated that content, especially valuable content updated on a regular basis, is a key criterion to ranking in search pages.

 


 

Below are some tips and necessary steps to help you start your own business blog. But don’t forget that REM offers blog writing services to supplement your own blogging or even blog for you. Each blog is custom written for your company and ghost-written, so you get full ownership of the content.

 

1. Register a domain

The first step that you should begin with is registering a domain name. To do so, simply visit a domain registrar, type in the domain you want to purchase and pay the required fee. Remember, you won’t be able to buy any domain, only one that isn’t already registered by another business or person.

 

If you already have a business website, speak to your designer about adding a blog to your existing site. REM customers have the option to get a blogging module during their initial design or add one later. Speak to one of our sales reps to discuss your options for adding a blog to your custom business website.

 

2. Select a content management system

There are countless content management systems that you can choose for your blog.

 

Some popular options include:

 

[email protected]

REM’s own custom CMS system has all the blogging features you might need built right into the module.

 

Blogger

A free Google product that has been influential in the world of online publishing since it was established in 1999. Blogger is simple, and it can be linked with all your Google accounts.

 

Ghost

Ghost is a great choice for businesses looking for an intuitive dashboard and built-in SEO features. There is a free version of the platform, Ghost Open-Source, and a monthly subscription option for more advanced features.

 

Tumblr

Although it’s known as a social media website, Tumblr offers a user-friendly interface that’s ideal for blog posting. It’s a good choice for incorporating trending subjects and memes if you’re looking to incorporate a casual tone to your blog, and best of all, it’s free to use.

 

3. Implement an editing tool

Nobody wants to read blog posts that are filled with spelling and grammatical errors. To catch mistakes before they make it onto your site, consider implementing an editing tool. Grammarly is a reliable option, and although there is a paid version of the editing add-on, the free version will likely be enough to cover any common errors that might pop up in your blog.

 

4. Consider a content calendar

If you’re already familiar with social media calendars, then this concept isn’t much different. A content calendar for your blog would include blog post ideas, pitches, the timelines for completing each of your posts, and the publishing dates. This will help you stay organized and keep up to date with your posts.

 

5. Send out an email newsletter

Emails newsletters are an incredibly effective and simple way to get the word out to your current and potential clients about your blog. You can send out a weekly newsletter with updates about recent posts, and a sneak peek into the newest content on your blog. Consider utilizing a platform like Mailchimp to help design, set up, and schedule your newsletter.

 

[email protected] has a newsletter module which you can add on to your existing site or new custom build. Our talented, in-house, designers can make a gorgeous template and then our Customer Success Team can walk you through how to edit and send them out on a regular basis.

 

6. Use Google Analytics Dashboard

The Google Analytics Dashboard is a hugely helpful tool in helping you track and review the statistics of your blog posts. You will be able to look at information like the number of people visiting your site, where they’re located, and how long they’re staying on your web pages.

 

Speak with our Marketing Director to learn more about digital marketing and monitoring your traffic on your sites.

 

7. Write engaging content

The key to a successful blog is the content. People will not want to stay and read your posts if they’re not written well, and the subject matter isn’t engaging. Try to think outside of the box with your topics, and make sure that each post is thoroughly edited.

 

People will want to stay on your site if they see that your posts are unique, thoughtful, and offer valuable information that they would not be able to receive the same way anywhere else. Standing out in a highly competitive space can be challenging, but if you put the work in to make your content shine, you’ll start to see the benefits of prioritizing it–and your customers will be grateful for it.

 

8. Have a cohesive theme in mind

It’s necessary to have a plan of action in mind when creating your blog and to think about the goals you want to achieve in the process. You don’t want your blog to be all over the place and inconsistent, so strategize a theme, or at least central points, that you want to regularly incorporate into your posts.

 


 

Now that you know some of the basic steps, what are the benefits of starting a blog? There are a number of positive reasons you should be bringing your blog to life, but here are some of the ways your business could be benefit from a blog:

 

1. Leads

Although this is not something that will happen overnight, creating a blog is a great opportunity to generate leads. Each post you make opens the possibility of reaching a potential client, and if your content is well-written, consistent, and reliable, it’s more likely you will start accumulating people who rely on your business.

 

Building trust and authority (read more below) takes time, but it’s worth it when trying to establish your business as a trustworthy source.

 

2. Traffic

Creating blog content is an excellent way to gain more traffic on your site. Generating more content is the key to ranking high on Google. Combining business blogging with social media will increase the amount of search engine results your business receives online, and as a result, boost your website traffic.

 

3. Authority

Blogging can help establish authority for your business as a strong figure in a competitive industry. By creating an engaging blog with content that demonstrates your thorough knowledge and expertise, more and more people will look to you for advice. Even smaller brands can benefit from providing helpful information to their target audiences.

 

Once you begin sharing well-written blog posts consistently, customers will rely on your business and go to you for services and assistance. Solve minor problems for your readers, and do it for free, and soon you’ll be hired to handle bigger jobs. Show your readers you are a Subject Matter Expert.

 

4. Make more money

Not only can your blog be the perfect method to reach clients and create more traffic on your site, but you can also earn money from it as well. Monetizing your blog can be an effective way to earn more money for your business.

 

Some ways you can make money from your blog include:

 

Affiliate marketing

Affiliate marketing involves showing ads on your site for outside companies. If a visitor clicks on an ad link and makes a purchase, you will earn a commission from that sale e.g., Amazon.

 

Offering private ad space

Unlike Adsense, you can provide private ad space to other companies, like Nascar sponsorships.

 

Selling digital products

With little to no cost on physical materials, you can also use your blog to sell digital products. Well-written e-books, for example, can be a lucrative resource to sell.

 

Adsense ad revenue

Adsense is a popular form of ad revenue for websites. It’s important to note that with Adsense, however, you won’t receive a lot of additional money unless your website has a large amount of visitor traffic.

 

5. Highlighting products or services

A blog can serve as a great way to highlight products or services that your business would benefit from promoting. Create blog posts about specific products breaking down their benefits and top-selling points to encourage customers to purchase them.

 

6. Expanding on your business’ values and goals

It’s not always completely clear where a business may stand on important issues or what its values and goals are from a website alone. A blog can help expand on these points and provide clarity to your audience about the things your business stands behind.

 

In a socially conscious world, an increasing number of people care about the ethics of the places they choose to do business with and blogging can be an ideal way to share these viewpoints in detail.

 

7. Showcasing your knowledge

Blogging gives business owners the opportunity to showcase their knowledge and expertise about a variety of different topics. You want to prove to your customer base and any potential clients that you are knowledgeable about your field and can provide them with the best resources to prove it.

 

8. Sharing honestly

A blog can be the ideal platform to share posts transparently and honestly. Customers highly value honest companies who are open about their policies, products, and services. Blog posts can serve as a great means to do this and engage with your audience on a more personal, down to earth level that makes them trust you more.

 

Conclusion:

Creating a business blog is one of the most effective ways to expand the potential of your online presence and stand out in the highly competitive e-commerce space. Take the opportunity to develop a blog that showcases your knowledge with unique and engaging posts and establish yourself as a top competitor in the digital marketplace world.

 

Use these tips to get your blog started, and you’ll quickly see all the benefits business blogging has to offer! If you don’t have the time to tackle this on your own, or if you want to write one post a month while we write additional ones for you, speak to an REM sales rep today to get started.

 

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People looking at an E-commerce platform on a mobile device

 

Starting an E-commerce website doesn’t have to be challenging, but it does require planning, clear objectives, and an understanding of consumer psychology.

 

REM’s [email protected] offers a robust E-commerce platform with a suite of tools and shipping options to help get your online store up and running correctly from the start.

 


 

If you’re interested in building a successful E-commerce business, here are some of the things you should consider before you get started.

 

1. Select a platform

When you’re setting up your E-commerce website, one of the first things you should be thinking about is what hosting platform to use. Compare online store builders and weigh your options to see which one would work best for your business. Consider template and theme options, payment processing, Amazon integration, free trials, and built-in metrics when deciding on which one to use for your product sales.

 

The software you choose should ultimately be based on your customer experience goals, so be conscious of those needs when making your decision. Sit down with an REM sales rep to see if our E-commerce platform and a beautiful custom website will work for your needs.

 

2. What to sell

Although it may seem like an obvious, basic step, but having a clear idea of what you will be selling is essential to getting your E-commerce business started. Follow what’s trending and look at social media for inspiration.

 

3. Understanding your consumers

When you begin building your E-commerce business, you should have a comprehensive understanding of who your consumer base will be. Truly knowing the buyers who will be purchasing your wares will help you understand their habits and offer what they really want to see rather than what you want to sell.

 

4. Order tracking and simple checkout

Incorporating order tracking features and a shipping system into your website can save you on resources in the long run. As well, customers will be able to track, update, or cancel their orders easily.

 

Long checkout processes are often a huge turn-off to online buyers. If they’re purchasing something digitally, then they want the process to be faster than it would be in-person. Additionally, you can include a “guest checkout” option and bypass annoying your customers by forcing them to go through a mandatory sign-up for buying products.

 

If you want to gather names and emails, e.g., for a newsletter, make sure you give your customers an enticing reason to provide their information and make an account. Offer a 5% discount or maybe a free product, or cheaper shipping for site members vs. guest accounts.

 

5. Payment

You’re more likely to see success and an increase in sales if your E-commerce business accepts all methods of electronic payment including PayPal, Stripe, and Amazon Pay.

 

6. Social media plan

Create social media accounts for your online store to set up an additional online presence and get the word out about who you are and what you offer. This way, you’ll be able to connect on a personal level with potential consumers, advertise your products, and provide additional customer service support.

 

Create a social media plan that targets your main goals and addresses your business’ needs.

 

7. Customer support

Investing in top-notch customer service and buyer support is another crucial aspect of operating a successful E-commerce business. Live chat and Q&A features are popular options to engage with customers. Chatbots are also another feature to consider since they can provide 24/7 support when humans aren’t able to.

 

8. Mobile commerce

More and more people are opting to online shop using their phones. This is why it’s important that you optimize your website to function smoothly on mobile devices as well as on desktops. You want to create a strategy that ensures your mobile website works seamlessly between both options and buyers are able to use them easily, without any unnecessary roadblocks or errors that would prevent them from hitting the check-out button and purchasing the items in their cart.

 

9. Marketing campaigns

Marketing your E-commerce site can be one of the most challenging aspects of getting an online store off the ground. Creating a dependable marketing strategy will be essential in succeeding with your business.

 

Strike a balance with your marketing choices so you’re not relying too heavily on one strategy. Sit down with our Marketing Director to brainstorm some ideas on how to get your store noticed online. Even better, hire REM to do your digital marketing for you so you can focus on the other parts of your business.

 

10. Content management plan

Creating interesting content that users want to read is one of the most necessary steps in ensuring your online business is successful.

 

Tips to making good content:

  • Write topics that are unique and engaging to new customers
  • Make sure posts are easy to scan, and free of any errors
  • Use a conversational, friendly tone
  • Try to include interactive elements like links and videos

REM offers content and blog writing services to help improve your content. Improving your content will also help your rankings in Google. All of our content is ghost-written for your company, and you will own and can take full credit for the content.

 

11. User-friendliness

One of the most important factors of your website that you should be considering is its user-friendliness. You want your customers to be able to operate your site easily and not run into any unnecessary difficulties.

 

The longer a site takes to load, and the more challenging it is to navigate, the more likely it is that users won’t stay on it and will take their business elsewhere.

 

Tips to ensuring a website is user-friendly:

  • Keep the design simple
  • Use accessible language and a friendly tone
  • Be mindful when choosing a colour palette
  • Ensure the layout is straightforward to use
  • Place your company logo on the top left
  • Make your content easy to skim
  • Include your business’ social media icons

 

12. Security measures

If you have an E-commerce business that promises to keep your customers’ personal information safe and secure, consumers will be able to trust and rely on you. A security badge is a way to make your website dependable.

 

Avoiding retail fraud for the sake of both customers’ and sellers’ safety should be one of the largest priorities you focus on when starting your E-commerce business. Make it clear to buyers that you genuinely care about protecting their emails, passwords, and credit card numbers.

 

13. Shipping products

An overwhelming majority of shoppers will abandon their carts for online purchases before they checkout due to additional fees like high shipping costs.

 

To try and avoid buyers leaving their carts before purchase here are some things you can do:

  • Choose the best shipping method at a lower cost
  • Be clear and up-front about shipping costs from the beginning of the purchasing process
  • Offer free shipping on certain items or after a shopper spends a specific amount of money
  • Include an estimated delivery time-range

 

14. Keep an eye on prices

In order to be a top contender in a competitive online market, you will need to keep your prices at a reasonable level. Research the prices that similar businesses to yours are selling their products for to get a sense of what price range you can be selling your stock for.

 

15. Have a team in place

Having a reliable marketing team in place to support your online store can be hugely helpful in making the process of starting and operating an E-commerce business less stressful.

 

16. Post-sales

Your job isn’t over when a customer has completed a sale. It’s valuable to stay in touch with your consumers and receive feedback, while encouraging them to visit your business again. Send them reminders about good deals.

 

17. Return policies and reviews

It’s unrealistic to expect that every product you have to offer is going to work out equally for each customer. It’s beneficial to provide a reliable return and refund policy for unsatisfied customers on specific products.

 

As well, give buyers the option to leave reviews after they’ve made a confirmed purchase. This will be valuable for you in the longrun, as you will be able to read feedback about your products directly.

 

18. Email newsletters

To help push the word out about your business and make people aware of deals, membership sign-up incentives, sales, and new products, email newsletters can be an incredibly effective option to for this.

 

Include an email newsletter pop-up on your website and generate an email contact list that you update with new customer information.

 


 

Conclusion:

There are a lot of different factors to consider before starting an E-commerce business. If you follow these considerations and put careful planning into your online store, you will become a reputable shop that consumers can rely on and trust.

 

Speak with an REM sales rep to get started with your very own custom E-commerce website to really show off your products and wow your customers.

 

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Person using a laptop and computer devices with colour palettes around it

 

Colour is one of the most important visual elements to consider when designing your website. Each colour is associated with a different meaning and can elicit various feelings and memories depending on the person. However, most people make snap judgements about products based on colour alone, which is why so much consideration should be placed on the task of choosing the right palette.

 

Therefore, it’s necessary to seriously think about the colours you want to use when thinking about the look of your website, as they can have a direct influence on the people who engage with your business’ online presence.

 

REM’s in-house designers and our marketing team are available to help discuss different colour options for your business website. In the meantime, check out the tips below for the most effective ways to use colour on your website and understand colour symbolism and connotations before you speak with them.

 

1. Warm colours

Warm colours are yellow, orange, and red. These colours are associated with energy, passion, positivity, enthusiasm, pleasure, and interest, to name a few. Be mindful of how you use these colours, as they can appear harsh and over-stimulating if they’re used too extensively.

 

2. Cool colours

Cool colours are blue, green, and purple. These colours have a calming effect on viewers, which is why they’re so commonly chosen for websites. Be wary about overusing them, as they can appear cold and impersonal if incorporated incorrectly.

 

3. Neutrals

Neutrals include white, black, grey, and brown and are popular choices for design. If used correctly, neutrals balance out more overpowering colours and can be incredibly elegant and chic.

 

4. Include an accent colour

When planning out the basic colour layout of your website, apply the very effective 60-30-10 ratio. When broken down, this means the main hue is applied to 60% of the website, the secondary is applied to 30%, and the remaining 10% applies to an accent colour that heavily contrasts the other two colours. The accent colour should be utilized as emphasis for the most important site materials and content.

 

5. Don’t go overboard

One of the worst things you can do is go overboard with your colour choices. Don’t feel the need to clutter your website with an overabundance of different colours, hues and tones. Less is more in this instance, and you don’t want to visually overwhelm the users on your site with too many conflicting and overlapping colours being used at once.

 

6. Think about your target audience

Really delve into your primary target audience, as this can help you narrow down your top colour choices. If your market is mainly women, studies have shown that they prefer blue, green, and purple. Men prefer blue, black, and, green. Blue seems to be a universally liked colour, so when in doubt, try to lean towards using blue. Lighter shades are typically associated with health and wellness, relaxation, and travel.

 

7. Consider the contrast of the background and text colours

Think about the colour of the background and the colour of the font you’re using and whether they will work well together visually. Colour combinations with enough contrast so the content is clearly visible and distinguishable on the page are important to consider for website visitors with visual impairments.

 

8. When in doubt, use a colour chooser tool

Colour scheme generators can be incredibly useful tools that can help you create a palette that’s professional and unique to your website. Play around with different colour wheels and try out various combinations to see what works best.

 

Conclusion:

Deciding on just the right colour scheme is so important for the efficacy of your website. Make sure you’re considering the symbolism and connotations of different colours, and you play around with combinations that are best suited for your target audience.

 

When you’re ready to go forward with an amazing business website design, contact your REM sales rep to get the process started.

 

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REM website in a computer monitor in an office environment

 

Building an effective business website takes time and effort, and there are multiple factors to consider in the process. It’s an overwhelming and daunting ordeal to make a website when so much of the health of your business is tied to its success.

 

Read the tips below to find out how you can work with REM to build the best business website possible. Creating a great website will help establish your brand, cultivate conversations, and generate leads.

 

1. Customize your theme

You want your website to stand out and be a unique reflection of your brand, which is why customizing your website’s theme is key or else it will blend in with the countless other websites that all look the same. Personalize your site and look through customized designs that will be the best reflection of your business’ image and content.

 

All REM websites are custom designed by our talented web designers. We can guarantee that your site design isn’t just a template that is downloaded and then re-sold to hundreds of companies online. And because the design is custom, we can do almost anything you like for the look and feel of the site, including changing the layout.

 

2. Make your site mobile responsive

It’s critical that your website operates well on mobile devices, considering the average adult spends at least 5 hours per day on their phone and is how the majority conduct their online shopping. Mobile optimization for your website is important.

 

Offering a positive user experience for potential customers will encourage them to stay on your site. If text is difficult to read or the mobile site is hard to navigate, prepare for users to abandon your site altogether in favour of a competitor.

 

All REM sites come mobile-friendly with responsive designs that change so that they display in the best possible way on any device.

 

3. Prioritize readability

Users should have no difficulties reading the content on your site, which means you should be thinking about your website’s design and how easy it is to read.

 

Keep font sizes consistent, choose fonts that are known and prioritized for their overall readability, and always opt for contrasting colours. Background images should never drown out or overshadow your text. Readability should always be your number one priority.

 

Speak with our marketing team if you would like help with having your content written. We do the research on your target audience and write content that converts visitors into paying customers.

 

4. Make it easy to find and navigate

Your website should be simple to understand and easy to navigate. Don’t overwhelm users with unnecessary elements. Less is more. Stick to the basics in your navigation bar and keep your navigation standard.

 

5. Keep your pages tidy

Your site should not be cluttered with an overabundance of information and detail. Text and graphics should be tastefully balanced so that pages look clean and are simple to use. Don’t feel the need to add any “filler” info like a Twitter feed social widget, for example. Prioritize the data your audience will truly care about and cut out the rest.

 

6. Keep information accurate and accessible

No one likes to spend an unnecessary amount of time searching for information that they need. On top of that, they especially don’t like finding info that’s out of date or inaccurate.

 

As simple as it may seem, try to keep your most basic and important information (like contact details, store hours, etc.) readily visible and accessible to users on your website and make sure that it’s regularly updated.

 

7. Go easy on the pop-ups

One pop-up can serve as a helpful reminder about joining your company’s mailing list, following your social media accounts, signing up for an upcoming event or offering a discount. Multiple pop-ups can be jarring, disruptive, and turn someone off from staying on your website completely. Use pop-ups sparingly and save them for the most important information you want users to see when they go onto your website.

 

8. Ensure your website is responsive

The staggering majority of people will quickly leave a website if it is loading too slowly, and the loading time on a webpage directly affects the purchasing decisions of most people as well. It’s necessary to prioritize website responsiveness.

 

Test your website to make sure it runs smoothly, all software is up-to-date, and you’re using the proper website host for your needs and demands.

 

REM works very hard to make sure your servers are fast and secure. We also make sure your site design loads quickly and that important items on your site are loaded first. Speak with your REM sales rep to get the full details.

 

Conclusion:

The overall efficacy of your website can be the determining factor for a client when they’re deciding on whether they would like to learn more about your business or purchase your products. Prioritize your website’s design and ensure you’re looking for ways to make it faster and more reliable.

 

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Illustration of a digital shield and lock on a dark blue background

 

According to the Canadian Centre for Cyber Security, the Covid-19 pandemic presents an elevated level of risk for the cyber security of small businesses. Not only should you protect your website and email servers from attack, but you should also harden the security on your company devices.

 

Read the recommendations for the best cyber defense practices your business should be implementing below.

 

1. Enable security software

Your business should be protecting itself against malware–malicious software that is designed to infiltrate or damage computer systems. You should educate your staff about accessing non-work-related websites and content when on a company device, especially when they are working from home.

 

Your organization should enable secure anti-virus and anti-malware solutions and any software firewalls on all company devices that can access the Internet. These programs should also be configured to conduct automatic updates and regular scans and your IT admin should receive warnings if staff are disabling them.

 

2. Use strong multi-factor authentication (MFA)

Multi-factor authentication is a reliable and secure method of account or device login that requires more than just one verification that uses something you know (PIN or password) on something you have (a token), and something you are (a fingerprint). Whenever possible, multi-factor authentication should be used.

 

3. Improve your password use

More often than not, passwords are not strong enough to deter cyber threat actors. Organizations should be implementing cohesive guidelines around password creation and should instead opt for passphrases. A passphrase consists of a sequence of mixed words, numbers, and punctuation that contains at least 4 words and is a minimum of 15 characters in length.

 

4. Have an incident response plan

A cyber incident is defined as any unauthorized attempt, successful or otherwise, to gain access to, modify, delete, or destroy any computer network or system resource.

 

An incident response plan helps ensure that your business is properly prepared to detect, respond, and recover from a cyber-attack incident. An effective plan will limit any disruptions and reduce data loss. A written incident response plan should highlight an established set of guidelines that are in place so responders can be ready to carry out the tasks necessary to minimize damage and deal with the incident at hand.

 

The incident response plan should include contact information for every person involved in response activities, instructions for how to handle incidents, the roles and responsibilities of everyone involved, and the actions that are required for mandatory incident reporting.

 

5. Secure websites

Your company’s websites should be secured using the Application Security Verification Standard (ASVS). ASVS proposes a standard list of security requirements and controls to implement during each phase of website development.

 

REM clients have their websites stored on highly secured servers with back-ups and redundancies to minimize any downtime. Your webhost should also do regular backups of your site and store those backups for at least a couple of days just like REM does. In case of an attack, being able to roll back to a clean version of the site can save you thousands of dollars in downtime and lost sales.

 

Your business should be investing in the proper tools for security requirements on all websites that are developed. If you are worried about the security of your website, speak to an REM business website sales rep today.

 

6. Provide employee training

Making sure your employees are properly educated about cyber security threats can help protect your business and minimize any potential risks. Effective employee training includes the implementation of unique passphrases, safe use of the internet and social media in the workplace and identifying any malicious emails. Companies should be investing in security training and should consider creating a cyber security training policy if they don’t already have one in place.

 

7. Back up and encrypt data

All essential business information should be backed up regularly to a secure and external location. As well, back-ups should be encrypted and restricted to individuals who are responsible for testing and restoring functions.

 

8. Secure portable media

There are risks involved with portable media. If sensitive information is lost or misplaced, your organization’s data that is stored on these devices can be potentially gone forever. Information stored on portable media should be encrypted to prevent any unauthorized individuals from accessing sensitive data.

 

Conclusion:

All small businesses should be taking cyber security extremely seriously to be better prepared for any sort of attacks and to be able to spot, respond, and act as efficiently as possible in the face of any potential cyber threat.

 

Not sure what cyber attacks are? Read this article for more information on cyber security threats.

 

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3D illustration of a laptop and video editing elements

 

YouTube has rapidly grown to be one of the most influential social channels on the internet.

 

Filming and editing high-quality videos do not have to be expensive. There are countless tools on the internet that are available at little to no cost to video creators.

 

Here are some of the best free tools YouTubers can use to help make better videos and grow their channels.

 


 

1. TubeBuddy

TubeBuddy is a highly recommended and valuable tool that you add as a free browser extension. It isn’t software that needs to be downloaded and launched separately each time you need to use it, which is part of what makes it such a strong choice for YouTube content creators.

 

It integrates with YouTube and helps you effectively manage your channel, and will run tests to help you improve the overall performance of the videos you post. It also has great options for scheduling content, and allows you to update videos in bulk batches if you happen to have a lot of content you need to edit at once.

 

TubeBuddy is definitely one of the best options for a comprehensive YouTube support tool that will help you optimize your content strategy (it also helps you reach subscribers on other social media channels), and of course, it’s completely free to use!

 

2. vidIQ

If you want to track and monitor your YouTube channel’s audience analytics, then vidIQ is the right tool for you. VidIQ provides users with detailed reports that break down information about the people watching your videos, and it also offers SEO tools.

 

VidIQ is available as a free Google Chrome extension and can allow you to see the top keywords and tags used by other YouTube accounts.

 

Tracking engagement metrics is a very useful feature that can be used on both Youtube and Facebook through the use of vidIQ.

 

3. Lightworks

High-quality videos are often made through the editing process. You don’t need an expensive editing software to curate impressive videos for your YouTube channel. This is where Lightworks comes in.

 

Not only is it free to use, but it’s also available for Mac and Windows systems, which gives it an advantage over iMovie – which is limited solely to Apple devices. Lightworks is a video editing software that offers a variety of tools and is a non-linear platform that provides users with a long list of capabilities.

 

The one downside of Lightworks is that you can only download videos in 720p. If you’re looking for a reliable, free editing software though, Lightworks is a good place to start.

 

4. Canva

Canva is an excellent, web-based creative tool that provides content creators with endless options for free graphic designs that can used with any platform.

 

YouTube thumbnails are the first thing viewers will notice about your videos, so it’s necessary to make a strong first impression. Canva offers a wide range of potential thumbnail art that you can design yourself with the elements they provide, as well as YouTube channel banners, and designs to include at the end of your videos.

 

5. Tubular Insights

Tubular Insights is a great option for keeping up to date with current video marketing trends and providing users with helpful analysis and tips for video content creation.

 

The platform tracks video content from all over the world and breaks it down by trends, and marketing pros share their advice.

 

Utilizing this tool is an excellent way to gain insight into popular video trends and to see what works well for other YouTubers all over the world. For anyone looking to really break down what works well for a YouTube channel, Tubular Insights is the perfect choice.

 

6. YouTube Audio Library

YouTube Audio Library is an easy to use, free feature that allows content creators to find free music they can include in their videos. Make note of the attribution specifications on each track, as some will require you to link the artist in the description. There is also a variety of sound effects for YouTubers to choose from as well.

 


 

In Summary

Youtube is filled with so many possibilities for budding video creators who want to expand their social presence online, and these tools can help you produce the best content possible– while not breaking the bank in the process.

 

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3D illustration of devices, megaphone and digital media elements

 

A new year gives businesses the opportunity to introduce and adopt different trends into their digital marketing strategies. There are a variety of ways you can freshen up your marketing plan and get ahead of the trends that will become popular.

 

It’s important to look ahead with the strategies you implement, but also remain practical and aware of what digital marketing trends can bring your business results now. Read the suggestions below to find out more about these trends.

 


 

1. Cryptocurrency and NFTs

2022 has seen a steady rise in popularity with online currencies like crypto and non-fungible tokens (NFTs). Although this may not sound like it would play a role in your marketing strategy on the surface, don’t discredit the possibility of it just yet. Cryptocurrencies haven’t seen a huge boom with mainstream groups just yet but it is something marketers should be paying attention to as a trend towards decentralized finance.

 

Cryptocurrency could help businesses attract an entirely new group of customers – if the demographic for the brand is the right fit. Jumping on the bandwagon for online currencies is a smart move, especially when social media platforms like Twitter and Facebook are introducing cryptocurrency payment options and NFT display tools.

 

Consider the ways you can sell your brand beyond the products and services your business offers in order to successfully integrate NFTs and cryptocurrencies.

 

2. Video marketing

Video production has gained a lot of traction over the past few years, especially with the booming popularity of TikTok. Video streaming has become easier than ever, which is why it’s important to prioritize this trend in your digital marketing plan.

 

Producing videos doesn’t have to be overly involved or complicated – simple but effective videos can be filmed and produced with nothing but your phone and some video production know-how. Especially with the “mobile-first” approach gathering speed, it’s necessary to adapt your marketing strategy in order to keep up with these trends.

 

3. Conversational marketing

Research indicates that modern consumers are expecting faster responses to their questions – so much so that many anticipate an immediate reply from businesses. Customers are no longer content with waiting days or even hours to hear back from a business, even if their question is being asked at an odd hour of the day. If they don’t receive an answer right away, they may look to take their business somewhere else.

 

Conversation marketing is an excellent tool to help customers right when they need it, remove any guesswork, and push forward a dialogue-focused style of communicating that encourages engagement. It can be used in a multitude of different channels, which can mean meeting the expectations of each client has become easier than ever before. This can include chatbots and virtual sales assistants and personalized email messaging.

 

4. Social media stories

Social media stories have been integrated into countless social platforms, and have been an increasingly favoured way for people share snippets of information since Snapchat first introduced the concept. They’re different from traditional social media posts, since they’re only available for users to witness and engage with for 24 hours before they disappear.

 

Stories are the perfect digital marketing trend to get on board with for 2022. They don’t clutter up people’s news feeds, and they can be an effective way to drive customer relationships.

Some ideas for social media stories include:

  • Collect consumer data using story polls
  • Include live video
  • Increase engagement with story Q&As
  • Share causal updates and connect with local consumers via geofilters and location tags

Stories are a great method to cultivate authentic connections with consumers, so make sure to join the many others who are including them in their marketing strategies.

 

5. Creator Collaborations

Forward-thinking young adults are now turning to creative outlets in order to make a living. This is where you come in – forging mutually beneficial relationships with local creators.

 

Independent creators also have experience making personal connections with consumers and likely have their own social media followings.

 

Partnering with these creators can introduce your business to an entirely new set of potential consumers, so investigate this growing trend while it’s still promising and continuing to evolve.

 

6. Voice search

Many of us have verbally asked Alexa or Siri to search for something instead of manually typing it in a search engine.

 

Voice-search optimization has become an incredibly popular way for users to not only seek out information, but specifically details about businesses and products. Virtual assistants will eventually begin sharing sponsored content alongside their specific answers, and voice activated ads aren’t too far off either.

 

With this specific kind of convenience in mind, consider looking into voice-search optimization for your marketing strategy, and get ahead of this fast-developing trend.

 

7. Interactive marketing

Connecting with your consumers on an intimate, personal level doesn’t have to be a daunting task. Interactive content has been taking over social media platforms, and is sure to continue dominating social feeds in 2022.

 

Stay ahead with immersive marketing techniques and connect with consumers through this fast-growing trend.

  • Polls, questionnaires, quizzes
  • Interactive calculators 
  • 360-degree virtual reality

 

8. Environmentally-conscious marketing

More and more consumers–specifically millennials–have indicated that they will pay more money for sustainably produced products. Sustainability has become a growing importance to modern consumers, which provides a unique opportunity for businesses looking to operate with current social trends in mind.

 

Integrating green initiatives into your marketing strategy can give your business a competitive advantage against similar businesses and help you win favour with younger customers.

Ways you can incorporate sustainability into your marketing strategy include:

  • Include environmental actions in your business practices and company culture
  • Show your company’s sustainability support through social media stories
  • Demonstrate your business’ commitment to environmental causes

 


 

Wrap-up

Successful digital marketing campaigns are best executed through planning. Speak with our Marketing Director to see how REM can help integrate these popular and up-and-coming trends for 2022 into your business strategy to help you achieve your goals this year.

 

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