Get in touch with us today! Call us toll-free at 1.866.754.4111 or email us at [email protected] Close button
Web Design Kitchener Waterloo Guelph Cambridge AODA Development
This is a headshot of Jamie M..

4. Sites should have a clear POINT!

Driving users to your site only to have them miss your point is an Internet felony. 


Your core competancy or core offerings should be immediately obvious to anyone jumping into your site from any page they land on.


Site owners should have a direct call to action on every relevant page that easily walks their audience from identifying your point, to understanding your point and finally agreeing with your point.


It sounds so obvious but as sites start to skew their content for SEO popularity they are introducing textual noise that is obscuring the point.


Here's a humerous example of someone that has blended both ideas perfectly.


The purpose of that site is reasonably straight forward, and to demonstrate it's organic searchability, try googling "is it friday".


You must have a clear reason for taking up your users' time and it should be obvious to them within 3 seconds.


You can perform a quick test on yourself to see if you are creating content that helps deliver your point.  Ask yourself one question:


Is the content I'm writing something I would naturally say to my client in person or am I selecting words and phrases that are designed to impress Google?


The ratio between those two answers is approximately the same as the inverse ratio to your website's efficiency at demonstrating your point.


Remember that Google can't be converted to an active consumer of your message, and human's won't digest your content like Google will.


It sounds obvious but your site should be tailored for the humans you expect to impress and not the engines that will get them there.

Subscribe to this Blog Like on Facebook Tweet this! Share on LinkedIn


Sanj Rajput
June 20, 2024
Show Sanj's Posts
Rob Matlow
June 6, 2024
Show Rob's Posts
Jackie Graves
June 6, 2024
Show Jackie's Posts
Melissa Yates
February 27, 2024
Show Melissa's Posts
Amanda Turner
February 20, 2024
Show Amanda's Posts
Alina Litvinenko
February 6, 2024
Show Alina's Posts
Tabitha Doyle
January 30, 2024
Show Tabitha's Posts
Christine Votruba
August 29, 2023
Show Christine's Posts
Sean Sanderson
December 19, 2022
Show Sean's Posts
Haley Burton
December 7, 2021
Show Haley's Posts
Generic Administrator
December 3, 2021
Show Generic's Posts
Colleen Legge
November 26, 2021
Show Colleen's Posts
Sean McParland
August 20, 2021
Show Sean's Posts
Matt Stern
July 16, 2019
Show Matt's Posts
Sean Legge
June 28, 2019
Show Sean's Posts
Todd Hannigan
November 13, 2018
Show Todd's Posts