Our Blog Page Page Icon  

Our Blog.

Humans writing words that span topics from support to design to content management and beyond!

 

The Psychology of Colour in Web Design

3 Tips to Use The Psychology of Colour for Your Marketing and Web Design

 

Various colours of pencil crayon

 

Colour is one of the first things that people notice when perceiving something new. As such, it's important that your marketing content and your website use colour in psychologically relevant ways to entice your customers into seriously considering your product. Here are 3 great ways to improve your web design by using colour. 

 

Use specific colours according to your company needs

 

Use red to stimulate arousal. Using red has also been found to stimulate appetite, so if you're a restaurant or food based company, implement red throughout your menu and website.

 

Red Objects

 

Consumers tend to respond positively to the colour blue, as it's a calming and pleasing colour. It's a trustworthy colour, and men tend to prefer it. Try including blue in headers, or important areas on your website that you don't want your audience to miss. 

 

Man with blue spray

 

Green is typically associated with health, movement, and growth. If you're a fitness-based or nature-oriented company, using green will help foster a connection with your customers. 

 

various lilypads

 

Because purple is associated with royalty and luxury, it's often used to promote beauty products and other high-end goods. If you want customers to perceive your brand as extravagant, try including purple in your logo and headers on your website. 

 

Example of purple with lavender

 

White is associated with tranquility and cleanliness, and is often associated with creativity because of its neutral appearance. Use white space for all your website's written content. Do this by separating your content into smaller sections, to make for easier reading. 

 

white flower clean

 

Keep in mind that your web design should always use colours that your target market responds best to. Analyze and record data for any changes in colour you make to ensure you achieve the best results.  

 

Consider your target market's age and gender

 

Women and young people tend to perceive colour better than men and older people. As a result, use colour more sparingly if men and/or older people are your main demographic. Keep in mind this doesn't mean you shouldn't use colour at all, instead try focusing on a few specific colours to engage your customers.

 

Having a strong association with a specific colour can help create a learned association between your brand and that specific colour

 

By having this strong connection, consumers will think about your brand whenever they see that specific colour. For example, consumers tend to associate a specific shade of blue with the luxury jewelry brand, Tiffany.

 

To create a similar pattern of thinking with your customers, make sure that you select specific brand colours to use throughout your website, marketing initiatives, and packaging design. This will help build a connection and will likely result in a learned association connecting your brand to your brand colours.

 

multicolour various umbrella

 

We always try and consider the psychology behind our Web Design and how it will interact with your target audience. If you want to be sure that all aspects of the design process are considered when building your website, contact us and let us take care of the process from start to finish.

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Contributors

Contributor Portrait
Brad Anderson
23
August 15, 2017
show Brad's posts
Contributor Portrait
Todd Hannigan
46
June 19, 2017
show Todd's posts
Contributor Portrait
Sean Sanderson
62
May 8, 2017
show Sean's posts
Contributor Portrait
Christine Alon
22
April 20, 2017
show Christine's posts
Contributor Portrait
Matt Stern
3
March 22, 2017
show Matt's posts
Contributor Portrait
Rob Matlow
79
March 20, 2017
show Rob's posts
Contributor Portrait
Sean McParland
16
January 23, 2017
show Sean's posts
Contributor Portrait
Shauna Ramsaroop
13
December 21, 2016
show Shauna's posts
Contributor Portrait
Ryan Covert
47
August 4, 2016
show Ryan's posts

Latest Posts

Show All Recent Posts

Archive

Tags

Everything Content Management Technology Design Holidays Off Topic Support New Features Personal Gaming New Clients SEO REM News Project Management Account Management Training Marketing
 
Home Our Work Our Team Our Services WebWiz@rd™ Support Contact Us  

OUR ADDRESS

72 St Leger Street, Unit 2

Kitchener, ON, N2H 6R4

P: 519 884 4111 | TF: 1 866 754 4111 sales@remwebsolutions.com

 

Footer bullet Client Centre Login

 

Accessibility & Compliance Privacy Policy
 
 
© Copyright 2017 REM Web Solutions. All Rights Reserved.
Web Design and Content Management by REM Web Solutions.
 
FaceBook Twitter Linked In YouTube Google Plus our blog