Businesses often focus on ways to grow their business, promote their brand and increase profits, but providing excellent customer service can help accomplish all of these goals with little to no extra cost or training.
Here just a few of the benefits your small business can expect if your prioritize customer service:
Build Your Reputation (and Brand)
People don't pick businesses based on product or price alone. The experience they have at your company can be the difference between loyal repeat fans and ambivalent customers. Ambivalent customers are quick to jump onto promotions and discounts offered by competitors. But loyal customers stick with your brand because they know they can expect high-quality service.
Building your reputation is key to your business's long-term sustainability. Done very effectively, customers will spread the word about your company and bring in new customers without any additional marketing from your end.
Boost Your Profits
Customer service pays off. Building loyal customers who continue to patronize your business and bring in new customers only helps your company grow. Businesses rely on repeat customers to stay competitive. Customer service is one of the best ways to engage customers in your brand and encourage them to come back.
Stand Out from Your Competitors
Exceptional customer service is a simple but highly effective way to help your business stand out. While competitors might rely on flashier products or dramatic promotions, your company can steadily build business with consistent customer service.
Customer service is especially important for small businesses. Large corporations or big box stores can afford to offer the lowest prices with their high profit margins and cheap manufacturing practices, but friendly customer service can eliminate customer reservations about slightly higher prices. Many consumers are willing to pay a little extra for products or services from a local business, especially when they provide a comfortable, welcoming atmosphere.
Improve Employee Morale
While researchers haven't quite proved that excellent customer service boosts employee morale, the two are related. Positive feedback from customers results in better morale, which leads to more - or even better - customer service. Psychologists name motivation and performance (including customer service) as a sort of chicken and egg conundrum. We may not be sure which came first, but the presence of one usually draws in the other.