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This is a headshot of Brad Anderson.

 

Most business owners already know that they need to have a website. People are quick to look online for information and a website is a great way to be found.

 

Savvy business owners try to watch every penny that they spend and they try to design their own website. However, that is not always the best idea. The design is more important than you may think and here are some reasons why.

 

Good websites allow your customers to find what they are looking for quickly and easily.

 

Navigation and content strategy is a powerful tool when it comes to web design. If your customers have to go looking for the information or the products that they want, they will simply go elsewhere.

 

Organization is also important. Your pages  need to be organized in a natural flow so that your customers can easily find the information that they need. You also need to have the most important information readily available. If not, your customers will find a website that is easier to search.

 

A good website easily catches the attention of your customers.

 

Websites filled with images and videos are often more attractive to customers, though you can easily overdo it. By watching what you put on each page, you can truly design a beautiful website that brings customers and keeps them there!

 

A website will help you with your branding.

 

By keeping everything consistent and uniform throughout your online presence, your customers will begin to recognize your brand.

 

You should use matching and complementary colors, logos, and much more on your website and social media profiles so your customers will know that it is you.

 

Web design is more important than most small business owners realize. If you want to be successful, your website needs to be easy to navigate, colorful, and filled with images. It is just as important to match your social media profiles with your website.

 

Contact us to help you have the website that you have always wanted!

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