Identifying the paths that a consumer will take while navigating on desktops, tablets, and smartphones will help you design a mobile-friendly website. Establish the layout, grid structure, and break-points. It is important to keep a fluid layout rather than relying on three hard breaks because devices are rapidly changing in size and aspect ratio.
Start by creating a base set of grid layouts and standards for titles, subtitles, and navigation and body fonts. This is very important because it helps you create consistency across different layouts, significantly reduces the code complexity, and also has SEO benefits by ensuring the page structure follows SEO best practices from the beginning.
Use this guide to create interactive and responsive wireframes, giving an idea of how the site will feel and function on each device. Just taking your desktop content and shrinking it down to mobile is not the right approach. Smartphone users are often looking to make a transaction with the shortest amount of time. Tablet users often spend more time on the site than desktop users, so tailoring your content approach per device is critical. After refinement of the user experience, apply the final design to the wireframes to bring the brand to life in the new digital format.
Build all of the interaction states and tailor those actions per device. Rollovers on desktops must be converted to touching interactions on mobile. Clicking carousels should be swiped-enabled on mobile. Before launch, conduct a QA testing on numerous devices. It's important that you physically test to see how everything feels and reacts on a mobile device. Don't be shy to go back and make changes to create a better experience for your customers.
Make sure that you have an in-depth analytics implementation and watch the user behavior on your website. Take suggestions and keep an open mind and listen to the analytics. For further insight, please contact us.