The Complete Guide to SEO with WebWiz@rd
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Most content management systems treat SEO as an accessory. You build the website first, then you bolt on a plugin, hire a consultant, or dig through a settings menu buried three clicks deep to find the one field where you can actually edit a title tag.
WebWiz@rd was not built that way. Every page and blog post inside REM's proprietary content management system carries its own meta title, meta description, image alt text, internal linking checks, and structured data fields as part of the standard editing screen. The tools are already sitting inside the platform. The problem for most business owners isn't access. It's knowing which fields matter, in what order, and why.
This guide walks through the entire on-page SEO workflow inside WebWiz@rd, from the moment you click "Add a Page" to the moment you launch it live. It also folds in what's changed in Google and AI tools' evaluation of that work in 2026.
TL; DR
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What Makes WebWiz@rd's Approach to SEO Different?
Most website platforms separate "content" from "SEO settings." You write the page, then you switch to a different screen, or a third-party app, to handle the technical side.
WebWiz@rd folds them into the same workflow. When you create a page or blog post through the Page Content module, the Basics tab asks for your Page Name, SEO Page Name, Meta Title, and Meta Description before you write a single line of body content. That ordering isn't an accident. It forces you to think about how the page will appear in a Google search result before you think about how it will look on the page itself, which is exactly the sequence Google's own developer documentation recommends for search-friendly page structure.
The result is a system where on-page SEO isn't a separate project. It's a required step in publishing anything.
How Do You Set Up a New Page for SEO from the Start?
Every page and every blog post in WebWiz@rd starts the same way, and the process bakes SEO decisions in from step one:
Log into WebWiz@rd.
Click on the Standard Modules
Click on the Page Content
On the left-hand side of the page, under Related Actions, click on Add a Page.
You will see a pop-up called Choose a Page Type to Create.
Click the Page icon to create the page template.
Type in the Page Name in the Page Name text box. Hover over the “?” if you would like to know more information about the Page Name.
Check the SEO Page Name, which will automatically fill in with the Page Name you entered (you can change the SEO Page Name to be something different if you want). Hover over the “?” if you would like to know more information about the SEO Page Name.
Check the Meta Title, which will automatically fill with the Page Name and the SEO Page. (You can change the Meta Title to something different if you want). Hover over the “?” if you would like to know more information about the Meta Title. Character counter to allow up to a 60-character limit.
Type the Meta Description. Hover over the “?” if you would like to know more information about the Meta Description. Character counter to allow up to 155-character limit.
Select Yes or No for the Hidden field. Hover over the “?” if you would like to know more information about the Hidden
Choose the template; if there is an option, Standard Page Template is the default.
Click on the Save button at the bottom of the screen.
The page will automatically open to the Modify Page Content, where you will begin to add content to the page.
Click on the Plus sign to begin adding your content (in blocks) to the page.
You will then see some options to choose from to enter your content, Text (this allows you to add a new block to the page content that you can start to add whatever content you would like images, tables, text, etc.), Collection (this allows you to choose from some pre added types of blocks of content or you can create your own Collections), Media Collections (if this option is available, you can choose from your media collections you have added in your Media Collections Module), and finally Widgets (if available, they allow you to choose from preloaded widgets that you can add to your page content).
You can move the Blocks of Content up and down the page to the desired place by clicking the up and down arrows at the top of the editor.
You can also create your own Collections by clicking on the Floppy Disk icon at the top of the editor and naming the collection what you would like to call it. You can then use the saved collection(s) on whatever page you want within WebWiz@rd.
You can add as many Blocks of Content to the page as you would like, and when you are finished, simply click the Save button at the top left-hand side of the page.
One detail that trips up a lot of new WebWiz@rd users: you never edit an Active version of a page directly. You clone it first, edit the clone, and then launch the clone as the new active version. Editing a live page in place risks a mid-edit 404 error for anyone visiting the website at that exact moment. It's a small workflow habit, but it protects both your crawl budget and your visitors' experience.
Clone content on a page (Step-by-step)
Log into WebWiz@rd.
Click on the Standard Modules
Click on the Page Content
Click on the Manage content for this page icon (the piece of paper) beside the page that you want to clone the content.
Click on the Clone for this content icon (the two pages) beside the Active version (page with the check mark) of the page you want to clone.
You can then click on the Edit this content icon (the pencil) beside the newly created clone to begin editing the cloned page content.
Meta Titles and Meta Descriptions: What Actually Belongs in the Basics Tab
The Basics tab metadata fields are the first thing WebWiz@rd asks for, and they're still two of the highest-leverage SEO levers on any page.
Meta Title: WebWiz@rd allows up to 60 characters, matching the typical pixel-width cutoff Google uses before truncating a title tag in search results. Front-load your primary keyword, keep it accurate to the page content, and avoid stuffing in every service you offer.
A meta title like "Custom Business Websites | Kitchener-Waterloo | REM" will always outperform a generic "Home Page" every single time.
Meta Description: Capped at 155 characters in WebWiz@rd. This field doesn't directly move rankings, but it's your pitch in the search results snippet. REM's own example follows a proven formula: name the benefit, name the service, end with a soft call to action.
If you'd rather have a professional SEO team handle your meta tags, structured data, and technical setup end-to-end, REM's SEO services team can audit your website and fix what's holding your rankings back.
How Does the "Optimize for AODA and SEO" Tool Work?
This is the feature that separates WebWiz@rd from a typical CMS: a single speedometer icon beside every page that runs a combined technical SEO and accessibility audit, split across four tabs.
Bandwidth Issues: It flags oversized images. Click "Use Resizer Tool" and WebWiz@rd opens its Image Editor module so you can resize and re-save directly to the File Manager, without needing a separate compression app. Page speed is a confirmed Core Web Vitals ranking signal, so this tab is doing double duty for both users and rankings.
Image Issues: It checks that every non-decorative image has alt text. WebWiz@rd auto-applies an empty alt attribute to images by default, which is correct for purely decorative visuals, but flags any content-carrying image missing a real description.
Page Structure Issues: It reviews your heading hierarchy and content organization, so pages stay skimmable for both readers and search engine crawlers.
Link Issues: It catches vague anchor text ("Click Here," "Read More") and overly long link text, both of which hurt clarity for screen reader users and search engines alike.
Run through all four tabs, fix what's flagged, save, and re-run the tool until it comes back clean. Only then click the rocket ship icon to launch that version as your live page.
Why Alt Text Is an SEO Decision, Not Just an Accessibility Checkbox
Alt text sits at the intersection of two obligations most Ontario businesses already have: SEO and AODA compliance.
Under Ontario's Integrated Accessibility Standards Regulation, organizations with 50 or more employees have been required to meet WCAG 2.0 Level AA for public-facing web content since January 1, 2021, and smaller organizations face phased-in requirements too.
Non-text content needing a text alternative is Success Criterion 1.1.1, one of the most commonly audited failures on Ontario business websites. Every organization with 20 or more employees also has an accessibility compliance report due to the province by December 31, 2026, which makes this less of a "nice to have" and more of a filing deadline.
WebWiz@rd's own internal guidance draws the same line REM has followed for over a decade: add your target keywords to alt text only when they genuinely describe the image.
Example: A photo of a Kitchener-Waterloo office team doesn't need a "web design Kitchener Waterloo SEO agency" crammed into the alt attribute. It needs a "REM Web Solutions team meeting in the Kitchener office." Alt text that reads naturally does double duty; it helps screen reader users understand the page, and it hands Google (and increasingly, AI crawlers) accurate context about what the image shows.
Structured Data in WebWiz@rd: What Changed in 2026
This is where a lot of published SEO advice, including some of REM's own older content, needs an update.
WebWiz@rd auto-generates baseline structured data (JSON-LD, the only format Google recommends) for most standard page types. Under the Advanced tab, you can also manually override or add that markup, which is especially useful for FAQ Page schema, custom Organization data, or anything specific to a landing page.
Here's the update: Google confirmed in its Search Central documentation that FAQ rich results stopped appearing in Google Search as of May 7, 2026. The schema specification still exists and is still valid, but marking a page with FAQ Page JSON-LD no longer earns the expandable question-and-answer snippet in the search results themselves.
That doesn't mean FAQ sections and FAQ schema are pointless in WebWiz@rd now. It means the value has shifted:
FAQ schema is still read by Bing, Perplexity, and various other AI crawlers, even without a Google rich result attached.
Clearly formatted, question-based FAQ sections remain one of the content formats most frequently pulled into People Also Ask boxes and AI Overviews, because the Q&A structure matches how people phrase queries into AI tools.
Google's general structured data guidelines Still confirm that accurate, complete markup helps Google's systems understand a page, even when it doesn't unlock a specific visual rich result.
The practical takeaway for anyone editing a WebWiz@rd page: keep writing genuine, well-organized FAQ content, because the readers and the AI tools still want it, but stop expecting the Google-specific rich snippet that used to come with it. If you're building a content strategy for AI visibility more broadly, REM's guide on how to make AI cite your website as a primary source covers the tactics that still move the needle.
A Publish-Ready Checklist for Every WebWiz@rd Page
Run through this before clicking the rocket ship icon:
Meta Title under 60 characters, primary keyword near the front.
Meta Description under 155 characters, written as a genuine pitch, not a copy-paste.
SEO Page Name edited to be short and keyword-relevant, not left on the auto-fill default.
Every content-carrying image has real alt text; decorative images are left blank.
"Optimize this content for AODA and SEO" runs clean across all four tabs.
Structured data reviewed under the Advanced tab, additive or override as needed.
Internal links use descriptive anchor text, not "click here."
A minimum of two to three internal links to related content or service pages.
Blog posts have an assigned author, relevant tags, and (ideally) a custom teaser.
Content cloned and edited on a clone, never edited directly on the live Active version.
Final Thoughts
WebWiz@rd puts nearly everything a Canadian small business needs for solid on-page SEO directly inside the same screen used to write the content.
What most website owners are missing isn't access to the tools; it's a clear sense of which fields matter, what order to fill them in, and how the rules around them (like Google's FAQ rich result of retirement) keep shifting underneath.
If auditing every page and blog post against this checklist feels like more than your team has time for, that's exactly the kind of ongoing SEO work REM Web Solutions handles for WebWiz@rd clients’ day-to-day.
Also, stay up to date on Google's algorithm changes, Canadian copyright insights, and web design best practices. Subscribe to the REM Web Solutions monthly newsletter for practical strategies and industry insights delivered straight to your inbox.
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