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Does Your Website Help Your Business? 5 Signs Your Website Needs Work

You have a business in either Kitchener, Waterloo, Cambridge, or Guelph, and tried your hand at web design. Unfortunately, the website hasn't brought in new customers or increased sales. What went wrong? There's more to web design than merely building a website. Its design should reflect the fact that people will use it. You want their experience to be pleasant and convenient. For troubleshooting purposes, here are 5 signs your website needs work:

 

Your Website Loads Slowly

 

People have busy lives and they don't have the time to wait for slow loading web pages. The one advantage that print media has over many websites is that it only takes a second to turn a page. Too many web pages take longer than 5 or even 10 seconds to load. While some people will wait for a single slow loading page, they won't have any inclination to explore multiple slow loading pages. Two important factors affecting web page speed are its design and the server that hosts the website.

 

Your Website Isn't Search Engine Optimized

 

To get search engine traffic, your web pages should use keywords in the content, and in their titles. Keywords also help in your image descriptions. The URL of every page should contain legible words, some of which are keywords. You should also work in different but related keywords into your content.

 

Your Web Design Has Navigation Issues

 

Your navigation system should follow standard conventions so that people can navigate effortlessly without having to think too much. Place navigation links along the top and/or sides of each page. People should know exactly where they are and be only one click away from the home page. The navigation should be logical and make sense.

 

Your Web Design Doesn't Quickly Tell the Visitor What You're About

 

The visitor should know within a few seconds of landing on your website, what your business is about. Sometimes the name of your business makes this apparent. If not, your home page should have a simple statement near the top of the page that draws the eye. Don't leave this to a logo or picture.

 

Your Web Design Uses Harsh Colors and Difficult Font

 

A red background with blue font creates instant eyestrain. White or yellow font on black backgrounds also make for difficult viewing. There are many bad color combinations. Fortunately, you need only use black or gray font on a white background. Although there are other workable combinations, the conservative black/gray font on a white background will always work. Make sure the font type and size is easily legible.

 

If you require help with your web design, contact us. We design websites that improve business. REM Web Solutions serve Kitchener, Waterloo, Cambridge, Guelph, and surrounding areas.

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