Web design is a tricky thing. Although it has progressed with technology, trends, and the veteran designers themselves - a sure fire design is not always guaranteed.
I am my own worst critic. I have to make a design functional, yet still visually appealing. Although I am always happy with the final outcomes, I sometimes feel an uncertainty if the client will be blown away and if they think the design will accomplish the goals they were looking for.
Below are a couple rules I like to follow to ensure these thoughts do not creep into my head:
Use of Color
This has to match the clients corporate colours and still work and flow properly. One of the first and most important aspects I think about.
Imagery
Every picture tells a thousand words and this is still true with web design. Picking the right images helps your website explain its message, products and emotion its trying to convey.
Typography
The words you put on your website are carefully thought out. And so should be the way in which you stylize them. The styles need to be readable but also work with the design.
I don’t limit myself to these tips but definitely always keep them in mind when designing websites.
