Well, the short answer is SEO is a widely used acronym in the marketing and tech worlds and it stands for Search Engine Optimization. Why is it important that YOUR company invest in it? That's a bit more complicated.
How Do People Find My Website?
Before the internet became a global marketplace and an important part of the world economy, websites were simply spaces that existed online where a user could access information from a computer. Nowadays, the internet is its own universe and millions of people use it every day to perform complex tasks. From ordering Chinese food takeout to buying a car, the internet is a place where opportunity exists for your business to thrive, and SEO (Search Engine Optimization) is a large component in making sure customers can find you.
Have you ever typed a search query into Google and been overwhelmed with the results that you receive? The answer is yes, and you probably ignored most of the results and clicked on a link at the top of your screen. These websites that you see listed at the top of your screen didn't magically appear, no, they invested in smart and solid SEO. As a matter of fact, they may have invested in other tactics also, such as PPC (Pay Per Click) advertising and even real-world marketing investments in print.
All marketing strategies can be valid when considering a campaign in driving users to your website, but today, the search engines are returning results to users based on how strong a website's Search Engine Optimization is. At its core, SEO is simply a way to tell an engine like Google what your site is about and when a user should see your site returned as a result; simple as it seems, the competition you will be dealing with online, requires you to invest in a good strategy so your site doesn't fall to the bottom of the search engine results, and that can take time and dedication.
The good news is, we are here to help! Contact us today to learn more about SEO and how it can help your website go to the next level.