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Hiring a Web Designer - Does Expertise Really Matter?


If you are a small business owner, perhaps you have a business associate who mentioned when they were in the market for a new website, they simply went online and created their own site from one of the thousands of templates available.  You may have even visited their site and noticed, at least on the surface, the site seems sufficient.  So the question is, do you really want a site that merely seems "sufficient"?  Wouldn't a wiser investment be in a website specifically designed for your business, allowing your site to grow along with your organization?  Given the ever increasing trend toward business transactions beginning only from online sources, there is a real risk associated with settling for just "sufficient" when it comes to your company's online presence.


The Benefits of Professional Expertise


There is so much more to web design, implementation and support than merely creating a few informational pages.  Professional web designers stay abreast of the latest design trends and implement the newest tools and techniques, providing sites with exciting new features that templates often lag behind on for years.  Custom web designers interview their clients in order to understand those features that are of particular importance to them, while offering their professional expertise in building a comprehensive website plan that includes areas such as web content, marketing considerations, and security concerns.  Professional web designers also create sites with an eye toward future expansion and growth. As your company continues to grow, so does your professional web presence.  Templates force you to fit your business within the restrictions of a design template and often require a total redesign as business expansion occurs. 


If you own a business in the Kitchener, Waterloo, Cambridge, Guelph or surrounding areas, and want to invest in a truly impactful web presence, please contact us.


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