Many businesses don't recognize that a good website is absolutely essential for marketing purposes. Sometimes, you may feel like you would do better to have a Facebook or Instagram account. You may get more followers or "likes" on such accounts. And the more "likes" you get, the more you feel like your strategy is working.
However, this may not really be the case. Just because someone "likes" your product or service doesn't mean that they're going to run out and buy it. A lot of people randomly start following or liking others on social media.
This is not to say that you shouldn't have social media accounts. You most definitely should. Your online presence should not just be restricted to a website. But a website needs to be the starting point.
Greater Sense of Legitimacy
When people see that you have a website, it gives your business a greater sense of legitimacy. Customers have become pretty savvy now and they know that only fledgling companies make do with social media pages instead of having a website. So the fact that you have a website shows that you are established as a company.
Giving Customers Information and the Opportunity to Buy Products/Services
In addition, having a website enables you to give the customer all the information they're going to need in order to decide whether or not to buy the product/service. And if it's an ecommerce-enabled website, then it will enable them to buy the product right away.
Even if the viewer isn't immediately converted into a customer, they still go away with all the information they need. They might come back and even check your website a few more times to make sure they got the specs right. And then, they might make the purchase.
Most people are aware of the fact that purchasing things online is really easy. All it requires is for them to go to the website in question and click on the item they want. The fact that it's easy makes people a little more cautious, causing them to go back a few times before buying something.
So if all your viewers aren't turning into customers, it's ok. They're still getting a lot of information, which is the first step towards buying something.
Blogging to Improve Your Website's Reach
Additionally, you can also have a blog as a part of your website. This serves a very important purpose as well because it helps to bring more people to your website. The more you add to your blog, the more keywords your website is going to contain. And this means that you become visible in a variety of searches.
Your blogs may not necessarily go viral but you will end up increasing your visibility bit by bit. And this is the best way to build up your reputation until you become a thought leader in your field.
Contact us for more information about setting up a website and improving your online presence.