Many online services will allow you to build your webpage within minutes. But there are five basic mistakes to avoid, especially for startups.
Forgetting to Think About Your Visitors
Majority of website visitors have the same request or issue, and only a minority search for other information. Your website should correspond to this majority and present the most requested issue very prominently on the starting page, like the most recent news or the running campaign. It is not what you want to tell, but what your visitors want to know.
No Video
Video is the first and most clicked item on any webpage. It is also the number one marketing or campaigning tool on the Internet for startups, and it is very easy to share to social media too. Posting on a website is much more difficult and less effective. From a self build photo slideshow to a professional campaigning clip, anything is better than no video at all.
Not Mobile-Friendly
More and more people are going online using smartphones. So, does your webpage look good on a mobile device? Do you offer a mobile-compatible payment system? People are used to paying online with one click systems, and these systems are available and affordable.
One Top Level Domain is Not Enough
You should reserve at least two top level domains, the .com and the country top level domain. The country top level domain is important because it can become very problematic if someone else reserves this domain and redirect it to their business. Top level domains are cheap, so don't miss to reserve both of them.
No Search Engine Optimization
Google is the number one gateway to surf the Internet. If you want to be highly ranked in its search engine results, your webpage must be optimized for this. Even free website construction kits usually offer a routing to create the tags and descriptions for SEO. This is a must. Spare some time for this and if you can, some budget.
Hope these tips are helpful for you. Please contact us to get started.
