Designing a website when a business is first started is always important, but the question deserves to be asked; when is the right time to update that website you created, and how often should you do it?
A few years ago, it may not have been such a big deal to update a website, or have a mobile version. In this day and age though, a mobile version, or even better, an application for a phone is a very important thing to have for any business. Websites should be updated weekly or monthly depending on the type of business.
Take a large church for example, with approximately one-thousand members. This particular website should be updated weekly because of the events and activities continually happening in and around the church. This specific church should have a mobile app, as well as a mobile compatible website, since it has such a large amount of members. Alas, their attendance for services and events suffered, because while on the go, members were unable to check the church schedule.
Take this same scenario and apply it to a much larger company. A company that most of America knows the name of maybe? How hard would it be for that company to stay in business if they did not continually follow mobile trends and update their website to be compatible with new and old computers as well as new and old browsers. Updates to this website would need to happen twice a week, if not more. Updates to the mobile application would need to be tracked and monitored daily and made as necessary, but no less than once a month.
It is very important to not only keep websites and mobile applications up to date with current browsers and software on mobile devices, but also to keep those websites and applications appealing to the eyes. It would be more likely for a person to buy from a website that is visually pleasing even if they had to open their laptop to do so, instead of using a mobile application that was hard to work, and ultimately distasteful.
