Our Blog Page Page Icon  

Our Blog.

Humans writing words that span topics from support to design to content management and beyond!


Are You Ready For Canada's Anti-Spam Legislation?

As of July 1, 2014, Canada's Anti-Spam Legislation (CASL) will come into effect.  Are you ready?  Do you know what it is and how it will impact you?


I am not going to attempt to reproduce the entire interpretation of the legislation in this blog.  First, it would be the largest blog post in history and second, I am not a lawyer.  This blog post in not intended to be official advice on CASL but to give you a few things to start thinking about and to encourage you to find out how it will affect your organization.


CASL applies to any individual or organization in Canada who sends e-mails, texts, social media messages or any other form of electronic communications to a recipient, regardless of whether they are a business, consumer or individual.


You need consent:

In order to safely message people you need there consent.  There are 2 types of consent, express and implied. 


Implied consent may be time limited.  For example you have 6 months to follow up on a customer inquiry.


Express consent means you can continue to message the person until they request otherwise but it is an opt-in process.  This means they must agree to you emailing them.


What are the exceptions?

  • If you have a relationship with a business you can send messages if it concerns the activities of the business.
  • Message sent internally in a business that are related to the activities of the business are allow.
  • Messages related to legal obligation such as product recalls or to enforce a right are allowed.
  • Referrals and consumer inquires are allowed.
  • Canadian registered charities and political parties have limited exemptions for certain purposes.
  • You are allowed to send messages to personal and family relationships.
  • You can send messages to people who you have an existing non-business relationship.

What are the consequences?

  • Fines up to $10 million per violation for companies and up to $1 million per violation for individuals.
  • Liability on companies for violations of their employees and agents.
  • Corporate officers and directors can be help personally liable.
  • As of 2017, class action law suits will be allowed against violators.

For more information about the legislation please visit http://fightspam.gc.ca.


add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on LinkedIn


Contributor Portrait
Brad Anderson
May 17, 2019
show Brad's posts
Contributor Portrait
Rob Matlow
April 17, 2019
show Rob's posts
Contributor Portrait
Christine Votruba
January 18, 2019
show Christine's posts
Contributor Portrait
Todd Hannigan
November 13, 2018
show Todd's posts
Contributor Portrait
Sean Sanderson
May 8, 2017
show Sean's posts
Contributor Portrait
Matt Stern
March 22, 2017
show Matt's posts
Contributor Portrait
Sean McParland
January 23, 2017
show Sean's posts
Contributor Portrait
Ryan Covert
August 4, 2016
show Ryan's posts

Latest Posts

Show All Recent Posts



Everything Content Management Technology Design Holidays Off Topic Support New Features Personal Gaming New Clients SEO REM News Project Management Account Management Training Marketing
Home Our Work Our Team Our Services WebWiz@rd™ Support Contact Us  


72 St Leger Street, Unit 2

Kitchener, ON, N2H 6R4

P: 519 884 4111 | TF: 1 866 754 4111 sales@remwebsolutions.com


Footer bullet Client Centre Login


Accessibility & Compliance Privacy Policy
© Copyright 2019 REM Web Solutions. All Rights Reserved.
Web Design and Content Management by REM Web Solutions.
FaceBook Twitter Linked In YouTube Instagram our blog