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This is a headshot of Rob Matlow.

 

My last blog post talked about getting a professional writer to help you write or at least edit your content.  Not only will your thoughts sounds great but it will typically lead to better search engine results.

 

This post is talking about Backlinks.  A Backlink is a link from another website to yours.  Before search engines existed, it was used as a primary means of web navigation.  However, today it is an important factor in Search Engine Optimization for your website. 

 

The number of backlinks is an indication of the popularity and importance of your website.  Google interprets a link from a website to your website as a vote for it.  There are a number of factors that will decide what value a backlink has but the more good quality (high ranking, relevant websites) that link to your website the better.

 

As an example, if an important website in our industry such as a leading website that reviewed web companies had a link in their site to us where the link said something like "top web designers", it would help us for those terms.

 

Back linking takes a lot of patience and understanding on how to do it properly as it can work against you if you get the wrong websites to link to you.  REM works with a partner to help our clients build a proper back linking campaign for their website to get the best possible results.  Please contact us to let us know if you are interested in such a program.

 

My next post will talk about how you can effectively use social media to drive traffic to your website and build a stronger search engine ranking as a result.

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