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How and Why Do You Use Storytelling to Enhance Your Website?

 

Given that the internet is a relatively new development in our world (2-3 decades still counts as relatively new) there is a lot of scope for growth and things aren't likely to settle down anytime soon. Plus, when it comes to web design, there are always going to be new aesthetic trends to replace old ones.

 

One trend that you may have seen a great deal recently is storytelling. This is something that anyone can understand. You don't have to be web designer or a content writer to know that storytelling works.

 

What Exactly Is Storytelling?

 

As the term suggests, it's the idea of using a story in order to draw your reader in. Until now, you may have a seen a plethora of informational or how-to articles on the internet. But storytelling is becoming increasingly popular.

 

How Do You Use a Story on Your Website?

 

Your subject material might be quite dry and you may not know of any interesting stories that are relevant to your company or product. Don't despair. Remember that when it comes to a story, it's all in the telling. There are stories that aren't particularly interesting or original but if they're told in an interesting way, then they start drawing the reader in.

 

Which Stories Do You Use on Your Website?

 

You can start with the story of how or why you started the company or your own personal story and how it led into the establishment of the company. You can also use stories of customers who have used your product and found it adds greatly to their quality of life.

 

How Do You Write a Story?

 

The story needs to be embellished with details. It can be drawn out to add an element of suspense. Or you can make it humorous with a little bit of self-deprecation. Either way, remember that everyone loves a story, in life as well as on the internet.

Contact us for more great web design tips for 2018.

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