I have to admit that the concept of this post was given to me by my colleague here at REM - Sean. I had been talking to him about how our new vehicle came with a perk that I had not previously experienced, but now love - a free trial of SiriusXM Satellite radio service.
That being said, I do work from home regularly so I don't require in car entertainment these days all that much but then they also offered me a free trial of their online service. This includes both being able to stream it from their website (using a supplied username and password) or even better in my case - via an app for my phone and other mobile devices.
I won't go on and on about the specific stations or entertainers I frequent with the service, the actual point of this post is to discuss one thing - smart marketing. I honestly would have never gone and registered for this service on my own, but I enjoyed the 3 month trial service so much that I have already signed on for another 3 month discounted trial term with the intention of keeping the subscription.
So, what should be taken from this post is if you have a product or service that you can offer for a free trial, do it! First off, it tells your potential customers that you are confident in the quality/content of the service/product - so much so that you will let people try it for free!
And just as important, it's a great way to get a hot lead. There is no hotter lead than someone already using and enjoying your product or service. Give it, or rather, others a trial, it might be some of the best marketing you've ever done!