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This is a headshot of Jillian McBurney.

 

[email protected] provides our clients the ability to add content to their websites on their own, but we occasionally have clients hire us to add their content to their site on their behalf.  This request is typically made right after their site is first built.  Our clients provide us the written content and any images that they wish to include and we implement the content in an easy-to-read and attractive way.

 

When I started at REM, almost 3 years ago, and first learned that this was a service that we provided, I questioned why anyone would pay us to complete this work when they have the ability to do the work themselves at no cost.  It seemed like a waste of money and a missed opportunity to get completely familiar with the [email protected] tools. 

 

I now understand why some of our clients go this route.  Not only do I understand why but in many cases I think that it is a great decision.

 

Lack of Confidence

Some of our clients know exactly what information they want to add to their site but they don’t feel like they will be able to display the content in a complementary way.  Because of this, they would rather have us add the initial content knowing that they can update the content moving forward.

 

Short On Time

Populating a website from scratch can take quite a bit of time.  Some of our clients would rather pay us to add their content since they do not have the time to allocate to this task themselves.  They are happy to update the content on their own after the bulk of the work is completed.

 

Eager To Go Live

Like I mentioned above, populating a site can take time.  Most of our clients are very motivated to get their website launched, perhaps they have a deadline that must be met or perhaps they are just excited to show it off!  Since REM is 100% comfortable using the [email protected] tools, we are able to add content to a site much faster than most of our new clients.  Hiring us to complete this work allows our clients to go “live” sooner rather than later.

 

When our clients choose to add their initial content to their site on their own, they become very confident using [email protected]  There is an enormous amount of value having this knowledge and comfort with our system. But for some of our clients the appearance of their site, their time and their enthusiasm outweighs the benefit of using [email protected] so heavily right at the beginning of their websites life.

 

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