4 Key Elements of a Mobile-Friendly Website

Your company's website is a key component of your marketing. It's critical that your website be responsive and mobile-friendly. One-third of people access the Internet using their mobile phones as their primary device, and Google's algorithm places mobile-friendly sites higher in mobile search rankings. The following tips will help you optimize several key areas of your website for mobile devices.

Home Screen

Your mobile homepage should clearly and quickly direct users to the content they're looking for. Calls to action should be clear and easy to navigate. Keep the most frequently-used tasks on the front page. Secondary tasks can be accessed through the site's menus.

Menus

­Include the most important items and functions in the top-level menu. Use nested menus that are simple to navigate. Don't make your users scroll through too many drop-down menus to find what they need. Make sure that it's simple to return to the home page. Allow users to return to the starting page by clicking the company logo; most users automatically expect this.  

Search

Keep your site's search function at the top of the screen, where it's easy to locate and easy to access. Incorporate hints and autocomplete functions wherever possible. This will guide your users to the best search results, and will also cut down on the number of keystrokes needed. Filters will help narrow search results to what is most relevant.

Forms and Data Entry

Mobile users don't like long, complicated forms. While it's important to collect information about your leads, forms on your mobile site should be as short as possible. If your site has a shopping cart, a long checkout process is a big factor in cart abandonment. On a landing page, the shorter your form, the more likely your users are to convert. Forms are another great place to make use of autocomplete functions to decrease keystrokes.

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