One of the major aspects of keeping your website traffic high is keeping it up-to-date. Depending on the nature of your business, it may be either very easy or very difficult to come up with things to add or edit on your website on a constant basis.
For example, a store would have no issues updating their website often with new products or promotions as long as the time was available to make the changes. On the other hand, a website which is more for informational purposes, or perhaps one which only really goes through seasonal/yearly changes would have far less reason to update on a daily or weekly basis. For these businesses, it is actually very important that they come up with things to add and change on their site on a regular basis.
Updating your website gives people a reason to want to come visit it again after the first time they see it. This is the obvious factor, but beyond this, you are actually impacting your search engine ranking every time that you make significant edits or additions. Your changes and additions are picked up by search engine crawl bots and indexed to search engines such as Google on a regular basis, and telling these bots that new content is consistently being added and updated has a significant and positive effect on your rankings.
Updating your website can be fun and can give you a deeper sense of connection with your business and your customer base as well. It is one more medium for you to reach them, and for them to reach you. If you don’t already, try making even a minor change to your website at least once a week to keep things fresh. You will find over time you will begin adding more, editing more, and using the website more as a tool to reach your clients.