A business website that's a static online brochure is an underused asset that "leaves money on the table" from missed opportunities. These are opportunities lost to more dynamic competing sites. To compete online today, you need a current website that reflects both your changes and those of your customers. Here are three reasons why you should keep your website up-to-date:
- Keeping your website up-to-date brings repeat visitors. Repeat visits increase both online and offline sales. Familiarity through repeated exposure to a brand is why companies spend so much money in advertising that repeats the same message again and again. Consumers often make choices based on familiarity with a company and its products. You can get the same effect from repeat visits to your website. However, if nothing changes on your site, there's no reason for coming back. One of the best ways of getting repeat traffic is making regular blog posts, which is easy to do with our WebWiz@rd tool.
- Keeping your website up-to-date makes your business competitive. Many consumers do comparison shopping across different websites. They are looking for better deals, attractive goods, and favorable shipping. When you are offering specials and discounts, announce them on your website and make these comparison shoppers your customers. You can increase your sales further by showcasing these products in an attractive photo gallery using our WebWiz@rd tool.
- Keeping your website up-to-date allows you to take advantage of current events. A heat wave is an opportunity for air conditioner sales. An impending blizzard increases sales of snow removal tools, flashlights, and batteries. Quickly place these high demand products front and center on your website with our WebWiz@rd tool.
If updating your website is difficult because you rely on a webmaster to make every change no matter how small, our WebWiz@rd content management system will solve this problem. It allows you, an employee, or any non-technical person to make quick changes. This saves both time and money. If this interests you, contact us today.