When designing your own website, the last thing you want to do is copy off of a pre-existing template from DIY website builders like Wix, Weebly, and Squarespace. For creating a new business site, you need to focus on the essentials, such as how to promote your brand towards a client base, how to pick a good theme for your current niche, and of course, how to build a user interface that would best present the value your business delivers through its high-quality products and services.
Although free website builders boast an all-inclusive platform to help simplify content management, you are only given a limited number of custom themes to choose from. The same applies to everything else from their menu layout options to slideshow animations. You might think it's easier to design a functional webpage using their "drag and drop" editor, but your finalized version will look no different than the thousands of small business websites that are already well-established, generating a consistent amount of traffic through ranking high on the SERPs.
As a beginner, you'll have to steer clear of the following mistakes that are surprisingly common in DIY websites:
- Improper formatting of text either from choosing a hard-to-read font or displaying walls of text without spaces in between
- Combining multiple image galleries on the same page from different projects which creates inconsistent aesthetics
- Having a homepage that has many background images but no brief statements explaining what the business does
- Using overcomplicated shopping cart checkout and subscription features that intimidates potential customers
Whereas a website builder provides you with shortcuts for uploading new images and other media, you won't receive feedback on whether or not your website is going to succeed as an introduction to your online business. That's why you should leave it to the professionals instead of attempting to follow a DIY website guide. If you are located in Ontario, why not visit REM Web Solutions, a reputable web design company with a full selection of web projects optimized for desktop and mobile devices.
For more information, you're welcome to contact us and learn about our services.