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This is a headshot of Sanj Rajput.

Illustration of a mailbox coming out of a cellphone

 

Email marketing is an attractive, simple, and effective strategy for entrepreneurs to grow their business, sell a product or service, or connect with their customers in a genuine way. Not only is it relatively low cost, but it is simple to create in a short lead time (we’ve all been there!), the results are easy to measure and the impact it can have on your engagement with your customers is tangible. All of this, of course, if done well.

 

Through our research, we learned that 61% of consumers prefer to be contacted through email, that 99% of users check their email every day and that for every $1 spent, email marketing has an ROI of $42. Those are promising numbers!

 

A successful email marketing campaign includes planning, audience segmentation, personalization, and a strong call to action. Above all, the most essential thing is that a genuine connection needs to be made between the sender and the receiver. It is through relatable, thoughtful, and valuable content that your emails will be opened and engaged with time and time again. Otherwise, you can risk your carefully crafted email ending up in the spam folder, or worse, unsubscribed from.

 

To prevent that from happening, below are ten tried-and-true ways to genuinely stand out in your customers’ inboxes.

 

1. Create relatable content

 

A powerful and impactful email campaign goes beyond numbers (though measuring those is certainly important) and aims to add value to the customer. It is often forgotten that customers do not owe anyone their attention — it is earned.

 

“Permission is earned through quality content and offers, genuine interest in and deep understanding of consumer preferences/needs, and a consistent track record that builds trust. Keep the trust, keep the permission, keep the customer. It’s not just the volume or brilliance of content that matters, it’s how that content relates to them. If content is not relevant, it’s nothing more than a waste of your time and a reason for the consumer to take away permission for ongoing interaction with you.” explains Ted Rubin.

 

Relatable content depends on who your audience is and what they deem valuable. If your brand promotes selling sustainable products, one way to empower and educate customers is to provide them with further information or research about climate change and why their purchase would make a difference. If you are a lifestyle YouTuber and your brand focuses on motherhood and home living, one way to provide value would be to showcase time-saving hacks or meal-planning ideas. In short, anything that you share with your audience that could better their livelihood, empower them to make a change, save them time or money, or simply provide them with comfort or wisdom is relatable and valuable in their eyes.

 

2. Keep subject lines short

The purpose of the subject line is to grab the customer’s attention. Email subject lines will get cut off if they are too long, particularly on mobile devices. We know that 46% of opened emails happen on mobile devices, so using short subject lines with fewer than 50 characters ensures that people scanning their emails will open yours. Also, stay away from clickbait titles. Not only will it leave a sour aftertaste in your customers' mouths, but it will also dilute your credibility as a brand.

 

3. Use a reputable email provider

Using a less reputable email marketing campaign provider will hinder your chances of landing in your customers’ inboxes. Do your research before committing to one platform. REM offers a newsletter module, and our designers can create a beautiful newsletter template for you. Speak to your REM Customer Success Team member and ask them for more information on setting up your newsletter.

 

4. Find the right time to send out your emails

The best time to send emails depends on your audience. According to aggregate data, the most likely times for customers to open emails are 10:00am on Tuesdays and 3:00pm on Thursdays. Emails sent at these times will likely deliver results. For optimal results, however, you need to study your specific email lists and campaign analytics. Segment the lists into subgroups of customers based on feedback and interactions with your content. This primary research should drive your email timing, not general industry data.

 

5. Personalize emails through market segmentation

Unlike traditional advertising, email marketing reaches its audience every time. In fact, 99% of consumers check their email every day. This allows the perfect opportunity to create a genuine connection with your audience through market segmentation. In other words, you can tailor your message for each target audience.

 

Say you’re selling apartment units in a condo building. By separating your audience into buyers, investors and realtors, you can reach each audience and provide them with clear, valuable information that is pertinent to their area of interest.

 

Another common way to do this is by age group. We know that different generations intake information differently. Ivan Veta, SEO specialist at Scopic Software, found this to be a helpful method for his clients, as it allowed them to switch up their strategies according to generational marketing preferences.

 

“Our learnings thus far have concluded that millennials react positively to campaigns that contain infographics,” said Veta, whereas “Gen X and baby boomers readers tend to click on action buttons to read more about a certain topic.”

 

By personalizing emails through market segmentation, you’re providing tangible value to each audience and connecting with them in a way that is genuine and thoughtful.

 

6. Understand the 3 Rs of email marketing

On any given day, a customer’s inbox is flooded with emails, promotions, sales, or inquiries. Consider their activities across all social media platforms and you can see how easy it is for someone to experience content fatigue. A customer’s attention is their most asset and yet it is pulled into hundreds of different directions daily — often before they’ve even had their first cup of coffee!

 

Because of this, Alice Elliott warns digital marketers and entrepreneurs to understand the 3 Rs of email marketing — content must be researched, relevant and relatable.

 

Rather than relying on algorithms or automated systems, she encouraged entrepreneurs to do the hard work of collecting email addresses that are a suitable match for their brand. While the fishnet approach works for certain brands, it is more valuable in the long run to create a curated list of loyal customers.

 

Once you’ve gathered a curated list of email addresses, ensure that your product, service, or content is relevant to this list. The journey between your content and the “unsubscribe” button truly lies in the relevance of the content.

 

Lastly, avoid the “spray and pray” approach to email marketing. Rather than throwing spaghetti at the wall and hoping something sticks with the customers, focus that attention on writing a considerate, relevant, and valuable campaign.

 

7. Offer valuable solutions

For your email marketing campaign to have any true impact on the customer, it must offer some valuable solution to their pain point. Whether it is offering your decluttering services to an overtired mother who simply lacks the time to tackle that area of their home or providing a discount code to your audience for an upcoming sale, finding ways to offer value goes a long way with your customers.

 

8. Be authentic

In a world consumed by filters and smoke and mirrors, it is beyond refreshing to interact with an individual or a brand that is unapologetic in their values, beliefs, or morals. That authenticity is what draws like-minded people together, builds brand loyalty, creates community and a feeling of belonging, and converts leads into customers. Best of all, it is in an authentic and genuine way.

 

9. Include a call to action

With all this focus on getting the customer’s attention, it’s easy to forget the initial intention of the email. Are you reminding them that they have an item in their cart? Alerting them of a sale? Promoting a new product? A clever subject line may improve your open rate, but to increase engagement, you must increase your click-through rate or the percentage of subscribers following email links to your webpage. This is where you’ll need a call to action (CTA).

 

Developing a call to action can be as simple as including a direct request. “You can’t expect your audience to guess what you want them to do next,” said Kendra Jones, a PR and marketing strategist specializing in influencer marketing. “Placing concise calls to action, such as ‘Click here to download your free guide,’ that are hyperlinked to the opt-in increased my click-through rate by 18%.”

 

10. Optimize for mobile

Since 70% of emails are opened on a mobile device, and your CTAs all lead back to your site, mobile optimization is crucial.

 

Here’s what mobile-optimized looks like:

  • All relevant text can be read from a single screen without having to pan
  • The email and landing page load quickly
  • There are clear, tap-able buttons
  • Font type, size, and color are easy on the eyes

 

Email marketing is a valuable tool to connect with your customers in a genuine way and stand out in their inbox among the influx of content competing for their attention. If done right, email marketing can convert leads into lifetime customers. It can provide education, entertainment, value, and solutions. Before you send out your next email marketing campaign, make sure you pull up this blog post to double-check that you’ve accomplished all ten recommendations before hitting “send”.

 

Speak with your REM Customer Success Team or Sales Rep for more information about setting up your own newsletter and start reaping the benefits of great email marketing.

 

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This is a headshot of Sanj Rajput.

Illustration of computer with error messages and problems

 

Imagine this: you’ve spent countless hours and a good chunk of money designing a custom website. You’ve thought about every small detail. You’ve mapped out how the user will interact with your website. You’ve written a thoughtful, clear, and conversion-driven copy. You’ve chosen between dozens of fonts, images and designs and you’ve arranged them just so. You’ve integrated third-party plugins to track analytics, capture emails and take care of back-end details. Now, you publish.

 

Your website crashes before it even has a chance to shine. Well, it turns out you are not alone in this situation.

 

According to the Third Parties chapter of their 2021 Web Almanac report, “a staggering 94.4% of mobile sites and 94.1% of desktop sites use at least one third-party resource.” They also found out that “45.9% of requests on mobile and 45.1% of requests on desktop are third-party requests.”

 

Your website may be using more third-party services than you realize. These services use requests to external hosts (servers you have no control over) to deliver JavaScript framework libraries, custom fonts, advertising content, marketing analytics trackers, and more. These third-party resources load in your visitor’s browser while your web page is loading, even if your visitors don’t realize it. They may be critical to the site functionality, or they have been added as an afterthought, but all of them can potentially affect how your users interact with your website and the overall functionality of the site.

 

You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that although were designed to enhance the back-end experience and analytics, often hinder functionality.

 

Recent research finds that third-party plugins could be hindering your website’s performance more than helping it. In this blog post we will be exploring five reasons why plugins hurt your website’s performance and a simple, integrated solution — go custom. After all, a custom website deserves custom solutions.

 

1. Third-party plugins cause conflict

A main cause of errors on your website is conflicts between two or more WordPress plugins that you may have installed. A conflict happens when two plugins are trying to accomplish the same thing in the same way, which causes one or both of them to malfunction. Third-party plugins are a major source of security vulnerabilities and website performance bottlenecks.

 

A perfect example of this is the Yoast SEO WordPress plugin. The Yoast SEO WordPress plugin version 19.7 was discovered to contain a conflict with other plugins which resulted in websites experiencing fatal errors. To make matters worse, this is the third time this year that this has happened.

 

To find a solution to this problem, WordPress recently announced a proposal to take a more proactive approach toward third-party plugins to improve security and site performance. What is being discussed is a plugin checker that will make sure that plugins are following best practices.

 

"While there are fewer infrastructure requirements for plugins than there are for themes, there are certainly some requirements that are worth verifying, and in any case, checking against security and performance best practices in plugins would be just as essential as it is in themes. However, as of today, there is no corresponding plugin checker” explained the team at WordPress.

 

One of the main problems is that there is a multitude of plugins available created to boost website performance, track SEO, user activity, etc. The intent is a good one. However, because of the large number of plugins available, multiple are used on websites simultaneously, making it hard to know which combination of them is creating conflict with each other or with the website’s custom coding. Another issue is the need to periodically update plugins, which again opens the door to possible conflict and website malfunctioning.

 

Many of our customers come to us with this exact issue, beyond frustrated and unsure of what to do next. We have transitioned each one of them to our custom-built CMS, [email protected], and have taken the reigns on managing all development and updates in-house, eliminating the need for third-party vendors. Our customers have realized the benefit of having a stable and custom solution to their problem, ensuring that their website is performing optimally, and not needing to compromise on any key features. Not only has this saved them time and money, but it has also ensured that no customers were lost because of their website’s lack of performance.

 

2. Some themes are incompatible with third-party plugins

The reality is this — plugins are built by various developers. This means that sometimes a website theme will be incompatible with a certain plugin. Although the plugin itself might have dozens of features, if one or two of those features don’t work properly with your theme, your website will not function well. You could try and troubleshoot each individual plugin, but that is a time-consuming and often fruitless task. Surely not how you want to spend your working hours!

 

3. Third-party plugins can be discontinued without notice

One of the most concerning aspects of using a third-party plugin is that at any moment it could be discontinued. This would mean that you are essentially left to your own devices to troubleshoot the issue, find which plugin has been discontinued, search for an adequate replacement and then hope that the one you chose does not conflict with your custom-built theme. It’s truly a hassle and a real way to lose time, money and potential customers. There is ample uncertainty in our world, but this is one that is truly avoidable.

 

4. Third-party plugins can slow down your website

Few things are more frustrating to a user than a sluggish or non-responsive website. The culprit for this is often the number of third-party plugins running on your website simultaneously. The reality is that any plugin that loads resources (such as JavaScript or CSS files) will slow down your website. Consider that you’re usually running multiple at once, and your website could be experiencing some real fatigue and performance issues. One temporary solution for this would be to become selective about which plugins are essential to your website and eliminate the rest. Unfortunately, this does not solve the rest of the problems we have covered in this blog post. The wise solution would be to allow a professional team of website developers to handle the functionality of your website, to ensure that you are not spending your time down the rabbit hole and potentially losing customers in the process.

 

5. Unexpected costs can arise

Developers earn an income by providing a free service for a limited or trial amount of time, and then charging the user once that time is up. In most cases, third-party plugins operate the same way. Most developers offer a free trial for up to a year and provide ample support during this time. After that period, however, you may have to pay to continue using the plugin or try to find support elsewhere. Additionally, some developers will charge customers for continued updates to their plugins. This can be a major issue because WordPress tends to change its core code often to improve performance and security. Outdated plugins can conflict with the new version of WordPress and cause issues on your site.

 

We believe a strong case can be made for the fact that third-party plugins can wreak havoc on your custom-built website, costing you time, and money and potentially losing customers. Finding where the conflict is between your theme and the plugin (and which plugin at that!) can feel like looking for a needle in a haystack. With constantly changing and evolving plugins, updates to both the plugin and WordPress as a platform, unexpected website crashes and unexpected costs, this can be a frustrating experience at best.

 

There is a better way. At REM Web Solutions, we have removed the guesswork from the situation and have created a custom CMS, [email protected] Because of the nature of our work, we handle all the development and updates in-house, eliminating the need for third-party vendors. This stable and reliable solution can allow you to breathe easier knowing that your website is performing optimally, your users will convert to customers because of the fluid navigation, and no more time and money is spent troubleshooting an endless problem.

 

As we said, your custom website deserves a custom solution.

 

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This is a headshot of Sanj Rajput.

Illustration of man holding a pen looking at a computer and paper

 

Professional writing is something we all do dozens of times a day; but how much thought do we really give it? The way we write in a professional setting sets the tone for not only our selves but the company we represent. If we have spelling mistakes, grammatical errors, or are simply too wordy that can make a negative impression on those we are communicating with.

 

Everything we write in our day to day working lives, from emails to social media posts all reflect upon us and our companies. Therefore, we need to make sure we are coming across as best we can. Writing matters, and many people have trouble remembering how much it can impact us. Writing is how we tell stories, make deals, convey history; it is the fundamental for human communication. Writing in the workplace or in a business setting is no exception.

 

Marketing Materials

Marketing Materials covers a wide range of writing tasks: from sales copy on websites to social media posts to blogs on your own website. Marketing is the first thing a prospective client or the general public will see of your company, so you need to make sure it is well received. If your copy is riddled with spelling errors or typos it sends a bad message.

 

First you need to look at your general advertising copy: Newspapers, billboards, websites, etc. Figure out the message you are trying to send and who you want to see it. Make sure it is easy to read from far away or in small print text. Avoiding errors will help with this, it will allow your potential clients to read it easier.

 

You also need to consider visual aids. If you are worried about not being able to fully get your point across without having one large text block, consider pictures. Using visual aids such as graphs or photos of your product can help people better understand what you are trying to say without having to read as much.

 

Next, look at your social media posts: Instagram, Facebook, LinkedIn, etc. Even though this may seem as a more casual setting or form of advertising, it still matters. Social media these days reaches a massive audience base and can spread your message further than you originally thought.

 

Posts can be shared and sent to others across different platforms, so you need to be careful with what you say. Anytime you are posting anything you are representing your company. Your opinion has no place in the work environment and so it should not have a place on the company social media. Spelling, grammar, and sentence structure errors all also matter, so make sure to triple check before posting.

 

Finally, look at personal marketing: Networking, your personal website, client communications, etc. Most people do not think of any of these as marketing, however, when it comes to the professional world, everything is marketing. Anything you say or do regarding your company can have a big impact. If you are making a blog post for your companies' website, you need to make sure that you have no mistakes. The smallest mistake in your writing can defer potential clients.

Marketing is the first look a potential client or the general public has at your company. You need to make sure that from the very start your company comes across as professional.

 

Proposals

Business proposals are everything when it comes to first contact. Whether you are sending one to your boss for a new project or to a new client; they are the first point of contact people will get from you. You need to make sure that you are coming across professionally, clearly, and to the point. There are a few things you need to be thinking about when writing a proposal:

 

  1. What is your purpose? Think about what you are trying to achieve by sending this proposal and make sure that is your soul focus and topic point.
  2. Who is your audience? Is it your boss? Is it a new client? Your audience matters as you need to know who you are talking to. If you are writing for your boss, you do not need to explain every facet of the company and its policies. However, if you are writing to a first-time client who knows nothing about what the company does or how they run things, you may need to explain more.
  3. Stick to the point. Do not go off on tangents. You do not need to be talking about everything all at once, all that does is confuse the reader and deter them from wanting to read more.
  4. Use active writing. What that means is do not sound passive. If you are hovering around a point or avoiding getting straight to the point, it can come off as too passive. Now I am not saying go out and tell your boss or client what to do and when to do it as if you are in charge. But what I am saying is you should be straightforward. You do not want to come off as if you do not know what you are talking about.
  5. Avoid text blocks. Whenever possible, avoid long overly wordy text blocks. No one wants to read a three-page proposal with no breaks. They will get bored or lost and give up reading it all together. Keep your paragraphs, if possible, between 3-5 sentences and break up big groups of text with new headers.

 

Your proposals are very important, and they can make or break a potential new deal with a client or cost you that promotion. Be careful with what you say and how you say it. Most importantly make sure you are considering all these points when writing.

 

Emails

I am sure anyone reading this has written at least a handful of emails throughout their lives. Emails are the foundation that keeps businesses going. It is how everyone in the professional world communicates, whether it is with clients or your boss or your colleagues. However, not everyone thinks of emails as business writing, but it is.

 

Sending emails may seem a boring mundane task you have got to do a hundred times throughout the day, but they are everything. Most people will quickly type out an email and send it off without giving it another thought. The way you write emails can make or break your entire professional career. Clients and your boss will forever remember if you have typos or grammatical errors in your emails constantly.

 

It has been proven that people are less likely to want to continue to work with or in the future with a company that sends poorly written emails. Granted one or two occasional mistakes is simply just human error and most people will ignore it. However, constant and unchecked mistakes is seen as lazy and unprofessional and can cause major issues for you in the future.

When writing emails, make sure to proofread them. Now yes, I understand that most of you are very busy at work and many of you have better things to do with your time than re-read an email. However, it will help you immensely in the long run.

 

Once you do it a few times it will feel routine and less like a burden or extra task you must do. It will also allow you to go back and fix any mistakes you may have made before sending it and potentially coming across as unprofessional to a new client. There are reason teachers tried to engrain it into us all throughout school, it works, and it helps.

 

Internal Communications

Internal communication may be the last thing you think of when needing to sound professional, but everything counts. Internal communication in this sense refers to communication throughout a company with other employees, whether that be your boss, colleague, or subordinate. When you are speaking, or in this case writing emails or likewise you need to sound professional and like you deserve to be there.

 

Writing in the workplace or professional setting is like proving you know what you are talking about. Everything in the way you present yourself matters in a professional setting. You would not show up to work in your pajamas, in the same way you need to make sure you are communicating properly.

 

Poor writing cannot only affect your performance, but the performance of the people you work with. If you are not clear in what you are saying or make mistakes and do not correct them, it can affect everyone else around you. For example: if you are emailing your partner on a project at work and tell them that “79% of clients reach out for future projects” when you actually meant “97% of clients reach out for future projects”, that can greatly affect not only you but your partner as well. Simple mistakes can make or break your career, so you need to be careful.

 

The way you talk to anyone, whether it be a client, your boss, or a colleague matters. You need to make sure you are writing everything from emails to proposals correctly and clearly.

 

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This is a headshot of Sanj Rajput.

Illustration of truck and storefront in a cellphone

 

Most people during the pandemic and with this new age of technology have shifted to online sales; our sales team at REM is no exception. We here at REM have adjusted our sales and outlook on the industry as the state of world of communications has been changing over the past 3 years.

 

Online sales have always been a thing in the business world, but never have we been this reliant on them. Now that we are coming to the end of the pandemic some sales are moving back to in-person, but most are staying online as everyone has grown accustomed to them.

 

Here at REM, we like to focus on a few main points when it comes to online sales and making sure our clients have the best experience possible. This way we can ensure each one of current and future clients is well taken care of.

 

Communication

Communication is the foundation for a great relationship with clients. Moving to online sales has come with a new set of challenges when it comes to communications. However, we have adapted to move forward as smoothly as possible.

 

Being hands on with communication is a major part of sales. Communication online is very different than communication in-person. Long pauses, exaggerated expressions, verbal ticks, and rambling all come across worse over a call or video chat. Small mistakes in verbiage and the way you speak can easily be fixed in person but over video call it can come off as unrehearsed or as a bigger mistake than it was. Being clear in communication helps immensely when it comes to online sales.

 

Clearly communicating what you are trying to sell your client on is also a major point. When you are talking to a client in person you must explain everything in detail. However, with online sales you can provide visual aids and occasional demonstrations. This allows us to communicate better with our clients and allow them to fully understand what we are trying to sell them on.

 

Here at REM, we have a very hands-on support and sales team, eager to help whenever needed. Communication has always been our top priority when it comes to client relations. Because everything we do is done here in house, it makes it very easy for us communicate easily and clearly with our clients regarding any questions they may have.

 

Flexibility

Flexibility is a key skill when it comes to sales; being able to change your pitch and approach depending on the response you get from a client is very important. Sales has always been a back and forth, a conversation between two people. So, when that conversation has a distance barrier placed in the middle it makes it a little harder to have.

 

Being able to change on the spot depending on your client is extremely important. Moving to online meetings has come with a new set of challenges that need to be adapted for. Technology is not always easy, and clients are not always as well versed with it as you may be, so be prepared to change your approach depending on them. Some people may also not be as receptive to online meetings as others, be able to change your approach depending on how the client is responding and your call will go much easier.

 

Changing meeting times is also something one needs to be on the lookout for. With in-person everyone made sure to plan their days very specifically around meetings, especially if it meant having to travel. However, with online becoming more common place it is easier for people to go over time in meetings or to double book themselves. Be flexible and understanding when it comes to having to change times.

 

At REM, our sales and support team are happy to be flexible to fit what you need. We are happy switch meeting times with enough notice and change up our pitch if it is not working.

 

Customization

Most sales representatives will customize their sales pitches depending on their client. Customization is a major player in sales and making sure that you can sell to everyone, and anyone, is the key to success. Being able to customize how you sell is a great skill to have and will help you further your sales career.

 

Not only is customizing your pitch important, but also being able to customize your product. Allowing clients to feel as though they have control over the product or service they are purchasing, and their sales experience is key. If your client feels like they have no choice in their sales experience or in the product they are purchasing, they are less likely to want to go back to the company. Now granted, not all products are customizable, and most clients are aware of that, but a sales pitch can always be changed.

 

Clients know when a pitch is rehearsed and can tell if you are just reading off a script. Change it up, make it feel like you have personally designed your pitch for the person you are specifically speaking to. Being able to improvise is also a big help. Your client's mood and approach may change while you are in a meeting, so be prepared to switch it up on the spot. The last thing you want is for your client to lose interest halfway through your meeting and get bored.

 

At REM, we care about our clients and their experience, so our sales and support team has learned to adapt. We make sure that each client feels like they are well taken care of by the best of the best. Due to the nature of the service, we provide here at REM, we can make sure the client has full customization over their website. This allows us to continue to provide the best service we can for our clients. If they are unhappy with something we are always happy to change it until they are.

 

Rapport

Building rapport with a client is one of the most important things when it comes to sales. Something to remember is that with long standing clients you are not just talking to them once or twice, but constantly. Making sure that you build up that rapport with them is key, it makes them feel like you care and not just because you want their sale.

 

Sharing jokes, talking about pets or kids, and talking about hobbies are things that can help you build up a relationship or a rapport with your client. Now yes, most of your time talking to a client should be focused on business, but, if they start talking about their kids do not cut them off. People love talking about themselves, and yes that does sound bad, but it is true. Allowing your client to talk a little bit more about themselves and their lives makes them feel like you care about them and will make them want to come back.

 

Building a rapport also helps you as well. Rapport with client does not just make them feel more comfortable but it can also help you. The better you know a client the easier it is to have future conversations with them and the easier it is to gear your pitches towards them. If you know how someone will react you are able to change how you act around them accordingly. The better you know a client the easier it will be to sell to them in the future.

 

Not only will it help you sell to them better, but it may get you personally more sales. If a client likes you specifically, they may request you time and time again as they work more with you company. They may also recommend not only your company but you to others they know, bringing in more business with your name attached.

 

Due to REM’s smaller size, we can have more personal one-on-one relationships with our clients. This allows us to make sure each client's needs are met. It also allows our sales and support team to better adapt to our clients as they know them more personally.

 

Once your company moves to a customer-focused sales approach, your staff will realise that it’s all about building relationships with your clients. They will stop focusing on pressing the sale and worrying about their commissions or close-rates and they will start to enjoy spending time with potential clients.

 

Professionalism

Moving to online has also come with working from home more, so maintaining a professional appearance has become more of a challenge. Making sure you appear at your best will affect your sales. It is also no longer just about how you look but how you background looks.

 

In the business world there is a certain dress code most companies prefer you to uphold. But, as people began working from home more, the dress code went out the window. However, if you have a meeting with a client you cannot show up wearing your pajamas or comfy clothes, you still need to look like a working professional. Make sure your hair is done and clean, you have on a good shirt and tie or anything else that suits you. Your appearance affects the appearance of the company, so make sure you look the part.

 

These days, since most people are still working from home or do a hybrid, not only do you yourself need to look good but your background does as well. Now most people do not have the time, money, or space to re-arrange their entire house to make sure they have a clean and clear working space.

 

However, you can limit the amount of unprofessional or distracting items in the background. That means removing most media posters, distracting knick-knacks, anything that can make noise, and if possible, keeping kids and pets away from working areas. The last thing you want during a virtual meeting is for your client to get distracted by a poster you have on the wall behind you or get upset because your cat keeps walking across your keyboard.

 

Take advantage of the latest technology and put in a virtual background to hide your office space if you can’t make it look professional. REM sales staff use the same branded virtual background to make sure our potential clients get a consistent experience regardless of who they are speaking to on the sales team.

 

At REM we have moved to a hybrid style of working, meaning our support and sales team works both in the office and from their homes. Due to this we make sure that even when they are working from home, they uphold the highest level of professionalism to ensure the best experience for our clients, both current and future.

 

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This is a headshot of Sanj Rajput.

Rocket shooting of a smartphone with digital marketing elements around it

 

A large aspect involved with operating a business includes promoting and spreading awareness about services and products. This can be done well by creating an effective digital marketing strategy, which is a method to help you broaden your reach to customers and further develop your company’s brand identity.


A predetermined marketing strategy can be a great tool if it’s organized and used correctly. Follow the tips below to start building a thoughtful digital marketing strategy for your business.

 


 

Breaking down the basics

 

What is a digital marketing strategy?

To put it simply, a digital marketing strategy is a business’ course of action when it comes to attracting additional clients. It’s essentially a long-term plan that is intended to expand its reach to new customers and convert them into loyal consumers. This kind of project is designed to help your team create a productive marketing approach. A method that effectively guides them to build a following with fresh consumers who make repeat purchases.

 

The benefits of creating a marketing strategy

If done correctly, there are numerous benefits involved with creating a well-executed and carefully planned marketing strategy.

 

Some of the potential advantages include:

  • • Determines target market
  • • Identifies competitors
  • • Targets ideal customers
  • • Helps shape an intentional brand
  • • Places emphasize on valuable research
  • • Can aid in refining your company’s mission
  • • Guides product development
  • • Positively influences budget decisions

 

When to make a marketing strategy

The ideal time to start making a marketing strategy is in the beginning stages of starting up your business. This will help you gather information about your customers that can be hugely beneficial in deciding how you will connect with them and forecast what kind of growth your business will have in the future.

 

Be prepared to potentially adjust your marketing strategy as you go, and don’t overlook the importance of consumer feedback.

 


 

How to develop a beneficial marketing strategy

 

1. Assess your resources

Before you really delve into the process of making your content marketing strategy, it will be necessary to assess the resources you have available. This includes the cost (see below), time restrictions, skill-sets of your respective team members, and what connections you currently have that could be utilized to improve and grow your brand.

 

Taking the time to study these aspects before strategizing will assist in establishing the hurdles you will have to face together as a team, what projects can be done in-house, and which tasks would need to be assigned to a potential outside hire.

 

2. Evaluate cost

As mentioned previously, a large part of the initial stages in creating a marketing strategy is properly assessing resources, which should primarily be centered on cost. Take a critical look at the financial limitations and restrictions your company will be faced with. Assess your short-term and long-term budget goals and see where your marketing strategy fits in. Doing this will help you determine what style of strategy your business can realistically afford.

REM offers several different types of marketing services where we can help you with your marketing needs from logo designs to digital marketing.

 

3. Choose where you want to promote

Where you decide to promote your products and services will depend on several different factors. Analyzing where your target audience is most active can help you determine where you’re most likely to be successful in reaching them and receiving engagement on product posts in return. Popular promotion channels include social media platforms, targeted emails and email newsletters, search engines, and even through word-of-mouth marketing.

 

4. Decide where you want to sell

An essential part of operating a business is deciding where you want to sell your products and services, which will serve as an important aspect of your marketing strategy. Companies that sell their products through e-commerce methods like websites and online retailers will need to have a different approach than businesses who primarily sell through physical storefronts.

 

Discovering where your consumers shop the most can help you tailor a marketing strategy that compliments their purchasing habits.

 

5. Regularly review your strategy

It’s a good idea to review your strategy regularly. This way, you can make necessary adjustments to your marketing campaign as you continue to gather more research and your target audience preferences may evolve and change over time.

 

6.  Have a firm understanding of what you’re selling

Although this may seem obvious, it’s necessary to have a complete, well-rounded understanding and basis of knowledge about the products or services your business sells. Knowing what the benefits are will help you better market your products and tap into the things that customers will like about the things you’re selling.

 

7. Establish a target market

An essential element of developing an effective digital marketing strategy is establishing your target market. Figure out which customers are going to benefit the most from the products you sell and set your target market that way. There are different methods to approaching this topic, and you can try different techniques that range from marketing a broader product appeal to a wider range of people or choose a more niche focus.

 

No matter what you choose, be mindful of the common traits your consumers share, as this will make tailoring your marketing strategy to their needs and desires more effective.

 

8. Analyze your competition

Looking at what your competitors are doing in terms of selling similar products, advertising techniques, social media campaigns, etc., can be largely beneficial in showing you what methods can be effect for your own digital marketing strategy. Gather this information and use it as inspiration for your company’s marketing processes. You can even use this info to help you get a leg up on the competition and find more ways disintctly set yourself apart and stand out from the rest.

 

9. Get a firm grasp on user behaviour

After you narrow down your target audience, getting a firm grasp on user behaviour is important, as it helps you more accurately assess what their needs are as consumers. This can be done through various techniques like keyword research and search intent. Prioritizing Search Engline Optimization and getting the most out of Google Analytics can be hugely helpful in understanding the intent behind client searches and what they’re looking for.

 

10. Improve social media engagement

Improving your business’ social media platforms should always be a priority for you to focus on, but especially in regard to developing a good marketing strategy. Work towards bettering the engagement you receive on posts that your company shares by evaluating the kind of social media content your target audience likes to see and interact with.

 

Gather feedback from them to assess whether they prefer Instagram Reels over TikTok’s or vice-versa. Putting consistent effort into the social media preferences of customers is important, as those habits will likely continue changing as platforms keep evolving.

 

11. Explore retargeting and personalization

Retargeting is a very powerful technique that allows you to show specific ads to people who visited your website but did not convert to your company. Prospects are more likely to choose or consider your business if they hear or see an ad at least seven times.

 

To test out this method, all you need to do is connect your site with Google and Facebook by including a section of code that is provided by these platforms. Following this, you then craft customized audience lists of people who have visited your site but were not converted. Finally, you create ads and campaigns that will be shown to these one-time visitors as they’re scrolling through Facebook or browsing other websites on the internet.

 

REM offers Google Ad Management services where we take care of everything for you. Sit down with our Marketing Director for a free, no-obligation discussion about how we can help.

 

12. Make a content marketing library system

It will make things much easier for you and your team if you’re organized from the very beginning of the marketing strategy process. This includes creating a library of various assets that can be utilized by your business in campaigns.

 

Examples of digital assets include infographics, stock images, videos, cover photos, logos, fonts, and anything else you might use that would be published on your website and social media networks. Having access to all these elements in a library that is available for marketing purposes will ensure that your business remains consistent, while also helping to avoid repeating content when you want that to be avoided.

 

13. Increase traffic

A primary goal that you should consistently be working towards is increasing traffic to your website and social channels. There are a multitude of ways that you can achieve this, through channels like TikTok, Google Shopping Ads, optimizing content for voice search, and Google Discover Ads. These are just a few examples that you can use to help redirect new users to your site and social profiles and pick up your traffic as a result.

 

14. Revise your strategy where you need to

Lastly, don’t be afraid to revise, revise, revise. The world of digital marketing is always evolving and shifting, which means that customer habits and preferences are as well. Keeping up with your research is an ongoing, non-linear process that you should be constantly learning more from, and your strategy should reflect that through necessary revisions. This way, your marketing strategy will stay up-to-date and consistently relevant, which will benefit your business in the long run.

 


 

Conclusion:

Crafting a digital marketing strategy with these points in mind will help you orchestrate a plan that helps your business achieve the goals that you’ve set. Strengthening your company’s brand and reaching as many new clients as possible while gaining a comprehensive understanding of your company’s target audience are just a few of the positive possibilities that can result from a useful marketing strategy.

 

So, what are you waiting for? Start planning with the best interests of your business in mind today!

 

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Contrary to popular belief, digital marketing doesn’t need to be complicated in order to be successful. If you tackle digital marketing with a simple, yet thorough approach which includes a thoughtful checklist that keeps you consistent and accountable, then your small business will be sure to see positive results.

 

Pulling as much engagement and interaction online as possible should be an ongoing priority for your small business if you want your brand to stand out.

 

Read the suggestions below so you can create an effective digital marketing checklist for your small business.

 

1. Build your website

Perhaps one of the most essential aspects of establishing an online presence is building a website. Your website should serve as the backbone of your business. This is where most potential customers will likely gain their first impressions of your brand.

 

Even if you’re a small, brick-and-mortar shop, it’s quite likely that people will research your business before physically stepping foot inside your store first. This initial impression is essential–it could be the determining factor of whether someone ultimately decides to give you their patronage, so it’s necessary to make it count.

 

Your website should be professional, easy to navigate, uncluttered, and accessible. It should take visitors only a few clicks to find what they’re looking for, and important information should be clearly indicated and simple to locate. Branding should be visually consistent across all your business platforms and distinct to your identity. Customers should be able to visually connect your branding to your business without any confusion.

 


 

REM can design a beautiful, user-friendly business website that helps you get noticed online. Have a free, no-obligation chat with your REM sales rep to get started today.

 


 

2. Develop a strong brand identity

Crafting a unique brand identity is a large part of what will make your business identifiable and stand out from your competitors. Put a lot of thought into what your brand stands for, what your values are, etc. After those basics are established, be sure to inject them into everything you do and project to the world.

 

Your brand image starts with your company logo, which should be well-designed. Think carefully when considering options for fonts and colours as well. The most important aspect of developing a strong brand identity is consistency. Keep things visually consistent across digital and print marketing materials and any customer-issued communications.

 

3. Create a social media presence

Social media marketing is a fundamental element that should be one of your top priorities with digital marketing. Crafting a strong social media presence can be incredibly effective in expanding your business’ online reach and visibility, building strong relationships with current and potential clients, and gain new traffic.

 

Social media platforms offer endless ways to engage with customers that include hashtag campaigns, hosting giveaways, promoting specific products, and going live. Get an understanding of how each platform could benefit your business and help you get a sense of what content to share on which. Integrate your brand logo, colours, and voice into your profiles and use this as an opportunity to interact on a more personal level with your consumers.

 

Do your research and be mindful of what other competing brands are doing on social media. Participate and follow trends as much as possible and use carefully picked hashtags that will put your business on people’s radar. With the ongoing booming popularity of TikTok, it would be smart to make good use of the video-sharing platform.

 

4. Start a blog

Blogging is an effective and popular way to highlight your knowledge, further develop your brand’s voice and personality, as well as expand on topics that wouldn’t fit in an email or social media post. Additionally, a blog opens the opportunity to use SEO keywords. Content is king on Google and a blog is a great way to add new content on a regular basis, just make sure that your blogs are at least 1500 words long.

 


 

Designate a page on your website for blog posts that’s coordinated with your business’ branding. After you have the basics covered, start posting! If you don’t have time to blog yourself, REM offers Blog Writing as part of our Digital Marketing services.

 


 

5. Make great customer service a priority

Offering great customer service to your clients should always be a top priority for your business, especially when word travels quickly in the digital age we live in. A good or bad reputation will likely be established for your business before you know it, so make those customer interactions count and provide support to your clients whenever you can.

 

Be prompt when responding to customers via phone, message, or email. Solicit feedback where you can and make an honest effort to help give the best service possible.

 

6. Explore online advertising

If you have room in your budget, online advertising can be a worthwhile investment for your business. The goal of online ads is to generate more traffic and clicks on your website, which expands your online visibility, and ideally, boosts your sales as well.

 

There are countless platforms you can use to place ads, from Google to LinkedIn. You can also implement paid online advertising in the form of podcast sponsorships or influencer collaborations.

 


 

REM can help setup your Google Ads campaigns and manage it for you. We check the data and make any adjustments each month for you. Speak with our Marketing Director if you would like to start your Google Ads campaign.

 


 

7. Establish email marketing

Email marketing can be a hugely successful way to keep up with your contact list. Start planning your campaign by finding a design template that works for your branding and include necessary information like contact details, business hours, and your company logo.

 

Create a schedule so you can regularly communicate with your subscribers and be sure to include info that’s useful and engaging to readers. Small personal touches can go a surprisingly long way, so try to be thoughtful when crafting your email campaigns.

 

8. Prioritize SEO

Search Engine Optimization (SEO) is hugely essential in ensuring your business is positioned favorably in Google and other online searches. Your content needs to be optimized so that the right people will see it at the right time.

 

Do your research and get a strong sense of how your website and your competitors are performing. With this newly acquired knowledge in mind, choose the appropriate keywords to use on your website, in posts, and in any additional content that your business creates. As well, utilize SEO tools that can help optimize your content. Put Google analytics to good use to collect and review metrics.

 


 

SEO is critical in today’s online environment. REM offers Search Engine Optimization services to help improve your PageRank and get you showing up higher than your competitors in Google. Speak to our Marketing Director for full details.

 


 

9. Craft a content calendar

When you have strong content to post, you want to have a reliable marketing strategy to go along with it. This means having a plan in mind that designates what and when you’ll be posting. Create a monthly content calendar that maps out these details and how you will distribute them.

 

10. Become mobile friendly

A growing number of people are accessing businesses and online stores via their phones, which is why a website should be optimized for mobile use. Craft your website so that it’s responsive and can adjust to the differing screen sizes on phones.

 


 

All new REM websites are mobile responsive and optimized for mobile speed to make sure our clients don’t lose customers because their site doesn’t load.

 



11. Consider guest posting

Allowing guest posts on your blogs is a good way to get additional traffic to your website. Guest posting can help boost brand awareness, increase the meaningful number of visits your site receives, improve your domain authority, and open the door for new business opportunities.

 

12. Make your content count

Remember, quality over quantity. Don’t feel the need to churn out content if it isn’t written well and won’t appeal to your audience. Identify what content your target audience is looking for and what format would work best.

 

13. Create a social media post calendar

Similar to a content calendar for your blog, a social media post calendar is pretty much the same concept. This can help organize and schedule your social posts, and depending on the social media tool you use, you can share posts across all of your business accounts at specific times and dates. Post calendars help keep you consistently active and organized on your social profiles. 

 

14. Enable social sharing

Bump up the engagement on your social media posts even further by turning on sharing options. Give users the opportunity to share photos and posts, which can help spread more interest in your business to their respective followers.

 

15. Incentivize engagement

Incentivizing client engagement on your website, social media posts, and email marketing campaigns can help build a strong business reputation and potentially bring in more customers. This could include receiving a shop discount for signing up for an email newsletter or being entered into a product giveaway if they share a post and tag their friends in the comments.

 

Conclusion:

With the right approach, an effective digital marketing checklist can truly benefit your business by expanding your visibility and increasing your reach to current and new customers. By taking the time to craft a simple, yet well-thought-out checklist, you can work toward bringing your business to the top in terms of online success and engagement.

 

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Everyone needs Search Engine Optimization.

 

Search engine optimization is a constantly evolving area of expertise. Even before the rapid changes brought on by the pandemic, we would see daily or weekly updates on SEO strategy.

 

Every business owner knows that showing up on the first page of Google is important to getting traffic and therefore customers to their website. Google has held the dominant search engine position for years, still accounting for over 85% of all searches done online.

 

Avoiding search engine optimization and relying on word of mouth or print advertising is no longer a feasible option for reaching new generations of consumers who make most of their buying decisions online.

 

Trust REM to help you with your SEO

At REM, we help our customers to get noticed online. Part of that process, after building you a beautifully designed website, is optimising your site to show up in search results. We work hard for each of our clients to improve their PageRank on a steady basis.

 

To keep up with the constantly changing world of SEO, our team must be constantly learning from the SEO community. The process is even more difficult because the main companies, like Google, don’t give out their ‘trademarked’ information.

 

When Google releases an update to their search algorithms, the entire SEO community braces for the impact. Then the SEO managers start to discuss the changes and see what affects the updates have had on their sites.

 

There have been multiple times where SEO updates have completely changed a sites PageRank, but when you look at the official update, there won’t be anything that should affect the site. We do wonder sometimes if Google tries to sneak out unofficial updates, this is always a hot topic of discussion in SEO groups.

 

So how do we do it?

First, our team is fully trained on all the basics of SEO. Having a complete and thorough grasp of the fundamentals is important to start playing around with the nuances of SEO.

 

If you need to brush up on specific topics relating to the world of SEO, we can’t recommend the site Search Engine Journal enough. Anyone doing digital marketing should read the SEO articles on this site.  The main link to the site is: https://www.searchenginejournal.com/

 

However, beginners should start by reading their SEO Basics eBook:

https://www.searchenginejournal.com/seo-guide/?itm_source=site-search&itm_medium=site-search&itm_campaign=site-search

 

Follow that with this post on the basics for a successful SEO campaign. This post will also start to bring all the basic concepts into focus and show you how to apply them to your site:

https://www.searchenginejournal.com/seo-basics-to-be-successful/343811/?itm_source=site-search&itm_medium=site-search&itm_campaign=site-search

 

Once you have the basics down

Okay, you’ve read through all the basics. Now it’s time to start to narrow down your knowledge to the area that is going to help your site the most.

 

Ask yourself what your site needs first. Should you focus on Mobile SEO because all your clients visit your site on their mobile devices? Or perhaps Local SEO should be your focus as most of your customers live within your immediate vicinity?

 

Here are some examples of the menu options on Search Engine Journal’s site:

  • ENTERPRISE SEO
  • GOOGLE ALGORITHM UPDATES
  • INTERNATIONAL SEO
  • LINK BUILDING
  • LOCAL SEO
  • MOBILE SEO
  • ON-PAGE SEO
  • TECHNICAL SEO
  • VERTICAL SEO

 

Obviously, if you have the time and inclination, you should try to read all these sections as they can be very helpful to your overall understanding of SEO best practices.

 

Google algorithm updates

This is a quick list of sites we read just specifically for Google Algorithm updates. Each time a new update comes out, you might need to adjust your SEO strategy or update your site to meet new requirements. If you don’t, you could suddenly lose all the SEO work you’ve done.

 

 

Daily blogs for the latest updates

Here is a list of the websites that we visit each day for the latest information. Some sites don’t update daily, so it’s good to have a large list of favourite sites, and then you should have some new information everyday.

 

If it does seem quiet, don’t get complacent, the next Google update could result in hundreds of posts that you need to read. So, if it’s quiet, use that time to hone up on fundamentals or explore new areas of interest in the SEO field.

 

Search Engine Journal

“Search Engine Journal is dedicated to producing the latest search news, the best guides and how-to’s for the SEO and marketer community.”

 

This is easily one of our favourite resources. The articles are well organized and easy to read and understand. In fact, this is the first site I give to our marketing team. If you can’t grasp the concepts on this blog, you’re really going to struggle with SEO overall. Remember that REM can help do your SEO for you if you are already frustrated by this point.

 

Semrush Blog

“Semrush's digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more.”

 

Semrush is best known for its suite of SEO tools that can help you to do keyword research, site audits, and other key SEO tasks. The Semrush blog has a huge amount of very helpful SEO knowledge which you can learn from even if you don’t use their software. They do a good job of giving general advice which isn’t specific to just their tools.

 

Search Engine Land

“Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.”

 

A top site for getting the latest trends, breaking stories, and cutting-edge news in the SEO world. We highly recommend following the site or their newsletter so that you get notifications as soon as new content is available.

 

The Ahrefs Blog

“The Ahrefs Blog. Expand your SEO and marketing knowledge with detailed tutorials and case studies. The benefits are obvious: free, passive traffic to your website, month after month.”

 

A highly popular SEO blog, Ahrefs has been around since 2011. The author, Tim Soulo, has written top SEO content for years. He has created some of the most shared content and some of his posts can generate thousands of links, comments, and shares. If you want to learn about SEO, you need to be reading this blog because your competitor probably is.

 

The Moz Blog

“The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.”

 

The Moz blog has been around since 2004, but it welcomed new management around 2014. The site has evolved into a top resource on the web for anything related to online marketing. The main focus of the site is definitely SEO, and it is the home to the largest online SEO community. This is a great blog and community if you want to be an SEO superstar.

 

Search Engine Watch

“Search Engine Watch provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996.”

 

Search Engine Roundtable

“A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.”

 

This blog does a great job of keeping you up to date on the conversations and news happening behind the scenes in the world of SEO. The site curates the most interesting threads (conversations) taking place in SEM (search engine marketing) forums on the web. They bring in experts to summarize the threads and provide even more detail.

 

Neil Patel’s Blog

“Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.”

 

If you work in the field of SEO, marketing, or blogging, then you have probably already heard of Neil Patel. His articles are very easy to read, and he breaks down complicated process into easy-to-digest nuggets of SEO goodness. We highly recommend reading and watching as much of his content as you possibly can to up your SEO game.

 

Yoast SEO

“Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.”

 

Yoast is a very popular SEO plug-in for WordPress websites. If your website is built on WordPress, there is a high probability that you are using Yoast for your SEO. REM uses a CMS called [email protected] which let’s you do SEO optimization without an additional plug-in, but for WordPress users this is the best option available. Luckily, the blog covers all SEO issues and trends and not just ones specific to WordPress. It is still definitely worth the read.

 

Backlinko Blog

“Backlinko is an SEO blog that focuses on actionable SEO tips, strategies and case studies.”

 

This blog used to have more regular posts until it was recently bought out by a larger competitor. The blog has a wealth of knowledge in the past articles, including some of the best blog posts on how to optimise and write content for SEO.

 

Raven

“The #1 Source for Internet Marketing Agencies. We write tips for digital marketers and we create beginner through advanced guides for search engine optimization.”

 

Searchmetrics

“In our blog we write about current issues in the areas of online marketing and SEO and show interesting statistics and trends.”

 

Cognitive SEO

“We have written and optimized - for our own blog or other pages - thousands of articles and SEO friendly blog posts in the last 10 years.”

 

Google Search Central Blog

“The Google Search Central Blog is where you can find official Google Search core algorithm updates, announcements of new Google Search features, and SEO best practices. Subscribe to our RSS feed and get the latest updates in your favorite feed reader.”

 

In Conclusion

We hope this article has helped give you a viable resource of blogs to follow as you work on your SEO journey. The sheer volume of content and the constantly changing best practices mean that you need to know most of these tactics to be competitive with other sites.

 

If you’re feeling overwhelmed by the weight of how much work this could be, remember that REM can help you by doing your site’s SEO for you. Our costs are designed to fit most budgets and the SEO work is completely hands-off so you can focus on selling or other important areas of your growth.

 

Speak to your REM Sales rep today, or use our contact form to speak to our Marketing Director to get started on how to get your site noticed online.

 

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A reliable customer loyalty program can help your business gain significant returning revenue and encourage consumers to choose your company and stick with it.

 

Read these tips about how you can create a customer loyalty program that’s unique and effective for your customer base.

 


 

1. Take a look at your current customer base

In order to develop a customer loyalty program that works for your business, you need to take a critical look at your current customer base. Dig deeper into consumer behaviours like spending habits (when, how much, etc.), the method they use to make their purchases, how long they’ve been a customer, etc. You should be obtaining as much valuable information as possible and looking for ways that you can strengthen and improve your current client relationships in order to create a loyalty program that’s tailored to your current and future customers.

 

2. Provide reliable customer service

Customers aren’t just looking for free samples and discounts. Giveaways and perks are great incentives, but they’re not going to solve every customer concern and problem. Provide reliable service that exceeds customer expectations by genuinely listening to what they’re saying and processing their feedback with care and attention. Doing so will prove that you put your client’s needs first, and want to make sure they’re given thoughtful solutions.

 

3. Open up multiple opportunities for customers to enroll

You want to make sure that your customers are not limited to when they are able to enroll in your loyalty program and where they see it advertised. Once it’s launched, you should be promoting your program’s benefits in multiple ways so that the client reach is as widespread as possible. Ideas for this include sharing your program’s advantages on social media, and indicating the monetary amount that customers would potentially save if they joined your program beside their online purchase amounts.

 

4. Set a budget

Organizing essential details like your budget will be necessary in order to mitigate the potential costs associated with developing and launching your customer loyalty program. Managing costs accordingly from the beginning will help you establish structure, and will keep your company on track with achieving your pre-determined goals.

 

5. Opt-in emails

Opt-in emails solicit consumer email addresses in order to receive communication from your company. This is a super effective, simple way to ensure there is a baseline of contact between your company and a customer, where you will be able to send them promotions, updates, and important information via email. Opt-in emails are the perfect way to promote your loyalty program and encourage customers to join. This can be done using email automation tools so you can send mass emails efficiently.

 

6. Consistency is key

Popular fast-food franchises are successful and often favoured by customers for a key reason: they’re consistent. Customers know what to expect every time they visit, no matter where the establishment may be, and they’re not going to receive a drastically different experience based on location. Although this may seem like an insignificant detail, it’s a factor to consider when you’re trying to establish brand loyalty.

 

You want to deliver products and services that your customers can rely on every time they need it, without fail. If they begin to trust that your business can give them what they need and it will meet their expectations every time they get it, then it’s far more likely that they will return.

 

7. Lay out reasonable goals

It can be easy to become carried away and overly ambitious with goals when you’re planning out a new project like a customer loyalty program. However, it’s important to keep your objectives reasonable and attainable, so that you’re able to effectively work towards them with realistic expectations.

 

8. VIP memberships

If you want to add an extra layer of exclusivity to your rewards program, consider creating an advanced level in the form of a VIP membership. Introducing a VIP membership can allow customers to access specific deals, and promotional items, or even access certain products before anyone else. This option gives consumers a small sense of luxury and can be very effective in securing their loyalty if they feel like the benefits are really worth it.

 

9. Focus on the customer, not the competition

Although it can be necessary to scope out the competition that your company is up against, it’s not necessarily needed when you’re focused on building strong customer loyalty. Although a specific customer loyalty program may work well for one business, it’s not going to automatically work for yours. That individualized loyalty program has been explicitly tailored to their client base, and the positive results they receive may not translate to your company, even with the same approach.

 

There isn’t one thing that you can be doing in order to win over your clients and assume their devotion to your company over your competitors. Rather, your success is going to rest on a multitude of different factors that include aspects such as customer interactions, product satisfaction, referrals from devoutly loyal brand supporters, positive website experiences, and more.

 

So even if you’re tempted to mirror what other businesses are doing, just remember that what they’re doing might not work for you.

 

10. Adopt a multi-channel customer service system

A large part of creating a customer loyalty program is being in tune with your clients’ needs. A multi-channel customer service system is one of the best ways to achieve this. As a result, your customers will have increased access to your company’s service team, which will build more customer interactions.

 

Making multiple channels accessible for customer service opens the door for an omnichannel experience. This happens when a user is able to have the same, consistent experience with a brand across all platforms, channels, and devices. Being readily available to your customers through a multitude of ways will make helping them easier and more successful.

 

Help desk and live chat tools can be helpful for your customer service teams with covering numerous channels at once. For smaller service teams, AI software like chatbots can be incredibly useful with categorizing incoming requests and relieving some of the workload.

 

11. Choose a good name

Choosing an appealing name for your loyalty program is a basic, but essential detail that you should be focused on getting just right. The name you choose should be unique, peak your customer’s curiosity, and urge them to join.

 

Try to settle on a name that sets your program apart from the countless other loyalty discounts out there. Clever names that give a hint to the potential benefits involved, but don’t give them all away, are often the most successful at encouraging customers to learn more and eventually sing-up for them.

 

12. Reward a variety of customer behaviours

Think of ways that you can reward your customers beyond purchases alone. Although this is the primary option for rewarding clients, there are other ways you can demonstrate your dedication to customer loyalty.

 

Rewarding non-purchasing behaviour like subscribing to newsletters and blogs, engaging with product content like videos, sharing social media posts, and using your mobile app are all signs that customers are actively consuming your brand’s media, which can be just as valuable as purchasing, so reward it where you can.

 

13. Offer multiple rewards

Discounts are a great way to reward your customers, but it isn’t the only method you can use  as an incentive. Get creative with the rewards customers can receive and think outside of the box with what you can offer. For example, customers could collect a certain number of loyalty points through every purchase and turn them into free products, tickets to local events, or a monetary amount that could be donated to a charity.

 

14. Make points count

If you want your customers to enroll in your brand’s loyalty rewards program, you need to offer them something valuable that will make their money worthwhile. If your loyalty program involves a cash-back system, assign a monetary value to your points so customers can clearly visualize what they’re actually worth.

 

15. Referral programs

An excellent way to incentivize customer loyalty and brand advocacy is by offering a reward for consumer referrals. If your offer is good enough, research has proven that customers will take the time to network your company to potential leads.

 


 

What are the benefits of creating an effective loyalty program?

 

1. User generated reviews

Customer loyalty programs that incentivize company reviews and ratings will encourage more authentic first-hand feedback from customers praising your business.

 

2. Improved customer retention

Effective customer loyalty programs encourage consumers to remain committed and can impact how much they spend and engage with your business overall. Having an additional connection to your company like belonging to a rewards program can increase the likelihood of customers returning time and time again.

 

3. Increased customer referrals

If someone enjoys a loyalty program, then it’s likely that they will share their positive experience and those benefits with friends, family, and acquaintances–which is a trusted form of free advertising for your company. Generating business this way can also result in higher retention rates.

 

4. Cost-effectiveness

In the long-run, it’s far more cost-effective for your business to retain satisfied customers than it would be to continuously churn through new ones. Taking on new customers is proven to be more costly than keeping current ones.

 


 

Conclusion:

Creating the best loyalty rewards program for your business takes careful consideration and planning, but when it’s done right, it can help maintain your current clients and bring in new ones as well. Loyalty reward programs are the perfect way to incentivize consumers for doing business with your company, so don’t hesitate to get started on crafting a program that will work best for you and your customers.

 

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This is a headshot of Sanj Rajput.

Giant megaphone and laptop surrounded by people

 

One of the most effective ways you can make your small business stand out and generate client interest is by starting a blog for your company. Although it may seem intimidating at first, starting a blog does not have to be a complicated process.

 

Business blogging and content marketing are essential for businesses that want to thrive in a digital retailer space. Google has clearly stated that content, especially valuable content updated on a regular basis, is a key criterion to ranking in search pages.

 


 

Below are some tips and necessary steps to help you start your own business blog. But don’t forget that REM offers blog writing services to supplement your own blogging or even blog for you. Each blog is custom written for your company and ghost-written, so you get full ownership of the content.

 

1. Register a domain

The first step that you should begin with is registering a domain name. To do so, simply visit a domain registrar, type in the domain you want to purchase and pay the required fee. Remember, you won’t be able to buy any domain, only one that isn’t already registered by another business or person.

 

If you already have a business website, speak to your designer about adding a blog to your existing site. REM customers have the option to get a blogging module during their initial design or add one later. Speak to one of our sales reps to discuss your options for adding a blog to your custom business website.

 

2. Select a content management system

There are countless content management systems that you can choose for your blog.

 

Some popular options include:

 

[email protected]

REM’s own custom CMS system has all the blogging features you might need built right into the module.

 

Blogger

A free Google product that has been influential in the world of online publishing since it was established in 1999. Blogger is simple, and it can be linked with all your Google accounts.

 

Ghost

Ghost is a great choice for businesses looking for an intuitive dashboard and built-in SEO features. There is a free version of the platform, Ghost Open-Source, and a monthly subscription option for more advanced features.

 

Tumblr

Although it’s known as a social media website, Tumblr offers a user-friendly interface that’s ideal for blog posting. It’s a good choice for incorporating trending subjects and memes if you’re looking to incorporate a casual tone to your blog, and best of all, it’s free to use.

 

3. Implement an editing tool

Nobody wants to read blog posts that are filled with spelling and grammatical errors. To catch mistakes before they make it onto your site, consider implementing an editing tool. Grammarly is a reliable option, and although there is a paid version of the editing add-on, the free version will likely be enough to cover any common errors that might pop up in your blog.

 

4. Consider a content calendar

If you’re already familiar with social media calendars, then this concept isn’t much different. A content calendar for your blog would include blog post ideas, pitches, the timelines for completing each of your posts, and the publishing dates. This will help you stay organized and keep up to date with your posts.

 

5. Send out an email newsletter

Emails newsletters are an incredibly effective and simple way to get the word out to your current and potential clients about your blog. You can send out a weekly newsletter with updates about recent posts, and a sneak peek into the newest content on your blog. Consider utilizing a platform like Mailchimp to help design, set up, and schedule your newsletter.

 

[email protected] has a newsletter module which you can add on to your existing site or new custom build. Our talented, in-house, designers can make a gorgeous template and then our Customer Success Team can walk you through how to edit and send them out on a regular basis.

 

6. Use Google Analytics Dashboard

The Google Analytics Dashboard is a hugely helpful tool in helping you track and review the statistics of your blog posts. You will be able to look at information like the number of people visiting your site, where they’re located, and how long they’re staying on your web pages.

 

Speak with our Marketing Director to learn more about digital marketing and monitoring your traffic on your sites.

 

7. Write engaging content

The key to a successful blog is the content. People will not want to stay and read your posts if they’re not written well, and the subject matter isn’t engaging. Try to think outside of the box with your topics, and make sure that each post is thoroughly edited.

 

People will want to stay on your site if they see that your posts are unique, thoughtful, and offer valuable information that they would not be able to receive the same way anywhere else. Standing out in a highly competitive space can be challenging, but if you put the work in to make your content shine, you’ll start to see the benefits of prioritizing it–and your customers will be grateful for it.

 

8. Have a cohesive theme in mind

It’s necessary to have a plan of action in mind when creating your blog and to think about the goals you want to achieve in the process. You don’t want your blog to be all over the place and inconsistent, so strategize a theme, or at least central points, that you want to regularly incorporate into your posts.

 


 

Now that you know some of the basic steps, what are the benefits of starting a blog? There are a number of positive reasons you should be bringing your blog to life, but here are some of the ways your business could be benefit from a blog:

 

1. Leads

Although this is not something that will happen overnight, creating a blog is a great opportunity to generate leads. Each post you make opens the possibility of reaching a potential client, and if your content is well-written, consistent, and reliable, it’s more likely you will start accumulating people who rely on your business.

 

Building trust and authority (read more below) takes time, but it’s worth it when trying to establish your business as a trustworthy source.

 

2. Traffic

Creating blog content is an excellent way to gain more traffic on your site. Generating more content is the key to ranking high on Google. Combining business blogging with social media will increase the amount of search engine results your business receives online, and as a result, boost your website traffic.

 

3. Authority

Blogging can help establish authority for your business as a strong figure in a competitive industry. By creating an engaging blog with content that demonstrates your thorough knowledge and expertise, more and more people will look to you for advice. Even smaller brands can benefit from providing helpful information to their target audiences.

 

Once you begin sharing well-written blog posts consistently, customers will rely on your business and go to you for services and assistance. Solve minor problems for your readers, and do it for free, and soon you’ll be hired to handle bigger jobs. Show your readers you are a Subject Matter Expert.

 

4. Make more money

Not only can your blog be the perfect method to reach clients and create more traffic on your site, but you can also earn money from it as well. Monetizing your blog can be an effective way to earn more money for your business.

 

Some ways you can make money from your blog include:

 

Affiliate marketing

Affiliate marketing involves showing ads on your site for outside companies. If a visitor clicks on an ad link and makes a purchase, you will earn a commission from that sale e.g., Amazon.

 

Offering private ad space

Unlike Adsense, you can provide private ad space to other companies, like Nascar sponsorships.

 

Selling digital products

With little to no cost on physical materials, you can also use your blog to sell digital products. Well-written e-books, for example, can be a lucrative resource to sell.

 

Adsense ad revenue

Adsense is a popular form of ad revenue for websites. It’s important to note that with Adsense, however, you won’t receive a lot of additional money unless your website has a large amount of visitor traffic.

 

5. Highlighting products or services

A blog can serve as a great way to highlight products or services that your business would benefit from promoting. Create blog posts about specific products breaking down their benefits and top-selling points to encourage customers to purchase them.

 

6. Expanding on your business’ values and goals

It’s not always completely clear where a business may stand on important issues or what its values and goals are from a website alone. A blog can help expand on these points and provide clarity to your audience about the things your business stands behind.

 

In a socially conscious world, an increasing number of people care about the ethics of the places they choose to do business with and blogging can be an ideal way to share these viewpoints in detail.

 

7. Showcasing your knowledge

Blogging gives business owners the opportunity to showcase their knowledge and expertise about a variety of different topics. You want to prove to your customer base and any potential clients that you are knowledgeable about your field and can provide them with the best resources to prove it.

 

8. Sharing honestly

A blog can be the ideal platform to share posts transparently and honestly. Customers highly value honest companies who are open about their policies, products, and services. Blog posts can serve as a great means to do this and engage with your audience on a more personal, down to earth level that makes them trust you more.

 

Conclusion:

Creating a business blog is one of the most effective ways to expand the potential of your online presence and stand out in the highly competitive e-commerce space. Take the opportunity to develop a blog that showcases your knowledge with unique and engaging posts and establish yourself as a top competitor in the digital marketplace world.

 

Use these tips to get your blog started, and you’ll quickly see all the benefits business blogging has to offer! If you don’t have the time to tackle this on your own, or if you want to write one post a month while we write additional ones for you, speak to an REM sales rep today to get started.

 

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This is a headshot of Sanj Rajput.

People doing charitable things with the Earth and a heart behind them

 

A growing number of consumers are placing increased importance on the social responsibility of businesses, and believe that it’s the duty of corporations to leave a positive, significant impact on the world.

 

In turn, this line of thinking can also benefit businesses. More and more people are willing to spend money for sustainable products that are from socially conscious companies, and as a result, they trust the brands that make them available.

 

It’s becoming common for even the largest corporations to advertise and market their social activism, while making a profit from it in the process. Consumers now look for it in the companies they choose to do business with, and an increasing number of organizations are adapting in order to reflect those expectations.

 


 

Read the strategies below to learn about how your business can become more socially responsible.

 

1. Take care of the local community

Take a critical look at your local community’s needs, and as a company become involved in causes that will leave a positive influence. An organization who is active within their community and participates in local events, charity drives, and fundraisers, is more likely to be perceived positively and be regarded as an authentic presence who is reliable and trustworthy.

 

As well, holding a strong presence in the community will likely draw more attention from potential local clients and bring in more business. If people have already formed positive perceptions of your company based on your public activity, it’s reasonable to assume they would also want to use your services.

 

2. Create goals with a measurable impact

If you want to become a socially responsible company, you need to create and set goals with a measurable impact. By establishing goals that leave a significant impression, it helps organizations be accountable to themselves, their consumers, and stakeholders.

 

3. Promote a healthy and inclusive workplace culture

One of the most crucial aspects of social responsibility starts internally, with your own workplace culture and community. Organizations who prioritize this aspect cultivate work environments where their employees can thrive and excel at what they do.

 

Promote a culture that highly values the overall wellness of employees and prioritize high-visibility training efforts to encourage inclusivity. This is a big step in the right direction to maximize shareholder value by giving companies the chance to communicate their values and beliefs across stakeholder segments.

 

However, it’s necessary to note that a positive company environment doesn’t begin and end at one training session and will require a more expansive and involved strategy.

 

4. Give back to a charity

Philanthropic practices and giving back to charities is beneficial for a multitude of reasons. Finding the causes that truly make a difference in the world to invest in proves to people that you put thought and care into your choices as a company.

 

Striking up a partnership with a charity that matches your company’s values and beliefs can take time and careful consideration. If you find the right fit, you have the option to create a meaningful relationship that’s mutually valuable.

 

With a give-back program for charity, for example, you can motivate your employees, as well as people within the local community, to choose your business based on that partnership alone.

 

5. Solicit Feedback

If you want to become a socially responsible company, consider soliciting feedback from your employees, customers, and people in the community. Brands who actively listen to the feedback they receive can take control of situations and maximize stakeholder value.

 

As well, when companies engage in constructive conversations about how they can improve, it proves to their consumer base that they value their input and are seriously committed to moving in the right direction as an organization.

 


 

So, how can your company benefit from being more socially responsible? Here are just a few ways your business can see success from becoming more socially conscious, in terms of reputation and employee perception.

 

1. Employee retention

It’s not hard to figure out that employees who are happy with their workplace culture and values are more likely to stay with that company than to change from job to job. Staying connected and serving “the greater good” is something those millennial employees especially place a large amount of importance on in their place of work.

 

Providing staff with a brand they can proudly represent and stand behind that goes beyond profit value is simply effective marketing–if an employee is satisfied with what they do, they’re more likely to spread the word about that company to people they know. Many companies are now leveraging their “work perks” alongside salaries as added incentives to new hires. Whether that’s by offering “mental health days,” office upgrade “allowances,” or additional paid vacation time, it’s becoming more commonplace for organizations to tout their additional work bonuses.

 

Along with the common work incentives mentioned above that are becoming more mainstream like flexible hours and hybrid, off-site work models, a powerful brand mission can be incredibly helpful in attracting and retaining talented workers. Keeping your employees happy, motivated, and content can be achieved if you provide them with the right opportunities to take pride in their work and the company, they’re doing it for.

 

2. Community reputation

Building a positive community reputation can do wonders for your business overall. Not only does it encourage more customers to choose to support your brand, but it also encourages them to give their business to you if they grow to respect and trust your brand. A good reputation can generate more community backing on a smaller scale.

 

Attending your business’ events and following and engaging with your social media accounts are just a few examples of how a positive reputation in your community can leave a recognizable impact on your organization.

 

Participating in local events and fundraisers like charity marathons also serve as team-building exercises for your employees. You’re taking the opportunity as a business to work together to raise money for a worthwhile cause, creating public exposure for your workplace that promotes a positive, charitable image to the community, and you’re engaging in an activity that encourages your team to socialize outside of a formal work setting.

 

3. Playing the long game

Socially responsible companies who are committed to their values and goals are more likely to succeed in the long-term. If a company values the wellbeing of their employees and makes an honest effort to adapt to changing expectations surrounding worker welfare, then it’s safe to assume that retention is less likely to become an issue.

 

Additionally, making a commitment to having ongoing, honest conversations with stakeholders can build a strong foundation and clear path for becoming a leading company, and a socially responsible company compared to your competition.

 

If you commit to becoming a socially responsible business, your consumer base will appreciate you all the more for it, and your longstanding reputation will ideally reflect that as well.

 

4. Changing market expectations

Even the most profit-driven businesses are now keeping up the appearance of being socially responsible companies. Big box stores are introducing lines of organic, sustainable products, and are promoting their involvement with various charities and support of social movements.

 

Falling in-line with socially responsible business practices and marketing is quickly becoming the norm, so it’s better for your business in the long-run to keep up with the developing expectations of modern consumers.

 

5. Positive social media presence

Socially responsible companies generally have a successful social media presence and a dedicated audience to go along with it. Social media accounts are an excellent place to share your brand’s initiatives, goals, and involvement within the local community in a way that’s straightforward and accessible.

 

As well, if your business maintains a communicative and honest relationship with users on your social pages by answering questions, engaging in dialogue about important issues and causes, then you’re likely to leave a positive impression on potential consumers.

 

The mark you make on social media is crucial in the day and age we live in, and people are looking to corporations and businesses to use their platforms for good, reputable causes. No longer are business pages solely looked to for sharing only products and services, rather, they’re often treated and expected to serve as a mouthpiece for activism as well.

 

Speaking out against injustices, sharing company policies and practices, and treating your socials like an advertisement for the valuable work you’re doing won’t go unnoticed by socially inclined customers.

 


 

Conclusion:

Forging a commitment to becoming a socially responsible company is something that will take time, effort, and careful consideration. If you approach these goals with the right mindset, however, you are going to benefit from becoming a more well-rounded business who prioritizes important causes, and advocates for the overall happiness of your employees.

 

So, try out these tips if you’re looking to make your business become more socially responsible!

 

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