Get in touch with us today! Call us toll-free at 1.866.754.4111 or email us at [email protected] Close button
Web Design Kitchener Waterloo Guelph Cambridge AODA Development
This is a headshot of  .

To put it simply, quality content is the key to creating a successful website.  If your content isn't giving the right impression, visitors to your site won't be staying very long and certainly won't be buying your product or service any time soon.  The average consumer will give your website only 10 seconds to grab their attention, is your content worthy of convincing them to stick around?

After wracking our brains and conducting some online research, we've come up with 5 of the best content writing tips out there.
 

1. Keep it skim friendly
The most important thing to remember when writing your web content is this: consumers who visit your website don't read, they scan. Ensure that you are getting straight to the point. The use of subheadings and bullet points can also help readers to find what they are looking for quickly.
 

2. Don't try to sell
Especially on the Home page of your site, avoid any sales pitches. Doing so can come off pushy and tacky. Instead, build trust with your consumers; use unbiased language and focus on highlighting the quality of your business and what it offers.
 

3. Use Detail
While writing your website content it's important that you are communicating exactly why your business is special and clearly defining the uniqueness of your products, services and special offers. Be sure to use key words throughout your site that would possibly be used to find you in an online search, such as a Google search.
 

4. Keep it personal
Tone is an important element of content writing that is often overlooked. The tone of your website copy can vary depending on the nature of your business, but if it's appropriate, don't be afraid to share stories or make visitors laugh (starting a blog is a great way to accomplish this). Your website is the best place for consumers to get to know you, it shouldn't put them to sleep.
 

5. Proofread, proofread, proofread
It pretty much goes without saying, but we'll say it anyway: spelling and grammatical errors never look professional. Always have someone proofread your website content before it's published.
 

We hope these tips will help. Happy content writing!
 

Subscribe to this Blog Like on Facebook Tweet this! Share on LinkedIn

Contributors

Sanj Rajput
128
June 20, 2024
Show Sanj's Posts
Rob Matlow
140
June 6, 2024
Show Rob's Posts
Jackie Graves
1
June 6, 2024
Show Jackie's Posts
Melissa Yates
1
February 27, 2024
Show Melissa's Posts
Amanda Turner
1
February 20, 2024
Show Amanda's Posts
Alina Litvinenko
1
February 6, 2024
Show Alina's Posts
Tabitha Doyle
1
January 30, 2024
Show Tabitha's Posts
Christine Votruba
31
August 29, 2023
Show Christine's Posts
Sean Sanderson
66
December 19, 2022
Show Sean's Posts
Haley Burton
1
December 7, 2021
Show Haley's Posts
Generic Administrator
1
December 3, 2021
Show Generic's Posts
Colleen Legge
1
November 26, 2021
Show Colleen's Posts
Sean McParland
18
August 20, 2021
Show Sean's Posts
Matt Stern
4
July 16, 2019
Show Matt's Posts
Sean Legge
1
June 28, 2019
Show Sean's Posts
Todd Hannigan
47
November 13, 2018
Show Todd's Posts