When a new business is in its infant stages, saving money is high on the priority list. It costs money to make money. It's smart to cut some costs, but there is one major area where it isn't: the website. Think about it--the company website reaches the widest audience. It is the first real impression that customers get from a business. Saving money by DIY'ing the website is an enticing idea, but here are some of the biggest mistakes of DIY websites--and why hiring a professional is the best idea!
It is so important that the website is regularly updated with the latest information. Business owners can do this themselves, but site updates are easy to put off or forget about entirely. Outdated, incorrect information on a company website is a major turn-off for clients. If inaccurate information or old contact information are listed, then customers are unlikely to return. Hiring a professional web developer to maintain the website removes this responsibility from the business owner entirely; the site is always accurate, all the time.
Graphic design is not everybody's strength, and some amateur websites can prove this at a glance. Pages blasted with poorly-chosen colors, fonts, and images can scare off potential customers. To be seen as a professional, legitimate company, let a professional handle the aesthetics. They know how to pair the right aspects together to make a great website.
Misspelled Words and Poor Punctuation
One typo might be forgiven, but a site riddled with mistakes raises red flags to viewers. These errors might not seem like a big deal, but the competency of the company comes into question. A professional web designer is trained to proofread content over and over again. This way, spelling and punctuation errors are quickly found and fixed.
Of all the new challenges in running a business, let designing the website be the least of them. Hiring a professional to make a company website look great can bring in traffic and generate buzz.
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