Something I often see from websites as they go through the process of creation and then maintenance is that content often ends up stagnant or untouched for a long time after initial release.
Often there isn’t a reason seen by the owner to go back and make updates to certain pages as maybe the information never changes or the content is buried fairly deep in the website. Even for constant or more hidden pages such as these, not only do individuals notice when nothing changes after a while but so do the search engines such as Google.
Check Your Content Regularly
It can instead be a good idea to regularly go through your pages and make updates, even just for the sake of bringing an update to the page visually. People will take notice, and arguably more importantly, so will the search engines. It sends an indicator to them that your business is active, and this gives you a sort of priority over businesses deemed to be inactive due to either lack of updates or poor availability of information.
Update Some Visuals
There are easy ways to look at this – for example if you decide to make a striking visual change to a webpage, it will be considerably easier and less time consuming for you it mimic these updates on the rest of your pages, rather than trying to reinvent the wheel on a page by page basis. Consistency between your pages in terms of content design also helps give the website a much more professional appearance.
You can get creative with this too!
Make many different versions of a page and see what you might like best. You can even have special versions you put up for holidays or special sales to draw a little more attention and to really give the appearance of having an active web presence.