Get in touch with us today! Call us toll-free at 1.866.754.4111 or email us at [email protected] Close button
Web Design Kitchener Waterloo Guelph Cambridge AODA Development
This is a headshot of Brad Anderson.

Optimize Your Twitter Page to Keep Your Audience Growing


optimize twitter page web design REM social media


Twitter is an easy platform for advertising your posts and reaching out to a wider market, but it's also easy for your market to overlook your content. Keep your posts notable, relevant, and interesting with these modifications.


Keep in mind that if you are looking to optimize your social media presence, it does take a significant amount of time and attention to detail. Many companies will actually employ a "Social Media Manager" to maintain, post to, and analyze the company's social media pages.


Get Twitter Cards that match your website's design 


Social media is all about catching someone's eye, and text doesn't do that anymore. The best way to stand out in your followers' Twitter feeds is to add in a graphic that shows what you have to offer. Through a bit of code added to your content, any retweets or links to your site on Twitter will also include a description and eye-catching image. Picture how visually stimulating a site like Pinterest is for generating interests, and imagine doing the same to your Twitter posts.

Create lists for segmented marketing 


If you offer a wide range of services within your niche, not every follower will want every bit of news you have to offer. Instead of running the risk of overloading your customers with updates and losing them, you should manage your followers and contacts into different lists that receive the tweets that are relevant.

Have your web designer build in UTM tracking


Analyzing where your traffic comes from and what your visitors are doing is one of the best sources of information you have for knowing what your customers and leads really want. Having specific data about which types of tweets are the most effective is just as useful because it helps you spend your time on the marketing that works. Have your web designer customize your URLs so you can keep track. Using a service such as Hootsuite will accomplish this, as the URLs created when posting actually have built-in analytics tracking.


Using your social media pages effectively is just as much about analyzing data on the back end as it is about creating good local posts to generate interest in Kitchener, Cambridge Guelph, and Waterloo. Make sure you have the tools in place to promote your business effectively. If you have any additional questions about this, let us know and we will get back to you!

Subscribe to this Blog Like on Facebook Tweet this! Share on LinkedIn


Sanj Rajput
June 20, 2024
Show Sanj's Posts
Rob Matlow
June 6, 2024
Show Rob's Posts
Jackie Graves
June 6, 2024
Show Jackie's Posts
Melissa Yates
February 27, 2024
Show Melissa's Posts
Amanda Turner
February 20, 2024
Show Amanda's Posts
Alina Litvinenko
February 6, 2024
Show Alina's Posts
Tabitha Doyle
January 30, 2024
Show Tabitha's Posts
Christine Votruba
August 29, 2023
Show Christine's Posts
Sean Sanderson
December 19, 2022
Show Sean's Posts
Haley Burton
December 7, 2021
Show Haley's Posts
Generic Administrator
December 3, 2021
Show Generic's Posts
Colleen Legge
November 26, 2021
Show Colleen's Posts
Sean McParland
August 20, 2021
Show Sean's Posts
Matt Stern
July 16, 2019
Show Matt's Posts
Sean Legge
June 28, 2019
Show Sean's Posts
Todd Hannigan
November 13, 2018
Show Todd's Posts