If you currently own a business and do not have a website or it isn't up to date, you are missing out on major revenue. With everyone having internet access right in their fingertips, a business can suffer greatly without a website. Beyond social media, your website will be the first point of contact for your business. Continue reading below about the three biggest mistakes businesses make when creating their own website.
Looks Great but Functions Badly
The allure of a DIY website is that they are usually free and you have total control. However, once you get past the easy to set up aesthetics, the user interface has generally been forgotten. Many sites fail to comply with basic usability principles, as well as lose online sales because users can't find them. Your website can look great all day long, but if it doesn't function properly you will not get the desired results in order to have a successful business. From the latest trends to page speed, hiring a website design expert is key to creating websites that can increase revenue as well as optimize and streamline website sales and traffic.
No Mobile Compatibility
With so many different types of smartphones available, each with their own resolution and screen size, it's almost impossible for a website to look great on all platforms with a DIY website. Responsive web design is important because your website will most likely be seen on a phone before it will a computer. When designing a website, various screen sizes must be considered. When working with a website designer, screen size is discussed in the initial design process.
Lacking Search Engine Optimization
You could have the nicest website in the world, but without search engine optimization, you won't have any traffic driven to your site. When setting up a website, many do not understand or give SEO the time and consideration that it needs. With the internet being an extremely competitive market place, SEO is vital in the survival-ability of your business.
You have worked hard to build your business, contact us today and let our exceptional leadership team help you create, design and set up a website worthy of your business.