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It's easy enough to set up your own website by using a template. However, the main disadvantage of doing this is that your website is going to look like everyone else's. There are many things you can do in a customized website that you can't do in a template. The changes you want might be small or subtle but they can add up to make a big difference in your website. A DIY website, on the other hand, isn't going to have the aesthetic appeal people look for in a website.

 

Here are some of the problems you'll find in a DIY website:

  1. It's Boring: Nowadays, people have such a short attention span that they aren't going to stay on a website that looks boring to them. If there's nothing catchy about the headlines, the images or the content, they're going to move on soon enough.
  2. It Gets Less Traffic: Not only does a DIY website fail to keep visitors interested, it may fail to get visitors at all. The main aim of a website is to get as much traffic as possible. The more people that come to your website, the greater the chances of converting them into customers. But if the people are not even finding your website in the first place, then you're not going to achieve your aim.
  3. It's Not Intuitive: Some viewers report that DIY websites tend to be less intuitive than customized websites. This is because when you make a website yourself, you may not have a very good idea of what tabs to use and what information to put under them.
  4. It Lacks Information: Maybe you set up a website and put as much information that you thought was needed on it. But a viewer might think that it's too little or too much. The idea is to provide just the right amount; a website designer with experience will understand what that means.
  5. It's Not Balanced: Balance is an aesthetic term which may be hard for a layperson to understand. But the fact is that when you see something which seems balanced, you recognize its aesthetic appeal. A DIY website may look like the images and content are randomly placed instead.

Contact us for more great reasons why you should get a customized website and not a DIY one.

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Your company's website is a key component of your marketing. It's critical that your website be responsive and mobile-friendly. One-third of people access the Internet using their mobile phones as their primary device, and Google's algorithm places mobile-friendly sites higher in mobile search rankings. The following tips will help you optimize several key areas of your website for mobile devices.

 

Home Screen

 

Your mobile homepage should clearly and quickly direct users to the content they're looking for. Calls to action should be clear and easy to navigate. Keep the most frequently-used tasks on the front page. Secondary tasks can be accessed through the site's menus.

 

Menus

 

­Include the most important items and functions in the top-level menu. Use nested menus that are simple to navigate. Don't make your users scroll through too many drop-down menus to find what they need. Make sure that it's simple to return to the home page. Allow users to return to the starting page by clicking the company logo; most users automatically expect this.  

 

Search

 

Keep your site's search function at the top of the screen, where it's easy to locate and easy to access. Incorporate hints and autocomplete functions wherever possible. This will guide your users to the best search results, and will also cut down on the number of keystrokes needed. Filters will help narrow search results to what is most relevant.

 

Forms and Data Entry

 

Mobile users don't like long, complicated forms. While it's important to collect information about your leads, forms on your mobile site should be as short as possible. If your site has a shopping cart, a long checkout process is a big factor in cart abandonment. On a landing page, the shorter your form, the more likely your users are to convert. Forms are another great place to make use of autocomplete functions to decrease keystrokes.

 

Contact us to learn more about mobile optimization and the services we offer.

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Many online services will allow you to build your webpage within minutes. But there are five basic mistakes to avoid, especially for startups.

 

Forgetting to Think About Your Visitors

 

Majority of website visitors have the same request or issue, and only a minority search for other information. Your website should correspond to this majority and present the most requested issue very prominently on the starting page, like the most recent news or the running campaign. It is not what you want to tell, but what your visitors want to know.

 

No Video

 

Video is the first and most clicked item on any webpage. It is also the number one marketing or campaigning tool on the Internet for startups, and it is very easy to share to social media too. Posting on a website is much more difficult and less effective. From a self build photo slideshow to a professional campaigning clip, anything is better than no video at all.

 

Not Mobile-Friendly

 

More and more people are going online using smartphones. So, does your webpage look good on a mobile device? Do you offer a mobile-compatible payment system? People are used to paying online with one click systems, and these systems are available and affordable.

 

One Top Level Domain is Not Enough

 

You should reserve at least two top level domains, the .com and the country top level domain. The country top level domain is important because it can become very problematic if someone else reserves this domain and redirect it to their business. Top level domains are cheap, so don't miss to reserve both of them.

 

No Search Engine Optimization

 

Google is the number one gateway to surf the Internet. If you want to be highly ranked in its search engine results, your webpage must be optimized for this. Even free website construction kits usually offer a routing to create the tags and descriptions for SEO. This is a must. Spare some time for this and if you can, some budget.

 

Hope these tips are helpful for you. Please contact us to get started. 

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Pay attention next time you're outside, watch the people. Yes...  Be a voyeur...  How many people do you see that aren't heads down staring into a mobile device?  Not many.

 

It's not just teenagers busily capturing Pokemon characters on their tablets or regaling their friends with the latest gossip in their relationships on the new iPhone.  It's everyone.  Professionals of all types, interests, wants and needs.  Potential customers in a virtual storefront completely saturated by every retailer and service provider in the world.  With a plethora of options for users available with only a click, the way you display and differentiate your services is a critical factor for every business. 

 

It's wonderful that you've got a gorgeous, fully functional website for users to browse in all the glory that a 1080p monitor can provide on their desktops.  Congratulations.  Now remember those masses of people enchanted by the glowing light of their mobile electronics?  That's a huge portion of your customer base. 

 

Ease of access.  That's what we want.  We're looking for an item to fill a need and the first company that can deliver it hassle free is likely to win our bid.  If your website loads too slowly, doesn't display correctly or doesn't function as expected, the consumer is likely to move on to the next outfit that serves their purposes. Just that quickly you've lost a potential buyer.  More times than not, user testing shows that you've lost the buyer for more than just that one incidence, most users won't bother returning to your website.

 

Responsive, mobile friendly websites are not only in the best interest of your business from a user perspective, but now the major search engines starting with Google, have started taking into account whether or not your website will display and function correctly into their search results.  Your site could actually be penalized and dropped in the search results if it is determined your website doesn't work within mobile standards.  Considering the January 2019 data of mobile versus desktop browsing from Statcounter, mobile devices make up 51.09% of all web traffic, while desktop browsing sits at 48.91%. Over 50% of your potential customers are looking for your services on their cell phones or tablets, and studies say that trend is heading upward.

 

Your customer facing website is your new storefront window, it's your chance to make a first and long lasting impression about your brand.  REM Web Solutions professionals can answer questions and help you create an incredible mobile experience for your customers. Mobile first technology is the key to another entire avenue to show customers why your brand is the one they should choose. Contact us and make sure they can access it the way they want to.  

 

 

 

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Today, there are plenty of videos that offer guidance on building websites, which makes the majority believe that this task is a walk in the park. The fact that you may spend less time building a site in the case of the DIY option does not suggest that this is the best solution for your business. Entrepreneurs who value their establishments will not hesitate when investing in them and for that reason, such individuals will rarely opt for DIY websites. Here are some of the reasons why you should avoid DIY websites.

 

Susceptibility to Hacking Risks

 

Although the decision for opting for a DIY website may not require significant financial investment the risk exposure of this option on your enterprise is quite high. The success of your business operations dramatically depends on the choices you make now, and DIY websites are not the best option in this case. Since DIY sites are susceptible to hacking such an attack will cause you to lose essential details relating to your organization, which will threaten future operations.

 

Custom websites may cost you some amount of money, but the long-term value of such sites is incomparable to the DIY option because the former version will act as a security measure against hacking.

 

Elimination of Technical Knowledge

 

Building a DIY website does not require any expertise, and that is part of the reasons why some individuals will opt for the same. The challenge is that lack of technical knowledge when building a DIY website implies that you will not have insight into such aspects as site performance optimization, analytics and security features, search engine optimization, anti-spam, among others.

 

Building an ideal website for your company requires technical knowledge for you to leverage its potential, which becomes an opportunity cost if you opt for DIY sites.

 

Customization Challenges

 

If your business website is not serving the needs of your daily company operations through the features available, you should consider consulting an expert. DIY websites do not have custom features that address the requirements of specific firms, and that is a setback for entrepreneurs who opt for such sites.

 

IT experts can build a custom website, which suggests that it will be in line with your business activities and that will eventually promote efficiency and overall success. If you need more information on the disadvantages of DIY websites, contact us today!

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Identifying the paths that a consumer will take while navigating on desktops, tablets, and smartphones will help you design a mobile-friendly website. Establish the layout, grid structure, and break-points. It is important to keep a fluid layout rather than relying on three hard breaks because devices are rapidly changing in size and aspect ratio.

 

Grid Layouts

 

Start by creating a base set of grid layouts and standards for titles, subtitles, and navigation and body fonts. This is very important because it helps you create consistency across different layouts, significantly reduces the code complexity, and also has SEO benefits by ensuring the page structure follows SEO best practices from the beginning.

 

Wireframes

 

Use this guide to create interactive and responsive wireframes, giving an idea of how the site will feel and function on each device. Just taking your desktop content and shrinking it down to mobile is not the right approach. Smartphone users are often looking to make a transaction with the shortest amount of time. Tablet users often spend more time on the site than desktop users, so tailoring your content approach per device is critical. After refinement of the user experience, apply the final design to the wireframes to bring the brand to life in the new digital format.

 

QA Testing

 

Build all of the interaction states and tailor those actions per device. Rollovers on desktops must be converted to touching interactions on mobile. Clicking carousels should be swiped-enabled on mobile. Before launch, conduct a QA testing on numerous devices. It's important that you physically test to see how everything feels and reacts on a mobile device. Don't be shy to go back and make changes to create a better experience for your customers. 

 

Make sure that you have an in-depth analytics implementation and watch the user behavior on your website. Take suggestions and keep an open mind and listen to the analytics. For further insight, please contact us.

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Many business owners are tempted to cut costs by handling web design in-house. However, DIY web design is usually not the best option. Your company's website is an important marketing asset, and building it yourself creates opportunities to make mistakes that can hurt your bottom line. One common mistake of DIY websites is designing a site that is not responsive. Here's why responsive web design is important.

 

Faster Speeds and Improved Search Rankings

 

Users expect web pages to load right away, especially on mobile devices. Also, Google considers page loading speeds when ranking results. By ensuring that your website is responsive, you'll deliver a better experience to your customers, and your site will rank higher in search.

 

Lower Bounce Rates

 

Your site's bounce rate is the number of times users view only a single page and then click away. Users are more likely to engage and explore your website if it's mobile-friendly. If your site isn't responsive, users are more likely to become frustrated and bounce. In fact, if your mobile site loads in under five seconds, the average viewing session is 70% longer than for slower sites.  

 

Higher Conversions

 

Even if your visitors do stick around, they don't want to be redirected to a separate, mobile-friendly site to complete a purchase or subscribe to an e-mail list. A responsive design will lower bounce rates and lead to more conversions.

 

Avoid Duplicate Content

 

In the past, it was common for companies to have two versions of their websites: a desktop site and a mobile site. When you create two website versions, Google may view them as two sites that contain the same content, which can adversely affect SEO. A responsive design eliminates this possibility since the same website can be viewed on any device.

 

For assistance with your website design and development, contact us now.

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Every business would love to do a website on their own to cut on overheads and to customize it to their liking. This is not a bad idea if you know how to navigate the murky waters of "look and feel" and the technicalities of, say SEO, CRO and responsiveness, though you know that not everyone is an  expert in every area of human endeavor. Here are five reasons why you should let a professional do your website:

 

There could be pitfalls

 

While DIY templates can be fun and hassle-free to work with, they might lead you into blocks and barriers initially unforeseen. On a bad day for example a client might call you with claims that your site has refused to load on their phones or that they cannot see where to click to submit the form. Such a situation would be difficult to deal with because of your little UX/UI knowledge base.

 

Uniqueness is vital

 

You want to stand out in the crowd. Assuming you intend to get a Webwizard template to do a website to use for your upcoming campaign to launch a new product. You could be in a hurry to catch up with time and might not do the due diligence to pick out a theme you might consider "rarely used" and are likely to come out with just another website.

 

Optimize for Lead Generation

 

Think more on conversion than prettiness. Well, templates are very good and convenient to work with if the designer is a little bit more conversion-minded and is ready to put in the extra hours to tweak it to near-perfection. You don't want to end up with a website that looks beautiful but cannot drive sales for your business.

 

They could encourage slackness

 

The temptation to do it once and get it done with is always lurking somewhere in the shadows. You may not be in a position to tell, for example, why your site is displaying overlapping content and how to correct that error. Working with templates on your own might get you into this trap.

 

Way forward

 

Consulting a Web Developer comes with numerous advantages. They will, in most cases, be available whenever something on your site is not working right. But the most important benefit is their capabilities in tweaking your site to work optimally on every device and capture the attention of visitors. It is only prudent that before getting to do it on your own, you should think through your decision and seek the counsel and guidance of a professional web developer  in order to escape the dangers of template 'Do It Yourself'.

 

Please contact us.

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Billions of people enjoy internet access on a daily basis and many simply take for granted the ability to access it. With a simple touch of a fingertip or a short voice command, most individuals have access to what essentially amounts to a limitless supply of information, products and services from all over the world. It's quite obvious with the phenomenal growth of technologies such as the internet of things, artificial intelligence, etc., that not only is the internet here to stay, it clearly is going to increasingly become a key factor in everyone's daily lifestyle.

 

It Could Happen to Anyone

 

Imagine for a moment, if through some type of accident or illness, a person becomes unable to interact with such an essential part of daily life as the internet. Along with those born with some type of disability, this is what some individuals face on a daily basis.

In some cases, growing voice technologies such as "Hey Siri" or "Ok Google" may be able to vastly improve the quality of life for those dealing with a disability. Still, there is more that companies can (and must) do if they want their web presence to be compliant with laws such as the Accessibility for Ontarians with Disabilities Act or AODA.

 

Reaching out to More Audiences

 

Companies spend billions trying to reach new audiences in order to market their products and/or services. Countless studies are conducted to learn more about demographics, niche groups, and more. In fact, it can be said that anyone with a web presence, in some way has something to sell. Companies who overlook the fact that disabled individuals also need products, services and information, are only doing themselves a disservice by missing out on a key market.

 

What to Do 

 

Ensuring a company's web presence is within reach of the disabled may mean the use of different methods other than SEO, etc., but in comparison to reaching out to any other target group, it doesn't necessarily take an extraordinarily amount of additional resources to make a website disabled-ready. When companies search for web designers to create and/or maintain their web presence, they simply need to ensure that their choice of designer is aware that their company has 50 or more employees. They then will price and build the site in such as way as to comply with laws such as the AODA.

 

Many companies are already aware of compliance laws with regards to people with disabilities and they already know there are different requirements for different-sized companies. Specifically, those companies with 50 or more employees must make all websites and web content accessible to the disabled by January 1, 2021.   

 

If you would like to know more about AODA and how to ensure your web presence is in compliance, please contact us.

 

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Your website is the digital face of your business -- it tells your story 24/7 -- so good web design is a must. Your website is there when consumers are looking for what you offer and can bring you sales. And your website also tells you a lot about who is visiting your site, which you can discover with analytics.

 

Website analytics are important tools that give you information about how people interact with your site. By looking at website data, you can learn a lot about your site visitors, such as:

 

  • How many visitors come to your website? (How much traffic do you get?)
  • How long do they stay? If visitors leave quickly, perhaps your site didn't have what they were looking for.
  • Where do they live? Are they in a location your business caters to?
  • What kind of device are they using to access your site? If they are using a mobile device, your web design should be optimized for mobile.
  • Which browsers are they using? Your web design should work well on those browsers.
  • Which pages do they visit? What do the most-visited pages tell you about how people find you?
  • Did they come to your site from other sites? If so, which ones? 
  • If they came from a search engine, what phrase did they use to find you?

 

That last detail is the key for you to know whether visitors are finding your site using search terms you want to be known for. For example, if your business offers reupholstery services, you would expect analytics to show that visitors find your site by searching for terms like "furniture reupholstery" or "custom upholstery." Analyzing your website data might show that your visitors use these and other similar phrases to find you. On the other hand, analytics might also show people are finding your site using search terms that don't make much sense for your business, and that they spend only a few seconds on your site before going on to a different site to find what they're looking for.

 

There are many other ways to use website analytics to improve your site, marketing efforts, and the customer experience. Your site should attract your target market and keep them there, with the goal of leading them to a sale or other action you want them to take.

 

We are eager to help you with your website analytics as part of our customized website design services. Please contact us for details.

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