Get in touch with us today! Call us toll-free at 1.866.754.4111 or email us at [email protected] Close button
Web Design Kitchener Waterloo Guelph Cambridge AODA Development
This is a headshot of Brad Anderson.

Woman on her laptop video chatting with another woman


Over the last few years, I have noticed a large shift away from telephone use for almost any purpose – whether that be contacting loved ones personally or any type of business transaction, not only are more and more moving to online-only, but several also now include video chat or video calling for certain purposes. This has proven to be far more effective than the phone from my experience, and here is why.


A Face to Go with the Voice

With the telephone, there is only one mode of communication – your voice. Your tone, inflection, volume, and other factors which influence your voice are the only tools you have at your disposal to communicate with the person on the other end of the line. Whether as a sales person trying to make a meaningful connection to the potential client, or a support person trying to assist the person with an issue, being able to make use of body language, facial expression, and even the background environment of the video itself to help you in your purpose, the only question would be why would you not do this?


Give Your Customers Options

There is also a large aversion to the telephone with under-30’s in general, so you are missing out on a very large market share by focusing on telephone only sales or support. It is very important that you still allow telephone access for those older users whom may not be comfortable using video conferencing, video chatting, screensharing or other more modern means of communication – you don’t want to cut out the other half of the market either, depending on your product or service that is.


Communication for the Modern World

The technology on video calling has come to the point where connection speed and hardware are no longer a problem for the average user, so we are at a tipping point, and I expect the next 5 years we will see the complete death of the phone in business, similar to what we saw with the fax 10 years ago – replaced by email.


Subscribe to this Blog Like on Facebook Tweet this! Share on LinkedIn


Sanj Rajput
May 24, 2022
Show Sanj's Posts
Rob Matlow
February 17, 2022
Show Rob's Posts
Sean Sanderson
January 24, 2022
Show Sean's Posts
Haley Burton
December 7, 2021
Show Haley's Posts
Generic Administrator
December 3, 2021
Show Generic's Posts
Colleen Legge
November 26, 2021
Show Colleen's Posts
Christine Votruba
November 3, 2021
Show Christine's Posts
Sean McParland
August 20, 2021
Show Sean's Posts
Ryan Covert
July 26, 2019
Show Ryan's Posts
Matt Stern
July 16, 2019
Show Matt's Posts
Sean Legge
June 28, 2019
Show Sean's Posts
Todd Hannigan
November 13, 2018
Show Todd's Posts