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This is a headshot of Rob Matlow.

In this post, I wanted to tell you a bit about how our talented designers do what they do.  

 

We start all of our projects by appointing a dedicated leadership team.  Each leader is accountable to a specific facet of a web design project and they strive for excellence in their respective disciplines and teams. 

 

The sales manager (that's me) briefs the leadership team on the new incoming project and highlights the unique details that were discovered through his initial conversations. He also provides REM’s energizing and thought provoking Creative Brief to the client which allows them to start providing deep and meaningful information to our creative team.

 

After the client has completed their Creative Brief, the dedicated graphic designer invites them to have a discussion on the items they’ve mentioned.  This personalized conversation is designed to pull out the nuances of every project and to capture the essence of what makes the project unique. 

 

They immediately begin to create a design concept based on all of the details gathered to that point.  

 

Next month I will continue this post to explain what happens once they start the design.  Stay tuned for part 2.

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