Blogging has been increasing in popularity for years as businesses begin to realize the benefits of blogging. Since 1999, the number of blogs has grown from a few thousand to over 150 million.
What is a blog?
“A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. Blogs are usually the work of a single individual, occasionally of a small group, and often are themed on a single subject.” 
- It’s quick and easy. Blogging software is usually easy to use. You just need to write your thoughts, link to any resources, add any sources, and post your blog online. Usually it’s a matter of pushing a few buttons once you have down what you want to say.
- It really helps with search engines such as Google recognize that you have regular changing original content which is one of the biggest requirements to improve your search engine placement.
- Great way to share information with prospects and clients about new things in your company. For example a special or promo, a new hire, an article of interest, a policy change, or a holiday message.
- Build a following of users who will subscribe to your blog via RSS (Really Simple Syndication) or bookmark the page to read what’s new. This is a great way to stay top of mind. Click the orange RSS graphic at the bottom of this post if you want to subscribe to this blog.