Let's face it, the web serves mostly as a global marketplace where consumers can access their favorite products and services from virtually any device with an internet connection. Our homes are equipped with computers and tablets, and now peripheral devices like Google Home are accessing information from websites and delivering it back to us based on simple voice commands. Anyone who is serious about getting more customers should realize that having a website is a necessity, but creating a great website for your brand is about much more than keeping up with the Joneses.
Strategically, a website can offer your business almost limitless opportunity to grow. Your competitors online are only as good as their products, services, and ability to promote themselves effectively. If you can utilize smart tactics on the web, you can acquire a larger market share and do it better than your peers.
If you think about your website as more than just a collection of information related to your brand, and more like a book that never ends, you can begin to visualize your options for creating effective marketing campaigns.
Digital marketing professionals have the tools to research and understand your site's audience, as well as your competition's assets, and can help you to create many unique ways to gain valuable leads while expanding your brand's reach. Tactics like SEO (Search Engine Optimization) and PPC (Pay Per Click) allow you to create marketing campaigns within your budget, whatever it is, while producing quantifiable results. Digital assets are not set in stone, so when a campaign doesn't work, or a typo is discovered, changes can be made on the fly. The web offers your business the most dynamic platform for marketing and promotion.
Taking The First Step
Starting small is always the best way to discover and learn about processes. When you take small steps toward establishing yourself on the web, you will begin to see how you can maximize resources with digital marketing.
We hope to answer some questions you might have, while expanding on the ideas above, contact us soon and we'll get started.
Today, there are many turnkey solutions you can use to build your website, and these options are both fast and easy to use. However, the challenge is that using templates for developing your site may not serve as the best representation of your company or brand. Additionally, other businesses including your competitors may opt for the website design you choose to use, which can affect your competitiveness in the market.
For that reason, considering a custom website is a wise idea because it can help you achieve much more than what you may gain through ready-made solutions. Here are some reasons why custom websites are a worthwhile investment for businesses in various sectors.
It is quite frustrating when users cannot find a particular feature on your website, and that is one of the reasons why you may lose business to your competitors. On the other hand, site building templates may not include all the features that users need, and if you settle for this solution, it becomes a limitation for the success of your enterprise.
As such, tailor-made solutions can help you build any functionality for your website to enhance user experience. The reason is that as you develop your custom website, you can identify the features that users need and in turn, you can add the same conveniently to enhance functionality.
Most customers opt to visit a company's website first before they walk into a brick and mortar establishment. The implication, in this case, is that your site becomes the place where customers get the first impression regarding your organization. Therefore, other than focusing on enhancing the appearance of your lobby for walk-in clients only, you need to ensure that your site captures the best impression of your brand for online customers as well.
A custom website is the best solution, in this case, because it gives your brand a unique appearance that is appealing to customers.
Sometimes, you may discover that most customers have several unanswered questions, even after visiting your website. In that case, the implication is that your site is not achieving its objectives as earlier intended. So, proper planning as you prepare to embark on a site building project is not an option. Once you capture all the requirements of your website, you can begin the task of building your custom site.
As a result, the launch of the end product will feature a site with proper structuring, capable of marketing your business in the best way possible. If you need more information on the reasons for considering a custom website, contact us today!
Once you have finally made the decision that you need a brand new website, you then need to make many more decisions before you can get started. The most important out of all of the things that you need to consider is why it is best for you to have a company design and build you a custom-made website for you, rather than simply making use of a web page template to build your website for you.
The best way to work out the differences and decide which fits your needs best is to compare the pros and cons of these two options to work out which option more closely aligns with your needs.
Custom Designed and Built Websites
Custom designed websites are more unique, are based on your business needs and will frequently incorporate any of your company's corporate branding into the web page design process. Content management can be easily built into the site so that the website owner can more easily manage the site's content from any location.
In addition, the site will be easily built to be search engine friendly, more adaptable to your needs and tested to ensure that it works across multiple web browsers. The main advantage of having a website built for you by professionals is that they have experience building websites that work across multiple websites that are custom-built to fulfill your specific needs.
That said, custom websites are generally more expensive to build and take longer due to generally being higher quality than template-based designs.
Template-Based Web Design
While having a website designed for you by the pros can be excellent for getting a website done that fulfills all of your needs without needing to learn web design yourself, it does have a few drawbacks and there are still decent reasons to create a website yourself using a template. The most important reasons you might consider a template based design over having it done for you are that template designs take less time and they are much cheaper than a professionally designed page. However, your abilities to design websites that fit your needs are severely limited due to the fact that it is not being designed by a pro and a number of drawbacks that result from this.
The main things preventing template designs from being able to be used to make websites close to the same level of quality as a professionally designed site are that you won't stand out as much, you can only customize certain parts of the site, and template-based websites usually have a far inferior support system. Finally, there is the issue that many websites designed with templates are not built with search engine friendliness in mind.
For more information or to discuss the details of a potential Web Design project, contact us today!
One of the ways that entrepreneurs can increase their online following is by updating the content on their website as frequently as possible. It is a fact that the aspect of making changes on a site is not something that most individuals may want to delve into because of the challenges you anticipate. However, unlike previous users, today business owners can update the details on their websites with little or no difficulties thanks to content management systems.
Here are some of the benefits of using a CMS for those who are planning to make changes to their website.
If you opt to change the details on every page on your website manually, it will increase the potential of leaving out valuable information. As a result, you may experience a decline in your online following if your site is missing critical details and that can affect your business significantly. On the contrary, if you opt to use a CMS, you can make changes on one template and merely use it to apply these changes on every page on your website fast.
Consequently, using a model will promote uniformity and enhance the experience of those who visit your site.
It Does Not Require Technical Expertise
The fact that business owners who want to change their website do not need technical knowledge to do so when using the CMS makes it part of the primary reasons why most individuals consider this option. Therefore, after the initial investment to acquire a website for your business you do not need to worry about the subsequent costs of seeking the services of technical experts to update your site regularly.
Instead, you can comfortably review the information on your site at the right time with a CMS and even without programming knowledge or other technical experience to accomplish such a task.
Offers Access to A Single Dashboard
Sometimes business owners may discover that they need to make particular changes on their website when they are away from the office which makes it impossible due to various reasons. However, a content management system allows you to make necessary changes on your website from the convenience of your current location.
Additionally, once you update your site IT professionals do not need to make further adjustments because the CMS avails all details on a single dashboard. If you need more information on the benefits of a content management system, contact us today!
Nowadays, your website is your calling card. Rather than walking around distributing cards to people you meet, you can just refer them to your website. This will give them all the information that they need about you, your company, your product or your service. Plus, you can use vivid images and well-written content to represent who you are. And if your product is the type that can be sold online, then it's also possible for you to get an ecommerce-enabled website, which will help increase sales.
Advantages of Having a Good Website
All in all, a website can help you to spread the word about your company or your product - meaning it is your most powerful marketing tool. It can also directly help to increase your bottom line if it is ecommerce-enabled. It can help to improve your company's reputation, giving it a wider reach. It can help you in branding i.e., creating a certain image of your product, service or company. So there are many advantages of starting a website and of keeping it up-to-date.
A Company Is Constantly Changing
Your company is not a static thing. Things vary from day to day. People leave and new people are hired. The product changes and gets more features. New products are added to your line. Your sales increase or decrease. All in all, things are always in a state of flux. And if you are the entrepreneur, it's up to you to keep track of all these changes and keep your company going.
A Website Should Also Be Constantly Changing
Remember that your website is supposed to be a representation of you and your company. As a result, it also needs to keep changing. Old information needs to go and new information needs to be added. If you haven't made any changes to your website for the last six months, then you know it's been too long. Take a look at your website and ask yourself if it's an accurate representation of you or your company. And if it's not, then begin the process of updating it today.
Contact us for more great tips for setting up and maintaining a website.
Many people think that social media is the best way to market their company. It's easy to see the results of social media. You get "followers", you get "likes", and both your followers and your likes keep increasing as time goes on. So the results of social media are measurable. On the other hand, you may not get that many visitors to your website, and out of the visitors that you do get, not that many might end up buying your product. So you might wonder if it's worth your while spending the money required to keep up your website. The answer is a resounding "yes," for the following reasons:
It's relatively cheap: Maintaining your website isn't going to cost you that much compared to other forms of marketing like placing an advertisement in a magazine or on TV. There are websites which are completely free but in these, you don't get to have your own domain name. However, even websites which aren't free are quite inexpensive. The only time you'll have to pay a larger fee is to get the website professionally designed, and this can be worth it because in the mind of your customer, your website is a representation of who you are as a company.
It helps create your brand: When a customer comes to your website, they're trying to find out what you're all about. Are you fun and flirty? Are you serious and reliable? Or are you creative yet sophisticated? Everyone has a certain image that they want to invoke in the minds of their customers, and your website can help you to do this. It can help you to present yourself and your product/service in a way that will be beneficial to your company in the long run.
It helps you to express yourself: You may not think that you have any burning desire to express yourself, as an entrepreneur, but if you stop to think about it, there must be some reason why you set up your company and started making your product. You must have an opinion or a point of view about what's going on in your field. Your website is your place to tell people what you're all about. What makes you special and unique? What do you think needs to be changed in your field? And how exactly do you aim to help people with your product or service?
Contact us for more reasons why you should set up a website.
As a business owner, you most likely have a website detailing your products, services, and information about your company. As your business evolves, your website should too. It can be hard to update your site on a regular basis, especially if it is controlled entirely by a third-party. You may benefit from a content management system in the following ways.
Content management systems make it easy to create stylish websites without having to know a lot about programming. By using highly customizable templates you can create a unique look and feel for your business without having an expert web programmer on staff. You can upload custom images and logos to prominently display your brand, and add or remove pages with a few easy clicks. Furthermore, the template is applied across all pages to create a consistent look and feel for your audience.
Easy to Change
Templates make your website easy to update as your business evolves. Instead of having to comb through endless lines of code, you can typically swap images, text, and add or remove pages with a few simple clicks. Uploading images into the media management tools is typically as simple as dragging a file into a designated area, and placing them on your site usually just requires selecting the designated areas. Updating your text can be done quickly and painlessly with a wide-array of text editing tools built right into the site, and updating it is as quick and easy as clicking the publish button.
Scheduled Content Delivery
Being able to schedule when new content gets published will ensure your website stays up-to-date with all the latest news about your business. Most content management systems allow you to set a date and time for your content to go live for customers to see (at least for things like News or Blogs). This makes it easier to create more content for your site at one time without having to set aside a separate time to post it later. Regular updates to your page can help show customers how you're actively evolving your business and give them a reason to keep coming back.
So what are you waiting for? For more information on a robust content management system that offers exceptional support and fits all your needs, contact us. We'll be happy to help you design the perfect site to highlight how important your business is to you and your community.
Our commitment to quality and punctuality stems from the strong roots built by our founder, Gerhard B. Gall. After immigrating to Canada from Germany in 1953 with his wife Erika, they established a concrete business in Ontario.
Shortly thereafter, the demand for cast-in-place concrete swimming pools arose and Acapulco Pools was born. His enormous drive, hard work and dynamic leadership allowed the company to grow from two to fifteen employees.
As the business expanded, his sons, Bernie and David became actively involved in various facets of the company, until 1972 when the company was left in their capable hands. Under their leadership, the company evolved drastically. Bernie and David have been personally involved with every project, from tender process to commissioning; ensuring the Gall tradition of commitment to quality workmanship, attention to detail and client satisfaction has been foremost.
During this time, Bernie and David’s knowledge, innovation and expertise transformed the company’s reputation from local residential pool builder to being known across North America as the leader in the construction and service of commercial and institutional aquatic facilities. After over 40 years of dedication, Bernie and David have placed their trust in a new generation of leaders.
While they remain actively involved in the company, Bernie's daughter, Francine Gall has taken over ownership of Acapulco Pools. As she collects knowledge and increases her experience in the aquatic and construction industries, Francine is carefully assembling a team of experts to assist with the successful leadership of the company in the coming years.
Mark Elliott has joined Acapulco’s new management team, sharing his knowledge in construction. Mark has spent several years working closely with Bernie and David as a Project Manager at Acapulco, where he developed a deep understanding for the values and standards that were set out by our founder. Mark will continue working alongside Francine to further catapult the company into greater success.
Acapulco's Main Contact Person: Charlotte Swart, Marketing Coordinator
When we were looking at redeveloping our website, we wanted something that gave us more freedom with our content, but at the same time, something that was user friendly. When we met with REM, they presented us with their content management system, WebWiz@rd. It was exactly what we were looking for. The CMS we had been using prior to WebWiz@rd only allowed us to make minor changes to content. What we liked about WebWiz@rd was that we would have the ability to update most of the content on our own. We now have the ability to add videos and create custom forms and our clients can register for courses, make purchases and pay invoices online.
In addition to the benefits of WebWiz@rd, we liked that they offered custom designs. Their team provided us with a modern design, based on the content we had, that felt bright, fresh and inviting.
What was it like working with REM?
From our initial meeting to the final handoff, REM was helpful throughout the whole process. The final training sessions were extremely helpful. Our team visited their office where their support staff thoroughly went over WebWiz@rd and ensured we had a firm understanding of the software. While implementing our own content into our new website, their support staff were readily available to help answer any questions that arose.
Before the launch of our new website, we made the contacted REM about the possibility of added a custom learning centre. REM was patient and helped us find and develop a solution that would do what we needed it to do, while staying within our budget and timeline.
The CMS we had been using prior to WebWiz@rd only allowed us to make minor changes to content. What we liked about WebWiz@rd was that we would have the ability to update most of the content on our own.
- Charlotte Stuart, Marketing Coordinator
Learn first-hand how we can help you with your website needs.
Contact us today!
A tired website is one that puts potential clients to sleep. Once those prospects lose interest, they go elsewhere for what they need. That's why revamping your site every now and again should be a mandatory practice. Here's how your website can become tired:
Visual Tastes Change
What might have been attractive yesterday may be dull tomorrow. Society's visual tastes change frequently, so you have to make sure that your site looks good and hits hard from the moment people land on it. You will lose potential clients if your web presence is not robust. A third-party observer can give you an unbiased opinion about the visual aspects of your website so that you can authorize further development and get it up to standard if it lacks flavor.
Your content has to be gripping, evergreen, and innovative. It's not going to bring anything to your business if it's not up to date. You may need a second set of eyes to review your page and suggest some fresh material that has a higher draw potential than what you may have there.
Technology gets better and more refined every day. New security programs develop. Applications blossom, and capabilities broaden. Today's sites have to be mobile friendly because of the large number of people who use their smartphones to browse the web and conduct various activities. If you don't have a mobile-friendly website, you run the risk of chopping your audience down considerably. An expert can create a fully functional and mobile-friendly website out of your existing site, or he can create an entirely new web environment for your potential clients.
We have the solutions that you need to keep your site magnetic and relevant. Contact us and speak to one of our agents about a website makeover and the frequency of future revamps. We can help you rebuild your destiny today.
Many businesses don't recognize that a good website is absolutely essential for marketing purposes. Sometimes, you may feel like you would do better to have a Facebook or Instagram account. You may get more followers or "likes" on such accounts. And the more "likes" you get, the more you feel like your strategy is working.
However, this may not really be the case. Just because someone "likes" your product or service doesn't mean that they're going to run out and buy it. A lot of people randomly start following or liking others on social media.
This is not to say that you shouldn't have social media accounts. You most definitely should. Your online presence should not just be restricted to a website. But a website needs to be the starting point.
Greater Sense of Legitimacy
When people see that you have a website, it gives your business a greater sense of legitimacy. Customers have become pretty savvy now and they know that only fledgling companies make do with social media pages instead of having a website. So the fact that you have a website shows that you are established as a company.
Giving Customers Information and the Opportunity to Buy Products/Services
In addition, having a website enables you to give the customer all the information they're going to need in order to decide whether or not to buy the product/service. And if it's an ecommerce-enabled website, then it will enable them to buy the product right away.
Even if the viewer isn't immediately converted into a customer, they still go away with all the information they need. They might come back and even check your website a few more times to make sure they got the specs right. And then, they might make the purchase.
Most people are aware of the fact that purchasing things online is really easy. All it requires is for them to go to the website in question and click on the item they want. The fact that it's easy makes people a little more cautious, causing them to go back a few times before buying something.
So if all your viewers aren't turning into customers, it's ok. They're still getting a lot of information, which is the first step towards buying something.
Blogging to Improve Your Website's Reach
Additionally, you can also have a blog as a part of your website. This serves a very important purpose as well because it helps to bring more people to your website. The more you add to your blog, the more keywords your website is going to contain. And this means that you become visible in a variety of searches.
Your blogs may not necessarily go viral but you will end up increasing your visibility bit by bit. And this is the best way to build up your reputation until you become a thought leader in your field.
Contact us for more information about setting up a website and improving your online presence.
Awesome tips. Love to read. As we are coffee roasters in Sunshine Coast, we are looking to establish our brand in online and currently working with a web design agency to design our brand new website. Here I got great tips to implement in our website design to kick start our digital marketing. Thanks for sharing.