So, you have just launched your new website and have had some time to digest things. Now what? The thing about your website is that it should never stop evolving and getting better as time goes on. If you can make an improvement to the site that will benefit your user in some way, this should always be done and can only help your brand or product.
Make Your Website User-Friendly
A common first place to start is where you can link within your own website so that users can navigate a little bit easier. It is all well and good to have links in your navigation, but you are going to want to place convenient links and buttons throughout your content as well. A good place to make sure you are sending people frequently is your contact or your products/services pages.
Remove the Clutter
Another thing to do is make your website more detailed gradually. This can be tricky as you will want to “hide” your more comprehensive information that can bog a new reader down beneath or behind lighter and more to-the-point content.
Improve Usability with Up-to-Date Designs
Layout can be another big source of improvement for a new site. You will have designed the website according to your or your own company’s tastes, and while this can be great, fresh sets of eyes always reveal new improvements or bugs that may have previously been unseen. Over time, listening to feedback and making changes based upon that feedback for user friendliness. Looking to competitor websites to see what they are doing better than your site can also be a good source of insight.
Features can be added or improved on your website as time progresses. Maybe you have expanded to 2 locations and now wish to have both locations on the site, with a user interactive map. Maybe you want to start blogging but want a certain interface and setup for it that is a little different from a basic page on your website. Perhaps you want to start allowing people to apply to jobs directly through your website. These are all common improvements you can make to your website over time.