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What Is SEO and Why Should I Invest in Doing It Properly?

Do you have questions about how SEO can benefit your business? Have you heard about search engine optimization, but aren’t sure it works? SEO is a powerful low-cost way to get your business to show up where it matters – online. Let us help you understand SEO and the importance of investing in it for your business.


SEO is how your business website is found and ranked by all search engines. SEO is a method of maneuvering your website’s content, code, keywords and links to ensure your website ranks higher than your competitors on search engines like Google and Bing. Because most people don’t look past the first page of search results, SEO is an important tool for increasing awareness of your brand.


1. SEO Is an Investment of Time That Pays Off in Dollars.


By optimizing your website, products, and services for high search engine rankings, you’ll position your brand for greater exposure and more sales. After all, in the words of Marc Cuban (of Shark Tank fame), without sales, you have nothing. Ignoring SEO is akin to leaving money on the table.


2. SEO Is an Investment in Your Marketing Strategy.


SEO cannot drive your company to success all on its own. It needs to be part of an overall marketing plan that includes social media, content marketing, networking and more. Your social media channels need good SEO rankings as well. Research short and long tail keywords that offer the best return on your investment of time and use them everywhere.


3. SEO Is an Investment in Your Customer’s Experience.


What words and phrases do your customers and potential customers use to find you online? THOSE are the keywords you want to use for search engines. Doing the research involved in finding that right mix of words and phrases gives you an insight to your target market that will serve you well in every aspect of your business.


SEO is critical to business growth and customer acquisition. What steps will you take to improve your search engine ranking? How can we help?

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