Get in touch with us today! Call us toll-free at 1.866.754.4111 or email us at [email protected] Close button
Web Design Kitchener Waterloo Guelph Cambridge AODA Development
This is a headshot of Rob Matlow.

As of July 1, 2014, Canada's Anti-Spam Legislation (CASL) will come into effect. Are you ready? Do you know what it is and how it will impact you?


I am not going to attempt to reproduce the entire interpretation of the legislation in this blog. First, it would be the largest blog post in history and second, I am not a lawyer. This blog post is not intended to be official advice on CASL but to give you a few things to start thinking about and to encourage you to find out how it will affect your organization.


CASL applies to any individual or organization in Canada who sends e-mails, texts, social media messages or any other form of electronic communications to a recipient, regardless of whether they are a business, consumer or individual.


You Need Consent:

In order to safely message people, you need their consent. There are 2 types of consent, express and implied. 


Implied consent may be time-limited. For example, you have 6 months to follow up on a customer inquiry.


Express consent means you can continue to message the person until they request otherwise but it is an opt-in process. This means they must agree to you emailing them.


What Are The Exceptions?

  • If you have a relationship with a business you can send messages if it concerns the activities of the business.
  • Message sent internally in a business that is related to the activities of the business is allowed.
  • Messages related to legal obligations such as product recalls or to enforce a right are allowed.
  • Referrals and consumer inquiries are allowed.
  • Canadian registered charities and political parties have limited exemptions for certain purposes.
  • You are allowed to send messages to personal and family relationships.
  • You can send messages to people who you have an existing non-business relationship.

What are the consequences?

  • Fines up to $10 million per violation for companies and up to $1 million per violation for individuals.
  • Liability on companies for violations of their employees and agents.
  • Corporate officers and directors can be held personally liable.
  • As of 2017, class action lawsuits will be allowed against violators.

For more information about the legislation please visit


Subscribe to this Blog Like on Facebook Tweet this! Share on LinkedIn


Rob Matlow
June 6, 2024
Show Rob's Posts
Jackie Graves
June 6, 2024
Show Jackie's Posts
Sanj Rajput
May 23, 2024
Show Sanj's Posts
Melissa Yates
February 27, 2024
Show Melissa's Posts
Amanda Turner
February 20, 2024
Show Amanda's Posts
Alina Litvinenko
February 6, 2024
Show Alina's Posts
Tabitha Doyle
January 30, 2024
Show Tabitha's Posts
Christine Votruba
August 29, 2023
Show Christine's Posts
Sean Sanderson
December 19, 2022
Show Sean's Posts
Haley Burton
December 7, 2021
Show Haley's Posts
Generic Administrator
December 3, 2021
Show Generic's Posts
Colleen Legge
November 26, 2021
Show Colleen's Posts
Sean McParland
August 20, 2021
Show Sean's Posts
Matt Stern
July 16, 2019
Show Matt's Posts
Sean Legge
June 28, 2019
Show Sean's Posts
Todd Hannigan
November 13, 2018
Show Todd's Posts