Get in touch with us today! Call us toll-free at 1.866.754.4111 or email us at [email protected] Close button
Web Design Kitchener Waterloo Guelph Cambridge AODA Development
This is a headshot of Sean Sanderson.

 

I’ve recently been asked to rework our creative brief here at REM. At first I thought I had a couple things I wanted to see different but it turns out there was a lot I was missing.

 

We use our creative brief to get information from our clients about their business. A well done creative brief helps ensure the project is successful whether you’re a designer or the client. It will communicate questions, objectives and information to support the results and outcomes of the final design. It shouldn’t deal with any aesthetics as that should be left to the designer.

 

Some of the more important questions we ask deal with target market and any preferred websites or ads we can reference. Also, what the client needs in the design such as corporate colours, navigation items, etc. are all important things to find out before starting any new project.

 

The creative brief is the first and most important step in the design process and an effective tool I would be lost without.

Subscribe to this Blog Like on Facebook Tweet this! Share on LinkedIn

Contributors

Sanj Rajput
29
June 27, 2022
Show Sanj's Posts
Rob Matlow
117
February 17, 2022
Show Rob's Posts
Sean Sanderson
65
January 24, 2022
Show Sean's Posts
Haley Burton
1
December 7, 2021
Show Haley's Posts
Generic Administrator
1
December 3, 2021
Show Generic's Posts
Colleen Legge
1
November 26, 2021
Show Colleen's Posts
Christine Votruba
30
November 3, 2021
Show Christine's Posts
Sean McParland
18
August 20, 2021
Show Sean's Posts
Ryan Covert
48
July 26, 2019
Show Ryan's Posts
Matt Stern
4
July 16, 2019
Show Matt's Posts
Sean Legge
1
June 28, 2019
Show Sean's Posts
Todd Hannigan
47
November 13, 2018
Show Todd's Posts