So, you've created a great looking site for your business. Now what should you do with it? One of the most important things you can do is keep the information on your site current and up-to-date. This can sometimes be challenging because webmasters can charge for every single site change you make, and that can be hard on a business budget. However, we have eliminated that cost with our WebWiz@rd tool which allows you to easily modify your own content as many times as you wish. Here are four great reasons why having up-to-date content on your site is so important.
1. Search Engine Optimization
Websites get ranked on search engines like Google and Bing; and as a business owner, you want to be in one of the top spots in the search results when a customer is looking for you. A great way to help your website get ranked higher is to add content regularly. This helps tell search engines that you have an active and relevant site that has not been abandoned.
2. Site hits
Customers visiting your site expect good, current information. If they visit and find that the information provided is outdated or obsolete, they will cross your site off their mental list of websites worth visiting. This means less hits for your business. Since being visible to more people across the web was one of the reasons you created a business website to begin with, loosing those people to outdated content would not be a good outcome.
3. Easy way to get new information to the customer
Another reason it is important to keep your website content up-to-date is that it's a very easy and practical way to get new information about your business to your customers. If you are marketing a new product or service, you're changing locations, you are offering a promotion, or you simply have news to share about your business; so, you put it on your site. This is especially easy to do with our WebWiz@rd tool because you can change your site in a matter of minutes, and you can do it as many times as you like. So, if you have something new going on at your business, your website is the best way to reach lots of customers with the information.
4. Boost sales
Keeping the information on your site up-to-date, particularly on an eCommerce website, means the possibility of increased sales. Customers are more likely to trust a business with current and relevant information. They feel more comfortable sharing personal information and spending their hard-earned money with a company that takes the time to be current with its content.
Updating your website's content is quick and easy with our WebWiz@rd tool, and it's an important step in maintaining a useful business website. Up-to-date content means higher search rankings and happy customers.
