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Newsy vs. Evergreen, Content Defined

 

Anyone can rewrite and repeat what they've recently read online. It's not a special skill to create content. The question is: what makes content worthy and what makes it worthless?

First, let's define our standards. Worthy content will be defined as up-to-date, concise, and relevant. Worthless content will be defined as uninformative or irrelevant. Now that we have our definitions out of the way, let's examine how exactly content is filed under these premises. 

 

Good Content

 

Following trends, doing research, and knowing what the big players are talking about is the best way to ensure that you are creating good content as well. For example, if you're talking about the news item that hit three months ago, then you're probably not creating worthy content. More than likely, you're behind in the trend and talking about something that's already transformed in a plethora of different ways.

Your content is going to stand out when you're discussing relevant items and speaking about them in a fresh way, not copying and pasting what you've already read. 

 

Bad Content

 

If it's summer and you're discussing winter, you're creating worthless content. No one is going to read about winter right now. You're simply not going to drive traffic discussing topics that are out of season. Furthermore, if you're guessing, inventing, or obfuscating, your readers are going to rip your copy to pieces. More often than not, your readers are at least partly informed already. So, creating copy that isn't true is going to ruin your standing with them. 

 

If you have further questions about what makes content worthy or worthless and how to distinguish between them, please contact us today and we'll be happy to answer your questions!

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