Pay attention next time you're outside, watch the people. Yes... Be a voyeur... How many people do you see that aren't heads down staring into a mobile device? Not many.
It's not just teenagers busily capturing Pokemon characters on their tablets or regaling their friends with the latest gossip in their relationships on the new iPhone. It's everyone. Professionals of all types, interests, wants and needs. Potential customers in a virtual storefront completely saturated by every retailer and service provider in the world. With a plethora of options for users available with only a click, the way you display and differentiate your services is a critical factor for every business.
It's wonderful that you've got a gorgeous, fully functional website for users to browse in all the glory that a 1080p monitor can provide on their desktops. Congratulations. Now remember those masses of people enchanted by the glowing light of their mobile electronics? That's a huge portion of your customer base.
Ease of access. That's what we want. We're looking for an item to fill a need and the first company that can deliver it hassle free is likely to win our bid. If your website loads too slowly, doesn't display correctly or doesn't function as expected, the consumer is likely to move on to the next outfit that serves their purposes. Just that quickly you've lost a potential buyer. More times than not, user testing shows that you've lost the buyer for more than just that one incidence, most users won't bother returning to your website.
Responsive, mobile friendly websites are not only in the best interest of your business from a user perspective, but now the major search engines starting with Google, have started taking into account whether or not your website will display and function correctly into their search results. Your site could actually be penalized and dropped in the search results if it is determined your website doesn't work within mobile standards. Considering the January 2019 data of mobile versus desktop browsing from Statcounter, mobile devices make up 51.09% of all web traffic, while desktop browsing sits at 48.91%. Over 50% of your potential customers are looking for your services on their cell phones or tablets, and studies say that trend is heading upward.
Your customer facing website is your new storefront window, it's your chance to make a first and long lasting impression about your brand. REM Web Solutions professionals can answer questions and help you create an incredible mobile experience for your customers. Mobile first technology is the key to another entire avenue to show customers why your brand is the one they should choose. Contact us and make sure they can access it the way they want to.
