So you've got a great new website with striking imagery and a lot of new information. That should put you ahead of your competitors, right? Most people assume that a new or redesigned website will bring them a lot of traffic. But as time goes on, they may find that their website is receiving the same number of visitors as before. Things really don't seem to be picking up at all. Why is this? And what can you do about it?
The Importance of New Information
Remember that just setting up a website isn't enough. The newness of your website will no doubt bring you a few more visitors. However, once your website has been around for a few weeks, it's not new anymore. So search engines like Google will tend to give greater priority to information that has been added to the internet after your website was set up.
Starting and Updating a Blog
The answer is to introduce the element of novelty to your website, week after week. This can be done efficiently with a blog. Not only does a blog increase the number of keywords in your website, thus ensuring that you show up in a number of different searches but it also adds the element of newness. So when Google is crawling the web looking for new content, your website will show up.
Starting and Updating Social Media Pages
Another way to promote your new or redesigned website is via social media. If you already have an established social media presence with a number of friends or followers, that's great. If not, now's the time to set one up and start updating it on a regular basis.
Rome Wasn't Built in a Day
When it comes to both, the blog and the social media pages, constant updates are needed. Remember that Rome wasn't built in a day. And your business empire, including your online presence cannot be built up in a day either. It will take many months of constant updating before your website will generate the kind of traffic you would like it to. So remember to keep at it.
Contact us for more great tips on promoting your new or redesigned website.