There are mistakes that could make your website look unprofessional and make your visitors more likely to click on that 'X' button. Here are the top website design mistakes and their solutions.
Buttons that Blend
A button, especially at the very top of your home page, should be your most important call to action. It should lead visitors to read more or check out your product. A lot of people get caught up in making their whole website match that they forget that this button should stand out apart from everything else. This is the one thing that you want them to click on the most, so it's much better for this button to be a completely opposite color that stands out. You want your visitors' eyes to be immediately drawn to this button. If it's the same color as the rest of your website, they might just skip right over it because it doesn't look important enough.
Too Many Call to Actions
One or two call to actions is perfect, but three or more is just too many options and your visitors are less likely to click on any at all. If for some reason your website needs more clickable call to actions, just leave the most important one at the top and then create a bottom header below your main section with a lot more clickable buttons. That way, they're still in the top of the page, and people can find them easily. The reason you don't want all the call to actions right at the top is because you don't want to minimize the amount of time it takes for your viewer to find exactly what they need. So, giving them less options is actually a better thing.
Whenever designing your website, your ultimate objective is to minimize the amount of brainpower your visitor needs to use while on your website. The easier you make it for them, the more successful your website will be. Contact us for more tips.