Let's face the facts--without a well-designed, user-friendly website, it is nearly impossible for a business to be successful. This is especially true for small businesses, which rely on gaining new customers and growing exponentially. The Internet is changing every day, and chances are, your website needs a functional makeover. If you are not sure whether or not to take the plunge into website redesign, read on to see if your website is truly up to date. Here are some signs that your website needs an overhaul.
Your website is not responsive.
A responsive website is one where a site looks equally as professional on a phone, tablet, or computer. You have seen non-responsive websites; the ones where the font on your phone is so tiny that you cannot read the content. Now more than ever, people are using their phones to look up businesses, so a responsive website is essential for generating sales and growth.
Your website is disliked by your customers.
The simplest way to find out if your website is up to par is by asking your customers. They will have the best insights into how simple, elegant, and informative your site is.
Your website is less user-friendly than your competitors.
Sometimes you don't even need to ask your customers; you can just look at your competitors. If their sites have tools or information that yours doesn't offer, updating your website could be a key factor in matching or exceeding their sales.
Your website views are not proportional to your sales.
If your website is not getting many views but you are still selling lots of product through word-of-mouth, that means that the marketing problem is with your site not the product itself. Making your website user-friendly can enormously spike your sales even if the company is already doing well, so it is worth figuring out why no one is visiting your site.
Your website lacks up-to-date content.
The purpose of a website is to inform the customer about your company and encourage them to buy from you. Sites that lack aspects of this are automatically put behind; adding a blog, online ordering, or an information page will increase your views and revenue.
Companies at the forefront of the business world are the ones that utilize technology to the fullest. If all of the Fortune 500 companies have polished, modern websites, why should your small business be any different? The key to growth in today's society is constantly adapting to the newest technology. Making a better Internet experience for potential customers is well worth the time and money of a site redesign. Call us today to find out what REM can do for you.
