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Greetings! REM Web Solutions is pleased to present you with the latest issue of [email protected], our quarterly online newsletter. The purpose of [email protected] is to help our subscribers maximize the effectiveness of their website, thus providing them with expert advice and keeping them current on trends in the web world. [email protected] also includes a client profile, which we feel is a great way to introduce some of the fantastic clients that we work with to all of our subscribers.
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The Three Best Ways to Convert Web Traffic into Sales: These days, businesses are using the Web to steer customers to their brick and mortar locations. Once those online visitors land, how do you get them to come and see you? Small-business owners now have a variety of simple yet effective tools to tempt visitors into opening their wallets.
Here are the three best ways to convert Web traffic into sales:
The click-to-call feature on your Web site offers your client a quick and easy way to contact your sales representatives. When your customer visits your site, they simply click a link. A box will pop up where they can type their phone number and press a button which submits the number. A short while later, the customer receives a phone call from your sales representative. Using personal involvement to close a lead from the Web is smart, says Justin Kitch, chief growth officer for Intuit Inc.'s Small Business Group. "A little, light human touch can have a big wow factor," he says, "because the customer is not expecting it." Companies using this feature have reported a 5% to 10% increase in conversations.
The Chat feature on your Web site offers potential clients a quick and efficient way to speak directly with you about your products and services. Companies using this feature have reported the response to be overwhelming. "We got flooded," says Brandon Proctor, vice president of marketing. "We couldn't believe how many chats we were getting." In July alone, the company had more than 300 chats daily and converted them into sales at a rate of 9%.
Offer a try-before-you-buy program on your Web site By offering your customers a one week trial and 14 days to purchase, you are able to get more of your product into their hands. When they decide to purchase, you simply apply their deposit as a credit towards the purchase. For the past three years, Brendan Quirk, owner of Competitive Cyclist, has seen a 60% conversion rate from its nationwide demo program, in which customers can try out a $4,500 bike before buying it. Mr. Quirk says he's taking out the No. 1 hurdle that's preventing customers from taking the big leap: buyer's regret.
We hope you have found this article both interesting and thought provoking.
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